SEO suite pricing
Ahrefs pricing: the plan is only the starting cost
Ahrefs publishes four core plans, but actual cost can rise with extra users, AI prompt checks, reporting and audit boosts. Use the estimator to model the configuration you will really run.
Joonas Rotko
Pricing checked 28 September 2026
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Pricing at a glance
| Plan | Monthly price | Annual / billing note | Best for |
|---|---|---|---|
| Lite | $129/mo | — | For a small site or focused SEO workload. |
| Standard(best fit) | $249/mo | — | For consultants and teams with a wider recurring workload. |
| Advanced | $449/mo | — | For in-house SEO teams that need more capacity and reporting. |
| Enterprise | $1,499/mo | — | For larger teams that need controls and custom limits. |
Prices and billing terms above reflect the stated check date. Confirm the checkout total, tax and renewal terms before buying.
Buddy's take
Ahrefs is priced like a full SEO suite, but add-ons and extra users can change the effective bill quickly. Model the operating setup, not just the core plan.
Find your cost
Cost estimator
Estimate your Ahrefs monthly setup
Ahrefs charges separately for additional users, optional prompt packages, Report Builder, Content Kit and Project Boost. This uses the published USD monthly rates, not an exchange-rate conversion.
Which plan fits your workload?
| If you need | Choose | Why |
|---|---|---|
| One small site, a light SEO workload and one person | Lite | It is the lowest full-suite plan, but the five-project and 750-keyword ceilings are real limits. |
| Consulting work across several sites or a 2,000-keyword programme | Standard | It increases projects, tracked keywords, crawl credits and historical data, but extra users are still billed separately. |
| A larger in-house team, Looker Studio or 5,000 tracked keywords | Advanced | It is the first self-serve tier with those published limits and the larger reporting allocation. |
| SSO, custom API endpoints, controls or more than published limits | Enterprise | Enterprise starts at $1,499/month with an annual commitment and needs a sales conversation. |
Lite
- ✓5 unverified projects
- ✓750 tracked keywords
- ✓5 tracked AI prompts
- ✓100,000 crawl credits
- ✓1 included user, up to 2 extra at $40/mo each
- ✓API and MCP access
Standard
- ✓20 unverified projects
- ✓2,000 tracked keywords
- ✓10 tracked AI prompts
- ✓500,000 crawl credits
- ✓1 included user, up to 5 extra at $60/mo each
- ✓2 years of historical data
Advanced
- ✓50 unverified projects
- ✓5,000 tracked keywords
- ✓20 tracked AI prompts
- ✓1.5M crawl credits
- ✓1 included user, up to 10 extra at $80/mo each
- ✓Looker Studio integration
Enterprise
- ✓Annual commitment required
- ✓From 3 included users
- ✓From 10,000 tracked keywords
- ✓Uncapped API access
- ✓SSO, audit logs and custom API endpoints
Billing, extra costs and terms
The published subscription price is not necessarily the total cost. Check the terms that affect your actual workload, expansion and cancellation before you migrate.
The pricing page says annual billing can save up to 17%, but it does not itemise USD annual plan totals. Confirm the actual annual commitment with Ahrefs before paying upfront.
Extra users are automatic pay-as-you-go charges if they are not prepaid. Lite permits up to two extras, Standard five and Advanced ten.
Brand Radar AI is separate from the core plans. It starts at $199/month, while custom-prompt packages run $50, $100 or $250 a month plus published overage rates.
Optional add-ons include Content Kit from $99/month, Report Builder at $99/month, Project Boost Pro at $20 per project a month and Project Boost Max at $200 per project a month.
Ahrefs says it generally does not issue refunds. Its Free product is the practical low-risk way to inspect limited Site Explorer and Site Audit access first.
What else could fit your budget?
Compare the job and cost model, not only the entry price
Seobility
€59.90/mo · Premium
A site-audit and rank-tracking option for a smaller operational SEO stack.
Mangools
$52.70/mo · Premium
A lighter keyword-research and SERP toolkit when technical auditing is less important.
SE Ranking
$129/mo · Core
A rank-tracking-led suite with broader competitive research and AI-visibility monitoring.
Full product context
Need the product trade-offs too?
The pricing page focuses on plan selection and cost. The review covers product fit, limitations, alternatives, AI capabilities and the buying risks that a plan table leaves out.
Read: Ahrefs reviewFrequently asked questions
Ahrefs lists Lite at $129/month, Standard at $249/month, Advanced at $449/month and Enterprise from $1,499/month. The vendor says annual billing can save up to 17%, but it does not show USD annual totals on the public page.
Yes. Each paid plan includes one user. Extra users cost $40/month on Lite, $60 on Standard, $80 on Advanced and $100 on Enterprise, within the stated plan caps.
Extra users, optional Brand Radar prompt packages, Content Kit, Report Builder, Project Boost and pay-as-you-go data can add to the monthly total. The estimator above covers the published fixed add-ons, not usage overages.
Ahrefs Free provides limited Site Explorer and Site Audit access. Ahrefs says it generally does not issue refunds, although a monthly subscription may be considered if there was no material usage.
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