SE Ranking Pricing Explained: Free vs Paid Plans
SE Ranking offers four distinct pricing tiers starting at $65 per month, with no free plan but substantial annual discounts. Each plan scales with your SEO needs, from individual professionals to enterprise agencies.
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SE Ranking Plans & Pricing
Essential
For individual SEO professionals. No credit card required.
- ✓Projects (5)
- ✓Keywords to track daily (500)
- ✓Rank Tracker (Google Top 100 data)
- ✓Website Audit
- ✓Competitive & Keyword Research
- ✓Backlink Checker & Monitor
- ✓On-page and SERP analysis
- ✓AI Data Insights
- ✓AI Results Tracker
Pro
Agencies' Choice. For agencies and small teams. No credit card required.
- ✓Projects (30)
- ✓Keywords to track daily (2,000)
- ✓All in Essential plus
- ✓AI Results Tracker
- ✓Looker Studio integration
- ✓Share of Voice metric
- ✓Content & Local Marketing toolkit
- ✓API
Business
For large agencies and enterprises. No credit card required.
- ✓Projects (Unlimited)
- ✓Keywords to track daily (5,000)
- ✓All in Pro plus
- ✓Maximized data reach
- ✓Audit websites of any size
- ✓Keywords Database expansion
- ✓Dedicated Customer Support
- ✓Team Training
- ✓Historical data (all time)
- ✓API access with 100k credits
API
For SEOs who need SEO data via API—without the platform tools
- ✓Backlinks API
- ✓Domain Research API
- ✓Keyword Research API
- ✓Website Audit API
- ✓Project Management API
- ✓AIO, AI Mode, & LLM endpoints
My Take on SE Ranking Pricing
SE Ranking's pricing sits in the premium range, but the feature depth justifies the cost for serious SEO work. The 20% annual discount makes a real difference, especially on higher-tier plans where you're saving $50+ monthly. I appreciate that they include free migration with annual plans, which removes a common switching barrier.
The Essential plan at $52/month (annual) gives you solid value with 500 daily keyword tracking and comprehensive audit tools. Most competitors charge extra for AI insights, so having that included is nice. The Pro plan is clearly positioned as their sweet spot for agencies, and the pricing reflects that with significant feature expansion for the jump to $95/month.
Available Discounts
Annual Discount
Save 20% when paying annually on all plans
Which Plan Should You Choose?
500 daily keywords and 5 projects covers most individual consultant needs at the lowest price point.
30 projects and 3 manager seats make this perfect for growing teams, plus the Content Marketing toolkit adds client value.
Unlimited projects and dedicated support are essential for enterprise-level operations.
Direct data access without paying for platform features you won't use makes financial sense.
Historical data access and team training support justify the premium for large-scale operations.
Is SE Ranking Worth the Price?
I strongly recommend SE Ranking for serious SEO professionals who need comprehensive data and reliable tracking. The pricing is fair for the feature depth, especially with annual billing. The Pro plan offers excellent value for agencies, while the Essential plan serves solo consultants well. The lack of a free plan might deter some, but the 14-day trial gives you enough time to evaluate fit.
Try SE Ranking →Frequently Asked Questions
No, SE Ranking doesn't have a free plan, but they offer a 14-day free trial on all paid plans without requiring a credit card.
You save 20% on all plans when paying annually. For example, the Pro plan drops from $119 to $95.20 per month.
SE Ranking doesn't offer a money-back guarantee, but the 14-day free trial lets you test the platform risk-free.
Free migration is included with annual subscription plans to help you transfer data from other SEO tools.
Yes, you can upgrade or downgrade your plan at any time. Changes take effect on your next billing cycle.
No setup fees or hidden costs. The listed prices include all features mentioned in each plan.
SE Ranking accepts major credit cards. Contact their sales team for other payment options on enterprise plans.