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Price Snapshot
How much does Nightwatch cost?
Nightwatch starts at €79/mo for a paid plan. That's 58% above median for SEO Software tools.
Plans
Nightwatch plans and pricing
3 paid plans · Monthly billing · Verified Aug 3, 2026
€948/year on annual billing.
€1,908/year on annual billing.
€4,788/year on annual billing.
Recommendation
Which plan should you choose?
5 websites and 500 daily keywords covers a couple of client sites without paying for integrations you won't use solo.
25 websites and API access let you pull data into your own reporting stack without hitting Starter's ceiling.
100 websites, unlimited site audit pages, and a dedicated account manager match the volume agencies actually need.
Unlimited tracking limits plus custom data retention and dedicated infrastructure aren't available on any of the fixed tiers.
Editorial
My take on Nightwatch pricing
Nightwatch's pricing follows a fairly standard SaaS ladder: €79, €159, €399, then a custom Enterprise tier. What's notable is that every single plan, including Starter, includes unlimited user seats. Most rank trackers charge per seat once you add teammates, so if you've got a small team splitting SEO duties, that's real savings hiding in the fine print.
The bigger question mark is the advertised 20% annual discount. Run the math on the numbers in Nightwatch's own pricing data and the annual totals come out to exactly 12x the monthly rate for every plan. That's not a discount, that's the same price paid upfront. Whether this is a display error on their end or the savings kick in somewhere else (a promo code at checkout, maybe), I can't confirm from the data available.
Just don't assume you're getting 20% off without checking the actual invoice.
The Starter-to-Professional jump also does a lot of work: €80 more per month buys you Google Analytics integration, Looker Studio, white label reports, and API access, none of which Starter includes. If you plan to build anything custom (dashboards, scheduled data pulls, warehouse syncs), you'll want Professional or higher since Starter has no API access at all. Nightwatch does offer a documented REST API on Professional and above, though there's no official SDK and no MCP server, so connecting it to an AI agent means going through plain HTTP calls or a third-party tool like Zapier or Make.
Deals
Available discounts
Annual Billing Discount
Nightwatch's pricing page labels annual billing as a 20% savings. But the annual totals given for Starter (€948), Professional (€1,908), and Agency (€4,788) all equal exactly 12 times the monthly rate. Based on the numbers provided, there's no built-in discount reflected in the annual price itself, so check the checkout page before assuming you'll save 20%.
Verdict
Is Nightwatch Worth the Price?
At €79/month for Starter, Nightwatch sits above budget rank trackers but below premium suites like Semrush or Ahrefs. Whether that's a fair trade depends entirely on what you need from it. If you're tracking 5 or fewer sites and don't need white label reports or API access, Starter covers the basics without forcing you into a bigger plan.
If your work involves pulling data into external dashboards or building automated reporting, the API access gate at Professional (€159/month) is the real decision point, not the keyword or website limits.
Agencies juggling dozens of clients will find the Agency tier's dedicated account manager and SSO genuinely useful, but that's a €240/month jump from Professional, so it only makes sense once you're actually hitting Professional's ceilings.
For anyone comparing this against category tools like SE Ranking or Semrush, Nightwatch's unlimited seats on every plan is worth weighing against its lack of a free tier.
FAQ
Frequently Asked Questions
No. Nightwatch has no free plan, but every tier includes a 14-day free trial and doesn't require a credit card to start.
Starter is €79/month , Professional is €159/month , and Agency is €399/month , all on monthly billing. Enterprise pricing is custom and requires contacting sales.
Nightwatch's pricing page labels annual billing as a 20% saving, but the annual totals listed (€948, €1,908, and €4,788 for Starter, Professional, and Agency respectively) each equal exactly 12 months at the monthly rate. Based on the published numbers, there's no discount reflected in the total. Confirm the actual price at checkout before assuming the 20% applies.
Yes, Professional and higher plans include a documented REST API with standard authentication, though there's no official SDK so you'll be making plain HTTP calls. Nightwatch has no MCP server, so connecting it to an AI assistant currently means going through the API directly or a tool like Zapier or Make. See the Nightwatch API details for more on what's possible.
Professional adds Google Analytics integration, Looker Studio integration, white label reports, and API access, none of which are on Starter. It also raises your limits to 25 websites, 2,500 keywords, and 10 competitors per site, up from Starter's 5 websites and 500 keywords.
The Agency plan (€399/month) includes 100 websites, unlimited site audit pages, a dedicated account manager, and SSO, features aimed squarely at multi-client teams. Whether that's the right tier depends on how many client sites you're actually tracking; if you're under 25 sites, Professional may cover you at less than half the cost.
The provided pricing data doesn't mention overage fees, setup costs, or per-seat charges since all plans include unlimited user seats. The main thing to verify yourself is whether the advertised annual discount actually applies at checkout, since the listed totals don't show a price reduction.
See the pricing for yourself
14 days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.