Most GEO roundups rank tools on how well they track a single brand. That is the wrong test if you run an agency. What decides whether a tool survives contact with a client roster is far more boring: can you keep ten clients in ten separate workspaces, can you put your own logo on the report, and does the bill grow every time you win an account. So that is what I compared.
For each tool below I opened the vendor's own pricing and agency pages and checked three things: whether client workspaces exist and how many you get, whether white-label reporting is included or gated behind Enterprise, and what the tool actually costs once you are running a roster rather than one brand. Where a vendor does not publish a number, I say so rather than guessing.
The gap between marketing and plan detail is wide in this category. Several tools sell themselves to agencies on the homepage and then gate the multi-client features behind a custom-priced Enterprise tier. Those are flagged below.
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Overview
The landscape
I track 9 tools in this category. Prices range from free to enterprise pricing.
1 tool offers free plans: PromptWatch.
This roundup covers the 8 I consider worth a serious look. Each one is ranked with real pricing data, aggregated user ratings, and my honest take.
Audience
Who is this guide for?
- ✓SEO and digital agencies adding AI visibility as a billable service
- ✓Agencies managing between 3 and 25 client brands
- ✓Freelance consultants who need white-label reports under their own brand
- ✓Agency owners deciding whether GEO is a product line or a line item
Quick picks
Which tool is right for you?
Skip the scroll. Pick your situation:
What actually matters when you buy GEO software for clients
Four things decide whether a GEO tool works for an agency, and only one of them shows up in a normal feature comparison.
Client separation. Every client needs its own workspace, and ideally its own access control so a junior on one account cannot see another client's data. Otterly.AI gives unlimited workspaces, Peec AI splits a credit pool by project, and SE Visible adds per-seat permissions. Scrunch AI's entry plan gives you one workspace, which is worth knowing before you buy.
Whose logo is on the report. Clients pay for insight delivered in your brand, not a screenshot of someone else's dashboard. White-label is the feature most often marketed and least often included at the price shown. Peec AI includes it on agency plans. LLM Pulse restricts it to Enterprise.
How the bill scales. Per-brand pricing punishes you for winning work. Unlimited domains at Superlines or unlimited workspaces at Otterly.AI change the shape of that curve, and a shared credit pool at Peec AI lets you shift capacity from a churned client to a new one without a plan change.
Whether reporting can be automated. Monthly client reports are identical in shape and different in data, which is exactly the work that should not be done by hand. Seven of the eight tools here ship both an MCP server and an API, so a reporting run can be triggered from your own stack or an assistant.
Quick verdict
Peec AI is the strongest pick for most agencies. It is the only tool here with a full agency pricing page, its tiers are defined by how many clients you run, and the credit pool moves between clients without a plan change. White-label reporting and pre-sale pitch workspaces are included, and it ships MCP plus an API.
If your clients are European and procurement cares about data residency, Superlines is the better call at €299/mo with unlimited domains tracked. If you are stacking up a lot of small accounts, Otterly.AI's unlimited client workspaces will be cheaper than anything priced per brand. If you already run SE Ranking, SE Visible is the least disruptive addition at $99/mo.
And if you just want to find out whether clients will pay for this at all, PromptWatch has a free plan.
Overview
Quick comparison
| # | Tool | Price |
|---|---|---|
| 1 | $95/mo | |
| 2 | €89/mo | |
| 3 | $29/mo | |
| 4 | $99/mo | |
| 5 | $95/mo |
Show all 8 tools
| 6 | €49/mo | |
| 7 | $250/mo | |
| 8 | $99/mo (ChatGPT only) |
Rankings
My Top Picks
Peec AI
AI search visibility analytics tracking your brand across ChatGPT, Perplexity and Gemini, with MCP on every paid plan.
Key Features
Strong agent fit for a young product. Peec ships an official MCP server at api.peec.ai/mcp on every paid plan from $95, not just Enterprise, so agents can connect from Claude, Cursor, or n8n without an enterprise contract. It is read-only at launch, so agents pull and reason over your AI-visibility data but cannot write back. The REST API for full programmatic access is reserved for Enterprise, which is the main gap.
✓Pros
- Tiers are defined by how many clients you run, not by guesswork
- Credits move between clients without a plan change
- Pitch workspaces turn the tool into a sales asset
- MCP plus API means reporting can be automated
✗Cons
- Prices are shown as annual by default, so month to month costs roughly 15% more
- Minimum allocation is 900 credits per project, which is a floor on very small clients
- Growth and Scale push you toward a setup call rather than straight self-serve
Superlines
Finnish AI search intelligence platform: tracks 10+ AI engines from real interfaces, with MCP and API on every plan.
Key Features
Official MCP server (GitHub Superlines/mcp-server, npm @superlines/mcp-server, remote HTTP at mcpsse.superlines.io) with 27 tools: 21 reads covering metrics, citations, competitive gaps, webpage audits and strategy, plus 6 writes gated behind scoped permissions (write:brands, write:prompts). REST API with Bearer keys and published per-plan rate limits (60/120/300 rpm) on every plan including Starter. Held back from higher: query-param API design with no OpenAPI spec, and the remote MCP passes the API key as a URL token parameter.
✓Pros
- Unlimited domains removes the per-client price creep
- EU data residency clears procurement at European clients
- API and MCP on the agency plan, not Enterprise-gated
✗Cons
- Only 2 months of history on Agency Growth
- Agency pricing is framed as partner pricing, so expect a demo call
- 100 prompts spread across a client roster goes quickly
Otterly.AI
AI search visibility tracker across ChatGPT, Perplexity and Copilot, with a live MCP server and API.
Key Features
Strong agent fit at a budget price. Otterly runs a live official MCP server at data.otterly.ai/mcp, authenticated with OAuth 2.0 (no API keys), exposing roughly 20 tools across workspaces, brand reports, GEO audits, and write actions, so agents can both read and act on your AI-visibility data. It pairs that with a public REST API (2,000 requests a month on Standard, 5,000 on Premium), an official Claude Skill, and a 101-workflow marketplace. The main gaps: the $29 Lite tier has no API or MCP, and there are no language SDKs, so it sits level with Peec and below Profound's broader enterprise stack.
✓Pros
- Unlimited workspaces is the cheapest way to hold many small clients
- Single invoice across the whole roster
- Partner listing is an actual lead channel
✗Cons
- Partner status requires Standard ($189/mo) or Premium ($489/mo) first
- The $29/mo Lite plan is 1 workspace, so it is not an agency plan
- Partner status is an application, not an instant toggle
SE Visible
AI search visibility tracker from the SE Ranking team, monitoring your brand across ChatGPT, Gemini and Perplexity.
Key Features
Weak agent fit as a standalone product. SE Visible is a dashboard: you read AI-visibility data in the UI and export it to CSV, but there is no API or MCP server on the SE Visible plan, so an agent cannot pull your data programmatically. The agent-ready path lives one product over: the SE Ranking platform ships an official hosted MCP server (160+ tools, including AI search visibility) that I rate 9/10, on a separate subscription. Buy SE Visible for the dashboard; buy the SE Ranking platform if you need agent access.
✓Pros
- Publishes actual AI-answer volumes instead of vague prompt counts
- Seat-level access control keeps clients walled off from each other
- Slots into an existing SE Ranking agency workflow
✗Cons
- No published white-label reporting
- Country coverage is 7 markets, so global rosters will find gaps
- Best value only if you already use SE Ranking
PromptWatch
AI visibility and GEO platform with a free tier and a 59-tool MCP server plus REST API on every plan.
Key Features
Best agent stack in the GEO category: official remote MCP server (server.promptwatch.com/mcp, streamable HTTP) with OAuth browser-consent auth or API key, 59 tools including write operations (create/update/delete prompts, monitors, brands, personas, generate content). REST API v2 with ~70 endpoints, OpenAPI spec, Postman collection, published three-window rate limits. MCP and API access on every plan including the free Explore tier. llms.txt + markdown docs + MCP recipes and skills guides.
✓Pros
- A real free tier, which nothing else here offers
- Top AI-stack fit score in the category on MCP and API depth
- Cheap way to validate client demand before buying
✗Cons
- Agency prices are not readable on the pricing page, so budget blind
- The agency feature list is thinner than Peec AI's or Otterly's
- Newer company with less agency track record
LLM Pulse
AI search visibility tracker with a hosted MCP server and REST API, monitoring your brand across 10+ AI models.
Key Features
✓Pros
- Cheapest way to start billing for AI visibility
- Unlimited seats means no per-head cost as the team grows
- MCP and API on the lower tiers
✗Cons
- White-label is Enterprise-only despite the agency marketing
- No published per-client workspace structure
- Volume limits tighten fast across a client roster
Scrunch AI
AI search visibility platform tracking brand mentions across ChatGPT, Perplexity and more, from $250/month.
Key Features
Not ready for agent workflows. Scrunch AI has documented public API access, but lacks MCP support, OpenAPI specs, SDKs, and structured output capabilities that modern agent stacks require. Without these integrations, you'd need custom middleware to connect it to Claude or Cursor workflows.
✓Pros
- Deepest technical analysis here for enterprise-grade retainers
- Genuine procurement features with SSO and account management
- Publishes a dedicated agency pricing view
✗Cons
- Core includes only 1 brand workspace, so multi-client needs Enterprise
- API is Enterprise-gated
- $250/mo entry is steep for a small roster
Profound
AI search visibility platform tracking how your brand shows up across ChatGPT, Perplexity and other AI engines.
Key Features
Strong agent-fit. Profound has an official MCP server and documented public APIs with Node and Python SDKs, enabling seamless integration with Claude and ChatGPT workflows. The main limitation is lack of OpenAPI specs and structured outputs, which can require additional parsing work in agentic chains.
✓Pros
- Recognised by clients, which shortens the sell
- MCP and API support automated reporting
- Deep analytics on the higher tiers
✗Cons
- No published agency plan or multi-client workspace pricing
- The $99 entry tier is ChatGPT only, so it is not a real starting point
- Realistic cost per client is higher than the agency-native options
Price landscape
How prices compare
Starting prices across all 9 tools in this category.
Related guides
If you are buying for a single brand rather than a client roster, the broader 27-tool AI visibility roundup covers the whole category including tools with no agency tier at all.
For the classic SEO side of an agency stack, white-label crawling, rank tracking and client reporting, see the best SEO tools for agencies.
Methodology
How I chose these
I started from the 27 AI visibility tools I already track, then applied one filter: does the vendor publish something real for agencies. That means a dedicated agency plan, a separate agency pricing view, or a documented partner programme. Eight tools cleared that bar or came close enough to be worth explaining.
For each one I opened the vendor's live pricing page on 30 July 2026 and read the plan comparison rather than the marketing copy. Where pricing pages default to annual billing, I converted to the month-to-month figure and labelled it, because an annual price shown as a monthly number understates what you will pay.
Where a page hid prices behind an interaction, I drove the toggle and read the result. PromptWatch renders its agency prices as animated counters that never resolve to readable text, so I have left those figures out instead of estimating them. I did not rank on feature count.
The ordering reflects how well each tool handles the three agency problems: client separation, client-facing reporting, and cost as the roster grows. Tools that ship an MCP server or an API rank higher, because agency reporting is repetitive work that should be automated rather than exported by hand every month.
Where the agency marketing does not match the plan detail
Three gaps are worth naming, because each one costs money if you find it after signing.
LLM Pulse markets flexible plans with white-label options for agencies on its pricing page. Its own plan comparison then marks white-label as not included on Starter, Growth and Scale, and included on Enterprise. The agency messaging is accurate only at the top tier.
Scrunch AI publishes a dedicated agency pricing view, which is more than most do. The Core plan in that view is $250/mo and includes 1 brand workspace and 5 user licences. Multiple client workspaces require Enterprise on custom pricing, so the published agency price is not an agency price.
Profound publishes its own roundup of AI visibility tools for marketing agencies and ranks well for agency queries, but does not publish an agency plan, an agency pricing view or multi-client workspace pricing of its own. Its $99/mo entry tier also covers ChatGPT only, so multi-engine tracking realistically starts at $399/mo.
None of this makes those tools bad. Scrunch AI in particular is the most technically deep option here for enterprise accounts. It just means the agency label on a pricing page is not a substitute for reading the plan comparison.
FAQ
Frequently Asked Questions
GEO stands for generative engine optimization. GEO software tracks how often a brand is mentioned and cited in answers from ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode, rather than where a page ranks in a list of blue links. The mechanics differ: there is no single ranking position, answers vary between users and runs, and a citation matters more than a placement. Most agencies now run a GEO tool alongside a classic SEO suite instead of replacing one with the other.
Peec AI includes white-label reporting on its agency plans. LLM Pulse offers it too, but its plan comparison marks white-label as not included on Starter, Growth and Scale, and included only on Enterprise, so budget accordingly. Superlines, SE Visible, Otterly.AI and Scrunch AI do not publish white-label reporting as a named plan feature at the tiers listed here. If client-branded reports are non-negotiable, Peec AI is the straightforward answer.
Realistically €175 to €600 a month for an agency running a normal roster. Peec AI's agency plans start at €175/mo billed annually, or €205 month to month, and its Scale tier for 11 to 25 clients is €575/mo billed annually. Superlines Agency Growth is €299/mo with unlimited domains. Otterly.AI requires Standard at $189/mo or Premium at $489/mo before you can apply for partner status. SE Visible starts at $99/mo. The cheapest paid entry is LLM Pulse at €49/mo, and PromptWatch has a free plan if you want to test the water first.
It depends on the tool, and this is where the marketing and the plan detail diverge most. Otterly.AI gives unlimited client workspaces under its Agency Partner Programme. Peec AI splits one shared credit pool across as many client projects as you like, with a 900-credit minimum per project. Superlines tracks unlimited domains on its agency plan. SE Visible sells multiple-client management with per-seat access control. Scrunch AI is the one to watch: its $250/mo Core plan includes exactly 1 brand workspace, and multiple workspaces require Enterprise.
Yes, and for an agency this is the difference between a tool you run and a tool that runs itself. Peec AI, Superlines, Otterly.AI, SE Visible, PromptWatch, LLM Pulse and Profound all ship both an MCP server and a REST API, so client reporting can be pulled straight into your own dashboards or generated by an assistant. Scrunch AI gates API access behind Enterprise. Monthly client reporting is repetitive work with a fixed shape, which makes it the first thing an agency should automate.
Both work, and the tool you pick should follow the decision rather than drive it. If you are folding it into existing retainers, keep the cost low and the reporting inside your current deck, which points at LLM Pulse or SE Visible. If you are selling GEO as its own line item, you need client-branded reports and a way to audit prospects before they sign, which points at Peec AI or Otterly.AI and their pitch workspaces. Testing demand first is entirely reasonable, and PromptWatch's free plan is the cheapest way to do it.
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10+ years in digital marketing. I review marketing software for AI-stack fit: real pricing, MCP and API support, and how cleanly each tool drops into an AI agent workflow, cross-checked against verified data and real user feedback.