Joonas Rotko · Founder, That Marketing Buddy
I assess marketing software through 10+ years of agency work, current product research, buyer needs, competing tools and total cost.
How this review was prepared
This is a research-based review. I checked Sitebulb's current product pages, pricing, documentation and terms, then assessed what those published limits mean for a marketing team or small agency. I have not presented vendor claims as personal testing.
This page may include affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you).
The Verdict
Is Sitebulb right for you?
Sitebulb is a website crawler for technical SEO audits. It checks 300+ issues (called Hints), ranks them by priority, explains each one and produces visual reports and customised PDFs. It ships as Windows and Mac desktop software (Lite and Pro) and as Sitebulb Cloud for teams.
Desktop Lite crawls up to 10,000 URLs per audit and Desktop Pro up to 500,000, adjustable to 2 million. Cloud handles up to 10 million URLs per audit with unlimited projects and starts at £95/month per Sitebulb's FAQ. Every plan includes JavaScript crawling and a read-only MCP, and a 14-day trial covers Pro features on Desktop.
It fits a technical SEO or agency that wants explained, prioritised audits without a per-crawl fee. It fits poorly when you need a clear USD price on the official page, or a cloud trial.
Who It's For
Who Sitebulb is for (and who it isn't)
✓ Best for
- +Technical SEOs who want explained, prioritised issues. Sitebulb checks 300+ Hints and ranks them by priority with visualisations and plain explanations, which helps when the audit goes to a client or developer.
- +Agencies producing client audit reports. Pro adds audit comparisons, scheduled audits and customised PDF reports, and users beyond one can be added from about £7 a month.
- +Teams that want to ask an AI assistant about crawls. The Sitebulb MCP is included on all plans, even the trial. It is read-only, so it answers questions about finished audits (projects, audits, issues, URL data) and does not start crawls.
× Consider something else if
- −You want a lower-cost or free-to-start crawler. Screaming Frog has a well-known free crawl limit and a paid licence, and it is a common first crawler.Try Screaming Frog →
- −You want a free Mac crawler. Crawly is a Mac crawler positioned as a free alternative to desktop crawlers.Try Crawly →
- −You crawl very large sites with enterprise needs. Sitebulb Cloud goes to 10 million URLs per audit. Enterprise SEO platforms add log analysis and larger-scale monitoring.Try Botify →
What You Can Do
What can Sitebulb do?
Run a full technical audit and read the Hints
Crawl a site on Desktop or Cloud, then work through prioritised Hints with explanations and evidence. JavaScript rendering is included at no extra cost.
Compare audits over time
Pro adds audit comparisons and scheduled audits, so you can see what changed since the last crawl.
Send a customised report
Build PDF reports for clients from the audit data, with Google Analytics, Search Console and Sheets integrations and a Looker Studio (Data Studio) connector.
Ask Claude or ChatGPT about an audit
Connect the MCP once, sign in with your Sitebulb account, then ask for an audit summary, issue counts or sample URLs by issue type.
AI, API & MCP
Does Sitebulb Have an MCP Server and API?
Sitebulb is agent-friendly for reading audits, and does not let an agent start crawls.
AI agent workflow
A safe agent workflow
Run the crawl yourself, then let an assistant summarise issues, compare two audits and pull sample URLs for a developer brief.
Approval boundary: The MCP is read-only, so the risk is data sharing. Do not connect a client crawl unless the client allows its data in an AI assistant.
MCP
officialOfficial read-only MCP on every plan
Desktop and Cloud behave the same, and the connector does not start crawls.
Sitebulb MCP →API
noneNo public API found
I found no documented REST API. Use integrations and exports for data movement.
Pricing
How much does Sitebulb cost?
Sitebulb Desktop Lite is reported at about $18/month monthly ($13.50 billed annually) and Pro about $42 ($35 billed annually), with a 14-day trial and Cloud from £95/month.
| Plan | Reported prices, currency unconfirmed on the official page |
|---|---|
| Desktop Lite, 10,000 URLs per audit | $18/mo |
| Desktop Pro, 500,000 URLs per auditPopular | $42/mo |
| Cloud, up to 10 million URLs per audit | From £95/mo (FAQ) |
Sitebulb sells Desktop Lite, Desktop Pro and Sitebulb Cloud. Sitebulb's own FAQ says Cloud starts at £95/month, and lists extra Pro users from about £7 a month, which suggests pounds sterling on the official page. The text of the pricing page I could read did not show the Desktop prices, so the USD figures below come from TMB's earlier data and third-party trackers and are unconfirmed.
Lite vs Pro is about scale and depth
Lite is one user with 10,000 URLs per audit and 100+ Hints, with JavaScript crawling and GA, GSC and Sheets integration. Pro is 300+ Hints, up to 500,000 URLs (adjustable to 2 million), advanced configuration, audit comparisons, scheduled audits and customised PDF reports.
Cloud is a different product tier
Cloud adds real-time team collaboration, unlimited projects, automated recurring crawls and up to 10 million URLs per audit. Cloud plans include Sitebulb Pro desktop licences at no extra cost, for example 2 users on a Small plan. Reported Cloud tiers are Mini, Small and Medium, plus Enterprise.
Only Desktop has a free trial
The 14-day Desktop trial gives Pro-equivalent features and no credit card is needed. Cloud has no free trial, and you contact Sitebulb for a demo.
Payment, cancellation and refunds
Sitebulb accepts card, PayPal and invoices (yearly plans only), and you cancel any time from the Customer Portal. The pages I read did not state a money-back guarantee.
Alternatives
When I'd choose something else
Three different buying priorities, and what I'd pick instead for each one.
If you want the most common desktop crawler
Screaming Frog
Screaming Frog is a widely used desktop crawler with a free limited version and a paid licence.
Trade-off: It gives raw data and leaves prioritising to you, where Sitebulb ranks and explains Hints.
Explore Screaming Frog for this use case →If you want a free Mac crawler
Crawly
Crawly is a Mac crawler positioned as a free alternative to paid desktop crawlers.
Trade-off: It is smaller in scope than Sitebulb's 300+ Hints and cloud option.
Explore Crawly for this use case →If you crawl at enterprise scale
Botify
Botify is an enterprise SEO platform built for very large sites, with analytics beyond a crawler.
Trade-off: It is priced and set up for enterprise buyers, well above a Sitebulb licence.
Explore Botify for this use case →Keep going
- Compare Sitebulb against the field: Best Technical SEO Audit Tools for a Small Site
Downsides
Limitations to consider before subscribing
Official prices were not readable
The pricing page text did not show the Desktop prices, and the FAQ quotes pounds. Currency and current amounts need a human check.
No free trial for Cloud
Only Desktop has a 14-day trial. Cloud starts with a demo request.
Cloud starts high for solo users
Cloud begins at £95/month, and reported Medium pricing goes far higher, so it suits teams.
No public API found
Sitebulb documents integrations and an MCP, not a REST API, which limits automation.
Desktop needs a local machine
Desktop runs on Windows or Mac and crawls from your computer, so large crawls use your hardware and bandwidth.
My Recommendation
Should You Choose Sitebulb?
Shortlist Sitebulb if you audit sites regularly, value prioritised Hints and clear visual reports, and want an MCP to ask questions about finished audits.
Choose Screaming Frog for a common raw-data crawler, Crawly for a free Mac option, or Botify for enterprise scale.
What to check during the trial
- –Start the 14-day Desktop trial and crawl a site you know well.
- –Compare Sitebulb's Hints with your manual findings on the same site.
- –Ask Sitebulb for the current price in your currency, for Lite, Pro and Cloud.
- –Decide if you need Cloud collaboration or if Desktop is enough.
Try the Sitebulb MCP
Connect it to Claude or ChatGPT, then ask for an audit summary and sample URLs for the top issue. Check the client is happy with audit data being shared.
FAQ
Frequently asked questions about Sitebulb
Sitebulb Cloud starts at £95/month per its FAQ. Desktop Lite is reported at about $18/month monthly and Pro at about $42, with about 15% off yearly. Confirm the current price and currency on Sitebulb's pricing page.
Yes for Desktop: 14 days with Pro-equivalent features and no credit card. Cloud has no free trial and starts with a demo.
Yes. The Sitebulb MCP is read-only, hosted and included on all plans including the trial. It works with Claude and ChatGPT and does not start crawls.
Desktop Lite up to 10,000 URLs per audit, Desktop Pro up to 500,000 (adjustable to 2 million), and Cloud up to 10 million.
Sources & References (4)
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