That Marketing Buddy

Alternatives

Ahrefs alternatives for one website

By Joonas Rotko, ex-agency co-owner, 10+ years spending real marketing budgets

Prices verified · How I choose, and how I earn from this page

If Ahrefs costs more than you use, I'd start with SE Ranking. Core tracks 100 AI prompts for $103.20/month billed annually, against $108/month billed annually for Ahrefs Lite, which tracks 5. Mangools costs less still. I checked every price on 29 Sep 2026.

Every price on this page is for

  • 1 site
  • 100 tracked keywords
  • 25 AI prompts
  • 1 user

Who this is for. Owners and solo marketers whose Ahrefs login is mostly rank tracking, an audit and the odd keyword check. Lite gives 5 projects and 750 keywords but only 5 AI prompts, and there is no trial, just a free account with limited data.

My picks for different needs

Find the line that sounds like you. Each pick links to the full reasoning below.

  1. I want it cheaper, with more AI prompts

    Many more AI prompts than Lite, for less each month.

    Why this one
    SE Ranking logo

    SE Ranking

    My default

    $103.20/moannual

    See SE Ranking plansAffiliate link
  2. Keyword research is what I really use, and I want it cheap

    The cheapest yearly bill here, with a free plan to try first.

    Why this one
    Mangools logo

    Mangools

    $37.70/moannual

    See Mangools plansAffiliate link
  3. I want one subscription that also fixes and publishes

    Growth tracks AI visibility and adds content tools.

    Why this one
    Search Atlas logo

    Search Atlas

    $159/moannual

  4. I want a simple dashboard instead of a research tool

    A dashboard that says what to fix, with a trial and no card.

    Why this one
    Morningscore logo

    Morningscore

    $82.50/moannual

  5. I want the closest thing in scope

    The most Ahrefs-like research toolbox, at a higher price.

    Why this one
    Semrush logo

    Semrush

    $165.17/moannual

    See Semrush plansAffiliate link

What you gain and give up by leaving Ahrefs

Ahrefs earns its price with backlink and competitor depth. If you rarely open the link reports, most of the bill pays for data you skip, while AI prompt tracking stays thin.

What you gain

  • Less to pay: Mangools Basic is $37.70/month billed annually and SE Ranking Core $103.20/month billed annually, while Ahrefs Lite is $108/month billed annually.
  • Far more AI prompts: SE Ranking Core tracks 100 and Mangools 500, compared with 5 on Ahrefs Lite and 10 on Standard.
  • A trial or free plan before you pay: SE Ranking gives 14 days and Mangools has a free plan. Ahrefs offers neither.

What you give up

  • Ahrefs' backlink index and competitor research, which these tools offer in a lighter form.
  • API and MCP on the entry plan. Ahrefs includes both on Lite, so check each vendor's plan before relying on them.
  • Focus. Several picks are broad suites, so the research side feels thinner.

When to stay. If backlinks and competitor research are why you log in, Lite still fits. Leave when price, AI prompt tracking or the missing trial settles it.

The tools side by side

Each row is the cheapest plan that tracks 25 AI prompts for one site, worked out for monthly and annual billing separately.

one site with AI prompt tracking: plan priced, monthly and annual cost, Sites, Keywords, AI prompts, Free start
Tool and planCost per monthSitesKeywordsAI promptsFree start
SE RankingCore

$103.20annual

$129 monthly

102,000Google AI Overviews plus 100 AI prompts14-day trial
MangoolsBasic

$37.70annual

$61 monthly

Unlimited domains200500 AI promptsFree plan
Search AtlasGrowth

$159annual

$199 monthly

23,500100 AI prompts7-day trial
MorningscoreBusiness

$82.50annual

$99 monthly

10500Google AI Overviews plus 100 AI prompts14-day trial
SemrushStarter

$165.17annual

$199 monthly

5500Google AI Overviews plus 50 AI promptsFree plan and a 7-day trial

Five picks, in the order I'd consider them

Each one says who it is for, what it costs for one site with AI prompt tracking, and what you give up.

SE Ranking logo

SE Ranking

Best step up in value

Hands-on

Choose it if

Tracking and audits are what you use Ahrefs for, and you want AI prompts without paying for a link index.

Consider Mangools instead if

Keyword lookups are most of your Ahrefs use and you would pay even less.

Why it fits one site with AI prompt tracking

Core keeps the parts of Ahrefs most single-site owners use, 10 projects, 2,000 tracked keywords and backlink data, then adds 100 AI prompts, against 5 on Lite.

The plan I priced

Core: $129/month billed monthly, or $103.20/month billed annually.

Closest alternative

Semrush becomes the better choice when you want research closer to Ahrefs and can pay more.
SE Ranking homepageSee SE Ranking plans
SE Ranking homepage, captured

One site with AI prompt tracking: Core

Billed annually

$103.20/mo

Billed monthly

$129/mo

Above 10 sites: Growth (+$120/mo billed annually).

The trade-off

No free plan, only a 14-day trial, and backlink research is a side feature rather than the core of the product.
What my review says

Best for: An Ahrefs Lite user who mostly tracks rankings and wants real AI prompt tracking.

Skip it if backlink research fills most of your Ahrefs time.

Strengths

  • Many times Lite's AI prompt allowance on Core.
  • A trial with no card, which Ahrefs doesn't offer.

Limits

  • Lighter backlink and competitor research than Ahrefs.
  • No free plan.
Ahrefs alternatives for one website
Mangools logo

Mangools

Lowest price, keyword-first

Hands-on

Choose it if

Keyword research is the Ahrefs feature you open most and you want the smallest bill.

Consider SE Ranking instead if

You want a site audit too. Mangools' Basic plan lists none.

Why it fits one site with AI prompt tracking

Basic covers keyword research, 200 tracked keywords and 500 AI prompts, with backlink data up to 100k / mo, and the free plan lets you compare it before cancelling Ahrefs.

The plan I priced

Basic: $61/month billed monthly, or $37.70/month billed annually.

Closest alternative

SE Ranking becomes the better choice when you want audits and higher tracking limits.
Mangools homepageSee Mangools plans
Mangools homepage, captured

One site with AI prompt tracking: Mangools Basic

Billed annually

$37.70/mo

Billed monthly

$61/mo

Above 200 tracked keywords: Mangools Premium (+$15/mo billed annually).

The trade-off

Rank checks are weekly on Basic, the yearly plan holds most of the saving, and the refund window is 48 hours.
What my review says

Best for: An Ahrefs user who mainly does keyword research for one site.

Skip it if you depend on Ahrefs' backlink depth.

Strengths

  • The lowest yearly price on this page, with a free plan.
  • More AI prompts on Basic than Ahrefs gives on any self-serve plan.

Limits

  • Backlink lookups are capped each month on Basic.
  • No site audit and weekly rank checks.
Ahrefs alternatives for one website
Search Atlas logo

Search Atlas

Execution platform with AI visibility

Desk research

Choose it if

You want your SEO tool to help make the changes, not only report them.

Consider SE Ranking instead if

Reporting is all you need. Search Atlas is priced for doing the work too.

Why it fits one site with AI prompt tracking

Growth tracks 100 AI prompts, against Lite's 5, across 2 projects and 3,500 keywords, and the entry plan comes with a 7-day trial that Ahrefs doesn't offer.

The plan I priced

Growth: $199/month billed monthly, or $159/month billed annually.

Closest alternative

SE Ranking becomes the better choice when you want tracking and audits for less.
Search Atlas homepageSee Search Atlas plans
Search Atlas homepage, captured

One site with AI prompt tracking: Growth

Billed annually

$159/mo

Billed monthly

$199/mo

Above 2 sites: Pro (+$160/mo billed annually).

The trade-off

Starter has no AI visibility, so Growth is the real starting point, it costs more than Ahrefs Lite, and client work needs Pro or Agency.
What my review says

Best for: An Ahrefs user who wants a tool that helps publish fixes as well as track them.

Skip it if a lower bill is your main reason for leaving Ahrefs.

Strengths

  • Far more AI prompts than Ahrefs Lite on Growth.
  • Tools that apply on-page changes, not only report them.

Limits

  • No AI visibility on Starter.
  • Costs more than Ahrefs Lite on yearly billing.
Ahrefs alternatives for one website
Morningscore logo

Morningscore

Simple dashboard, no research depth

Desk research

Choose it if

Ahrefs feels like more tool than you need and you want a simple list of what to fix.

Consider SE Ranking instead if

You need more than 10 websites or 500 tracked keywords.

Why it fits one site with AI prompt tracking

Business tracks 100 AI prompts across 10 websites, with Google AI Overview and ChatGPT tracking built in, where Ahrefs sells extra AI models as add-ons.

The plan I priced

Business: $99/month billed monthly, or $82.50/month billed annually. The 14-day trial needs no card.

Closest alternative

SE Ranking becomes the better choice when you want bigger limits.
Morningscore homepageSee Morningscore plans
Morningscore homepage, captured

One site with AI prompt tracking: Business

Billed annually

$82.50/mo

Billed monthly

$99/mo

Above 10 sites: Pro (+$50/mo billed annually).

The trade-off

Lite tracks too few prompts for this workload, so Business is the plan priced, and it allows only 3 reports a month.
What my review says

Best for: An Ahrefs user who finds research tools heavy going and wants clear tasks.

Skip it if you still check competitors' backlinks every week.

Strengths

  • A simple to-do dashboard instead of a research tool.
  • A trial with no card, which Ahrefs doesn't offer.

Limits

  • Nothing close to Ahrefs' research depth.
  • Lite tracks too few prompts, so you need Business.
Ahrefs alternatives for one website
Semrush logo

Semrush

Closest in scope, higher price

Hands-on

Choose it if

You want to keep Ahrefs-style research but with a trial, a free plan and real AI prompt tracking.

Consider SE Ranking instead if

Saving money is the goal. SE Ranking includes AI prompts for less.

Why it fits one site with AI prompt tracking

Starter tracks 50 AI prompts across 5 projects and 500 keywords, and a 7-day trial plus a limited free plan let you run it beside Ahrefs first.

The plan I priced

Starter: $199/month billed monthly, or $165.17/month billed annually. Refunds are only available on annual plans.

Closest alternative

SE Ranking becomes the better choice when you want the lower price.
Semrush homepageSee Semrush plans
Semrush homepage, captured

One site with AI prompt tracking: Starter

Billed annually

$165.17/mo

Billed monthly

$199/mo

Above 5 sites: Pro+ (+$83/mo billed annually).

The trade-off

It costs more than Ahrefs Lite for this workload, so the move buys AI prompts and a trial, not savings.
What my review says

Best for: An Ahrefs user who wants similar research breadth plus real AI prompt tracking.

Skip it if you are leaving Ahrefs to cut costs.

Strengths

  • Research breadth close to Ahrefs.
  • Many more AI prompts on Starter than Ahrefs gives on Lite.

Limits

  • More expensive than Ahrefs Lite for this workload.
  • One user per plan, with extra seats charged.
Ahrefs alternatives for one website

What one site with AI prompt tracking really costs

The same workload on every plan, so the prices are comparable. The bar is the annual-billing price per month.

Dollar prices, per month (billed annually where sold)

Pay monthly or yearly?

What yearly billing saves on the same plan.

  • SE Ranking$129 monthly, $103.20 yearly: 20% less
  • Mangools$61 monthly, $37.70 yearly: 38% less
  • Search Atlas$199 monthly, $159 yearly: 20% less
  • Morningscore$99 monthly, $82.50 yearly: 17% less
  • Semrush$199 monthly, $165.17 yearly: 17% less

When you'll outgrow the plan

The first limit you hit, and the next plan up.

  • SE Ranking: above 10 sites, Growth (+$120/mo)
  • Mangools: above 200 tracked keywords, Mangools Premium (+$15/mo)
  • Search Atlas: above 2 sites, Pro (+$160/mo)
  • Morningscore: above 10 sites, Pro (+$50/mo)
  • Semrush: above 5 sites, Pro+ (+$83/mo)
How I calculated this

Workload: 1 site, 100 tracked keywords, 25 AI prompts, 1 user.

A plan counts only if it tracks 25 AI prompts. Google AI Overview tracking alone doesn't count here.

    Other options, and why they missed the list

    I kept the list to tools that track an AI prompt allowance for one site and publish their limits. Pure data APIs and backlink-only tools answer a different question from "what do I move to from Ahrefs".

    • Nightwatch logo

      Nightwatch

      Daily rank tracking with AI prompts, priced in euros, so it can't be ranked against the dollar tools.

    • Seobility logo

      Seobility

      A free Basic plan and strong audits, but multi-engine AI prompt tracking isn't on sale yet.

    • DataForSEO logo

      DataForSEO

      If it is the Ahrefs API you need, a pay-per-request data API may fit better than a subscription. See my SEO API guide.

    How I chose, and how I earn from this page

    Joonas Rotko

    Who is behind this guide

    Joonas Rotko

    I co-ran a marketing agency in Finland and spent more than ten years buying SEO and marketing software with real client budgets. I write these guides for the person who has to pay for the tool and use it.

    More about me and how I review

    Affiliate disclosure

    Some of these links are affiliate links, and I earn a commission if you buy through them, at no cost to you. That never moves a price or a verdict. Order follows fit for this reader first, and where two tools fit about equally the affiliate partner goes first. Ahrefs is the tool being left, and I have no affiliate link for it.

    How this guide was prepared

    What I did

    • I priced one site with about 100 tracked keywords and 25 tracked AI prompts, the same workload as my SEO and AI visibility guide. Every figure comes from a vendor pricing page I checked on the date shown beside its source link.
    • For each tool I picked the cheapest plan whose published limits cover that workload, once for monthly and once for annual billing.
    • Cards labeled Hands-on cover tools I use myself. Tools marked desk research rest on their published plans.

    What to keep in mind

    • Vendors reprice without warning, so check the vendor's page before you pay.
    • Ahrefs Lite and Standard track fewer than 25 prompts, so Ahrefs itself isn't priced against this workload.
    Sources and verification dates

    Prices and limits checked on 10 vendor pages. Oldest check: 29 Sep 2026.

    • : Rewrote every pick for readers who pay for Ahrefs' link data but mostly need tracking and AI prompts. Prices and plan facts unchanged.
    • : Alternatives V2 version, written for this tool's own readers and built from plan facts verified between 29 September and 2 October 2026.
    Spot something out of date?Vendors and readers, send me the correct fact.

    Software sites change almost every week, and I want every claim on this page to be factually correct. If you are a vendor or a reader, send me the correct fact and a link to the official page. I will check it and update the page. The opinions and rankings stay mine.

    I only change a fact when the official page shows it.

    Free. I use your details only to follow up. Privacy

    Questions people ask

    Why would I leave Ahrefs?

    Most often the price against what you use. Lite is $108/month billed annually with 5 AI prompts and no trial, and the next step, Standard, is $208/month billed annually.

    What is the cheapest Ahrefs alternative?

    Mangools Basic, at $37.70/month billed annually for one site with AI prompt tracking, then SE Ranking Core at $103.20/month billed annually.

    Is there a free Ahrefs alternative?

    Mangools has a free plan and Semrush a limited one. Ahrefs itself offers only a free account with limited data. Seobility's free plan sits under other options because its AI prompt tracking isn't on sale yet.

    Which one has the best API?

    Ahrefs includes API and MCP access from Lite. SE Ranking Core and Mangools Basic also list API access. If the API is the reason you pay, my SEO API guide compares pay-per-request options.

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