SEO suite pricing
Semrush pricing: AI visibility is now part of the core plan ladder
Semrush’s current SEO + AI Search plans combine conventional SEO limits with AI visibility monitoring. The meaningful upgrade points are tracked keywords, websites and daily prompts, while users and reporting can add to the bill.
SEO & GEO professional · Pricing checked 29 September 2026
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Pricing at a glance
| Plan | Monthly price | Annual / billing note | Best for |
|---|---|---|---|
| SEO | €134/mo | €112.52/mo billed annually | For a smaller SEO programme with basic AI-search monitoring. |
| Starter | €190/mo | €158.40/mo billed annually | For small teams combining SEO and AI visibility. |
| Pro+(best fit) | €286/mo | €238/mo billed annually | For teams expanding across markets or websites. |
| Advanced | €526/mo | €436.99/mo billed annually | For agencies and organisations needing scale and API access. |
| Enterprise | Custom | — | For multi-brand governance and custom-scale automation. |
Prices and billing terms above reflect the stated check date. Confirm the checkout total, tax and renewal terms before buying.
Buddy's take
Semrush is no longer a simple three-plan SEO suite. Choose from the recurring SEO and AI-monitoring workload first, then price seats and reports separately if the team needs them.
Which plan fits your workload?
| If you need | Choose | Why |
|---|---|---|
| A small SEO programme with 500 tracked keywords | SEO | It is the lowest current plan with five monitored websites, basic SEO research and AI-search monitoring. |
| MCP access and a defined AI visibility programme | Starter | Starter adds the published MCP access and 50 daily AI prompts while retaining the five-site, 500-keyword base. |
| Multiple markets or 1,500 daily tracked keywords | Pro+ | Pro+ triples monitored websites and tracked keywords, adds historical data and doubles daily AI prompts. |
| API integration, 5,000 keywords or 40 websites | Advanced | Advanced is the first published plan that lists API data integration and the larger SEO and AI-monitoring limits. |
SEO
- ✓5 websites to monitor
- ✓500 daily tracked keywords
- ✓Position Tracking and Site Audit
- ✓AI sentiment and visibility reporting
- ✓50 daily custom prompts
Starter
- ✓5 websites to monitor
- ✓500 daily tracked keywords
- ✓50 daily AI prompts
- ✓1 AI brand-performance domain
- ✓MCP access
Pro+
- ✓15 websites to monitor
- ✓1,500 daily tracked keywords
- ✓100 daily AI prompts
- ✓Historical SEO data
- ✓Content optimisation
Advanced
- ✓40 websites to monitor
- ✓5,000 daily tracked keywords
- ✓200 daily AI prompts
- ✓API data integration
- ✓SEO share of voice
Enterprise
- ✓Custom limits
- ✓Large-scale AI prompt tracking
- ✓Custom integrations and API
- ✓SSO and audit logs
- ✓Enterprise support options
Billing, extra costs and terms
The published subscription price is not necessarily the total cost. Check the terms that affect your actual workload, expansion and cancellation before you migrate.
These are the figures shown in Semrush’s European annual-billing view on 29 September 2026. The vendor may show another currency, tax treatment or offer in your region, so confirm checkout before paying.
The visible annual view says it saves up to 17%. The displayed monthly equivalents are not a month-to-month contract price; check the upfront charge and renewal terms.
Additional users started at €43/month in the captured view. Base Report and Pro Report add-ons were listed from €9.59 and €19.18/month, so collaboration and client reporting can raise the effective cost.
Semrush advertises a seven-day free trial in the page footer. Its pricing FAQ says subscriptions can be cancelled, downgraded or upgraded at any time unless custom terms apply; confirm card and refund terms during signup.
The public page distinguishes SEO, Starter, Pro+ and Advanced. Do not rely on older Pro/Guru/Business naming when comparing a current quote.
What else could fit your budget?
Compare the job and cost model, not only the entry price
SE Ranking
$129/mo · Core
A rank-tracking-led platform for teams that want a different mix of monitoring and competitive research.
Seobility
€59.90/mo · Premium
A lower-cost site-audit and rank-tracking option for a smaller operational SEO setup.
Mangools
$52.70/mo · Premium
A lighter keyword and SERP toolkit for a smaller research workflow.
Buying guides that rank Semrush
- Best SEO Tools With AI Visibility Tracking Built In
Semrush is #2 of 7
- Best SEO Software for Agencies
Semrush is #2 of 8
- Best SEO Reporting Software for Small Agencies
Semrush is #3 of 7
Full product context
Need the product trade-offs too?
The pricing page focuses on plan selection and cost. The review covers product fit, limitations, alternatives, AI capabilities and the buying risks that a plan table leaves out.
Read: Semrush reviewFrequently asked questions
In the European view captured on 29 September 2026, Semrush listed SEO at €134/month, Starter at €190, Pro+ at €286 and Advanced at €526. Its annual view showed €112.52, €158.40, €238 and €436.99 monthly equivalents respectively.
The current pricing comparison lists MCP access on Starter. Confirm the exact access scope and any account requirements during signup.
Yes. The captured page listed additional users from €43/month. Reporting add-ons were also separately priced, so a multi-user setup costs more than the headline plan.
The page lists a $0 Free tier for trying the platform, with one demo project and 10 reports per day. It also advertises a seven-day free trial; confirm the card and conversion terms when signing up.
Joonas Rotko
SEO & GEO professional, founder of That Marketing Buddy
I'm a Finnish SEO and GEO professional with 11+ years in digital marketing, including years as a co-owner of a digital marketing agency. On That Marketing Buddy I test and compare SEO and AI-visibility software for entrepreneurs, marketing professionals and agencies.
Spot something out of date?Vendors and readers, send me the correct fact.
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