Semrush Cost Breakdown: Every Plan Compared
Semrush positions itself as a premium SEO platform with pricing that reflects its comprehensive feature set. All plans are billed annually to get the best rates, with monthly options available at higher costs.
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My Take on Semrush Pricing
Semrush doesn't mess around with pricing. This is premium software with premium pricing to match. The annual billing requirement to get reasonable rates shows they're serious about long-term commitments from users. That said, the feature depth justifies the cost if you're doing serious SEO work. The AI integration across all plans is impressive and feels ahead of the curve for 2026. The jump from Pro+ to Advanced is steep, but that API access and higher limits make sense for agencies or enterprises managing lots of clients. No free plan means you need to be confident in your investment, but the feature trial options help with that decision.
Available Discounts
Annual Discount
Save up to 17% when paying annually instead of monthly
Which Plan Should You Choose?
Gets you core SEO tools and AI features without overwhelming limits for most small sites.
Sweet spot for scaling SEO work with content optimization and historical data at a reasonable price point.
API access and high limits justify the cost when managing multiple large websites or client accounts.
Content optimization tools and keyword cannibalization analysis are perfect for content-focused strategies.
Semrush pricing starts high. Look at more affordable options if budget is tight.
Is Semrush Worth the Price?
I strongly recommend Semrush for serious SEO professionals who can justify the investment. The AI integration, comprehensive feature set, and data accuracy make it worth every penny for the right user. However, the high entry price and lack of a free plan mean you need to be confident in your SEO commitment before diving in.
Try Semrush →Frequently Asked Questions
No, Semrush doesn't offer a free plan. All plans are paid subscriptions starting at $165.17/month when billed annually.
Yes, but monthly pricing is significantly higher. You'll save up to 17% by choosing annual billing over monthly payments.
Semrush doesn't offer a traditional free trial, but some plans include 'Try for free' options. Check their website for current trial availability.
Advanced includes API access, higher limits (40 domains vs 15), more AI prompts (200 vs 100), and additional enterprise features like MCP Access.
No hidden fees based on the pricing structure. The listed prices include all features mentioned in each plan.
Yes, you can typically upgrade or downgrade plans. Contact Semrush support for specific details about plan changes and billing adjustments.
Semrush doesn't advertise a standard money-back guarantee. Check their terms of service or contact support about their refund policy before purchasing.