Cheaper Klaviyo alternatives for a store whose list keeps growing

What you keep and lose by leaving Klaviyo

Klaviyo Marketing starts at $20/month billed monthly for its smallest band of active profiles and steps up at every band after that, all the way to 150,000 profiles. A store adds profiles with each order and each pop-up sign-up, so the bill grows even in a month when sales don't. Klaviyo publishes monthly prices only, and SMS is a separate pay-per-send add-on.

When to stay. Stay if your list still fits the free plan's 250 profiles, or if each email earns enough that Klaviyo's segments pay for the price gap. A brand with several regional shops should price carefully too: Klaviyo wants one account per store, and Omnisend bills each store separately as well.

The tools side by side

Each row is the cheapest plan that holds this store's list for one user, with its cart recovery and seats, so you can hold it against your current Klaviyo invoice.

one online store, 5,000 customers and subscribers, one user: plan priced, monthly and annual cost, Abandoned cart on this plan, Users on this plan, Free start

Tool and plan	Cost per month	Abandoned cart on this plan	Users on this plan	Free start
OmnisendStandard	Not sold annually $81 monthly	Yes	unlimited	Free plan
SenderStandard	$39annual $39 monthly	Abandoned cart automation via the 'A cart is abandoned' trigger (email and SMS steps); requires a connected online store.	3	Free plan and a 14-day trial
MailerLiteComfort	$44.10annual $49 monthly	Yes	3	Free plan and a 14-day trial
BrevoStarter	$28.75annual $32 monthly	Yes	1	Free plan
DripDrip	Not sold annually $89 monthly	Not published	Not published	14-day trial
MailchimpEssentials	Not sold annually $75 monthly	Abandoned cart trigger in Marketing Automation Flows (email or SMS); requires a connected, supported e-commerce store or custom API 3.0 integration	3	Free plan and a 14-day trial

Six picks, in the order I'd consider them

Each one says who it is for, what it costs for a store list of 5,000 customers, and what you give up.

1

Omnisend

Best like-for-like Klaviyo replacement

Desk research

Choose it if

You rely on Klaviyo for cart, browse and order emails and want those flows to keep running on a lower bill.

Consider Sender instead if

The bill matters more than ready-made store flows, and a single cart trigger covers what you run.

Why it fits a store list of 5,000 customers

Omnisend is built around the same store events Klaviyo is. Its pre-built ecommerce workflows, abandoned cart among them, are ticked on Free, Standard and Pro, and it has native apps for Shopify and WooCommerce. Standard holds this list for less than Klaviyo Marketing and includes unlimited seats, so adding a helper to the account costs nothing.

The plan I priced

Standard for this store is $81/month billed monthly. Free holds 250 contacts, enough to rebuild your flows before you move the list.

Closest alternative

Brevo becomes the better choice when you want SMS without a plan upgrade and the option of a yearly rate.

See Omnisend plans

A store list of 5,000 customers: Standard

Billed monthly

$81/mo

Above 150,000 subscribers: no bigger plan is published.

The trade-off

Omnisend also climbs by contact band, only from a lower base, so this is a cheaper version of the same model rather than an escape from it. SMS needs Pro, which starts at $59/month billed monthly, and there is no yearly plan.

What my review says

Best for: A Klaviyo store that wants the same kind of flows without paying Klaviyo's price per profile.

Skip it if you work in Klaviyo's deeper segments and reports every week.

Strengths

• Pre-built ecommerce workflows, abandoned cart included, on every plan.
• Standard includes unlimited seats, so staff don't raise the bill.

Limits

• Still priced by contact band.
• SMS only on Pro.

See Omnisend plansMy Omnisend reviewOmnisend pricingAffiliate link

Cheaper Klaviyo alternatives for a store whose list keeps growing

2

Sender

Lowest bill that still recovers carts

Desk research

Choose it if

You mainly use Klaviyo for a welcome series, a cart reminder and weekly campaigns, and you'd rather keep the difference.

Consider MailerLite instead if

You want landing pages in the same tool and a price that goes down when you pay yearly.

Why it fits a store list of 5,000 customers

Sender's Shopify app is listed on every plan, and its automation builder has a cart-abandoned trigger once the store is connected. That covers the flows most small stores actually run in Klaviyo. Standard includes 3 seats and sends SMS campaigns, with credits bought separately.

The plan I priced

Standard for this store is $39/month billed monthly. The free plan holds 2,500 subscribers if you want to test the Shopify sync first.

Closest alternative

Brevo becomes the better choice when texts matter as much as email and you want SMS campaigns from the free plan up.

See Sender plans

A store list of 5,000 customers: Standard

Billed annually

$39/mo

Billed monthly

$39/mo

Above 200,000 subscribers: no bigger plan is published.

The trade-off

There is no Klaviyo-sized flow library or deep purchase segmentation, and SMS automation waits for Professional. The yearly discount covers only the first year, so budget on the monthly price.

What my review says

Best for: A small Klaviyo store that runs a handful of flows and wants the smallest bill that keeps them.

Skip it if your revenue depends on finely cut segments and many branching flows.

Strengths

• The lowest price here among tools billed by list size.
• A Shopify app and cart trigger on every plan.

Limits

• No SMS automation on Standard.
• Thinner segmentation than Klaviyo.

See Sender plansMy Sender reviewSender pricingAffiliate link

Cheaper Klaviyo alternatives for a store whose list keeps growing

3

MailerLite

Best if you want to pay yearly

Desk research

Choose it if

You want a lower rate for paying once a year, plus landing pages and pop-ups without another app.

Consider Sender instead if

You want the lowest monthly bill and don't need landing pages.

Why it fits a store list of 5,000 customers

MailerLite's own Shopify app syncs customers and orders, imports products and runs ecommerce automations with abandoned cart, on Free, Comfort and Power. Comfort adds 10 landing pages and 50 automations, and paying yearly takes it below its monthly price.

The plan I priced

Comfort for this store is $44.10/month billed annually, or $49/month billed monthly. The 14-day trial needs no card.

Closest alternative

Omnisend becomes the better choice when you want more store workflows ready to switch on and seats for the whole team.

See MailerLite plans

A store list of 5,000 customers: Comfort

Billed annually

$44.10/mo

Billed monthly

$49/mo

Above 200,000 subscribers: no bigger plan is published.

The trade-off

Paid plans move up a subscriber band on their own when the list passes the limit, so growth still raises the price, as it does on Klaviyo. If you text customers from Klaviyo today, Brevo and Sender are the picks with SMS campaigns built in.

What my review says

Best for: A Klaviyo store that wants a yearly price and landing pages in one tool.

Skip it if texting customers is a core part of how you sell.

Strengths

• Yearly billing that lowers the price, which Klaviyo doesn't sell.
• Ecommerce automations, abandoned cart included, from the free plan up.

Limits

• The price still rises with each subscriber band.
• Fewer ready-made store flows than Klaviyo.

See MailerLite plansMy MailerLite reviewMailerLite pricingAffiliate link

Cheaper Klaviyo alternatives for a store whose list keeps growing

4

Brevo

Best for a big list mailed weekly

Hands-on

Choose it if

Your Klaviyo bill grew because the profile count grew, while your campaigns stayed about weekly.

Consider Sender instead if

You want automations that reach the whole list, which Brevo Starter limits.

Why it fits a store list of 5,000 customers

Klaviyo bills every active profile; Brevo bills the emails you send, so a store with a large list and one campaign a week pays for the sends, not the size. For this store's weekly campaigns Starter is $32/month billed monthly. Its Shopify app syncs customers and orders with Shopify-specific cart flows, and SMS campaigns come with every plan. I use Brevo myself.

The plan I priced

Starter for this store's weekly sends is $32/month billed monthly, or $28.75/month billed annually. The free plan stores far more contacts but sends 300 emails a day.

Closest alternative

Sender becomes the better choice when you want automation across the whole list on a plan billed by contacts.

See Brevo plans

A store list of 5,000 customers: Starter

Billed annually

$28.75/mo

Billed monthly

$32/mo

Above 500,000 subscribers: Professional (+$420.33/mo billed annually).

The trade-off

Starter's automation reads "Limited to 2,000 contacts", which gets in the way of a welcome series aimed at everyone, and Starter has 1 user. Send several campaigns a week and the send-based price catches up with you.

What my review says

Best for: A Klaviyo store with a large list and a steady weekly campaign, tired of paying for profiles it rarely emails.

Skip it if you email the whole list several times a week.

Strengths

• The price follows sends, so list growth alone doesn't raise it.
• SMS campaigns on every plan.

Limits

• Starter automation is limited by contact count.
• One user on Starter.

See Brevo plansMy Brevo reviewBrevo pricingAffiliate link

Cheaper Klaviyo alternatives for a store whose list keeps growing

5

Drip

Best for one plan with everything unlocked

Desk research

Choose it if

You'd rather never meet a plan gate or add-on again and are fine paying from the trial onward.

Consider Omnisend instead if

You want a free plan to rebuild flows on and SMS listed on a published plan.

Why it fits a store list of 5,000 customers

Drip has one plan and puts dynamic segments, onsite campaigns and up to 50 workflows in it at every list size. Its pricing page lists one-click Shopify, WooCommerce and BigCommerce integrations, and sends are unlimited at this list size. For this store it is $89/month billed monthly.

The plan I priced

Drip for this store is $89/month billed monthly. The trial needs no card.

Closest alternative

MailerLite becomes the better choice when you want a yearly rate and a free plan to start on.

See Drip plans

A store list of 5,000 customers: Drip

Billed monthly

$89/mo

Above 180,000 subscribers: no bigger plan is published.

The trade-off

No free plan and no yearly price. Before moving the list, use the 14-day trial to confirm the cart and SMS setup you run in Klaviyo works the same way in Drip.

What my review says

Best for: A Klaviyo store tired of add-ons and tiers that wants one plan priced by list size.

Skip it if SMS is part of your weekly routine and you need it on a published plan.

Strengths

• Every feature on the one plan.
• Unlimited sends at this list size.

Limits

• No free plan, only a trial.
• No published yearly price.

See Drip plansMy Drip reviewDrip pricingNo affiliate link: plain link

Cheaper Klaviyo alternatives for a store whose list keeps growing

6

Mailchimp

Familiar name, not the best value

Hands-on

Choose it if

Your team already knows Mailchimp and you value that more than the lowest price.

Consider Sender instead if

You want bigger savings over Klaviyo and SMS campaigns on the plan itself.

Why it fits a store list of 5,000 customers

Mailchimp has its own Shopify app, and its automation flows have an abandoned cart trigger once a supported store is connected. I ran Mailchimp across client accounts for years, and anyone who has worked in Mailchimp before is productive on day one.

The plan I priced

Essentials for this store is $75/month billed monthly, with no yearly plan at this size. Standard, with longer flows, starts at $20/month billed monthly.

Closest alternative

Omnisend becomes the better choice when you want store flows ready to switch on rather than built step by step.

See Mailchimp plans

A store list of 5,000 customers: Essentials

Billed monthly

$75/mo

Above 50,000 subscribers: Standard (+$555/mo billed monthly).

The trade-off

Essentials allows "Up to 4 flow steps", SMS is an add-on, and the price climbs by contact band, which is the same complaint that has you leaving Klaviyo. In my agency years the bill was always what wore clients down.

What my review says

Best for: A Klaviyo store whose staff already know Mailchimp and want a familiar tool.

Skip it if price is why you're leaving, since several picks above cost less.

Strengths

• Its own Shopify app.
• A huge integrations shelf.

Limits

• Essentials keeps flows short.
• Priced by contact band, much like Klaviyo.

See Mailchimp plansMy Mailchimp reviewMailchimp pricingNo affiliate link: plain link

Cheaper Klaviyo alternatives for a store whose list keeps growing

What a store list of 5,000 customers really costs

Bars show the plan that holds this list, yearly where the vendor sells it and monthly where it doesn't. Every bar sits below what Klaviyo Marketing charges for the same list.

Other options, and why they missed the list

I kept to tools with a native Shopify connection that publish a price for a store list of this size and come in under Klaviyo's price for it. Customer data platforms and enterprise suites that cost more than Klaviyo are left out.

• 

  GetResponse

  Lower entry prices than Klaviyo, but cart recovery starts on Marketer and SMS sits on Enterprise only, so a store pays for the middle plan before it matches what it had.

• 

  ActiveCampaign

  A stronger CRM and journey builder than Klaviyo, but at this list size the plan with uncapped automation costs more than Klaviyo does, which defeats the point of switching.

How I chose, and how I earn from this page

Who is behind this guide

Joonas Rotko

I co-ran a marketing agency in Finland and spent more than ten years buying SEO and marketing software with real client budgets. I write these guides for the person who has to pay for the tool and use it.

• Hands-on with 2 of these 6 tools
• Prices checked 30 Sep 2026
• How this page earns

More about me and how I review

Questions people ask

Compare two of them head to head

• Drip vs Klaviyo
• ActiveCampaign vs Klaviyo