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But at contact-based pricing that can quickly scale into hundreds per month, many businesses need alternatives that offer similar ecommerce automation without the premium price tag.
Why Switch
Why people look for Klaviyo alternatives
Klaviyo's pricing scales rapidly with contact growth, making it expensive for high-volume senders
The platform focuses heavily on ecommerce, leaving gaps for general business marketing needs
Advanced features require technical knowledge that might overwhelm smaller teams
No free plan means you're paying from day one, unlike many competitors
The AI-powered features, while impressive, may be overkill for simple email campaigns
Alternatives
Best Klaviyo alternatives
14 alternatives ranked. 19 are cheaper. 26 offer free plans.
Omnisend
Top PickEcommerce stores wanting plug-and-play automation workflows
Ecommerce-focused marketing automation platform with ready-made workflows and multi-channel support.
Why consider Omnisend
Omnisend focuses exclusively on ecommerce automation with ready-made workflows for abandoned cart, product recommendations, and purchase follow-ups. The setup is simpler than Klaviyo while delivering similar ecommerce results.
Pros
- +Pre-built ecommerce workflows reduce setup time
- +Multi-channel automation includes email, SMS, and push
- +Free plan supports basic ecommerce automation
Cons
- −Limited use outside of ecommerce businesses
- −Fewer advanced segmentation options than Klaviyo
Drip
Ecommerce businesses wanting behavior-based automation at lower cost
Ecommerce marketing automation platform with behavior-based dynamic segmentation.
Why consider Drip
Drip specializes in ecommerce automation with behavioral triggers and dynamic segmentation. The platform costs less than Klaviyo while offering similar ecommerce-specific features and better customer support.
Pros
- +Advanced behavioral triggers and dynamic segmentation
- +Ecommerce-focused with shopping platform integrations
- +More affordable than Klaviyo for similar feature sets
Cons
- −Limited multi-channel capabilities beyond email
- −Smaller template library compared to general platforms
ActiveCampaign
Growing businesses wanting enterprise-level automation at mid-market prices
Advanced marketing automation platform with deep segmentation and multi-channel orchestration.
Why consider ActiveCampaign
ActiveCampaign's automation builder rivals Klaviyo's sophistication but costs less for most list sizes. The platform excels at behavioral triggers and conditional logic, with better deliverability than many competitors.
Pros
- +Advanced automation builder with visual workflow design
- +Predictive sending and content optimization
- +Strong integration ecosystem for ecommerce platforms
Cons
- −Steeper learning curve than simpler alternatives
- −No free plan to test features before committing
Brevo
Budget-conscious businesses needing email and SMS marketing
Budget-friendly email and SMS marketing platform with integrated CRM features.
Why consider Brevo
Brevo (formerly Sendinblue) offers unlimited contacts on all paid plans, making it significantly cheaper than Klaviyo for large lists. You get email automation, SMS marketing, and basic CRM features without contact-based pricing.
Pros
- +Unlimited contacts on paid plans eliminate scaling costs
- +Integrated SMS and email marketing
- +Free plan includes basic CRM functionality
Cons
- −Fewer advanced ecommerce automation features
- −Email limits rather than contact limits on free plan
Mailchimp
Small businesses wanting marketing automation with a generous free plan
All-in-one marketing platform with email, SMS, website builder, and CRM capabilities.
Why consider Mailchimp
Mailchimp's free plan supports up to 500 contacts and 1,000 monthly emails, giving you a real taste of marketing automation without upfront costs. The platform has expanded beyond email to include SMS, social ads, and basic CRM features.
Pros
- +Generous free plan with automation features
- +All-in-one platform including website builder and CRM
- +Strong template library and design tools
Cons
- −Contact limits can be restrictive as you grow
- −Advanced ecommerce features lag behind Klaviyo
HubSpot
Businesses wanting a complete business platform, not just marketing
All-in-one CRM platform with integrated marketing, sales, and service tools.
Why consider HubSpot
HubSpot's free CRM integrates seamlessly with marketing tools, giving you a complete customer view that Klaviyo charges premium prices for. The platform grows with you from free to enterprise without switching tools.
Pros
- +Free CRM provides complete customer management
- +All-in-one platform eliminates tool switching
- +Extensive integration marketplace
Cons
- −Marketing automation costs rise quickly on paid plans
- −Less specialized for ecommerce than Klaviyo
Moosend
Cost-conscious businesses wanting full automation without premium pricing
Cost-effective marketing automation platform with full automation and segmentation capabilities.
Why consider Moosend
Moosend delivers marketing automation, landing pages, and ecommerce features at a fraction of Klaviyo's cost. The platform offers unlimited emails and advanced segmentation without contact-based pricing penalties.
Pros
- +Unlimited emails on all plans eliminate sending limits
- +Advanced automation builder with ecommerce triggers
- +Significantly lower pricing than Klaviyo
Cons
- −Smaller user base means fewer community resources
- −Limited SMS capabilities compared to multi-channel platforms
MailerLite
Small teams wanting powerful email marketing without complexity
User-friendly email marketing platform with drag-and-drop builder, website builder, and SMS capabilities.
Why consider MailerLite
MailerLite offers advanced features like automation, landing pages, and website building at Klaviyo's entry-level price. The interface is cleaner and easier to navigate, making it ideal for non-technical users.
Pros
- +Intuitive interface with powerful automation capabilities
- +Generous free plan with advanced features
- +Built-in website and landing page builder
Cons
- −Fewer ecommerce-specific features than Klaviyo
- −Limited SMS capabilities compared to full-service platforms
GetResponse
Businesses wanting email marketing plus webinars and course creation
Marketing automation platform with webinar hosting, course creation, and ecommerce tools.
Why consider GetResponse
GetResponse bundles webinar hosting and course creation with email marketing, giving you more value than Klaviyo's email-focused approach. The automation features are solid, and the all-in-one pricing can be more economical.
Pros
- +Webinar hosting included in marketing plans
- +Course creation tools for lead magnets and monetization
- +Advanced automation with e-commerce integration
Cons
- −Jack-of-all-trades approach means less specialization
- −Webinar features may be unnecessary for pure ecommerce
Constant Contact
Local businesses and event organizers needing email plus event management
Email marketing and event management platform with built-in ticketing and event capabilities.
Why consider Constant Contact
Constant Contact combines email marketing with built-in event management and ticketing, something Klaviyo doesn't offer. The platform excels at local business marketing with features like social media integration and surveys.
Pros
- +Built-in event management and ticketing system
- +Strong local business marketing features
- +Extensive template library with mobile optimization
Cons
- −More expensive than specialized email-only tools
- −Automation capabilities are less advanced than Klaviyo
Campaign Monitor
Teams wanting Klaviyo-style automation without the complexity
Email marketing platform with drag-and-drop builder, prebuilt automated journeys, and advanced segmentation.
Why consider Campaign Monitor
Campaign Monitor offers automation journeys and advanced segmentation at a lower price point than Klaviyo. The drag-and-drop builder is more intuitive, and you get prebuilt automated journeys that work out of the box.
Pros
- +Prebuilt automated customer journeys save setup time
- +Advanced segmentation with behavioral triggers
- +Lower per-contact pricing than Klaviyo
Cons
- −Fewer ecommerce-specific features
- −Limited SMS capabilities compared to Klaviyo
SendGrid
Developers and businesses prioritizing email delivery infrastructure
SendGrid is an email delivery platform that helps businesses send transactional and marketing emails reliably.
Why consider SendGrid
SendGrid, part of Twilio's platform ecosystem, excels at transactional email delivery and provides enterprise-grade infrastructure that Klaviyo users often need to supplement with third-party services.
Pros
- +Best-in-class email delivery and infrastructure
- +Part of Twilio's comprehensive communication platform
- +Developer-friendly with APIs
Cons
- −Focused on delivery rather than marketing automation
- −Requires more technical setup than marketing-first platforms
Kit
Content creators and course builders wanting email with monetization
Email marketing platform that automates growth for creators, writers, and teachers with landing pages, email templates, and automation tools.
Why consider Kit
Kit specializes in creator-focused email marketing with landing pages, automation workflows, and built-in monetization features. The platform understands creator needs better than Klaviyo's ecommerce focus.
Pros
- +Creator-focused with monetization and course integration
- +Simple automation workflows designed for content marketing
- +Landing pages and forms optimized for lead generation
Cons
- −Less capable for traditional ecommerce businesses
- −Limited SMS and multi-channel capabilities
AWeber
Small businesses wanting reliable email marketing with AI content help
Email marketing platform with AI-powered content creation and automation.
Why consider AWeber
AWeber combines traditional email marketing reliability with modern AI-powered content creation. The platform offers a generous free plan and simpler automation than Klaviyo while maintaining strong deliverability.
Pros
- +AI-powered content creation reduces writing time
- +Reliable delivery with decades of email marketing experience
- +Free plan supports basic automation and segmentation
Cons
- −Less advanced automation compared to Klaviyo
- −Fewer ecommerce-specific features and integrations
Price Chart
How Klaviyo compares on price
Of the 26 alternatives tracked, 19 start at a lower price than Klaviyo's $20/mo. 26 offer a free plan.
At Scale
Which stay cheaper as you grow?
Cheapest plan price at each contacts tier. Some tools that look cheap at 1K contacts get expensive fast.
| Tool | 1K | 5K | 10K |
|---|---|---|---|
| Klaviyo | $30/mo | $100/mo | $150/mo |
 Mailchimp | — | $13/mo | $13/mo |
 Selzy | $10/mo | $30/mo | $60/mo |
 MailerLite | $15/mo | $39/mo | $73/mo |
 GetResponse | $16/mo | $48/mo | $69/mo |
 Moosend | $16/mo | $48/mo | $88/mo |
 Flodesk | $25/mo | $52/mo | $72/mo |
 AWeber | $25/mo | $60/mo | $100/mo |
 Omnisend | $20/mo | $65/mo | $115/mo |
Checklist
What to look for in an alternative
When evaluating Klaviyo alternatives, start with your primary use case. If you're running an ecommerce store, prioritize platforms with pre-built shopping workflows, abandoned cart recovery, and product recommendation engines. For general business marketing, focus on automation builders, segmentation capabilities, and multi-channel support. Pricing structure matters more than you might think.
Contact-based pricing can explode your costs as you grow, while some platforms offer unlimited contacts or email-based pricing. Consider whether you need advanced features like predictive analytics and AI content generation, or if solid fundamentals like deliverability, templates, and basic automation will serve your needs better.
FAQ
Frequently Asked Questions
MailerLite offers the most generous free plan with 1,000 subscribers, unlimited monthly emails, automation, landing pages, and website builder. Brevo also provides good value with unlimited contacts but limits you to 300 emails per day.
Brevo and Moosend offer the best value for large lists. Brevo provides unlimited contacts on paid plans starting at $9/month, while Moosend offers unlimited emails. Both eliminate the contact-based pricing that makes Klaviyo expensive as you grow.
Omnisend and Drip come closest to Klaviyo's ecommerce specialization. Omnisend offers pre-built workflows for abandoned cart and product recommendations, while Drip provides advanced behavioral triggers and dynamic segmentation specifically for online stores.
Yes. Campaign Monitor and ActiveCampaign both offer automation with more intuitive interfaces. Campaign Monitor provides prebuilt journeys, while ActiveCampaign's visual builder is easier to navigate than Klaviyo's feature-heavy interface.
Several alternatives offer SMS: Brevo includes it in paid plans, Omnisend specializes in multi-channel ecommerce messaging, and HubSpot provides SMS through its comprehensive platform. ActiveCampaign also offers SMS as an add-on feature.
HubSpot offers a free CRM with marketing tools, providing better value than Klaviyo's customer data platform. Brevo also includes basic CRM functionality, and ActiveCampaign provides contact management and deal tracking features.
MailerLite and Campaign Monitor offer the smoothest migration experience with CSV import tools and migration assistance. Both platforms can import your contacts, segments, and basic automation workflows from Klaviyo's export files.
Still considering Klaviyo?
Check it out before committing to an alternative.
More on Klaviyo
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. I track 36 tools so you can find the right fit.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences the recommendations.