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But the pricing gets steep fast, the free plan is limited to 200 emails daily, and simpler alternatives often deliver better value for pure email marketing.
Why Switch
Why people look for Mailjet alternatives
Free plan caps at 200 emails per day, which small businesses outgrow quickly
Pricing jumps significantly once you need advanced automation features
Interface feels developer-focused, potentially overwhelming for marketing-only teams
Limited ecommerce integrations compared to specialized platforms
Advanced segmentation and personalization require higher-tier plans
Alternatives
Best Mailjet alternatives
8 alternatives ranked. 4 are cheaper. 26 offer free plans.
ActiveCampaign
Top PickBusinesses serious about email automation and personalization
AI-powered email marketing and automation platform for businesses serious about personalized campaigns
Why consider ActiveCampaign
ActiveCampaign delivers automation sophistication that Mailjet can't match. The visual workflow builder, AI-powered segmentation, and behavioral triggers create email sequences that actually convert. Plus, it integrates with Claude Desktop for AI-driven campaign analysis.
Pros
- +Advanced automation workflows with conditional logic
- +AI-powered content and send-time optimization
- +Excellent CRM integration for sales teams
Cons
- −More expensive than Mailjet
- −Steeper learning curve for beginners
Brevo
Growing businesses wanting Mailjet features at half the cost
All-in-one marketing platform with email, SMS, chat, and CRM at significantly lower prices than Mailjet
Why consider Brevo
Brevo offers marketing emails, transactional sending, SMS, and live chat in one platform. The free plan includes 300 emails daily (vs Mailjet's 200), and paid plans start at $9/month with more generous sending limits.
Pros
- +More generous free plan with 300 daily emails
- +Includes SMS marketing and live chat
- +Significantly cheaper paid plans
Cons
- −Newer platform with smaller community
- −Fewer advanced automation features than Mailjet
Drip
B2C businesses prioritizing sophisticated customer journeys
Advanced email marketing automation for B2C businesses with powerful segmentation and workflows starting at $39/mo
Why consider Drip
Drip specializes in ecommerce automation that Mailjet's general approach can't match. Revenue tracking, advanced segmentation, and behavioral triggers designed specifically for online stores make it worth the $39/month starting price.
Pros
- +Ecommerce-specific automation and segmentation
- +Revenue attribution and customer lifetime value tracking
- +Pre-built workflows for common ecommerce scenarios
Cons
- −Higher starting price than Mailjet
- −Overkill for simple newsletter sending
HubSpot
Companies needing CRM, marketing automation, and email in one platform
All-in-one CRM and marketing platform with a real free tier, per-seat paid plans, and credit-metered AI features
Why consider HubSpot
HubSpot offers a genuinely useful free tier that includes email marketing, forms, and basic CRM. For growing teams, it eliminates the integration headaches between separate marketing and sales tools. The MCP server integration lets you manage campaigns through AI assistants.
Pros
- +Comprehensive free tier with CRM and email marketing
- +Seamless integration between marketing and sales tools
- +Enterprise-grade features as you scale
Cons
- −Paid plans are significantly more expensive
- −Can feel overwhelming for email-only needs
Postmark
Developers prioritizing transactional email deliverability
Fast, reliable transactional email focused on deliverability with lightning-fast delivery and excellent support
Why consider Postmark
Postmark focuses exclusively on transactional email with industry-leading speed and deliverability . If you need reliable password resets, order confirmations, and notifications, Postmark delivers them faster and more reliably than Mailjet's mixed approach.
Pros
- +Lightning-fast delivery optimized for transactional emails
- +Excellent deliverability reputation
- +Developer-friendly API and documentation
Cons
- −No marketing email features like newsletters
- −Limited to transactional email only
Customer.io
Data-driven teams wanting AI-powered customer engagement
Advanced customer engagement platform with AI agents, starting at $100/month for data-driven teams
Why consider Customer.io
Customer.io brings machine learning to email marketing with predictive analytics and AI-driven segmentation. Starting at $100/month , it's built for teams that want to automate based on user behavior patterns, not just basic triggers.
Pros
- +AI-powered audience insights and campaign optimization
- +Advanced behavioral tracking and segmentation
- +Excellent developer tools and API
Cons
- −Significantly more expensive than Mailjet
- −Requires technical setup for full functionality
Sequenzy
SaaS companies needing AI content generation and Stripe integration
SaaS-focused email marketing with AI content generation and native Stripe integration for subscription businesses
Why consider Sequenzy
Sequenzy is purpose-built for subscription businesses with native Stripe integration and AI content generation. The platform understands SaaS metrics like churn and MRR, creating email campaigns that actually move business metrics.
Pros
- +Built-in Stripe integration for subscription businesses
- +AI-powered content generation for emails
- +SaaS-specific templates and automation
Cons
- −Limited to SaaS/subscription business model
- −Smaller feature set compared to general platforms
EmailOctopus
Small businesses wanting simple email marketing with generous free limits
Budget-friendly email marketing platform with a generous free plan and simple automation for small businesses
Why consider EmailOctopus
EmailOctopus strips away complexity and focuses on core email marketing. The free plan supports 2,500 subscribers (vs Mailjet's contact limits), and paid plans start at just $9/month billed yearly . Perfect if you want email marketing without the developer features.
Pros
- +Very generous free plan with 2,500 subscribers
- +Simple interface focused on email marketing basics
- +Affordable paid plans with unlimited sending
Cons
- −Limited automation compared to Mailjet
- −No transactional email capabilities
Price Chart
How Mailjet compares on price
Of the 26 alternatives tracked, 4 start at a lower price than Mailjet's $9/mo. 26 offer a free plan.
Checklist
What to look for in an alternative
First, decide if you need combined marketing and transactional email or can separate them. Mailjet's strength is handling both, but dedicated tools often excel at one. Consider your technical comfort level.
If you love APIs and webhooks, stick with developer-friendly options like Postmark or Customer.io.
If you want drag-and-drop simplicity, prioritize platforms like Brevo or EmailOctopus that hide the complexity.
FAQ
Frequently Asked Questions
EmailOctopus offers the most value with a free plan supporting 2,500 subscribers and paid plans starting at $9/month yearly. For similar features to Mailjet, Brevo starts at $9/month monthly with more generous limits.
Yes. Postmark specializes in transactional email with better deliverability, while Customer.io and Brevo both handle marketing and transactional sending. Most platforms separate these functions for better performance.
Brevo wins with 300 emails daily plus SMS and chat features. EmailOctopus allows 2,500 subscribers but limits monthly sends. HubSpot includes basic CRM functionality in its free tier.
ActiveCampaign and Customer.io both offer AI-powered segmentation and send-time optimization. Sequenzy includes AI content generation. Several alternatives connect to AI assistants through MCP servers for campaign analysis.
Drip specializes in ecommerce with revenue tracking and behavioral triggers designed for online stores. Omnisend is another strong option. Mailjet's general approach doesn't match these specialized platforms for online retail.
Most alternatives support CSV import for contacts and basic data. Advanced automation workflows typically need to be rebuilt. Brevo and ActiveCampaign offer migration assistance for larger accounts.
Brevo is the closest match, offering both marketing and transactional email with a similar pricing structure. The interface is more marketing-focused than Mailjet's developer approach, but feature sets overlap significantly.
Still considering Mailjet?
Check it out before committing to an alternative.
More on Mailjet
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. I track 36 tools so you can find the right fit.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences the recommendations.