Which is cheaper, Mailjet or Moosend?

It depends on how often you mail. Mailjet bills by emails sent and Moosend by subscribers. For a 5,000-subscriber list mailed about three times a month, Mailjet Essential is $19/month billed monthly at 15,000 sends, and Moosend Pro is $48/month billed monthly. A more frequent sender pays Mailjet's higher rungs, so the comparison holds only at that send volume.

Is Mailjet or Moosend free?

Mailjet has a free plan with no card: 1,000 contacts and 6,000 emails a month, capped at 200 a day. Moosend has no free plan, only a 30-day trial.

Why does Mailjet's price depend on emails sent rather than subscribers?

Mailjet's pricing slider is set by how many emails you send a month. Contacts are unlimited on Essential and Premium, so only sending volume moves the price. Essential starts at $19/month billed monthly for 15,000 sends.

Which has automation on the cheapest paid plan?

Moosend. Automation is included on Pro, which starts at $9/month billed monthly at 500 subscribers. Mailjet's automations start at Premium, which is $29/month billed monthly at 15,000 sends.

Which is better for a team of three?

Moosend. Pro includes 5 seats and costs $16/month billed monthly at 1,000 contacts. Mailjet publishes no seat count, so it can't be priced for a 3-person team.

Which is better for sending from an app through an API?

Mailjet. It lists API, SMTP relay and webhooks on every plan, Free included, and bills by send volume, which is how transactional email is usually counted.

Which is better for a big list I rarely email?

Mailjet. Contacts are unlimited from Essential ($19/month billed monthly at 15,000 sends), so a large list with low sending volume costs less than a plan that scales with list size.

Mailjet vs Moosend: pay by emails sent, or by subscribers?

Email marketing and CRM platforms · Verified 1 Oct 2026 · By Joonas Rotko

Mailjet

Desk research

From Starter, billed annually

$8.10/mo

$9/mo billed monthly

Moosend

Desk research

From Pro, billed annually

$7/mo

$9/mo billed monthly

Quick answer

Mailjet is cheaper for most lists mailed a few times a month, and Moosend is the better fit for a small team or a heavy sender. The two bill in different units. Mailjet charges by emails sent a month: Essential is $19/month billed monthly for 15,000 sends with unlimited contacts, and a 5,000-subscriber list mailed about three times a month is roughly that volume. Moosend charges by list size: Pro is $9/month billed monthly at 500 subscribers and $48/month billed monthly at 5,000, with sends listed as unlimited. Mailjet has a free plan (1,000 contacts) and Moosend has only a 30-day trial. The comparison only holds at that send volume: mail more often and Mailjet climbs to a higher rung. Prices verified 1 Oct 2026.

Across the three setups below: Mailjet in 2 of 3 scenarios.

Which one fits you?

Solo marketer or small business, a list just past the free tier
Mailjet
My pick
$0/mo billed annually
A 500-subscriber list fits Mailjet's free plan, which allows 1,000 contacts and 6,000 emails a month, so it costs $0/month billed monthly. Moosend has no free plan: the same list needs Pro at $9/month billed monthly, or $7/month billed annually. Mailjet's free plan is capped at 200 emails a day, so one send to all 500 contacts spreads over more than one day.
Why this pick, and when to skip it
Skip it if you want to start with automation or a same-day send to your whole list. Moosend Pro lists emails per month as unlimited, and Mailjet's automations start at Premium.
See Mailjet plans
Growing list, sending regularly
Mailjet
My pick
$17.10/mo billed annually
For a 5,000-subscriber list mailed three times a month, Mailjet needs 15,000 sends, which is Essential at $19/month billed monthly, or $17.10/month billed annually. Moosend Pro bills by list size and costs $48/month billed monthly, or $38/month billed annually. The two prices are not the same unit, so the comparison holds only at that send volume. Mailjet bills a higher rung if you mail more often.
Why this pick, and when to skip it
Skip it if you want automation or you mail often. Mailjet Essential has no automation, and Premium, where it starts, is $29/month billed monthly at 15,000 sends. Moosend Pro includes automation and does not meter sends.
See Mailjet plans
Small team managing one list together
Moosend
My pick
$13/mo billed annually
Three people on a 1,000-contact list fit Moosend Pro, which includes 5 seats and costs $16/month billed monthly, or $13/month billed annually. Mailjet is not priced here: it publishes no seat count, so a 3-person team can't be matched to a plan. Multi-user access starts at Premium, but how many logins it includes is not published.
Why this pick, and when to skip it
Skip it if you want a free plan to run alongside it. Moosend has no free plan, only a 30-day trial.
See Moosend plans

Neither fits? See the alternatives, or take the 2-minute recommendation.

How are Mailjet and Moosend really different?

What the price is tied to
Mailjet
Emails sent per month. Starter is $9/month billed monthly for 8,000 emails and up to 2,000 contacts. Essential and Premium climb with sending volume and contacts are unlimited.
Moosend
Subscribers. Pro is $9/month billed monthly at 500 subscribers, with a published price at every list size up to 1,000,000 subscribers. Emails per month are listed as unlimited.
A big list that gets one email a month is cheap on Mailjet. A small list mailed daily can be cheaper on Moosend. The prices are different units, so compare them at your own sends and list size.
Free plan versus trial
Mailjet
Free, no card: 1,000 contacts and 6,000 emails a month, capped at 200 a day. It stays free with no time limit.
Moosend
No free plan. A 30-day trial with no card, then you pay for Pro or buy email credits.
Mailjet lets a small list stay at zero cost. Moosend lets you test automation for a month and then charges from $9/month billed monthly.
Where automation starts
Mailjet
Premium only, from $29/month billed monthly at 15,000 sends. Essential has segmentation but no automation.
Moosend
Included on Pro, the entry plan.
If you want a welcome series or an abandoned-cart flow, Moosend gives it from the first paid plan. On Mailjet you pay for Premium, which is still below Moosend Pro at a 5,000-subscriber list mailed about three times a month.
Team seats
Mailjet
Multi-user access from Premium. No seat count is published.
Moosend
5 seats on Pro.
A 3-person team can be matched to Moosend Pro. On Mailjet you would have to ask the vendor first.
Annual billing discount
Mailjet
10% off with annual billing.
Moosend
20% off with annual billing, and 15% off if you pay twice a year.
Moosend's annual saving is bigger in percentage terms. Compare the resulting prices at your own list size, not the percentages.

What will Mailjet or Moosend cost for your setup?

The cheapest plan that covers each setup, add-ons included. Prices exclude VAT.

Solo marketer or small business, a list just past the free tier

500 subscribers · mailed 3 times a month (for tools priced by emails sent) · 1 user

MonthlyYearly, per month

Mailjet

My pick

Free

Assumes 1,500 sends a month: 500 subscribers mailed 3 times.

Above 3,000 sends a month: Starter (+$8.10/mo, billed annually).

Moosend

Pro

Above 1,000,000 subscribers: nothing published fits.

See Mailjet plans

Usage, limits and billing

Mailjet

Uses 500 of 1,000 subscribers, 1,500 of 6,000 sends a month.
On monthly billing: $0 a year.
On annual billing: $0 a year.

Moosend

Uses 500 of 1,000,000 subscribers.
On monthly billing: $108 a year.
On annual billing: $84 a year.

Growing list, sending regularly

5,000 subscribers · mailed 3 times a month (for tools priced by emails sent) · 1 user

MonthlyYearly, per month

Mailjet

My pick

$19

$17.10

Essential

Assumes 15,000 sends a month: 5,000 subscribers mailed 3 times.

Above 15,000 sends a month: Essential at the next send rung (+$18.90/mo, billed annually).

Moosend

$48

$38

Pro

Above 1,000,000 subscribers: nothing published fits.

See Mailjet plans

Usage, limits and billing

Mailjet

Uses 5,000 of unlimited subscribers, 15,000 of 50,000 sends a month.
On monthly billing: $228 a year.
On annual billing: $205.20 a year.

Moosend

Uses 5,000 of 1,000,000 subscribers.
On monthly billing: $576 a year.
On annual billing: $456 a year.

Small team managing one list together

1,000 subscribers · mailed 3 times a month (for tools priced by emails sent) · 3 users

MonthlyYearly, per month

Mailjet

Fit unconfirmed

Free is priced, but users limit isn't published

Moosend

My pick

$16

$13

Pro

Above 1,000,000 subscribers: nothing published fits.

See Moosend plans

Usage, limits and billing

Mailjet

The plan's price is published, but a limit this setup needs isn't, so the fit can't be confirmed.

Moosend

Uses 1,000 of 1,000,000 subscribers.
On monthly billing: $192 a year.
On annual billing: $156 a year.

How I calculated this

For each tool I price every current plan plus the add-ons a setup needs, from the vendor's published prices only, and take the cheapest. Monthly and annual billing are priced separately. When a limit or price isn't published, the tool shows as not fitting instead of a guess.

Solo marketer or small business, a list just past the free tier: A list of about 500 contacts, just past the free tiers most vendors offer. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.Mailjet is priced by emails sent, not subscribers, so its price assumes 1,500 sends a month: 500 subscribers mailed 3 times.
Growing list, sending regularly: A list of 5,000 contacts, sending regularly. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.Mailjet is priced by emails sent, not subscribers, so its price assumes 15,000 sends a month: 5,000 subscribers mailed 3 times.
Small team managing one list together: Three people logging in to the same 1,000-contact list. Seats, not list size, are the deciding limit. Tools priced by emails sent are costed at three mailings per subscriber a month.Mailjet, monthly billing: Free is priced, but users limit isn't published. Users limit isn't published.Mailjet, annual billing: Free is priced, but users limit isn't published. Users limit isn't published.

Mailjet vs Moosend side by side

I compare email/CRM platforms on: Real cost per list size, both billing bases; Free-tier contact ceiling before you must pay anything; Team seats included, and the seat price past that; List segmentation depth; Automation workflow depth and any step/action limits; Deliverability and sending limits (emails per month, per day, or per rolling window); CRM and ecommerce integration depth; What happens past your plan's contact ceiling (overage pricing vs a forced upgrade).

Mailjet and Moosend compared on the main buying criteria
Criterion	Mailjet	Moosend
Free-tier ceiling	1,000 contacts, 6,000 emails a month, 200 a day.	No free plan. A 30-day trial.
Entry paid plan, monthly billing	Starter: $9/month billed monthly for 8,000 emails, up to 2,000 contacts.	Pro: $9/month billed monthly at 500 subscribers.
Entry paid plan, annual billing	Starter: $8.10/month billed annually.	Pro at 500 subscribers: $7/month billed annually.
Mid plan	Essential: $19/month billed monthly for 15,000 sends a month, unlimited contacts.	Pro at 5,000 subscribers: $48/month billed monthly.
Seats included	Multi-user access from Premium. No count published.	5 on Pro.

All details, including automation and AI workflows

All compared details for Mailjet and Moosend
Criterion	Mailjet	Moosend
Automation	Premium and Custom only.	Included on Pro.
Sending limits	Priced by the monthly send volume you pick. Free is capped at 200 a day; Starter and above have no daily limit.	Emails per month are listed as unlimited on Pro. The price follows the contact count only.
Free trial and refunds	No trial of paid plans and no money-back guarantee published. Monthly plans have no contract.	30-day trial with no card. Limits during the trial: Unlimited email sends for up to 1,000 contacts; 2 team members; 1 published automation workflow; 1 unpublished form and 1 unpublished landing page.
Mailjet send-volume ladder	Free: $0/month billed monthly. Starter: $9/month billed monthly flat. Essential: $19/month billed monthly at 15,000 sends, with one higher rung at 50,000 sends, its ceiling. Premium: $29/month billed monthly at 15,000 sends, then rungs up to 500,000 sends a month.	Moosend is priced by subscribers instead. Pro is $9/month billed monthly at 500 subscribers and $48/month billed monthly at 5,000.
How pricing scales	By emails sent, on a slider. Contacts are unlimited on Essential and Premium, so list growth alone never raises the bill, but mailing more often does.	By list size, in small steps. Published ladder runs from 500 to 1,000,000 contacts; no price is published above that.
Annual billing	10% off with annual billing. The pricing page shows the per-month equivalent and no annual total.	20% off on every contact tier of Pro. The pricing page shows the per-month equivalent and no yearly total.
Past the published ladder	Above the top Premium rung, Custom is a quote with no starting price.	Moosend+ is a custom plan built from Enterprise add-ons. Enterprise is a quote with no published price.
Subaccounts and team structure	Up to 20 subaccounts on Premium. They separate sender reputation and reporting and are not team seats.	5 seats on Pro. More seats are sold as an add-on.
API and integrations	API, SMTP relay and webhooks on every plan, Free included.	API access on Pro, plus 82 listed integrations, including Zapier and Make.

Who should pick Mailjet, and who should pick Moosend?

Mailjet

Desk research

Best for solo marketers and small businesses
Best for growing lists sending regularly

Mailjet prices by how many emails you send, not how many contacts you keep. $9/month billed monthly gets you 8,000 emails a month, and $19/month billed monthly unlocks unlimited contacts, priced by how many emails you send. That send-volume model is the whole story here: a tool with a huge, mostly-quiet list and the occasional big blast pays less than an ESP that bills per contact.

Best for: Developers and transactional-email-heavy teams who care more about API reliability and SMTP relay than marketing polish. Also a fit for anyone with a large contact list but low actual send frequency, since contacts are unlimited from Essential up and price tracks volume instead.

Strengths

API access, SMTP relay and webhooks are included on every tier, Free included, not gated behind a paid plan.
Unlimited contacts from Essential ($19/month billed monthly) up; you only pay more when your send volume actually grows.
No credit card required for the Free plan, and monthly billing is cancel-anytime with no contract.

Limits

No free trial for paid plans. You either stay on the capped Free tier or pay from day one.
Automations don't appear until Premium. Essential gets segmentation and AI content help, but not workflow automation.
No published money-back guarantee. Cancelling a monthly plan drops you to Free rather than refunding anything already paid.

Skip it if you want a free trial of the paid tiers (there isn't one, only a permanent but capped Free plan), or you need automations below Premium ($29/month billed monthly at its lowest send tier). Heavy senders should also budget carefully: Premium has published prices up to 500,000 emails a month, and the price climbs steeply with volume.

Mailjet review Mailjet pricing Mailjet alternatives

Moosend

Desk research

Best for small teams sharing one account

Moosend starts at $9/month billed monthly at its entry contact tier with automation included, and the price scales through contact-count tiers, with a published ladder up to 1,000,000 contacts. Annual billing saves 20%, and there's a 30-day trial that requires no credit card. API access, Zapier and Make come standard, but there is no free plan, so you must commit to Pro after the trial ends.

Best for: Growing businesses with scaling email lists who want predictable contact-based pricing instead of flat-rate limits, with marketing automation, API access and 82 integrations on the Pro plan.

Strengths

Contact-count tiering is granular, with published prices up to 1,000,000 contacts: $9/month billed monthly at the entry tier, or $7/month billed annually for the same tier, so cost rises in small steps with list size rather than a few wide bands.
30-day trial with no credit card required, covering core features including automation.
API access, Zapier, Make and workflow automation are all standard, plus 82 integrations across the platform.

Limits

No free plan; only a 30-day trial. The entry tier at $9/month billed monthly is still modest, but you can't stay free after the trial window closes.
Pro includes only 5 team seats; more seats are an add-on on Moosend+, and Enterprise includes more.
Moosend+ is a custom plan built from Enterprise add-ons, and Enterprise is a contact-sales quote, so cost comparison with competitors is harder if your list is already large or you need specific add-ons.

Skip it if you need a free forever tier, or want more than 5 team seats without paying for the Moosend+ add-on.

Moosend review Moosend pricing Moosend alternatives

My pick: Mailjet in 2 of 3 scenarios.

See Mailjet plans See Moosend plans

Neither Mailjet nor Moosend? Try these

Brevo
From $8.08/mo billed annually
Pick it if you want contact-based pricing with SMS and transactional email in the same account, plus a free plan.
Brevo review Brevo alternatives
MailerLite
From $10.80/mo billed annually
Pick it if you want a plain email-only builder with a permanent free plan and a published seat count on every tier.
MailerLite review MailerLite alternatives
Sender
From $9/mo billed annually
Pick it if you want a free plan that includes automation and a published price at every list size.
Sender review Sender alternatives

Switching between Mailjet and Moosend

Neither vendor publishes a migration service or import guarantee, so plan on exporting your contacts and rebuilding automations by hand in either direction. The cheapest way to test is Mailjet's free plan (1,000 contacts, no card) and Moosend's 30-day trial, also no card. Moving from Moosend to Mailjet changes your billing unit, so work out your monthly sends before you pick a Mailjet rung.

What would change my pick?

Mailjet publishing a seat count for Premium. A 3-person team could then be priced there directly.
Mailjet moving automation down to Essential. That would remove the main reason to pay for Premium or to pick Moosend.
Moosend adding a free plan, which would remove Mailjet's edge for a small list.
A price change on either side. The scenario picks recalculate from the published numbers.

Mailjet vs Moosend: questions people ask

Which is cheaper, Mailjet or Moosend?: It depends on how often you mail. Mailjet bills by emails sent and Moosend by subscribers. For a 5,000-subscriber list mailed about three times a month, Mailjet Essential is $19/month billed monthly at 15,000 sends, and Moosend Pro is $48/month billed monthly. A more frequent sender pays Mailjet's higher rungs, so the comparison holds only at that send volume.
Is Mailjet or Moosend free?: Mailjet has a free plan with no card: 1,000 contacts and 6,000 emails a month, capped at 200 a day. Moosend has no free plan, only a 30-day trial.
Why does Mailjet's price depend on emails sent rather than subscribers?: Mailjet's pricing slider is set by how many emails you send a month. Contacts are unlimited on Essential and Premium, so only sending volume moves the price. Essential starts at $19/month billed monthly for 15,000 sends.
Which has automation on the cheapest paid plan?: Moosend. Automation is included on Pro, which starts at $9/month billed monthly at 500 subscribers. Mailjet's automations start at Premium, which is $29/month billed monthly at 15,000 sends.
Which is better for a team of three?: Moosend. Pro includes 5 seats and costs $16/month billed monthly at 1,000 contacts. Mailjet publishes no seat count, so it can't be priced for a 3-person team.
Which is better for sending from an app through an API?: Mailjet. It lists API, SMTP relay and webhooks on every plan, Free included, and bills by send volume, which is how transactional email is usually counted.
Which is better for a big list I rarely email?: Mailjet. Contacts are unlimited from Essential ($19/month billed monthly at 15,000 sends), so a large list with low sending volume costs less than a plan that scales with list size.

How I verified this

Every price and limit here comes from the vendors' own pages, last checked 1 Oct 2026. Mailjet: desk research. Moosend: desk research.

Sources and changelog

31 facts from 6 source pages, oldest checked 30 Sep 2026.

Mailjet plans and pricing (checked 1 Oct 2026)
Moosend pricing (checked 1 Oct 2026)
Moosend integrations (checked 30 Sep 2026)

1 Oct 2026: New page. Mailjet is priced by emails sent and Moosend by subscribers, so the page states the send volume behind every Mailjet price. Mailjet is the pick for the small-list and 5,000-subscriber scenarios; Moosend is the pick for the team scenario.

Spot something out of date?Vendors and readers, send me the correct fact.

Software sites change almost every week, and I want every claim on this page to be factually correct. If you are a vendor or a reader, send me the correct fact and a link to the official page. I will check it and update the page. The opinions and rankings stay mine.

Mailjet vs Moosend: pay by emails sent, or by subscribers?

Quick answer

Which one fits you?

How are Mailjet and Moosend really different?

What the price is tied to

Free plan versus trial

Where automation starts

Team seats

Annual billing discount

What will Mailjet or Moosend cost for your setup?

Solo marketer or small business, a list just past the free tier

Growing list, sending regularly

Small team managing one list together

Mailjet vs Moosend side by side

Who should pick Mailjet, and who should pick Moosend?

Mailjet

Moosend

Neither Mailjet nor Moosend? Try these

Switching between Mailjet and Moosend

What would change my pick?

Mailjet vs Moosend: questions people ask

Which is cheaper, Mailjet or Moosend?

Is Mailjet or Moosend free?

Why does Mailjet's price depend on emails sent rather than subscribers?

Which has automation on the cheapest paid plan?

Which is better for a team of three?

Which is better for sending from an app through an API?

Which is better for a big list I rarely email?

How I verified this

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