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The Verdict
Moosend wins for most users thanks to its lower entry price, generous trial, and strong feature set.
Choose Mailjet only if you need serious developer tools or enterprise deliverability services.
Choose Mailjet if
- +Development teams needing APIs and SMTP relay
- +Enterprise users requiring dedicated IPs and deliverability consulting
- +Teams that need real-time collaboration on templates
- +Companies with complex technical integration requirements
Choose Moosend if
- +Small businesses wanting affordable email marketing
- +Beginners who need powerful automation without complexity
- +Teams that want to test extensively before committing
- +Users who prioritize landing pages and forms
Pricing
Which one costs more?
The pricing gap is significant, with Moosend entering at nearly half of Mailjet's entry price.
| Plan / Tier | Mailjet | Moosend | Notes |
|---|---|---|---|
| Free Plan | Free (6k emails/mo) | 30-day trial | Mailjet caps at 200 emails/day, Moosend full trial access |
| Entry Level | $17/mo (15k emails) | $9/mo unlimited sends | Moosend nearly half the price with unlimited sends |
| Premium Features | $27/mo | Custom pricing | Mailjet adds automation, Moosend requires custom plan |
| Enterprise | Custom pricing | Custom pricing | Both offer dedicated support and advanced features |
Buddy's Take on Pricing
Moosend wins decisively on pricing. The $9 entry point versus Mailjet's $17 makes it accessible to smaller businesses. Plus, Moosend includes unlimited sends while Mailjet caps at 15,000 emails on the paid plans.
Features
Capability comparison
Both platforms handle core email marketing well, but they differ significantly in technical capabilities and ease of use.
| Capability | Mailjet | Moosend |
|---|---|---|
| Drag-and-Drop Editor | ★ | ★ |
| Marketing Automation | ● | ★ |
| API Access | ★ | ● |
| SMTP Relay | ★ | ● |
| Landing Pages | ✓ | ★ |
| A/B Testing | ● | ● |
| Real-time Collaboration | ★ | ✗ |
| Template Library | ● | ★ |
| Contact Segmentation | ● | ★ |
| Email Validation | ● | ○ |
| Custom HTML | ★ | ● |
| Mobile Optimization | ★ | ★ |
Mailjet shines in technical capabilities. The API access, SMTP relay, and MJML support make it a developer's dream. Real-time collaboration lets teams edit templates together, and email validation helps maintain list quality. The platform was built for both marketing and transactional email needs.
Moosend focuses on marketing effectiveness. The landing page builder is more robust than Mailjet's, automation workflows are more intuitive, and the template library is extensive. While it has API access, it's clearly designed for marketers first, developers second. The segmentation and reporting tools are particularly strong for the price point.
Who It's For
Who should choose which?
Choose Mailjet if you...
- +Your team includes developers who need robust APIs
- +You send both marketing and transactional emails
- +Real-time template collaboration is important
- +You need enterprise deliverability consulting
- +MJML or advanced HTML customization matters
Choose Moosend if you...
- +You want the most affordable email marketing solution
- +Landing pages and forms are part of your strategy
- +You prefer intuitive automation over technical complexity
- +A 30-day trial period is valuable for testing
- +You're a small business focused on marketing results
Final recommendation
The bottom line
For most businesses, Moosend is the clear winner. The $9 entry price, unlimited sends, and 30-day trial provide exceptional value. The automation tools are intuitive, landing pages are included, and you get serious marketing power without the complexity. Mailjet makes sense for specific use cases.
If your team includes developers, you need transactional email capabilities, or real-time collaboration is crucial, the extra cost might be justified. But for pure email marketing, Moosend delivers more value at a lower price.
FAQ
Frequently Asked Questions
For most users, yes. Moosend offers better value with lower pricing, unlimited sends, and a 30-day trial. Mailjet is better for developers and enterprise users who need advanced APIs and technical features.
Moosend is significantly cheaper, starting at $9/month versus Mailjet's $17/month entry price. Moosend also includes unlimited sends while Mailjet caps emails.
Yes, you can export your contact lists from Mailjet and import them to Moosend. Both platforms support standard CSV formats for easy migration.
Yes, but Mailjet's API is more comprehensive. Moosend has API access for basic operations, while Mailjet was built for developers with extensive API documentation and SMTP relay.
Moosend has more user-friendly automation with visual workflow builders. Mailjet offers automation but focuses more on technical capabilities than ease of use.
Moosend offers a full 30-day free trial. Mailjet has a free plan with 6,000 emails per month but no dedicated trial period for paid features.
Moosend includes a robust landing page builder as a core feature. Mailjet offers landing pages but they're more basic compared to Moosend's dedicated builder.
More on these tools
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. This comparison is based on structured data from 60+ tools in the marketing software category.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences the comparison.
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