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The Verdict
Brevo wins on value and versatility with better pricing, AI features, and multi-channel capabilities.
Mailjet's developer tools and collaboration features make it compelling for technical teams, but Brevo delivers more for most businesses.
Choose Mailjet if
- +Development teams needing robust APIs
- +Teams requiring real-time collaboration
- +High-volume transactional email
- +Technical users comfortable with MJML
Choose Brevo if
- +Small businesses wanting all-in-one marketing
- +Teams needing AI-powered features
- +Multi-channel campaigns (email, SMS, WhatsApp)
- +Budget-conscious businesses seeking value
- +Companies wanting advanced automation
Pricing
Which one costs more?
The pricing structures reveal different philosophies: Mailjet starts higher but includes more contacts, while Brevo offers lower entry pricing with additional channels.
| Plan / Tier | Mailjet | Brevo | Notes |
|---|---|---|---|
| Free Plan | Free | Free | Mailjet: 1,000 contacts, 6,000 emails/month. Brevo: 500 contacts, 5,000 emails/month |
| Entry Paid | $17/month | $9/month | Mailjet Essential vs Brevo Starter - both include basic automation |
| Advanced | $27/month | $18/month | Mailjet Premium vs Brevo Standard - advanced reporting and automation |
| Professional | Custom | $499/month | Enterprise features, dedicated support, custom integrations |
Buddy's Take on Pricing
Brevo offers significantly better value with lower entry prices and more features included. The $9 Starter plan gets you email, SMS, AI content generation, and advanced segmentation versus Mailjet's $17 Essential plan with basic features. Even Brevo's $18 Standard plan includes more than Mailjet's $27 Premium tier.
Features
Capability comparison
Both platforms offer email marketing basics, but they take different approaches to advanced features and target different user types.
| Capability | Mailjet | Brevo |
|---|---|---|
| Drag-and-drop Editor | ★ | ★ |
| Marketing Automation | ● | ★ |
| AI Content Generation | ○ | ★ |
| SMS Marketing | ✗ | ✓ |
| WhatsApp Campaigns | ✗ | ✓ |
| API & Developer Tools | ★ | ● |
| Real-time Collaboration | ★ | ○ |
| Landing Pages | ○ | ● |
| A/B Testing | ● | ● |
| Contact Segmentation | ● | ★ |
| CRM Features | ✗ | ✓ |
| Live Chat | ✗ | ✓ |
Mailjet excels in developer-focused features with comprehensive APIs, SMTP relay, webhooks, and the MJML email framework. The real-time collaboration feature lets teams edit templates simultaneously with commenting and approval workflows. However, it's primarily an email-focused platform.
Brevo takes a broader approach with multi-channel marketing including SMS, WhatsApp, and web push notifications. The AI features are particularly strong, offering content generation, send time optimization, and predictive segmentation. While Brevo's developer tools are solid, they're not as extensive as Mailjet's. Brevo also includes CRM functionality, landing pages, and live chat, making it a true all-in-one platform rather than just an email tool.
Who It's For
Who should choose which?
Choose Mailjet if you...
- +Your team needs robust developer APIs and SMTP relay
- +Real-time template collaboration is essential
- +You're sending high volumes of transactional email
- +You prefer email-focused tools over all-in-one platforms
Choose Brevo if you...
- +You want the best value for your budget
- +Multi-channel marketing (email, SMS, WhatsApp) appeals to you
- +AI-powered features matter for your campaigns
- +You need CRM functionality alongside email marketing
- +All-in-one simplicity beats specialized tools
Final recommendation
The bottom line
For most businesses, Brevo delivers better value and functionality. The lower pricing, AI features, multi-channel capabilities, and built-in CRM make it a complete marketing platform rather than just an email tool. The $9 entry price includes features that cost extra or aren't available in Mailjet.
Choose Mailjet if you're a development team that values robust APIs, real-time collaboration features, or high-volume transactional email delivery. The platform excels for technical users who need email infrastructure that integrates deeply with their applications.
However, for small businesses and marketing teams seeking comprehensive functionality at competitive prices, Brevo is the smarter choice.
FAQ
Frequently Asked Questions
For most users, yes. Brevo offers better pricing, more features, and AI capabilities that Mailjet lacks.
Brevo is significantly cheaper, starting at $9/month vs Mailjet's $17/month entry price.
Yes, both platforms support CSV contact imports and most email templates can be recreated in Brevo's builder.
Yes, Brevo offers more advanced automation workflows with AI optimization and multi-channel triggers.
Mailjet has more comprehensive developer tools, APIs, and SMTP features designed for technical integration.
Yes, Brevo includes email, SMS, WhatsApp, CRM, landing pages, and live chat in one platform.
Both platforms have good deliverability, though Mailjet offers more dedicated IP options for enterprise users.
More on these tools
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. This comparison is based on structured data from 60+ tools in the marketing software category.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences the comparison.
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