Which is cheaper, Moosend or Sender?

Sender, in most cases. A 500-subscriber list fits its free plan, and at 5,000 subscribers Sender Standard costs $39/month billed monthly. Moosend Pro costs $48/month billed monthly. On annual billing, Moosend is slightly cheaper once Sender's first-year discount ends.

Does Moosend or Sender have a free plan?

Sender does, up to 2,500 subscribers and 15,000 emails a month, with one seat. Moosend has none, only a 30-day trial without a card.

Is Sender's annual price a lasting discount?

No. The 30% off applies to the first year for new customers. After that, Sender Standard renews at $9/month billed annually at 500 subscribers, the same as monthly billing. Moosend's 20% annual discount applies every year.

How many people can log in on each?

Moosend Pro includes 5 seats. Sender includes 1 on Free, 3 on Standard and 10 on Professional.

Can I try the paid features before paying?

On Moosend, yes: the trial runs 30 days with no card. Sender offers no trial of Standard or Professional, so you try the free plan and then commit.

Which should I pick for a small list?

Sender. Its free plan covers up to 2,500 subscribers with automation included, so a list under that size costs nothing as long as one person logs in. Moosend Pro costs $9/month billed monthly at 500 contacts.

Moosend vs Sender: which is cheaper as your email list grows?

Email marketing and CRM platforms · Verified 1 Oct 2026 · By Joonas Rotko

Moosend

Desk research

From Pro, billed annually

$7/mo

$9/mo billed monthly

Sender

Desk research

From Standard, billed annually

$9/mo

$9/mo billed monthly

Quick answer

Sender is the better buy for most small lists. Its free plan covers 2,500 subscribers with automation included, and past that Sender Standard is cheaper than Moosend Pro on monthly billing at 1,000 and 5,000 subscribers. Moosend wins for a small team: its Pro plan includes 5 seats against 3 on Sender Standard, its annual rate stays 20% below monthly every year, and it offers a 30-day trial of the paid plan. Prices verified 1 Oct 2026.

Across the three setups below: Sender in 2 of 3 scenarios.

Which one fits you?

Solo marketer or small business, a list just past the free tier
Sender
My pick
$0/mo billed annually
A 500-subscriber list fits Sender's free plan, which covers up to 2,500 subscribers, so it costs $0/month billed monthly. Moosend has no free plan, so the same list needs Pro at $9/month billed monthly, or $7/month billed annually.
Why this pick, and when to skip it
Skip it if you need a second login at this size. Sender's free plan includes 1 seat, while Moosend Pro includes 5.
See Sender plans
Growing list, sending regularly
Sender
My pick
$39/mo billed annually
At 5,000 subscribers, Sender Standard costs $39/month billed monthly. Moosend Pro costs $48/month billed monthly. On annual billing Moosend Pro costs $38/month billed annually. Sender's annual figure, $39/month billed annually, is the renewal rate from year two. New customers get 30% off the first year, which puts Sender below Moosend in year one.
Why this pick, and when to skip it
Sender is cheaper on monthly billing and in the first year of annual billing. Moosend is slightly cheaper only once Sender's annual plan renews at full price, so I'd still start with Sender and re-check at renewal.
Skip it if you plan to stay on annual billing for several years. After Sender's first-year discount ends, Moosend Pro is slightly cheaper at this size on annual billing.
See Sender plans
Small team managing one list together
Moosend
My pick
$13/mo billed annually
For three people on a 1,000-contact list, Moosend Pro costs $16/month billed monthly, or $13/month billed annually, and includes 5 seats. Sender Standard costs $15/month billed monthly, and its annual renewal rate is $15/month billed annually, with 3 seats, so three people fill it exactly.
Why this pick, and when to skip it
Sender is slightly cheaper on monthly billing and in its discounted first year. I'd still pick Moosend for a team: it is cheaper on annual billing from year two, it leaves room for two more people, and a fourth login on Sender means moving up to Professional, which costs more at this size.
Skip it if you only ever need three logins and pay month to month. Sender Standard is slightly cheaper on monthly billing at this size.
See Moosend plans

Neither fits? See the alternatives, or take the 2-minute recommendation.

How are Moosend and Sender really different?

Free plan
Moosend
No free plan. A 30-day trial with no card, then Pro or pay-as-you-go email credits.
Sender
Free up to 2,500 subscribers and 15,000 emails a month, with email automation included and no card.
A list under 2,500 subscribers costs nothing on Sender. On Moosend it is a paid plan from the day the trial ends.
Entry paid price at 500 subscribers
Moosend
Pro: $9/month billed monthly, or $7/month billed annually.
Sender
Standard: $9/month billed monthly. On annual billing, new customers pay $6.30/month billed annually in the first year, then it renews at $9/month billed annually.
Both start at the same monthly-billing price. The gap opens as the list grows, where Sender stays cheaper on monthly billing.
What annual billing saves
Moosend
20% off every year on annual billing, or 15% off when billed every six months.
Sender
30% off the first year for new customers only. From year two, annual billing costs the same per month as monthly billing.
Sender's discount is deeper but one-off. Moosend's is smaller but permanent, which is why Moosend catches up on annual billing after the first year.
Seats
Moosend
5 on Pro. More seats come through an add-on, Moosend+ or Enterprise.
Sender
1 on Free, 3 on Standard, 10 on Professional.
A solo marketer fits either. A team of four or five fits Moosend Pro but needs Sender Professional.
Trying the paid features
Moosend
A 30-day trial of the core features, no card required.
Sender
No trial of Standard or Professional. The free plan is the way to try Sender, and its pricing page states no refund policy.
On Moosend you can test what you will pay for. On Sender you test the free plan, then commit.

What will Moosend or Sender cost for your setup?

The cheapest plan that covers each setup, add-ons included. Prices exclude VAT.

Solo marketer or small business, a list just past the free tier

500 subscribers · mailed 3 times a month (for tools priced by emails sent) · 1 user

MonthlyYearly, per month

Moosend

Pro

Above 1,000,000 subscribers: nothing published fits.

Sender

My pick

Free Forever

Above 2,500 subscribers: Standard (+$39/mo, billed annually).

See Sender plans

Usage, limits and billing

Moosend

Uses 500 of 1,000,000 subscribers.
On monthly billing: $108 a year.
On annual billing: $84 a year.

Sender

Uses 500 of 2,500 subscribers.
On monthly billing: $0 a year.
On annual billing: $0 a year.

Growing list, sending regularly

5,000 subscribers · mailed 3 times a month (for tools priced by emails sent) · 1 user

MonthlyYearly, per month

Moosend

$48

$38

Pro

Above 1,000,000 subscribers: nothing published fits.

Sender

My pick

$39

Standard

Above 200,000 subscribers: nothing published fits.

See Sender plans

Usage, limits and billing

Moosend

Uses 5,000 of 1,000,000 subscribers.
On monthly billing: $576 a year.
On annual billing: $456 a year.

Sender

Uses 5,000 of 200,000 subscribers.
On monthly billing: $468 a year.
On annual billing: $468 a year.

Small team managing one list together

1,000 subscribers · mailed 3 times a month (for tools priced by emails sent) · 3 users

MonthlyYearly, per month

Moosend

My pick

$16

$13

Pro

Above 1,000,000 subscribers: nothing published fits.

Sender

$15

Standard

Above 200,000 subscribers: nothing published fits.

See Moosend plans

Usage, limits and billing

Moosend

Uses 1,000 of 1,000,000 subscribers.
On monthly billing: $192 a year.
On annual billing: $156 a year.

Sender

Uses 1,000 of 200,000 subscribers.
On monthly billing: $180 a year.
On annual billing: $180 a year.

How I calculated this

For each tool I price every current plan plus the add-ons a setup needs, from the vendor's published prices only, and take the cheapest. Monthly and annual billing are priced separately. When a limit or price isn't published, the tool shows as not fitting instead of a guess.

Solo marketer or small business, a list just past the free tier: A list of about 500 contacts, just past the free tiers most vendors offer. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
Growing list, sending regularly: A list of 5,000 contacts, sending regularly. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
Small team managing one list together: Three people logging in to the same 1,000-contact list. Seats, not list size, are the deciding limit. Tools priced by emails sent are costed at three mailings per subscriber a month.

Moosend vs Sender side by side

I compare email/CRM platforms on: Real cost per list size, both billing bases; Free-tier contact ceiling before you must pay anything; Team seats included, and the seat price past that; List segmentation depth; Automation workflow depth and any step/action limits; Deliverability and sending limits (emails per month, per day, or per rolling window); CRM and ecommerce integration depth; What happens past your plan's contact ceiling (overage pricing vs a forced upgrade).

Moosend and Sender compared on the main buying criteria
Criterion	Moosend	Sender
Free plan	No free plan.	Up to 2,500 subscribers and 15,000 emails a month.
Free trial of paid plans	30 days, no card required.	None stated. The free plan needs no card.
Entry paid plan, monthly billing	Pro: $9/month billed monthly at 500 contacts.	Standard: $9/month billed monthly at 500 subscribers.
Entry paid plan, annual billing	Pro: $7/month billed annually at 500 contacts, every year.	Standard at 500 subscribers: $6.30/month billed annually in the first year for new customers, then $9/month billed annually at renewal.
Seats included	5 on Pro.	1 on Free, 3 on Standard, 10 on Professional.

All details, including automation and AI workflows

All compared details for Moosend and Sender
Criterion	Moosend	Sender
Automation	Included on Pro with no workflow cap. The trial allows one published workflow.	Email automation on every plan, including Free. Sender does not publish a workflow count per tier.
API and integrations	API on paid plans, Zapier and Make, and 82 integrations listed.	A Sender API, plus an official MCP server for managing subscribers, segments and campaign drafts. By design it cannot send a campaign.
Plans above the entry plan	Moosend+ (custom, built from Enterprise add-ons) and Enterprise (custom quote).	Professional (self-serve, published prices), then Enterprise (custom quote).
Full plan ladder	Pro is the only self-serve plan, priced by contact count up to 1,000,000 contacts. Moosend+: Custom plan built by selecting Enterprise add-ons; pricing varies based on features chosen. Enterprise: Contact sales for custom quote.	Free (up to 2,500 subscribers). Standard: $9/month billed monthly at 500 subscribers. Professional: $15/month billed monthly at 500 subscribers. Both rise with the list up to 200,000 subscribers on the main pricing page, and a separate high-volume page prices larger lists. Enterprise: Custom price, contact sales / get a demo.
Annual and multi-month billing	Annual billing saves 20% and six-month billing saves 15%, at every contact band.	Annual billing carries a 30% first-year discount for new customers. Renewal is the same per month as monthly billing: $9/month billed annually for Standard and $15/month billed annually for Professional at 500 subscribers.
Sending limits	Moosend prices Pro by contact count. During the trial, sends are unlimited for up to 1,000 contacts.	15,000 emails a month on Free. Monthly send caps on paid plans: 12x subscribers on Standard, 24x subscribers on Professional, unlimited on Enterprise.
After the trial or free plan	Upgrade to Pro, or buy pay-as-you-go email credits that don't expire.	The free plan has no end date. Past 2,500 subscribers you move to Standard or Professional.

Who should pick Moosend, and who should pick Sender?

Moosend

Desk research

Best for small teams sharing one account

Moosend starts at $9/month billed monthly at its entry contact tier with automation included, and the price scales through contact-count tiers, with a published ladder up to 1,000,000 contacts. Annual billing saves 20%, and there's a 30-day trial that requires no credit card. API access, Zapier and Make come standard, but there is no free plan, so you must commit to Pro after the trial ends.

Best for: Growing businesses with scaling email lists who want predictable contact-based pricing instead of flat-rate limits, with marketing automation, API access and 82 integrations on the Pro plan.

Strengths

Contact-count tiering is granular, with published prices up to 1,000,000 contacts: $9/month billed monthly at the entry tier, or $7/month billed annually for the same tier, so cost rises in small steps with list size rather than a few wide bands.
30-day trial with no credit card required, covering core features including automation.
API access, Zapier, Make and workflow automation are all standard, plus 82 integrations across the platform.

Limits

No free plan; only a 30-day trial. The entry tier at $9/month billed monthly is still modest, but you can't stay free after the trial window closes.
Pro includes only 5 team seats; more seats are an add-on on Moosend+, and Enterprise includes more.
Moosend+ is a custom plan built from Enterprise add-ons, and Enterprise is a contact-sales quote, so cost comparison with competitors is harder if your list is already large or you need specific add-ons.

Skip it if you need a free forever tier, or want more than 5 team seats without paying for the Moosend+ add-on.

Moosend review Moosend pricing Moosend alternatives

Sender

Desk research

Best for solo marketers and small businesses
Best for growing lists sending regularly

Sender's Free Forever plan covers 2,500 subscribers and 15,000 emails a month with no credit card, a generous free tier for a list-priced ESP. Paid plans start at $9/month billed monthly at 500 subscribers, with a published price at every list size up to 200,000 subscribers. Annual billing carries a first-year new-customer discount ($6.30/month billed annually at 500 subscribers), then renews at $9/month billed annually. Prices climb fast with list size.

Best for: Small stores and solo lists under 2,500 subscribers that want real automation for free, or a cheap paid plan while the list stays small. The free plan's automation and segmentation match what some competitors charge for.

Strengths

Free plan covers 2,500 subscribers with automation and segmentation included, not gated behind a paid tier.
Entry paid pricing is cheap at small list sizes: Standard is $9/month billed monthly at 500 subscribers, or $6.30/month billed annually in the first year on annual billing.
An official MCP server (mcp.sender.net) with 40+ tools for managing subscribers, segments, and campaign drafts, though by design it cannot send or activate a campaign.

Limits

The first-year annual price ($6.30/month billed annually for Standard, $10.50/month billed annually for Professional at 500 subscribers) includes a new-customer discount; renewal is $9/month billed annually for Standard and $15/month billed annually for Professional, the same as monthly billing, and that is the number to budget against past year one.
No published money-back guarantee, refund policy, or cancellation terms anywhere on the pricing page.
No free trial for the paid plans; the free-forever tier is the only no-card option, so there's no way to trial Standard or Professional features before paying.

Skip it if you want a standing annual-billing discount: after the first year, annual billing costs the same per month as monthly billing.

Sender review Sender pricing Sender alternatives

My pick: Sender in 2 of 3 scenarios.

See Sender plans See Moosend plans

Neither Moosend nor Sender? Try these

MailerLite
From $10.80/mo billed annually
Pick it if you want a free plan and a trial of the paid features, with an annual rate that stays below monthly every year.
MailerLite review MailerLite alternatives
Brevo
From $8.08/mo billed annually
Pick it if you want marketing email, SMS and transactional email in one account, with a free plan to start.
Brevo review Brevo alternatives

Switching between Moosend and Sender

Neither vendor publishes a migration service or import guarantee, so plan on exporting your contacts and rebuilding automations by hand in either direction. Both let you rehearse a move without paying: Moosend through its 30-day trial, Sender through its free plan up to 2,500 subscribers.

What would change my pick?

Sender adding a standing annual discount past the first year would remove Moosend's renewal-price edge and likely flip the team scenario to Sender.
Moosend adding a free plan would take away Sender's biggest advantage for small lists.
Sender raising the seat count on Standard would close the gap for small teams.
A price change on either side. The scenario picks recalculate from the published numbers.

Moosend vs Sender: questions people ask

Which is cheaper, Moosend or Sender?: Sender, in most cases. A 500-subscriber list fits its free plan, and at 5,000 subscribers Sender Standard costs $39/month billed monthly. Moosend Pro costs $48/month billed monthly. On annual billing, Moosend is slightly cheaper once Sender's first-year discount ends.
Does Moosend or Sender have a free plan?: Sender does, up to 2,500 subscribers and 15,000 emails a month, with one seat. Moosend has none, only a 30-day trial without a card.
Is Sender's annual price a lasting discount?: No. The 30% off applies to the first year for new customers. After that, Sender Standard renews at $9/month billed annually at 500 subscribers, the same as monthly billing. Moosend's 20% annual discount applies every year.
How many people can log in on each?: Moosend Pro includes 5 seats. Sender includes 1 on Free, 3 on Standard and 10 on Professional.
Can I try the paid features before paying?: On Moosend, yes: the trial runs 30 days with no card. Sender offers no trial of Standard or Professional, so you try the free plan and then commit.
Which should I pick for a small list?: Sender. Its free plan covers up to 2,500 subscribers with automation included, so a list under that size costs nothing as long as one person logs in. Moosend Pro costs $9/month billed monthly at 500 contacts.

How I verified this

Every price and limit here comes from the vendors' own pages, last checked 1 Oct 2026. Moosend: desk research. Sender: desk research.

Sources and changelog

32 facts from 5 source pages, oldest checked 30 Sep 2026.

Moosend plans and pricing (checked 1 Oct 2026)
Moosend integrations (checked 30 Sep 2026)
Moosend features (checked 30 Sep 2026)
Sender pricing (checked 1 Oct 2026)
Sender MCP server (checked 30 Sep 2026)

1 Oct 2026: New page. Sender is the pick for the small-list and growing-list scenarios: its free plan covers the small list, and Standard is cheaper than Moosend Pro on monthly billing. Moosend is the pick for a three-person team: more seats on Pro and a lower annual rate after Sender's first-year discount ends.

Spot something out of date?Vendors and readers, send me the correct fact.

Software sites change almost every week, and I want every claim on this page to be factually correct. If you are a vendor or a reader, send me the correct fact and a link to the official page. I will check it and update the page. The opinions and rankings stay mine.

Moosend vs Sender: which is cheaper as your email list grows?

Quick answer

Which one fits you?

How are Moosend and Sender really different?

Free plan

Entry paid price at 500 subscribers

What annual billing saves

Seats

Trying the paid features

What will Moosend or Sender cost for your setup?

Solo marketer or small business, a list just past the free tier

Growing list, sending regularly

Small team managing one list together

Moosend vs Sender side by side

Who should pick Moosend, and who should pick Sender?

Moosend

Sender

Neither Moosend nor Sender? Try these

Switching between Moosend and Sender

What would change my pick?

Moosend vs Sender: questions people ask

Which is cheaper, Moosend or Sender?

Does Moosend or Sender have a free plan?

Is Sender's annual price a lasting discount?

How many people can log in on each?

Can I try the paid features before paying?

Which should I pick for a small list?

How I verified this

Compare Moosend or Sender with another tool

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