Email marketing and API pricing
Mailjet pricing: email volume picks the tier, feature gates pick the plan
Mailjet’s pricing combines a monthly email-volume slider with plan-level feature gates. At the currently visible 15,000-email setting, Starter is for basic sending, Essential unlocks segmentation and Premium adds automation and landing pages.
Joonas Rotko
Pricing checked 29 September 2026
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Pricing at a glance
| Plan | Monthly price | Annual / billing note | Best for |
|---|---|---|---|
| Free | $0/mo | — | For testing or a very low-volume programme. |
| Starter | $9/mo | — | At 8,000 monthly emails in the captured USD view. |
| Essential(best fit) | $19/mo | — | At 15,000 monthly emails in the captured USD view. |
| Premium | $29/mo | — | At 15,000 monthly emails with automation and team controls. |
| Custom | Custom | — | For high-volume senders and deliverability operations. |
Prices and billing terms above reflect the stated check date. Confirm the checkout total, tax and renewal terms before buying.
Buddy's take
Mailjet is a sensible sender when email API and newsletter needs share a bill. The useful upgrade decision is feature-driven: unlimited contacts arrive at Essential, while automation and landing pages wait for Premium.
Which plan fits your workload?
| If you need | Choose | Why |
|---|---|---|
| A free test account or low daily sending volume | Free | Free includes API and SMTP access, but 200 emails per day can block a campaign even before its 6,000 monthly allowance is used. |
| Basic sending with no daily cap and up to 2,000 contacts | Starter | Starter removes the daily ceiling, but Essential is required for unlimited contacts and segmentation. |
| Segmentation and unlimited contacts | Essential | Essential is the first captured plan with both features and the 15,000-email monthly allowance. |
| Automations, landing pages or team management | Premium | Those capability gates appear on Premium, even though Essential and Premium show the same 15,000-email allowance in the captured view. |
Free
- ✓6,000 emails per month
- ✓200 emails per day
- ✓1,000 contacts
- ✓API, SMTP Relay and webhooks
- ✓Advanced Email Editor
Starter
- ✓8,000 emails per month
- ✓No daily sending limit
- ✓2,000 contacts
- ✓Brand Kit and anonymous tracking
- ✓One subaccount
Essential
- ✓15,000 emails per month
- ✓Unlimited contacts
- ✓Segmentation
- ✓AI-assisted content creation
- ✓No Mailjet logo
Premium
- ✓15,000 emails per month
- ✓Automations and landing pages
- ✓Advanced statistics
- ✓Team and account management
- ✓Priority support
Custom
- ✓White-glove onboarding
- ✓Deliverability services
- ✓Dedicated IP strategy
- ✓Custom users and permissions
- ✓Custom subaccounts and validation volume
Billing, extra costs and terms
The published subscription price is not necessarily the total cost. Check the terms that affect your actual workload, expansion and cancellation before you migrate.
The vendor pricing page was checked in USD with the slider set to 15,000 emails per month. The page showed Free at 6,000 emails, Starter $9 at 8,000, Essential $19 at 15,000 and Premium $29 at 15,000. Re-check the slider for your required volume.
The free plan is limited to 200 emails per day. Its 6,000 monthly number does not permit a large one-day launch or newsletter send.
Mailjet’s annual control states a 10% discount. Confirm the upfront annual total, selected currency and renewal terms before paying.
Unlimited contacts and segmentation start at Essential. Automations, landing pages and advanced statistics start at Premium, so send volume alone should not decide the plan.
The current page lists a dedicated IP on Premium by request from 100,000-email plans and extra validation credits at higher volumes. Confirm those operational extras with sales if deliverability is central to the purchase.
What else could fit your budget?
Compare the job and cost model, not only the entry price
EmailOctopus
$10/mo · Pro at 500 subscribers
A lower-cost list-email platform for teams that do not need Mailjet’s combined API and campaign tooling.
Moosend
$9/mo · Pro at 500 contacts
A low-entry marketing automation option with contact-based pricing.
MailerLite
$12/mo · Comfort at 500 subscribers
A subscriber-priced email platform with landing pages and straightforward automation.
Full product context
Need the product trade-offs too?
The pricing page focuses on plan selection and cost. The review covers product fit, limitations, alternatives, AI capabilities and the buying risks that a plan table leaves out.
Read: Mailjet reviewFrequently asked questions
In the USD view checked on 29 September 2026, Mailjet showed Free at $0, Starter at $9 for 8,000 emails, Essential at $19 for 15,000 emails and Premium at $29 for 15,000 emails. Prices move with the monthly email-volume slider.
Mailjet lists automations and landing pages on Premium. Essential includes segmentation and unlimited contacts but not those Premium features.
Yes. Free includes 6,000 emails per month, but it is limited to 200 emails per day and 1,000 contacts.
The current pricing page includes an annual payment control that states a 10% discount. Confirm the annual total and renewal terms at checkout.
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