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Price Snapshot
How much does Mailjet cost?
Mailjet starts at $9/mo for a paid plan, with a free plan for smaller teams. Annual and biennial billing bring the per-month price down further.
Plans
Mailjet plans and pricing
3 paid plans · Prices shown for annual billing · Verified Mar 19, 2026
6,000 emails/month, 200 emails/day cap, 1,000 contacts. APIs, SMTP relay, webhooks. No credit card required.
Floor at 8,000 emails/month, 2,000 contacts, brand kit, 1 subaccount. Annual = 10% off. Newer entry tier below Essential.
Floor at 15,000 emails/month, unlimited contacts, removes Mailjet branding, segmentation, AI content. Annual $15.30/mo (10% off). Caps at 50,000 emails/month.
Floor at 15,000 emails/month, unlimited contacts, A/B testing, marketing automation, landing pages, advanced stats. Annual $24.30/mo (10% off). Scales to 500,000+.
Free for up to 6,000 emails per month (200 per day limit) to 1,500 contacts. Mailjet branding included. No contact limit beyond 1,500.
Recommendation
Which plan should you choose?
Mailjet's REST API and SMTP relay are its strongest assets. The multi-user collaboration with role-based permissions makes it practical for dev teams working alongside marketers. For a web development agency sending transactional emails for client projects, Essential covers the API needs at $17/month. Add Premium if you need A/B testing and automation for marketing campaigns.
Volume-based pricing means unlimited contacts at no extra charge. If you have 50,000 contacts but only send 2-3 campaigns per month, Mailjet Essential at $17/month is dramatically cheaper than per-contact tools that would charge $200+/month at that list size. For an alumni association sending a monthly newsletter to a large membership base, this model saves real money.
If you send daily emails to your full list, the volume-based pricing works against you. A 10,000-contact list with daily sends needs 300,000 emails per month, pushing you well above the base tier pricing. Per-contact tools like Moosend (unlimited sends at $56/month for 10K contacts) or MailerLite become more cost-effective for high-frequency sending.
Mailjet locks automation behind the Premium tier at $27/month, while Moosend includes automation on its $7/month plan and MailerLite includes it at $10/month. If automation is central to your strategy, Mailjet is paying a premium for a feature competitors include as standard. The automation itself is functional but not as deep as dedicated marketing automation tools.
Editorial
My take on Mailjet pricing
Mailjet's volume-based pricing is either brilliant or problematic depending on your sending patterns. For businesses with large contact lists and moderate sending frequency, it's the cheapest option available. Unlimited contacts on every paid plan means a 50,000-subscriber list costs the same as 500 subscribers, as long as your email volume stays the same.
The weakness is feature gating. Automation and A/B testing are locked behind Premium at $27/month, while Moosend includes both at $7/month. Mailjet's real strength is as a developer tool: the API, SMTP relay, and multi-user collaboration make it practical for technical teams that need both marketing and transactional email through one platform.
For pure marketing use, the $17/month Essential plan is underpowered (no automation, no A/B testing). You need Premium at minimum, and at $27/month for 15,000 emails, the value proposition thins against competitors. See the full Mailjet review.
Deals
Available discounts
Annual Billing Discount
Save 10% by paying annually instead of monthly
Verdict
Is Mailjet Worth It?
Mailjet's volume-based pricing is a double-edged sword. If you have a large list but send infrequently (a few campaigns per month), the model saves money compared to per-contact tools. If you send daily or run complex automation sequences, you will burn through your email quota quickly. The platform shines for developer teams that need both marketing and transactional email through one API.
For pure marketing use, Moosend and MailerLite offer more automation features at comparable prices. Read my full Mailjet review for the complete breakdown.
FAQ
Frequently Asked Questions
Mailjet charges by email volume, not contact count. All paid plans include unlimited contacts. You pay based on how many emails you send per month.
The free plan limits you to 200 emails per day and 6,000 emails per month. This daily cap is removed on all paid plans.
Yes. Mailjet handles both marketing and transactional email through the same platform. The API and SMTP relay support transactional sending on all plans, including free.
Yes. Annual billing saves 10% compared to monthly billing on Essential and Premium plans.
Multi-user collaboration with role-based permissions is available on the Premium plan and above. Essential and Free plans are single-user.
Dedicated IPs are available as an add-on for Premium and Custom plans. They are not included in Essential or Free plans.
Mailjet added SMS capabilities as an add-on service. SMS credits are purchased separately and are not included in the standard email plans.
See the pricing for yourself
Check the official pricing page for current rates.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.