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Alternatives

Similarweb alternatives for SEO on one website

By Joonas Rotko, ex-agency co-owner, 10+ years spending real marketing budgets

Prices verified · How I choose, and how I earn from this page

If you bought Similarweb for SEO, I'd start with Semrush. Its SEO plan covers tracking, audits and backlinks for $117.33/month billed annually, against $333/month billed annually for Similarweb's SEO and AEO tier. SE Ranking costs less than Semrush. Prices checked 29 Sep 2026.

Every price on this page is for

  • 1 site
  • 100 tracked keywords
  • 1 user
  • AI search visibility

Who this is for. Owners and solo marketers who use Similarweb mainly for its SEO features: the cheapest tier has no SEO or AEO features at all, the SEO and AEO tier costs $333/month billed annually, and API and MCP access are Enterprise only.

My picks for different needs

Find the line that sounds like you. Each pick links to the full reasoning below.

  1. I want SEO tracking, audits and backlinks for far less

    The nearest toolbox to Similarweb's SEO tier, at a fraction of the price.

    Why this one
    Semrush logo

    Semrush

    My default

    $117.33/moannual

    See Semrush plansAffiliate link

  2. I want the same job for less than Semrush

    Audits, backlinks and AI prompt tracking on one plan.

    Why this one
    SE Ranking logo

    SE Ranking

    $103.20/moannual

    See SE Ranking plansAffiliate link

  3. Backlinks and competitor research matter most

    The deepest link data, with no trial.

    Why this one
    Ahrefs logo

    Ahrefs

    $108/moannual

    With more AI prompts, Standard: $208/mo annual, 10 AI prompts

    See Ahrefs plans

  4. I want an established name with AI tracking in the entry plan

    Google AI Overview and prompt tracking on Standard, but no refunds.

    Why this one
    Moz logo

    Moz

    $79/moannual

    See Moz plansAffiliate link

  5. I want one subscription that also fixes and publishes

    Growth adds AI visibility and content tools to tracking.

    Why this one
    Search Atlas logo

    Search Atlas

    $159/moannual

    See Search Atlas plansAffiliate link

What you gain and give up by leaving Similarweb

Similarweb is built for competitor and traffic intelligence. If you mostly use it for SEO, you are paying for a different product.

What you gain

  • A far lower price: Semrush SEO is $117.33/month billed annually and SE Ranking $103.20/month billed annually, against $333/month billed annually for Similarweb's SEO and AEO tier.
  • SEO features from the entry plan: tracking, audits and backlinks come with each of these, while Similarweb's cheapest tier has none.
  • Published tracking limits: SE Ranking Core covers 2,000 tracked keywords, and Similarweb publishes no numeric keyword limit for self-serve tiers.

What you give up

  • Competitor traffic and audience data for any website. That is Similarweb's core, and these tools lean on keyword and backlink data instead.
  • Its ads research tier, which has no equivalent here.
  • A card-free start. Similarweb needs a card for its 7-day trial, but it also has a free plan.

When to stay. If competitor traffic and audience data is why you pay, keep Similarweb and add a cheaper SEO tool beside it rather than replacing it.

The tools side by side

Each row is the cheapest plan that covers one site with AI search tracking, worked out for monthly and annual billing separately.

Ahrefs: I priced Lite, the cheapest plan that covers one site. Lite includes only 5 AI prompts, so it falls short of the AI search tracking above. Standard meets it.

one site: plan priced, monthly and annual cost, Sites, Keywords, AI search tracking, Free start
Tool and planCost per monthSitesKeywordsAI search trackingFree start
SemrushSEO

$117.33annual

$139.95 monthly

5500Google AI OverviewsFree plan and a 7-day trial
SE RankingCore

$103.20annual

$129 monthly

102,000Google AI Overviews plus 100 AI prompts14-day trial
AhrefsLite

$108annual

$129 monthly

With more AI prompts, Standard: $208/mo annual, 10 AI prompts

57505 AI promptsFree account, no trial
MozStandard

$79annual

$99 monthly

3300Google AI Overviews plus 150 AI promptsFree tier and a 7-day trial on Medium only
Search AtlasGrowth

$159annual

$199 monthly

23,500100 AI prompts7-day trial

Five picks, in the order I'd consider them

Each one says who it is for, what it costs for one site, and what you give up.

Semrush logo

Semrush

Closest in scope for SEO

Hands-on

Choose it if

You want keyword, competitor and backlink data without paying for a traffic-intelligence product.

Consider SE Ranking instead if

You want to pay less. SE Ranking covers the same job for less per month.

Why it fits one site

The SEO plan covers 5 projects and 500 tracked keywords with Google AI Overview tracking, and a 7-day trial plus a limited free plan lets you look first.

The plan I priced

I priced the SEO plan: $139.95/month billed monthly, or $117.33/month billed annually. Refunds are only available on annual plans.

Closest alternative

Ahrefs becomes the better choice when the main job is backlink and competitor research.
Semrush homepageSee Semrush plans
Semrush homepage, captured

One site: SEO

Billed annually

$117.33/mo

Billed monthly

$139.95/mo

Above 5 sites: Pro+ (+$130.84/mo billed annually).

The trade-off

AI prompt tracking isn't on the SEO plan, and Semrush isn't the cheapest here.
What my review says

Best for: Agencies that want white label reports through the Pro Report add-on.

Skip it if you want AI prompt tracking on the SEO plan, which has none.

Strengths

  • A limited free plan to look around first.
  • White label reports through the Pro Report add-on, $20/month per report.
  • MCP access on the SEO, Starter, Pro+ and Advanced plans.

Limits

  • No AI prompt tracking on the SEO plan.
  • The SEO and Starter plans each stop at 5 sites and 500 keywords.
  • Refunds only on annual plans, first 7 days.
See Semrush plansMy Semrush reviewSemrush pricingAffiliate link
Similarweb alternatives for SEO on one website
SE Ranking logo

SE Ranking

Best value for the same job

Hands-on

Choose it if

You want SEO tracking, audits and AI prompts at the lowest price of the suites.

Consider Semrush instead if

You want the wider research toolbox.

Why it fits one site

Core covers 10 projects and 2,000 tracked keywords, with 100 AI prompts and a 14-day trial.

The plan I priced

I priced Core: $129/month billed monthly, or $103.20/month billed annually if you pay yearly.

Closest alternative

Semrush becomes the better choice when you want a wider toolbox.
SE Ranking homepageSee SE Ranking plans
SE Ranking homepage, captured

One site: Core

Billed annually

$103.20/mo

Billed monthly

$129/mo

Above 10 sites: Growth (+$120/mo billed annually).

The trade-off

No free plan, and no competitor traffic data of the kind Similarweb sells.
What my review says

Best for: Small businesses and solo consultants who want AI tracking included.

Skip it if you need white label but will not commit to a year.

Strengths

  • AI Overviews plus 100 AI prompts a day on Core.
  • 10 projects and 2,000 keywords on the entry plan.
  • A 14-day trial, no card needed.

Limits

  • White label and extra API volume are yearly only.
  • No refunds once you have paid.
  • Core keeps 6 months of history.
See SE Ranking plansMy SE Ranking reviewSE Ranking pricingAffiliate link
Similarweb alternatives for SEO on one website
Ahrefs logo

Ahrefs

Deepest backlink and competitor data

Hands-on

Choose it if

Backlinks and competitor research drive your SEO and you are sure enough to pay without a trial.

Consider Semrush instead if

You want a trial before committing. Semrush has a 7-day trial, and Ahrefs offers none.

Why it fits one site

Lite covers 5 projects and 750 tracked keywords, with API and MCP access on the entry plan.

The plan I priced

I priced Lite: $129/month billed monthly, or $108/month billed annually if you pay yearly. I have no affiliate link for Ahrefs.

Closest alternative

Semrush becomes the better choice when you want a trial and a wider toolbox.
Ahrefs homepageSee Ahrefs plans
Ahrefs homepage, captured

One site: Lite

Billed annually

$108/mo

Billed monthly

$129/mo

With more AI prompts, Standard: $208/mo annual, 10 AI prompts

Lite tracks only a handful of AI prompts. Move up if AI visibility matters to you.

Above 5 AI prompts: Standard (+$100/mo billed annually).

The trade-off

No free trial and no standing refund policy, and Lite includes only 5 AI prompts.
What my review says

Best for: The deepest backlink data, tried on your own dime.

Skip it if you want to try before you buy.

Strengths

  • API and MCP access on every plan, including Lite.
  • AI prompt tracking (Brand Radar) bundled into every paid tier.
  • Annual billing saves roughly one month's price on every plan.

Limits

  • No free trial of any kind, only a separate free account with limited data.
  • No refund policy beyond a discretionary review for non-use.
  • No public affiliate program, so this pick links straight to Ahrefs, not through a tracked link.
See Ahrefs plansMy Ahrefs reviewNo affiliate link: plain link
Similarweb alternatives for SEO on one website
Moz logo

Moz

Established name with AI tracking

Hands-on

Choose it if

You want a known brand and AI visibility tracking included, and you're fine committing without a refund.

Consider SE Ranking instead if

You want to try the plan you will buy. Moz's 7-day trial covers Medium, not Standard.

Why it fits one site

Standard covers 3 campaigns and 300 tracked keywords, with up to 150 AI prompts, and Moz has a free tier.

The plan I priced

I priced Standard: $99/month billed monthly, or $79/month billed annually.

Closest alternative

SE Ranking becomes the better choice when you want higher limits and a trial of the plan you would buy.
Moz homepageSee Moz plans
Moz homepage, captured

One site: Standard

Billed annually

$79/mo

Billed monthly

$99/mo

Above 3 sites: Medium (+$64/mo billed annually).

The trade-off

No refunds of any kind, and the trial doesn't cover the plan I priced.
What my review says

Best for: AI Overview and prompt tracking from the entry plan.

Skip it if you need a stated refund window before committing.

Strengths

  • AI Overviews by Keyword on every plan, and prompt tracking from Standard up.
  • 4 tracked AI models (GPT, Gemini, Google AI Mode, Perplexity) from Standard up.
  • A separate free Moz Community tier to start with.

Limits

  • Moz does not offer refunds of any kind.
  • Starter ($49/mo) has no prompt tracking and tracks 50 keywords on one campaign.
  • The 7-day free trial only applies to the Medium plan on monthly billing, so it can't be used to try the Standard plan.
  • Standard caps at 3 campaigns and 300 tracked keywords.
See Moz plansMy Moz reviewAffiliate link
Similarweb alternatives for SEO on one website
Search Atlas logo

Search Atlas

All-in-one that also does the work

Desk research

Choose it if

You want one subscription that tracks and also helps publish fixes.

Consider SE Ranking instead if

You only need tracking. Search Atlas is built around doing the work.

Why it fits one site

Growth tracks 100 AI prompts across 2 projects and 3,500 keywords, with a 7-day trial.

The plan I priced

I priced Growth: $199/month billed monthly, or $159/month billed annually if you pay yearly.

Closest alternative

SE Ranking becomes the better choice when you only need tracking and audits.
Search Atlas homepageSee Search Atlas plans
Search Atlas homepage, captured

One site: Growth

Billed annually

$159/mo

Billed monthly

$199/mo

Above 2 sites: Pro (+$160/mo billed annually).

The trade-off

It costs more than the other suites here, and Starter has no AI visibility tracking.
What my review says

Best for: A business owner who wants one subscription to cover tracking, site fixes, content and local SEO, rather than several single-purpose tools.

Skip it if you only need a simple rank or AI tracker, since the credit budget and plan limits are built around a full execution platform.

Strengths

  • Fixes and publishing run inside the product through OTTO and Atlas Agent, not only reporting.
  • Growth adds AI visibility for ChatGPT, Gemini and Google AI Mode with 100 queries.
  • Annual billing is $159/mo against $199/mo monthly on Growth.

Limits

  • Starter has no AI visibility tracking: it shows 0 LLM visibility projects.
  • Starter covers 1 project and 1 seat, so client work needs Pro or Agency.
  • Agency is priced from $999/mo and quoted through sales.
See Search Atlas plansMy Search Atlas reviewAffiliate link
Similarweb alternatives for SEO on one website

What one site really costs

The same workload on every plan, so the prices are comparable. The bar is the annual-billing price per month.

One exception: Ahrefs is priced on Lite. Lite includes only 5 AI prompts, so it falls short of the AI search tracking the others meet. Standard meets it at $208/mo billed annually.

Dollar prices, per month (billed annually where sold)

Pay monthly or yearly?

What yearly billing saves on the same plan.

  • Semrush$139.95 monthly, $117.33 yearly: 16% less
  • SE Ranking$129 monthly, $103.20 yearly: 20% less
  • Ahrefs$129 monthly, $108 yearly: 16% less
  • Moz$99 monthly, $79 yearly: 20% less
  • Search Atlas$199 monthly, $159 yearly: 20% less

When you'll outgrow the plan

The first limit you hit, and the next plan up.

  • Semrush: above 5 sites, Pro+ (+$130.84/mo)
  • SE Ranking: above 10 sites, Growth (+$120/mo)
  • Ahrefs: above 5 AI prompts, Standard (+$100/mo)
  • Moz: above 3 sites, Medium (+$64/mo)
  • Search Atlas: above 2 sites, Pro (+$160/mo)
How I calculated this

Workload: 1 site, 100 tracked keywords, 1 user, AI search visibility.

For AI search tracking, either Google AI Overview tracking or ten tracked AI prompts counts. The plan that satisfies it first is the one priced.

  • Semrush qualifies through Google AI Overview tracking.
  • SE Ranking qualifies through Google AI Overview tracking and AI prompt tracking.
  • Moz qualifies through Google AI Overview tracking and AI prompt tracking.
  • Search Atlas qualifies through AI prompt tracking.
  • Ahrefs is priced on Lite by choice, which is below the AI search tracking requirement. Standard meets it.

Other options, and why they missed the list

I kept the list to SEO suites for one site that publish their limits. Competitor-traffic tools are a different product from "what do I move to from Similarweb for SEO".

  • Mangools logo

    Mangools

    The lowest annual price among SEO suites, built around keyword research.

  • Seobility logo

    Seobility

    A free Basic plan and strong audits, priced in euros.

How I chose, and how I earn from this page

Joonas Rotko

Who is behind this guide

Joonas Rotko

I co-ran a marketing agency in Finland and spent more than ten years buying SEO and marketing software with real client budgets. I write these guides for the person who has to pay for the tool and use it.

More about me and how I review

Affiliate disclosure

Some of these links are affiliate links, and I earn a commission if you buy through them, at no cost to you. That never moves a price or a verdict. Order follows fit for this reader first, and where two tools fit about equally the affiliate partner goes first. Ahrefs is the one pick without an affiliate link, and it sits third because it fits a narrower job, not because of commission.

How this guide was prepared

What I did

  • I priced one small business site with AI search tracking, the same workload as my best SEO software guide. Every figure comes from a vendor pricing page I checked on the date shown beside its source link.
  • For each tool I picked the cheapest plan whose published limits cover that site, once for monthly and once for annual billing.
  • Cards labeled Hands-on cover tools I use myself. Tools marked desk research rest on their published plans.

What to keep in mind

  • Vendors reprice without warning, so check the vendor's page before you pay.
  • Similarweb isn't priced against this workload, since its self-serve tiers publish no numeric keyword limit.
Sources and verification dates

Prices and limits checked on 15 vendor pages. Oldest check: 29 Sep 2026.

  • : Alternatives V2 version, written for this tool's own readers and built from plan facts verified between 29 September and 2 October 2026.
Spot something out of date?Vendors and readers, send me the correct fact.

Software sites change almost every week, and I want every claim on this page to be factually correct. If you are a vendor or a reader, send me the correct fact and a link to the official page. I will check it and update the page. The opinions and rankings stay mine.

I only change a fact when the official page shows it.

Free. I use your details only to follow up. Privacy

Questions people ask

Why would I leave Similarweb for SEO?

Usually price and scope: the cheapest tier has no SEO features, the SEO and AEO tier is $333/month billed annually, and API access is Enterprise only.

What is the cheapest Similarweb alternative for SEO?

SE Ranking at $103.20/month billed annually, ahead of Moz at $79/month billed annually on the same terms.

Does any of these replace Similarweb's traffic data?

No. Competitor traffic and audience estimates are Similarweb's core, and these tools cover keyword, rank and backlink data instead.

Which tracks AI search?

SE Ranking tracks Google AI Overviews and 100 AI prompts, Moz up to 150, Search Atlas 100 on Growth, and Ahrefs 5 on Lite. Semrush's SEO plan tracks Google AI Overviews only.

Compare two of them head to head

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