Is Mangools cheaper than Semrush?

Yes, by a wide margin. Mangools Basic is $61/month billed monthly; Semrush's cheapest AI-search plan, SEO, is $139.95/month billed monthly, more than double. Mangools also bundles AI prompt tracking and white-label reports that Semrush either doesn't offer at that tier or sells as a paid add-on.

Does Mangools track AI search visibility the same way Semrush does?

Not the same way, and Mangools covers more of it at the entry price. Mangools bundles 500 custom AI prompts across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Grok, Mistral, Llama on every plan. Semrush's SEO plan only tracks Google AI Overview citations through Position Tracking; custom prompt tracking across ChatGPT, Perplexity and Gemini doesn't start until Starter, a plan that costs more than Mangools' top Agency tier.

Why is Semrush so much more expensive than Mangools?

Semrush SEO is $139.95/month billed monthly against Mangools Basic at $61/month billed monthly. That price buys a far deeper crawl allowance (100,000 pages a month on SEO, up to 1,000,000 on Advanced), Looker Studio integration, historical data and Share of Voice tracking, none of which Mangools was built to compete on.

Which is better for a small agency, Mangools or Semrush?

Mangools, on the published numbers. Its Agency plan runs $141/month billed monthly, or $97.70/month billed annually, and bundles 500 AI prompts plus white-label reports for every client. Semrush needs Pro+ at $299/month billed monthly to cover the same project count, then a Pro Report add-on per client for white labeling, landing at $659/month billed monthly once a 10-client brief is fully priced.

Is Mangools a good alternative to Semrush?

Yes, if bundled AI prompt tracking and white-label reporting at a fraction of the price matter more than Semrush's deeper crawl allowance, backlink scale, and reporting integrations like Looker Studio.

Mangools vs Semrush: budget bundle or premium suite?

Traditional SEO suites · Verified 30 Sep 2026 · By Joonas Rotko

Mangools

Hands-on

From Mangools Basic, billed annually

$37.70/mo

$61/mo billed monthly

Semrush

Hands-on

From SEO, billed annually

$117.33/mo

$139.95/mo billed monthly

Quick answer

Mangools Basic ($61/month billed monthly) costs less than half of Semrush's cheapest AI-search plan, SEO ($139.95/month billed monthly), and it bundles 500 AI prompts across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Grok, Mistral, Llama on every plan. Semrush's SEO plan tracks Google AI Overviews through Position Tracking but has no custom AI prompt tracking at all; that starts at Starter ($199/month billed monthly), a plan more expensive than Mangools' top Agency tier. Semrush earns its price back with a far deeper crawl allowance and Looker Studio, historical data and Share of Voice reporting Mangools was never built to offer. Prices verified 30 Sep 2026.

Across the three setups below: Mangools in 3 of 3 scenarios.

Which one fits you?

Small business owner, one website
Mangools
My pick
$37.70/mo billed annually
Mangools Basic clears every need at $61/month billed monthly: 500 AI prompts across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Grok, Mistral, Llama covers the AI-visibility requirement outright, on top of unlimited domains and 200 tracked keywords. Semrush's cheapest plan, SEO at $139.95/month billed monthly, also clears the bar through Google AI Overview tracking alone, but costs more than double for the same one-site job.
Why this pick, and when to skip it
Skip it if you specifically want a full SEO suite's crawl and backlink tooling bundled with that AI Overview tracking. Semrush SEO gives you both in one plan; Mangools doesn't compete on crawl depth.
See Mangools plans
Solo marketer or consultant, 3 client sites
Mangools
My pick
$52.70/mo billed annually
Mangools Premium clears 3 client sites at $81/month billed monthly, with white-label ranking reports bundled at no extra cost. Semrush SEO covers the same site count at $139.95/month billed monthly, and its included reports aren't white-labeled: branding them for clients needs the Pro Report add-on at $20/month a month, pushing the real cost past Mangools' either way.
Why this pick, and when to skip it
Skip it if your clients already expect Semrush-branded data or you need its deeper backlink index for client pitches.
See Mangools plans
Small agency, about 10 clients
Mangools
My pick
$97.70/mo billed annually
Mangools Agency clears the numbers this brief needs (1,500 keywords, 500 AI prompts, bundled white-label reports, 6 seats) at $141/month billed monthly. Semrush needs Pro+ at $299/month billed monthly to clear the project count, plus 10 Pro Report add-ons for white-label client reports and 2 extra seats, landing at $659/month billed monthly once everything a 10-client agency actually needs is priced in.
Why this pick, and when to skip it
Mangools wins by default: Semrush's white-label reporting is a per-client add-on, not a bundled feature, and that add-on cost compounds fast at 10 clients.
Skip it if not really an option here on price: Semrush only wins if backlink depth and Share of Voice tracking (Advanced only) matter more than the roughly 4x cost difference.
See Mangools plans

Neither fits? See the alternatives, or take the 2-minute recommendation.

How are Mangools and Semrush really different?

AI search at the entry price
Mangools
AI Search Watcher, 500 prompts across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Grok, Mistral, Llama, every plan from Basic up
Semrush
Google AI Overview tracking through Position Tracking on every plan; no custom AI prompt tracking until Starter (50 prompts a day)
Mangools bundles a full multi-engine AI prompt tracker from its cheapest plan. Semrush tracks Google AI Overview citations for free but makes you upgrade past SEO for anything closer to ChatGPT, Perplexity or Gemini prompt tracking.
Entry price, both tools' cheapest full plan
Mangools
Basic: $61/month billed monthly
Semrush
SEO: $139.95/month billed monthly
Semrush's entry plan costs more than double Mangools', and that gap only widens once you need reporting or more than one seat.
Client reporting and white label
Mangools
Ranking reports bundled on every plan, already white-labeled, no add-on price published
Semrush
3 base reports included, but white-labeling requires the Pro Report add-on at $20/month a month, per report
Mangools is built for client-facing reporting from the entry plan. Semrush charges per report to brand what it already generates for you.
What the higher price actually buys
Mangools
1.2M / mo backlink data and 150 site analysis requests a day on Agency, not a full site crawler
Semrush
Up to 1,000,000 pages crawled a month on Advanced, Looker Studio integration, historical data and Share of Voice tracking
Semrush's price buys real scale for backlink and crawl-heavy research, plus reporting integrations Mangools doesn't attempt. Pick it for that job, not for AI prompt tracking or bundled white-label reports.

What will Mangools or Semrush cost for your setup?

The cheapest plan that covers each setup, add-ons included. Prices exclude VAT.

Small business owner, one website

1 site · 100 tracked keywords · AI search visibility: Google AI Overview tracking or AI prompt tracking (10 prompts) · 1 user

MonthlyYearly, per month

Mangools

My pick

$61

$37.70

Mangools Basic

Above 200 tracked keywords: Mangools Premium (+$15/mo, billed annually).

Semrush

$139.95

$117.33

SEO

Above 5 sites: Pro+ (+$130.84/mo, billed annually).

See Mangools plans

Usage, limits and billing

Mangools

Uses 1 of unlimited sites, 100 of 200 tracked keywords, 10 of 500 AI prompts.
AI visibility covered by AI prompt tracking (10 prompts).
On monthly billing: $732 a year.
On annual billing: $452.40 a year.
Above 500 AI prompts: nothing published fits.

Semrush

Uses 1 of 5 sites, 100 of 500 tracked keywords.
AI visibility covered by Google AI Overview tracking.
On monthly billing: $1,679.40 a year.
On annual billing: $1,407.96 a year.
Above 500 tracked keywords: Pro+, $130.84/mo more.

Solo marketer or consultant, 3 client sites

3 sites · 300 tracked keywords · client reports · 1 user

MonthlyYearly, per month

Mangools

My pick

$81

$52.70

Mangools Premium

Above 700 tracked keywords: Mangools Agency (+$45/mo, billed annually).

Semrush

$139.95

$117.33

SEO

Above 5 sites: Pro+ (+$130.84/mo, billed annually).

See Mangools plans

Usage, limits and billing

Mangools

Uses 3 of unlimited sites, 300 of 700 tracked keywords.
On monthly billing: $972 a year.
On annual billing: $632.40 a year.

Semrush

Uses 3 of 5 sites, 300 of 500 tracked keywords.
On monthly billing: $1,679.40 a year.
On annual billing: $1,407.96 a year.
Above 500 tracked keywords: Pro+, $130.84/mo more.

Small agency, about 10 clients

10 sites · 1,000 tracked keywords · 100 AI prompts · 10 white-label reports · client reports · 3 users

MonthlyYearly, per month

Mangools

My pick

$141

$97.70

Mangools Agency

Above 1,500 tracked keywords: nothing published fits.

Semrush

$659

$608.17

Pro+ with 10 x Pro Report and 2 extra users

Above 15 sites: Advanced with 10 x Pro Report (+$247.50/mo, billed annually).

See Mangools plans

Usage, limits and billing

Mangools

Uses 10 of unlimited sites, 1,000 of 1,500 tracked keywords, 100 of 500 AI prompts, 10 of unlimited white-label reports.
On monthly billing: $1,692 a year.
On annual billing: $1,172.40 a year.
Above 500 AI prompts: nothing published fits.

Semrush

Uses 10 of 15 sites, 1,000 of 1,500 tracked keywords, 100 of 100 AI prompts, 10 of 10 white-label reports.
On monthly billing: $7,908 a year.
On annual billing: $7,298.04 a year.
Above 1,500 tracked keywords: Advanced with 10 x Pro Report, $247.50/mo more.
Above 100 AI prompts: Pro+ with AI Visibility Toolkit (Base) and 10 x Pro Report, $99/mo more.

How I calculated this

For each tool I price every current plan plus the add-ons a setup needs, from the vendor's published prices only, and take the cheapest. Monthly and annual billing are priced separately. When a limit or price isn't published, the tool shows as not fitting instead of a guess.

Small business owner, one website: One site and about 100 keywords, enough for your core service and location terms. For AI search, either Google AI Overview tracking or 10 tracked AI prompts counts. One login.
Solo marketer or consultant, 3 client sites: Three client sites at about 100 keywords each, with client reports. One person does the work.
Small agency, about 10 clients: Ten clients at about 100 keywords and 10 AI prompts each, with a white-label report for every client. Google AI Overview tracking alone doesn't count here, since clients ask about ChatGPT too. Three people log in.

Mangools vs Semrush side by side

I compare SEO suites on: Real cost for your setup, both billing bases; AI search visibility: which engines, how many prompts, which plan; Sites and tracked keywords per plan; Client reporting and white label; Users and seat price; Ease of setup for a non-specialist.

Mangools and Semrush compared on the main buying criteria
Criterion	Mangools	Semrush
Real cost for your setup, both billing bases	Basic: $61/mo monthly, $37.70/mo annually	SEO: $139.95/mo monthly, $117.33/mo annually
AI search visibility: which engines, how many prompts, which plan	500 prompts across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Grok, Mistral, Llama on every plan from Basic up	Google AI Overviews on SEO; no custom AI prompt tracking until Starter (50 prompts)
Sites and tracked keywords per plan	Unlimited domains, 200 keywords on Basic	5 sites, 500 keywords on SEO
Client reporting and white label	White-label reports included, no add-on price published	3 base reports on every plan; white label through Pro Report add-on, $20/month per client report
Users and seat price	1 user included; 3 extra seats included from Premium up	1 user included; $45/user per month per extra seat

All details, including automation and AI workflows

All compared details for Mangools and Semrush
Criterion	Mangools	Semrush
Ease of setup for a non-specialist	A genuine free plan, no trial needed to start	A limited free plan, then a 7-day trial with a card
Real cost for your setup, both billing bases (full detail)	Free: $0/month. Basic: $61/month billed monthly or $37.70/month billed annually. Premium: $81/month billed monthly or $52.70/month billed annually. Agency: $141/month billed monthly or $97.70/month billed annually.	Free: $0/month billed monthly. SEO: $139.95/month billed monthly or $117.33/month billed annually. Starter: $199/month billed monthly or $165.17/month billed annually. Pro+: $299/month billed monthly or $248.17/month billed annually. Advanced: $549/month billed monthly or $455.67/month billed annually.
AI search visibility (full detail)	AI Search Watcher tracks 500 prompts a month across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Grok, Mistral, Llama, the same allowance on Basic, Premium and Agency. Google AI Overviews and Google AI Mode are among the engines it checks.	Google AI Overview citation tracking is bundled into Position Tracking on every plan at no extra cost. Custom AI prompt tracking is separate: none on SEO, 50 a day on Starter, 100 on Pro+, 200 on Advanced, across Google Search, ChatGPT, Perplexity, Gemini & more.
Site audit and crawl depth	20 site analysis requests a day on Basic, rising to 150 on Agency; not a full crawler	100,000 pages crawled a month on SEO, up to 1,000,000 on Advanced
Keyword and rank tracking volume	100 keyword research and 100 SERP analysis requests a day on Basic; 200 tracked keywords, rising to 1,500 on Agency	500 tracked keywords on SEO, rising to 5,000 on Advanced, tracked daily
Client reporting and white label (full detail)	Ranking reports (SERPWatcher) included on every plan, with scheduled weekly or monthly delivery and client branding built in; no plan restriction stated and no add-on price published	3 base reports on every plan at no extra cost; white-labeling and branding require the Pro Report add-on at $20/month a month, per report
Trial, refunds and automation	No published trial; the free plan is the evaluation path instead. Refund window is 48 hours, not days. API access Included and MCP Included on every plan.	7-day trial, card required, though the pricing page's Advanced card shows no trial button while the help center says all plans qualify. Money-back for 7 days, limited to annual (12-month+) initial purchases. MCP access Included on every plan; API access Included only from Advanced.

Who should pick Mangools, and who should pick Semrush?

Mangools

Hands-on

Best for small business owners
Best for consultants managing a few sites
Best for small agencies

Mangools bundles a working AI Search Watcher, 500 prompts a month across ChatGPT and other engines, on every paid plan starting at $61/month billed monthly. It suits keyword research first, with AI tracking and white label reports already shipped rather than promised.

Best for: Keyword research with AI tracking bundled in.

Strengths

AI Search Watcher, 500 prompts, on every plan.
A genuine free plan, separate from Basic.
White label reports on every paid plan.

Limits

The AI prompt allowance is 500 on every paid plan, so Premium and Agency add no AI headroom.
Basic includes no extra seats.
Refunds only within 48 hours of paying.

Skip it if site auditing, not keyword research, is the main job.

Mangools review Mangools alternatives

Semrush

Hands-on

Semrush tracks Google AI Overviews from the SEO plan up, but AI prompt tracking starts at Starter ($199/month billed monthly). It suits teams already reporting from Semrush and agencies that need white label reports through the Pro Report add-on.

Best for: Agencies that want white label reports through the Pro Report add-on.

Strengths

A limited free plan to look around first.
White label reports through the Pro Report add-on, $20/month per report.
MCP access on the SEO, Starter, Pro+ and Advanced plans.

Limits

No AI prompt tracking on the SEO plan.
The SEO and Starter plans each stop at 5 sites and 500 keywords.
Refunds only on annual plans, first 7 days.

Skip it if you want AI prompt tracking on the SEO plan, which has none.

Semrush review Semrush pricing Semrush alternatives

My pick: Mangools in 3 of 3 scenarios.

See Mangools plans See Semrush plans

Neither Mangools nor Semrush? Try these

Moz
From $49/mo billed monthly
Pick it if you want Google AI Overview tracking plus multi-model AI prompts bundled at an even lower entry price than Semrush's SEO plan, without going as cheap (or as light on crawl depth) as Mangools.
Moz review Moz alternatives
SE Ranking
From $103.20/mo billed annually
Pick it if you want AI prompt tracking and a real white-label option bundled at a lower entry price than Semrush, without dropping to Mangools' lighter crawl allowance.
SE Ranking review SE Ranking alternatives
Ahrefs
From $29/mo billed monthly
Pick it if backlink depth is the actual job and neither Mangools' lighter index nor Semrush's AI-search bundling matters to you.
Ahrefs review Ahrefs alternatives

Switching between Mangools and Semrush

Neither tool offers free migration from the other, so plan to rebuild projects, campaigns and keyword lists by hand. Mangools' free plan lets you set up the new account before you commit to anything; Semrush's free plan plus 7-day trial let you do the same on the other side, so build the new setup before cancelling the old one either way.

What would change my pick?

Semrush adding custom AI prompt tracking to its SEO plan, or bundling white-label reports into a plan instead of selling them per report, would close its biggest gaps against Mangools.
A change to Mangools' bundled prompt allowance or engine list would move the AI comparison.
A price change on either side. The picks recalculate on their own.

Mangools vs Semrush: questions people ask

Is Mangools cheaper than Semrush?: Yes, by a wide margin. Mangools Basic is $61/month billed monthly; Semrush's cheapest AI-search plan, SEO, is $139.95/month billed monthly, more than double. Mangools also bundles AI prompt tracking and white-label reports that Semrush either doesn't offer at that tier or sells as a paid add-on.
Does Mangools track AI search visibility the same way Semrush does?: Not the same way, and Mangools covers more of it at the entry price. Mangools bundles 500 custom AI prompts across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Grok, Mistral, Llama on every plan. Semrush's SEO plan only tracks Google AI Overview citations through Position Tracking; custom prompt tracking across ChatGPT, Perplexity and Gemini doesn't start until Starter, a plan that costs more than Mangools' top Agency tier.
Why is Semrush so much more expensive than Mangools?: Semrush SEO is $139.95/month billed monthly against Mangools Basic at $61/month billed monthly. That price buys a far deeper crawl allowance (100,000 pages a month on SEO, up to 1,000,000 on Advanced), Looker Studio integration, historical data and Share of Voice tracking, none of which Mangools was built to compete on.
Which is better for a small agency, Mangools or Semrush?: Mangools, on the published numbers. Its Agency plan runs $141/month billed monthly, or $97.70/month billed annually, and bundles 500 AI prompts plus white-label reports for every client. Semrush needs Pro+ at $299/month billed monthly to cover the same project count, then a Pro Report add-on per client for white labeling, landing at $659/month billed monthly once a 10-client brief is fully priced.
Is Mangools a good alternative to Semrush?: Yes, if bundled AI prompt tracking and white-label reporting at a fraction of the price matter more than Semrush's deeper crawl allowance, backlink scale, and reporting integrations like Looker Studio.

How I verified this

Every price and limit here comes from the vendors' own pages, last checked 30 Sep 2026. Mangools: hands-on. Semrush: hands-on.

Sources and changelog

73 facts from 11 source pages, oldest checked 29 Sep 2026.

Mangools plans and pricing (checked 29 Sep 2026)
Mangools FAQ (refund policy, free plan) (checked 29 Sep 2026)
Mangools AI Search Watcher (checked 29 Sep 2026)
Mangools white-label SEO reports (checked 29 Sep 2026)
Semrush plans and pricing (checked 29 Sep 2026)
Semrush AI Overview tracking (help center) (checked 29 Sep 2026)
Semrush subscriptions and add-ons (help center) (checked 29 Sep 2026)
Semrush cancellation and refund policy (checked 29 Sep 2026)

30 Sep 2026: Built to match the approved ahrefs-vs-mangools and moz-vs-semrush template and copy length.

Spot something out of date?Vendors and readers, send me the correct fact.

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Mangools vs Semrush: budget bundle or premium suite?

Quick answer

Which one fits you?

How are Mangools and Semrush really different?

AI search at the entry price

Entry price, both tools' cheapest full plan

Client reporting and white label

What the higher price actually buys

What will Mangools or Semrush cost for your setup?

Small business owner, one website

Solo marketer or consultant, 3 client sites

Small agency, about 10 clients

Mangools vs Semrush side by side

Who should pick Mangools, and who should pick Semrush?

Mangools

Semrush

Neither Mangools nor Semrush? Try these

Switching between Mangools and Semrush

What would change my pick?

Mangools vs Semrush: questions people ask

Is Mangools cheaper than Semrush?

Does Mangools track AI search visibility the same way Semrush does?

Why is Semrush so much more expensive than Mangools?

Which is better for a small agency, Mangools or Semrush?

Is Mangools a good alternative to Semrush?

How I verified this

Compare Mangools or Semrush with another tool

Mangools vs …

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