Is Moz cheaper than Semrush?

Yes. Moz Standard is $99/month billed monthly; Semrush's cheapest AI-search plan, SEO, is $139.95/month billed monthly. Moz also bundles AI prompt tracking that Semrush SEO doesn't have at all.

Does Moz track AI search visibility the same way Semrush does?

Both track Google AI Overviews on their paid plans. Moz also bundles multi-model AI prompt tracking (GPT, Gemini, Google AI Mode, Perplexity) starting on Standard; Semrush only adds AI prompt tracking from Starter, above the entry SEO plan.

Which is better for a small business, Moz or Semrush?

Moz, for a single site. Standard is $99/month billed monthly and already tracks Google AI Overviews plus AI prompts across 4 models. Semrush's SEO plan costs more and has no AI prompt tracking at all.

Which is better for an agency managing several clients, Moz or Semrush?

Moz Medium plus an extra seat, on the published numbers: it clears the projects, keywords and AI prompt volume a 10-client brief needs for a fraction of Semrush's Pro+ plus Pro Report cost. Moz's Branded Reports (your logo instead of Moz's) are on Medium and Large and Moz does not call them white label, so confirm that directly before committing either way.

Is Moz a good alternative to Semrush?

Yes, especially if AI search visibility bundled at the entry price matters more than Semrush's slightly larger site and keyword allowance or its free plan.

Moz vs Semrush: AI tracking bundled in, or gated?

Traditional SEO suites · Verified 30 Sep 2026 · By Joonas Rotko

Moz

Hands-on

From Starter, billed monthly

$49/mo

Semrush

Hands-on

From SEO, billed annually

$117.33/mo

$139.95/mo billed monthly

Quick answer

Moz Standard ($99/month billed monthly) costs less than Semrush SEO ($139.95/month billed monthly) and bundles Google AI Overview tracking plus AI prompt tracking across 4 models from Standard. Semrush's cheapest AI-search plan is Starter, not SEO, so its entry price for the same feature is actually higher. Prices verified 30 Sep 2026.

Across the three setups below: Moz in 3 of 3 scenarios.

Which one fits you?

Small business owner, one website
Moz
My pick
$79/mo billed annually
Moz Standard is $99/month billed monthly and already tracks Google AI Overviews plus 150 AI prompts across 4 models. Semrush SEO is $139.95/month billed monthly and has no AI prompt tracking at all, only Google AI Overviews.
Why this pick, and when to skip it
Skip it if you want a free plan to try before paying. Semrush has one, Moz does not.
See Moz plans
Solo marketer or consultant, 3 client sites
Moz
My pick
$79/mo billed annually
Both fit at the entry plan, but Moz Standard ($99/month billed monthly) bundles AI prompt tracking that Semrush SEO ($139.95/month billed monthly) lacks entirely.
Why this pick, and when to skip it
Skip it if your clients already get Semrush reports and expect them to keep coming.
See Moz plans
Small agency, about 10 clients
Moz
My pick
Moz Medium plus one extra seat clears the numbers this brief needs (10 campaigns, 1,500 keywords, 300 AI prompts, 2 seats included) at $179/month billed monthly plus $49/user per month for the third login, well under Semrush Pro+ with the Pro Report add-on at $659/month billed monthly.
Why this pick, and when to skip it
Moz wins on the published numbers at a fraction of the cost; the white-label gap is the one thing to settle before committing, since Moz sells Branded Reports (your logo instead of Moz's) on Medium and Large but does not call it white label.
Skip it if you need full white label. Moz's Branded Reports on Medium and Large swap the Moz logo for yours, but Moz does not call it white label.
See Moz plans

Neither fits? See the alternatives, or take the 2-minute recommendation.

How are Moz and Semrush really different?

AI search at the entry price (where they really differ)
Moz
Google AI Overviews plus 150 multi-model prompts on Standard, no upsell needed
Semrush
Google AI Overviews only on SEO; AI prompt tracking starts at Starter
Moz bundles both AI Overview and multi-engine prompt tracking from Standard; Semrush makes you upgrade past SEO for prompts at all.
Trying before you buy
Moz
A 7-day trial on the Medium plan only, monthly billing, card required
Semrush
A limited free plan, then a 7-day trial with a card
Semrush has a clearer trial story: a free plan plus a dated trial. Moz gates its 7-day trial to one plan.
Refunds
Moz
Moz does not offer refunds of any kind, its own words
Semrush
Money-back for 7 days, annual plans only
Semrush has a narrow but real refund window; Moz states it has none at all.
Room on the entry plan
Moz
3 campaigns, 300 keywords
Semrush
5 sites, 500 keywords
Semrush SEO covers more sites and keywords at the entry tier, but costs more and skips AI prompts entirely.

What will Moz or Semrush cost for your setup?

The cheapest plan that covers each setup, add-ons included. Prices exclude VAT.

Small business owner, one website

1 site · 100 tracked keywords · AI search visibility: Google AI Overview tracking or AI prompt tracking (10 prompts) · 1 user

MonthlyYearly, per month

Moz

My pick

$99

$79

Standard

Above 3 sites: Medium (+$64/mo, billed annually).

Semrush

$139.95

$117.33

SEO

Above 5 sites: Pro+ (+$130.84/mo, billed annually).

See Moz plans

Usage, limits and billing

Moz

Uses 1 of 3 sites, 100 of 300 tracked keywords.
AI visibility covered by Google AI Overview tracking and AI prompt tracking (10 prompts).
On monthly billing: $1,188 a year.
On annual billing: $950 a year.
Above 300 tracked keywords: Medium, $64/mo more.

Semrush

Uses 1 of 5 sites, 100 of 500 tracked keywords.
AI visibility covered by Google AI Overview tracking.
On monthly billing: $1,679.40 a year.
On annual billing: $1,407.96 a year.
Above 500 tracked keywords: Pro+, $130.84/mo more.

Solo marketer or consultant, 3 client sites

3 sites · 300 tracked keywords · client reports · 1 user

MonthlyYearly, per month

Moz

My pick

$99

$79

Standard

Above 3 sites: Medium (+$64/mo, billed annually).

Semrush

$139.95

$117.33

SEO

Above 5 sites: Pro+ (+$130.84/mo, billed annually).

See Moz plans

Usage, limits and billing

Moz

Uses 3 of 3 sites, 300 of 300 tracked keywords.
On monthly billing: $1,188 a year.
On annual billing: $950 a year.
Above 300 tracked keywords: Medium, $64/mo more.

Semrush

Uses 3 of 5 sites, 300 of 500 tracked keywords.
On monthly billing: $1,679.40 a year.
On annual billing: $1,407.96 a year.
Above 500 tracked keywords: Pro+, $130.84/mo more.

Small agency, about 10 clients

10 sites · 1,000 tracked keywords · 100 AI prompts · 10 white-label reports · client reports · 3 users

MonthlyYearly, per month

Moz

My pick

Fit unconfirmed

Medium is priced, but white-label reports limit isn't published

Semrush

$659

$608.17

Pro+ with 10 x Pro Report and 2 extra users

Above 15 sites: Advanced with 10 x Pro Report (+$247.50/mo, billed annually).

See Moz plans

Usage, limits and billing

Moz

The plan's price is published, but a limit this setup needs isn't, so the fit can't be confirmed.

Semrush

Uses 10 of 15 sites, 1,000 of 1,500 tracked keywords, 100 of 100 AI prompts, 10 of 10 white-label reports.
On monthly billing: $7,908 a year.
On annual billing: $7,298.04 a year.
Above 1,500 tracked keywords: Advanced with 10 x Pro Report, $247.50/mo more.
Above 100 AI prompts: Pro+ with AI Visibility Toolkit (Base) and 10 x Pro Report, $99/mo more.

How I calculated this

For each tool I price every current plan plus the add-ons a setup needs, from the vendor's published prices only, and take the cheapest. Monthly and annual billing are priced separately. When a limit or price isn't published, the tool shows as not fitting instead of a guess.

Small business owner, one website: One site and about 100 keywords, enough for your core service and location terms. For AI search, either Google AI Overview tracking or 10 tracked AI prompts counts. One login.
Solo marketer or consultant, 3 client sites: Three client sites at about 100 keywords each, with client reports. One person does the work.
Small agency, about 10 clients: Ten clients at about 100 keywords and 10 AI prompts each, with a white-label report for every client. Google AI Overview tracking alone doesn't count here, since clients ask about ChatGPT too. Three people log in.Moz, monthly billing: Medium is priced, but white-label reports limit isn't published. White-label reports limit isn't published.Moz, annual billing: Medium is priced, but white-label reports limit isn't published. White-label reports limit isn't published.

Moz vs Semrush side by side

I compare SEO suites on: Real cost for your setup, both billing bases; AI search visibility: which engines, how many prompts, which plan; Sites and tracked keywords per plan; Client reporting and white label; Users and seat price; Ease of setup for a non-specialist.

Moz and Semrush compared on the main buying criteria
Criterion	Moz	Semrush
Real cost for your setup, both billing bases	Standard: $99/mo monthly, $79/mo annually	SEO: $139.95/mo monthly, $117.33/mo annually
AI search visibility: which engines, how many prompts, which plan	Google AI Overviews plus 150 prompts across 4 models (GPT, Gemini, Google AI Mode, Perplexity) on Standard	AI Overviews on SEO; prompt tracking starts at Starter
Sites and tracked keywords per plan	3 campaigns, 300 keywords on Standard	5 sites, 500 keywords on SEO
Client reporting and white label	Scheduled Reports on every plan; Branded Reports (your logo in place of Moz's) on Medium and Large only	White label at $20/month per client report
Users and seat price	1 user included; $49/user per month per extra seat	1 user included; $45/user per month per extra seat

All details, including automation and AI workflows

All compared details for Moz and Semrush
Criterion	Moz	Semrush
Ease of setup for a non-specialist	A 7-day trial on Medium monthly, card required	Free plan, then a 7-day trial with a card
Real cost for your setup, both billing bases (full detail)	Starter: $49/mo, monthly billing only. Standard: $99/month billed monthly or $79/month billed annually. Medium: $179/month billed monthly or $143/month billed annually. Large: $299/month billed monthly or $239/month billed annually.	Free: $0/month billed monthly. SEO: $139.95/month billed monthly or $117.33/month billed annually. Starter: $199/month billed monthly. Pro+: $299/month billed monthly. Advanced: $549/month billed monthly.
AI search visibility (full detail)	AI Overviews by Keyword on every plan, including Starter ($49/mo, 0 prompts). 4 tracked AI models from Standard up. Prompts Tracked: Standard 150, Medium 300, Large 600. AI Content Briefs: 2 on Standard, rising to 50 on Large.	Google AI Overview tracking on every plan. AI prompts: none on SEO; Starter 50, Pro+ 100, Advanced 200 a day. Engines: Google Search, ChatGPT, Perplexity, Gemini & more.
Site audit	100,000 pages a week on Standard, up to 1,250,000 on Large	100,000 pages a month on SEO, up to 1,000,000 on Advanced
Trial and refunds	A 7-day trial on the Medium plan, monthly billing, card required. Moz does not offer refunds of any kind.	7-day trial, card required. Money-back for 7 days on annual plans only.
Automation and AI workflows: API	Moz API is a separate product; the Moz Pro plan table lists no API access	Every plan Included; API access Advanced only ($549/month billed monthly)

Who should pick Moz, and who should pick Semrush?

Moz

Hands-on

Best for small business owners
Best for consultants managing a few sites
Best for small agencies

Moz tracks Google AI Overviews and up to 150 AI prompts across 4 models starting at $99/month billed monthly. Moz does not offer refunds. It suits a small team that wants AI visibility bundled in from Standard rather than paying extra to unlock it.

Best for: AI Overview and prompt tracking from the entry plan.

Strengths

AI Overviews by Keyword on every plan, and prompt tracking from Standard up.
4 tracked AI models (GPT, Gemini, Google AI Mode, Perplexity) from Standard up.
A separate free Moz Community tier to start with.

Limits

Moz does not offer refunds of any kind.
Starter ($49/mo) has no prompt tracking and tracks 50 keywords on one campaign.
The 7-day free trial only applies to the Medium plan on monthly billing, so it can't be used to try the Standard plan.

Skip it if you need a stated refund window before committing.

Moz review Moz alternatives

Semrush

Hands-on

Semrush tracks Google AI Overviews from the SEO plan up, but AI prompt tracking starts at Starter ($199/month billed monthly). It suits teams already reporting from Semrush and agencies that need white label reports through the Pro Report add-on.

Best for: Agencies that want white label reports through the Pro Report add-on.

Strengths

A limited free plan to look around first.
White label reports through the Pro Report add-on, $20/month per report.
MCP access on the SEO, Starter, Pro+ and Advanced plans.

Limits

No AI prompt tracking on the SEO plan.
The SEO and Starter plans each stop at 5 sites and 500 keywords.
Refunds only on annual plans, first 7 days.

Skip it if you want AI prompt tracking on the SEO plan, which has none.

Semrush review Semrush pricing Semrush alternatives

My pick: Moz in 3 of 3 scenarios.

See Moz plans See Semrush plans

Neither Moz nor Semrush? Try these

SE Ranking
From $103.20/mo billed annually
Pick it if you want AI prompt tracking bundled in AND a real annual white-label option at a lower entry price than Semrush.
SE Ranking review SE Ranking alternatives
Ahrefs
From $29/mo billed monthly
Pick it if backlink depth matters more than AI tracking or price; it remains the category benchmark for backlink research.
Ahrefs review Ahrefs alternatives
Otterly.AI
From $25/mo billed annually
Pick it if you only want to know whether AI answers mention your brand, not run a rank tracker.
Outside this category: A GEO tracker, not an SEO suite. Worth it only if AI visibility is the whole question.
Otterly.AI review Otterly.AI alternatives

Switching between Moz and Semrush

Neither tool offers free migration from the other, so plan to rebuild campaigns and keyword lists by hand. Moz's Medium-only trial covers one plan of the new setup at a time; Semrush's free plan and 7-day trial let you build the whole new account before cancelling the old one.

What would change my pick?

Semrush adding AI prompt tracking to its SEO plan would make the small-business pick a pure price call.
Moz describing Branded Reports as full white label would turn the agency pick from directional to confirmed.
A price change on either side. The picks recalculate on their own.

Moz vs Semrush: questions people ask

Is Moz cheaper than Semrush?: Yes. Moz Standard is $99/month billed monthly; Semrush's cheapest AI-search plan, SEO, is $139.95/month billed monthly. Moz also bundles AI prompt tracking that Semrush SEO doesn't have at all.
Does Moz track AI search visibility the same way Semrush does?: Both track Google AI Overviews on their paid plans. Moz also bundles multi-model AI prompt tracking (GPT, Gemini, Google AI Mode, Perplexity) starting on Standard; Semrush only adds AI prompt tracking from Starter, above the entry SEO plan.
Which is better for a small business, Moz or Semrush?: Moz, for a single site. Standard is $99/month billed monthly and already tracks Google AI Overviews plus AI prompts across 4 models. Semrush's SEO plan costs more and has no AI prompt tracking at all.
Which is better for an agency managing several clients, Moz or Semrush?: Moz Medium plus an extra seat, on the published numbers: it clears the projects, keywords and AI prompt volume a 10-client brief needs for a fraction of Semrush's Pro+ plus Pro Report cost. Moz's Branded Reports (your logo instead of Moz's) are on Medium and Large and Moz does not call them white label, so confirm that directly before committing either way.
Is Moz a good alternative to Semrush?: Yes, especially if AI search visibility bundled at the entry price matters more than Semrush's slightly larger site and keyword allowance or its free plan.

How I verified this

Every price and limit here comes from the vendors' own pages, last checked 30 Sep 2026. Moz: hands-on. Semrush: hands-on.

Sources and changelog

63 facts from 10 source pages, oldest checked 29 Sep 2026.

Moz Pro plans and pricing (checked 30 Sep 2026)
Moz help center (trial, cancellation, Starter plan) (checked 30 Sep 2026)
Semrush plans and pricing (checked 30 Sep 2026)
Semrush AI Visibility Toolkit pricing (checked 30 Sep 2026)
Semrush cancellation and refund policy (checked 30 Sep 2026)

30 Sep 2026: Built for Batch 1 of the full comparison-page rewrite.

Spot something out of date?Vendors and readers, send me the correct fact.

Software sites change almost every week, and I want every claim on this page to be factually correct. If you are a vendor or a reader, send me the correct fact and a link to the official page. I will check it and update the page. The opinions and rankings stay mine.

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Moz vs Semrush: AI tracking bundled in, or gated?

Quick answer

Which one fits you?

How are Moz and Semrush really different?

AI search at the entry price (where they really differ)

Trying before you buy

Refunds

Room on the entry plan

What will Moz or Semrush cost for your setup?

Small business owner, one website

Solo marketer or consultant, 3 client sites

Small agency, about 10 clients

Moz vs Semrush side by side

Who should pick Moz, and who should pick Semrush?

Moz

Semrush

Neither Moz nor Semrush? Try these

Switching between Moz and Semrush

What would change my pick?

Moz vs Semrush: questions people ask

Is Moz cheaper than Semrush?

Does Moz track AI search visibility the same way Semrush does?

Which is better for a small business, Moz or Semrush?

Which is better for an agency managing several clients, Moz or Semrush?

Is Moz a good alternative to Semrush?

How I verified this

Compare Moz or Semrush with another tool

Moz vs …

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