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The Verdict
SE Ranking wins overall for most users thanks to better value pricing, AI search visibility tracking, and more generous feature limits.
However, Moz remains the better choice for agencies needing established authority metrics and brand recognition. Before making your final decision, check my Moz Pricing and SE Ranking Pricing pages for the latest plan details and features included per tier.
If neither feels right, explore Moz alternatives or SE Ranking alternatives.
Choose Moz if
- +Enterprise SEO teams needing Domain Authority metrics
- +Agencies requiring established brand credibility
- +Teams focused on link building and authority scoring
- +Users needing MozCon conference access and training
Choose SE Ranking if
- +Budget-conscious agencies and freelancers
- +Teams tracking AI search visibility (ChatGPT, AI Overviews)
- +Users needing unlimited projects on higher plans
- +Content marketers requiring AI writing tools
Ratings
What reviewers say
Moz holds a 4.4/5 average rating across 918 reviews. SE Ranking holds a 4.8/5 average across 1,652 reviews. SE Ranking has a slightly higher rating.
Moz4.40/5
918 total
4.75/5
1,652 total
Market Presence
Ecosystem comparison
| Moz | SE Ranking | |
|---|---|---|
| User reviews | 918 | 1,652 |
| Founded | 2004 | 2013 |
| HQ | US | US |
Pricing
Which one costs more?
SE Ranking offers significantly better value across all pricing tiers, with more generous limits and lower entry costs. For the full plan-by-plan breakdown with annual discounts, see my Moz Pricing and SE Ranking Pricing guides.
$49/mo
starting price
Watch out
Add-ons can significantly increase costs - additional user seats are $49/month each, and most feature upgrades require separate monthly fees rather than simple plan upgrades.
$129/mo
starting price
Watch out
Many essential features require add-ons (agency white-labeling, AI search tracking, expanded API access), and some add-ons are annual-only. The advertised base prices don't include these commonly needed extensions.
| Plan / Tier | Moz | SE Ranking | Notes |
|---|---|---|---|
| Entry Level | $49/mo | $129/mo ($103.20/mo annual, Core) | Moz: 1 site, 50 keywords; SE Ranking: 5 projects, 500 keywords |
| Professional | $99/mo | $279/mo ($223.20/mo annual, Growth) | Moz: 3 sites, 300 keywords; SE Ranking: 30 projects, 2,000 keywords |
| Agency | $179/mo | Custom (Enterprise) | Moz: 10 sites, 1,500 keywords; SE Ranking: Unlimited projects, 5,000 keywords |
| Enterprise | $299/mo | Custom (Enterprise) | SE Ranking's Growth plan matches Moz Large at lower cost |
Buddy's Take on Pricing
SE Ranking delivers better value at every tier, offering 5-10x more projects and keywords for similar pricing. While Moz starts $16 cheaper at the entry level, SE Ranking provides 10x more keywords (500 vs 50) and 5x more projects (5 vs 1), making it the clear value winner. Keep in mind that the cheapest plan is not always the best value.
Consider which features you actually need and how pricing changes as your project count and keyword tracking limits grows. My Moz Pricing and SE Ranking Pricing pages have the complete tier-by-tier breakdowns.
Looking for something cheaper?
These SEO Software start lower than both Moz and SE Ranking.
Features
Capability comparison
Moz built its reputation on Domain Authority and educational SEO content. SE Ranking built its platform around giving you everything Moz offers, plus content marketing tools, local SEO, and AI visibility tracking, often at a lower price. The feature gap has shifted dramatically in recent years, making this comparison more interesting than it used to be.
| Capability | Moz | SE Ranking |
|---|---|---|
| AI Search Tracking | ✗ | ★ |
| Keyword Research | ★ | ★ |
| Rank Tracking | ★ | ★ |
| Site Audit | ★ | ★ |
| Domain Authority Metrics | ★ | ✗ |
| AI Content Tools | ○ | ★ |
| Local SEO | ★ | ● |
| White Label Reporting | ● | ★ |
| Backlink Analysis | ★ | ● |
| API Access | ★ | ★ |
| Free Trial | ✗ | ✓ |
The biggest differentiator is SE Ranking's AI search tracking capability. While Moz focuses on traditional SEO metrics, SE Ranking pioneered tracking visibility in ChatGPT, AI Overviews, and other AI search platforms. This gives SE Ranking users early insights into the future of search. SE Ranking also includes content marketing tools with AI writing capabilities, plagiarism checking, and content optimization that Moz lacks in its core offering.
However, Moz dominates in link analysis with its massive 44.8 trillion link database and industry-standard Domain Authority metrics that many SEO professionals rely on for client reporting and link prospecting.
AI & Integrations
Which fits your stack better?
API access, automation connectors, and AI readiness. The tools that connect to your stack save you the most time.
| Moz | SE Ranking | |
|---|---|---|
| MCP ServerConnect to AI assistants (Claude, Cursor) | ✗ | ✓ |
| REST APIBuild custom integrations | ✓ | ✓ |
| ZapierNo-code automation | ✓ | ✓ |
| Make (Integromat)Advanced workflow builder | ✗ | ✓ |
| Security | ||
| SSO | ✓ | ✗ |
| 2FA | ✓ | ✓ |
| Ecosystem | ||
| Support | email, community | |
Who It's For
Who should choose which?
Choose Moz if you...
- +You need Domain Authority and Page Authority metrics for client reporting
- +Your agency requires established SEO tool credibility
- +Link building and backlink analysis are primary focus areas
- +You want access to MozCon conference and extensive training resources
- +You prefer tools with 20+ years of industry reputation
Choose SE Ranking if you...
- +You want to track AI search visibility (ChatGPT, AI Overviews)
- +Budget is a primary concern and you need better value pricing
- +You manage multiple client projects and need unlimited project limits
- +Content marketing and AI writing tools are important to your workflow
- +You prefer modern interfaces with the latest SEO innovations
Final recommendation
The bottom line
For most SEO professionals, SE Ranking offers better overall value with its combination of traditional SEO tools, pioneering AI search tracking, and budget-friendly pricing. The platform delivers 5-10x more capacity at similar price points and includes content marketing tools that would cost extra elsewhere. The AI visibility tracking alone makes it future-proof as search evolves.
However, Moz remains the better choice for established agencies that rely heavily on Domain Authority metrics for client reporting or need the credibility that comes with using industry-standard tools. Moz's extensive link database and authority scoring are unmatched if link building is your primary focus.
Consider your budget, project volume, and whether you value cutting-edge features over established metrics when making your decision. If neither Moz nor SE Ranking feels like exactly what you need, browse my best SEO software roundup for a wider look at the market.
I also have dedicated pages for Moz alternatives and SE Ranking alternatives if you want to explore platforms that compete directly with either option.
For similar head-to-head matchups, check out Ahrefs vs SE Ranking, Keysearch vs SE Ranking, Mangools vs SE Ranking.
FAQ
Frequently Asked Questions
Yes, for most users. SE Ranking offers better pricing, more generous limits, and unique AI search tracking capabilities that Moz lacks.
SE Ranking offers better value overall. While Moz starts $16 cheaper monthly, SE Ranking provides 10x more keywords and 5x more projects at entry level.
Yes, SE Ranking offers free migration assistance to help transfer your projects, keywords, and data from Moz.
No, Domain Authority is Moz's proprietary metric. SE Ranking uses other authority metrics but not DA/PA specifically.
SE Ranking typically works better for agencies due to unlimited projects on higher plans, better pricing, and white label features. Moz suits agencies needing DA metrics.
No, Moz doesn't currently track AI search platforms like ChatGPT or AI Overviews. This is a unique SE Ranking feature.
Both offer excellent keyword research with 1B+ keyword databases. The choice comes down to interface preference and additional features rather than data quality.
More on these tools
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. This comparison is based on structured data from 61 tools in the SEO Software category.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences the comparison.
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