Is Moz cheaper than SE Ranking?

Yes, at the entry tier. Moz Standard is $99/month billed monthly; SE Ranking Core is $129/month billed monthly. Both already bundle Google AI Overview and AI prompt tracking at that price.

Do Moz and SE Ranking both track AI search visibility?

Yes, both bundle it into their entry plans: Moz tracks Google AI Overviews plus 150 prompts across 4 models on Standard; SE Ranking tracks Google AI Overviews plus 100 prompts a day on Core.

Which is better for a small business, Moz or SE Ranking?

Moz, on price. Standard is $99/month billed monthly against SE Ranking Core at $129/month billed monthly, and both already track AI search visibility at that tier.

Which is better for an agency managing several clients, Moz or SE Ranking?

SE Ranking, if a confirmed white-label option matters more than price or monthly flexibility. Its Agency Pack white-labels every client, but only on annual billing. Moz Medium plus an extra seat is cheaper on annual billing and numerically fits the same brief, but Moz's Branded Reports (Medium and Large) swap in your logo without being called white label, so it is a good bet rather than a confirmed one.

Moz vs SE Ranking: both bundle AI tracking, who costs less?

Traditional SEO suites · Verified 30 Sep 2026 · By Joonas Rotko

Moz

Hands-on

From Starter, billed monthly

$49/mo

SE Ranking

Hands-on

From Core, billed annually

$103.20/mo

$129/mo billed monthly

Quick answer

For a single site or a small client roster, Moz Standard ($99/month billed monthly) costs less than SE Ranking Core ($129/month billed monthly), and both already bundle Google AI Overview and AI prompt tracking. For an agency that needs a confirmed white-label option, SE Ranking's Agency Pack is the safer pick, though it only sells on annual billing. Prices verified 30 Sep 2026.

Across the three setups below: Moz in 2 of 3 scenarios.

Which one fits you?

Small business owner, one website
Moz
My pick
$79/mo billed annually
Both bundle AI tracking. Moz Standard is $99/month billed monthly; SE Ranking Core is $129/month billed monthly. Moz costs less for one site.
Why this pick, and when to skip it
Skip it if you want a no-card trial to test with first. SE Ranking has a 14-day trial with no card; Moz gates its trial to the Medium plan.
See Moz plans
Solo marketer or consultant, 3 client sites
Moz
My pick
$79/mo billed annually
Three client sites fit either plan at the same entry tier. Moz Standard ($99/month billed monthly) costs less than SE Ranking Core ($129/month billed monthly) for the same bundled AI tracking.
Why this pick, and when to skip it
Skip it if your clients already get SE Ranking reports and expect them to keep coming.
See Moz plans
Small agency, about 10 clients
SE Ranking
My pick
$204.20/mo billed annually
SE Ranking's Agency Pack confirms white-label reporting for every client at $204.20/month billed annually a year. Moz Medium plus one extra seat clears the same projects, keywords and AI-prompt numbers for less on annual billing, but Moz sells Branded Reports (your logo instead of Moz's) on Medium and Large without calling it white label, so it's a directional fit, not a confirmed one.
Why this pick, and when to skip it
SE Ranking wins on certainty: its white label is confirmed, even if it costs more and requires an annual commitment.
Skip it if you will not sign up for a year. SE Ranking's Agency Pack is annual-only; Moz Medium is available monthly.
See SE Ranking plans

Neither fits? See the alternatives, or take the 2-minute recommendation.

How are Moz and SE Ranking really different?

AI search at the entry price
Moz
Google AI Overviews plus 150 multi-model prompts on Standard
SE Ranking
Google AI Overviews plus 100 AI prompts a day on Core
Both bundle AI tracking at the entry price, unlike Semrush; this pair comes down to price and confirmed white label, not AI access.
Trying before you buy
Moz
A 7-day trial on the Medium plan only, monthly billing, card required
SE Ranking
A 14-day trial, no card required
SE Ranking gives a clearer, longer, no-card trial across any plan.
White label for agencies
Moz
Scheduled Reports on every plan; Branded Reports (your logo in place of Moz's) on Medium and Large only, not called white label
SE Ranking
Agency Pack, $69/month billed annually, annual billing only, confirmed white label for every client
SE Ranking's white label is confirmed and priced; Moz's nearest equivalent, Branded Reports on Medium and Large, swaps the Moz logo for yours and is not called white label.
Refunds
Moz
Moz does not offer refunds of any kind, its own words
SE Ranking
No refunds once you have paid
Neither vendor offers a real refund window.

What will Moz or SE Ranking cost for your setup?

The cheapest plan that covers each setup, add-ons included. Prices exclude VAT.

Small business owner, one website

1 site · 100 tracked keywords · AI search visibility: Google AI Overview tracking or AI prompt tracking (10 prompts) · 1 user

MonthlyYearly, per month

Moz

My pick

$99

$79

Standard

Above 3 sites: Medium (+$64/mo, billed annually).

SE Ranking

$129

$103.20

Core

Above 10 sites: Growth (+$120/mo, billed annually).

See Moz plans

Usage, limits and billing

Moz

Uses 1 of 3 sites, 100 of 300 tracked keywords.
AI visibility covered by Google AI Overview tracking and AI prompt tracking (10 prompts).
On monthly billing: $1,188 a year.
On annual billing: $950 a year.
Above 300 tracked keywords: Medium, $64/mo more.

SE Ranking

Uses 1 of 10 sites, 100 of 2,000 tracked keywords.
AI visibility covered by Google AI Overview tracking and AI prompt tracking (10 prompts).
On monthly billing: $1,548 a year.
On annual billing: $1,238.40 a year.
Above 2,000 tracked keywords: Growth, $120/mo more.

Solo marketer or consultant, 3 client sites

3 sites · 300 tracked keywords · client reports · 1 user

MonthlyYearly, per month

Moz

My pick

$99

$79

Standard

Above 3 sites: Medium (+$64/mo, billed annually).

SE Ranking

$129

$103.20

Core

Above 10 sites: Growth (+$120/mo, billed annually).

See Moz plans

Usage, limits and billing

Moz

Uses 3 of 3 sites, 300 of 300 tracked keywords.
On monthly billing: $1,188 a year.
On annual billing: $950 a year.
Above 300 tracked keywords: Medium, $64/mo more.

SE Ranking

Uses 3 of 10 sites, 300 of 2,000 tracked keywords.
On monthly billing: $1,548 a year.
On annual billing: $1,238.40 a year.
Above 2,000 tracked keywords: Growth, $120/mo more.

Small agency, about 10 clients

10 sites · 1,000 tracked keywords · 100 AI prompts · 10 white-label reports · client reports · 3 users

MonthlyYearly, per month

Moz

Fit unconfirmed

Medium is priced, but white-label reports limit isn't published

SE Ranking

My pick

Annual only

$204.20

Core with Agency Pack and 2 extra manager seats

Above 10 sites: Growth with Agency Pack (+$88/mo, billed annually).

See SE Ranking plans

Usage, limits and billing

Moz

The plan's price is published, but a limit this setup needs isn't, so the fit can't be confirmed.

SE Ranking

Uses 10 of 10 sites, 1,000 of 2,000 tracked keywords, 100 of 100 AI prompts, 10 of unlimited white-label reports.
On annual billing: $2,450.40 a year.
Above 2,000 tracked keywords: Growth with Agency Pack, $88/mo more.
Above 100 AI prompts: Core with AI Search and Agency Pack, $71.20/mo more.
Agency Pack requires annual billing.

How I calculated this

For each tool I price every current plan plus the add-ons a setup needs, from the vendor's published prices only, and take the cheapest. Monthly and annual billing are priced separately. When a limit or price isn't published, the tool shows as not fitting instead of a guess.

Small business owner, one website: One site and about 100 keywords, enough for your core service and location terms. For AI search, either Google AI Overview tracking or 10 tracked AI prompts counts. One login.
Solo marketer or consultant, 3 client sites: Three client sites at about 100 keywords each, with client reports. One person does the work.
Small agency, about 10 clients: Ten clients at about 100 keywords and 10 AI prompts each, with a white-label report for every client. Google AI Overview tracking alone doesn't count here, since clients ask about ChatGPT too. Three people log in.Moz, monthly billing: Medium is priced, but white-label reports limit isn't published. White-label reports limit isn't published.Moz, annual billing: Medium is priced, but white-label reports limit isn't published. White-label reports limit isn't published.SE Ranking, monthly billing: Not sold on monthly billing (Agency Pack is annual-only).

Moz vs SE Ranking side by side

I compare SEO suites on: Real cost for your setup, both billing bases; AI search visibility: which engines, how many prompts, which plan; Sites and tracked keywords per plan; Client reporting and white label; Users and seat price; Ease of setup for a non-specialist.

Moz and SE Ranking compared on the main buying criteria
Criterion	Moz	SE Ranking
Real cost for your setup, both billing bases	Standard: $99/mo monthly, $79/mo annually	Core: $129/mo monthly, $103.20/mo annually
AI search visibility: which engines, how many prompts, which plan	Google AI Overviews plus 150 prompts across 4 models on Standard	Google AI Overviews plus 100 prompts a day on Core
Sites and tracked keywords per plan	3 campaigns, 300 keywords on Standard	10 projects, 2,000 keywords on Core
Client reporting and white label	Scheduled Reports on every plan; Branded Reports (your logo in place of Moz's) on Medium and Large only	White label through the Agency Pack ($69/month billed annually), annual billing only
Users and seat price	1 user included; $49/user per month per extra seat	1 seat on Core; extra seats from $16/user per month

All details, including automation and AI workflows

All compared details for Moz and SE Ranking
Criterion	Moz	SE Ranking
Ease of setup for a non-specialist	A 7-day trial on Medium monthly, card required	14-day trial, no card
Real cost for your setup, both billing bases (full detail)	Starter: $49/mo, monthly billing only. Standard: $99/month billed monthly or $79/month billed annually. Medium: $179/month billed monthly or $143/month billed annually. Large: $299/month billed monthly or $239/month billed annually.	Core: $129/month billed monthly or $103.20/month billed annually. Growth: $279/month billed monthly or $223.20/month billed annually.
AI search visibility (full detail)	AI Overviews by Keyword on every plan, including Starter ($49/mo, 0 prompts). 4 tracked AI models from Standard up. Prompts Tracked: Standard 150, Medium 300, Large 600.	Google AI Overviews on every plan. AI prompts: Core 100 a day, Growth 250 a day. Engines: AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity.
Site audit	100,000 pages a week on Standard, up to 1,250,000 on Large	250,000 pages a month on Core, up to 2,000,000 on Growth
Trial and refunds	A 7-day trial on the Medium plan, monthly billing, card required. Moz does not offer refunds of any kind.	14-day trial, no card. No refunds once you have paid.
Automation and AI workflows: MCP and API	Moz API is a separate product; the Moz Pro plan table lists no API access	Included on Core and Growth; 25,000 Research API credits a month on Core, 100,000 on Growth

Who should pick Moz, and who should pick SE Ranking?

Moz

Hands-on

Best for small business owners
Best for consultants managing a few sites

Moz tracks Google AI Overviews and up to 150 AI prompts across 4 models starting at $99/month billed monthly. Moz does not offer refunds. It suits a small team that wants AI visibility bundled in from Standard rather than paying extra to unlock it.

Best for: AI Overview and prompt tracking from the entry plan.

Strengths

AI Overviews by Keyword on every plan, and prompt tracking from Standard up.
4 tracked AI models (GPT, Gemini, Google AI Mode, Perplexity) from Standard up.
A separate free Moz Community tier to start with.

Limits

Moz does not offer refunds of any kind.
Starter ($49/mo) has no prompt tracking and tracks 50 keywords on one campaign.
The 7-day free trial only applies to the Medium plan on monthly billing, so it can't be used to try the Standard plan.

Skip it if you need a stated refund window before committing.

Moz review Moz alternatives

SE Ranking

Hands-on

Best for small agencies

SE Ranking fits rank tracking, audits and AI search tracking into a $129/mo entry plan, billed monthly. The catch: white label and extra API volume need a yearly contract.

Best for: Small businesses and solo consultants who want AI tracking included.

Strengths

AI Overviews plus 100 AI prompts a day on Core.
10 projects and 2,000 keywords on the entry plan.
A 14-day trial, no card needed.

Limits

White label and extra API volume are yearly only.
No refunds once you have paid.
Core keeps 6 months of history.

Skip it if you need white label but will not commit to a year.

SE Ranking review SE Ranking pricing SE Ranking alternatives

My pick: Moz in 2 of 3 scenarios.

See Moz plans See SE Ranking plans

Neither Moz nor SE Ranking? Try these

Semrush
From $117.33/mo billed annually
Pick it if you want a free plan to try first and white label sold per client report instead of an annual-only add-on.
Semrush review Semrush alternatives
Ahrefs
From $29/mo billed monthly
Pick it if backlink depth matters more than AI tracking or price; it remains the category benchmark for backlink research.
Ahrefs review Ahrefs alternatives
Otterly.AI
From $25/mo billed annually
Pick it if you only want to know whether AI answers mention your brand, not run a rank tracker.
Outside this category: A GEO tracker, not an SEO suite. Worth it only if AI visibility is the whole question.
Otterly.AI review Otterly.AI alternatives

Switching between Moz and SE Ranking

SE Ranking moves your projects over for free on yearly plans; on monthly you import them yourself. Moz's Medium-only trial covers one plan of the new setup at a time, so time the switch carefully if you're moving from a Standard or Large account.

What would change my pick?

Moz describing Branded Reports as full white label would make it the clean agency pick too, at a lower price than SE Ranking's Agency Pack.
SE Ranking selling the Agency Pack monthly would remove the annual-commitment tradeoff entirely.
A price change on either side. The picks recalculate on their own.

Moz vs SE Ranking: questions people ask

Is Moz cheaper than SE Ranking?: Yes, at the entry tier. Moz Standard is $99/month billed monthly; SE Ranking Core is $129/month billed monthly. Both already bundle Google AI Overview and AI prompt tracking at that price.
Do Moz and SE Ranking both track AI search visibility?: Yes, both bundle it into their entry plans: Moz tracks Google AI Overviews plus 150 prompts across 4 models on Standard; SE Ranking tracks Google AI Overviews plus 100 prompts a day on Core.
Which is better for a small business, Moz or SE Ranking?: Moz, on price. Standard is $99/month billed monthly against SE Ranking Core at $129/month billed monthly, and both already track AI search visibility at that tier.
Which is better for an agency managing several clients, Moz or SE Ranking?: SE Ranking, if a confirmed white-label option matters more than price or monthly flexibility. Its Agency Pack white-labels every client, but only on annual billing. Moz Medium plus an extra seat is cheaper on annual billing and numerically fits the same brief, but Moz's Branded Reports (Medium and Large) swap in your logo without being called white label, so it is a good bet rather than a confirmed one.

How I verified this

Every price and limit here comes from the vendors' own pages, last checked 30 Sep 2026. Moz: hands-on. SE Ranking: hands-on.

Sources and changelog

49 facts from 9 source pages, oldest checked 29 Sep 2026.

Moz Pro plans and pricing (checked 30 Sep 2026)
Moz help center (trial, cancellation, Starter plan) (checked 30 Sep 2026)
SE Ranking plans and add-ons (checked 30 Sep 2026)
SE Ranking AI Search Toolkit (checked 30 Sep 2026)

30 Sep 2026: Built for Batch 1 of the full comparison-page rewrite.

Spot something out of date?Vendors and readers, send me the correct fact.

Software sites change almost every week, and I want every claim on this page to be factually correct. If you are a vendor or a reader, send me the correct fact and a link to the official page. I will check it and update the page. The opinions and rankings stay mine.

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Moz vs SE Ranking: both bundle AI tracking, who costs less?

Quick answer

Which one fits you?

How are Moz and SE Ranking really different?

AI search at the entry price

Trying before you buy

White label for agencies

Refunds

What will Moz or SE Ranking cost for your setup?

Small business owner, one website

Solo marketer or consultant, 3 client sites

Small agency, about 10 clients

Moz vs SE Ranking side by side

Who should pick Moz, and who should pick SE Ranking?

Moz

SE Ranking

Neither Moz nor SE Ranking? Try these

Switching between Moz and SE Ranking

What would change my pick?

Moz vs SE Ranking: questions people ask

Is Moz cheaper than SE Ranking?

Do Moz and SE Ranking both track AI search visibility?

Which is better for a small business, Moz or SE Ranking?

Which is better for an agency managing several clients, Moz or SE Ranking?

How I verified this

Compare Moz or SE Ranking with another tool

Moz vs …

SE Ranking vs …

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