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Seobility vs Semrush: is the price gap worth it?

Traditional SEO suites · Verified · By Joonas Rotko

Seobility logo

Seobility

Hands-on

From Premium, billed annually

€47.92/mo

€59.90/mo billed monthly

Semrush logo

Semrush

Hands-on

From SEO, billed annually

$117.33/mo

$139.95/mo billed monthly

Quick answer

For a single small-business site, Seobility Premium (€59.90/month billed monthly) does the job at a lower list price than Semrush SEO ($139.95/month billed monthly). Both check Google's AI Overviews. Semrush adds a free plan to try first and live ChatGPT-style prompt tracking, which Seobility doesn't have yet. Prices verified 29 Sep 2026.

Across the three setups below: Seobility in 2 of 3 scenarios.

Which one fits you?

  1. Small business owner, one website

    Seobility logo

    Seobility

    My pick

    €47.92/mo billed annually

    Both track Google AI Overviews. Seobility Premium is €59.90/month billed monthly; Semrush SEO is $139.95/month billed monthly. Seobility costs less for one site.

    Why this pick, and when to skip it

    Skip it if you want a free plan to test with no card first. Semrush has one, Seobility does not.

  2. Solo marketer or consultant, 3 client sites

    Seobility logo

    Seobility

    My pick

    €47.92/mo billed annually

    Three client sites fit either plan. Seobility gives you 3 projects and 300 keywords for less than Semrush SEO.

    Why this pick, and when to skip it

    Skip it if your clients already get Semrush reports and expect them to keep coming.

  3. Small agency, about 10 clients

    Semrush logo

    Semrush

    My pick

    $608.17/mo billed annually

    Seobility has no plan that fits: its Agency tier still can't sell live AI-prompt tracking. Semrush Pro+ with 1 report per client covers it.

    Why this pick, and when to skip it

    Semrush wins by default: Seobility does not have a fitting plan for this brief, at any price.

    Skip it if not really an option here: Seobility cannot serve a 10-client brief that needs AI prompt tracking today.

Neither fits? See the alternatives, or take the 2-minute recommendation.

How are Seobility and Semrush really different?

  • AI search at the entry price

    Seobility
    Google AI Overviews only
    Semrush
    Google AI Overviews, prompts from Starter

    Neither includes live prompt tracking on Seobility's plans, only Semrush's.

  • Free plan

    Seobility
    Yes, 1 project, no card
    Semrush
    Yes, a demo project, no AI features

    Both let you look around before paying anything.

  • Room on the entry plan

    Seobility
    3 projects, 300 keywords
    Semrush
    5 sites, 500 keywords

    Semrush covers more sites, but costs more to get there.

  • White label for agencies

    Seobility
    Only from Professional (€99.90/month billed monthly)
    Semrush
    $20/month per client report

    Semrush sells AI tracking for agencies; Seobility still cannot.

What will Seobility or Semrush cost for your setup?

The cheapest plan that covers each setup, add-ons included. Prices exclude VAT.

Small business owner, one website

1 site · 100 tracked keywords · AI search visibility: Google AI Overview tracking or AI prompt tracking (10 prompts) · 1 user

ToolMonthlyYearly, per month

Seobility

My pick
€59.90
€47.92

Premium

Above 3 sites: Premium with Additional project, without keywords (Premium) (+€14.90/mo, billed annually).

Semrush

$139.95
$117.33

SEO

Above 5 sites: Pro+ (+$130.84/mo, billed annually).

See Seobility plans
Usage, limits and billing

Seobility

  • Uses 1 of 3 sites, 100 of 300 tracked keywords.
  • AI visibility covered by Google AI Overview tracking.
  • On monthly billing: €718.80 a year.
  • On annual billing: €575.04 a year.
  • Above 300 tracked keywords: Premium with 100 additional keywords (Premium), €10.90/mo more.

Semrush

  • Uses 1 of 5 sites, 100 of 500 tracked keywords.
  • AI visibility covered by Google AI Overview tracking.
  • On monthly billing: $1,679.40 a year.
  • On annual billing: $1,407.96 a year.
  • Above 500 tracked keywords: Pro+, $130.84/mo more.

Solo marketer or consultant, 3 client sites

3 sites · 300 tracked keywords · client reports · 1 user

ToolMonthlyYearly, per month

Seobility

My pick
€59.90
€47.92

Premium

Above 3 sites: Premium with Additional project, without keywords (Premium) (+€14.90/mo, billed annually).

Semrush

$139.95
$117.33

SEO

Above 5 sites: Pro+ (+$130.84/mo, billed annually).

See Seobility plans
Usage, limits and billing

Seobility

  • Uses 3 of 3 sites, 300 of 300 tracked keywords.
  • On monthly billing: €718.80 a year.
  • On annual billing: €575.04 a year.
  • Above 300 tracked keywords: Premium with 100 additional keywords (Premium), €10.90/mo more.

Semrush

  • Uses 3 of 5 sites, 300 of 500 tracked keywords.
  • On monthly billing: $1,679.40 a year.
  • On annual billing: $1,407.96 a year.
  • Above 500 tracked keywords: Pro+, $130.84/mo more.

Small agency, about 10 clients

10 sites · 1,000 tracked keywords · 100 AI prompts · 10 white-label reports · client reports · 3 users

ToolMonthlyYearly, per month

Seobility

No plan fits
No plan fits

No plan covers it: ai prompts: 100 needed, plan allows 0, no add-on sells more

Semrush

My pick
$659
$608.17

Pro+ with 10 x Pro Report and 2 extra users

Above 15 sites: Advanced with 10 x Pro Report (+$247.50/mo, billed annually).

See Semrush plans
Usage, limits and billing

Seobility

No published plan fits this setup.

Semrush

  • Uses 10 of 15 sites, 1,000 of 1,500 tracked keywords, 100 of 100 AI prompts, 10 of 10 white-label reports.
  • On monthly billing: $7,908 a year.
  • On annual billing: $7,298.04 a year.
  • Above 1,500 tracked keywords: Advanced with 10 x Pro Report, $247.50/mo more.
  • Above 100 AI prompts: Pro+ with AI Visibility Toolkit (Base) and 10 x Pro Report, $99/mo more.
How I calculated this

For each tool I price every current plan plus the add-ons a setup needs, from the vendor's published prices only, and take the cheapest. Monthly and annual billing are priced separately. When a limit or price isn't published, the tool shows as not fitting instead of a guess.

  • Small business owner, one website: One site and about 100 keywords, enough for your core service and location terms. For AI search, either Google AI Overview tracking or 10 tracked AI prompts counts. One login.
  • Solo marketer or consultant, 3 client sites: Three client sites at about 100 keywords each, with client reports. One person does the work.
  • Small agency, about 10 clients: Ten clients at about 100 keywords and 10 AI prompts each, with a white-label report for every client. Google AI Overview tracking alone doesn't count here, since clients ask about ChatGPT too. Three people log in.Seobility, monthly billing: No plan covers it: ai prompts: 100 needed, plan allows 0, no add-on sells more. AI prompts: 100 needed, plan allows 0, no add-on sells more.Seobility, annual billing: No plan covers it: ai prompts: 100 needed, plan allows 0, no add-on sells more. AI prompts: 100 needed, plan allows 0, no add-on sells more.

Seobility vs Semrush side by side

I compare SEO suites on: Real cost for your setup, both billing bases; AI search visibility: which engines, how many prompts, which plan; Sites and tracked keywords per plan; Client reporting and white label; Users and seat price; Ease of setup for a non-specialist.

Seobility and Semrush compared on the main buying criteria
Real cost for your setup, both billing basesPremium: €59.90/mo monthly, €47.92/mo annuallySEO: $139.95/mo monthly, $117.33/mo annually
AI search visibility: which engines, how many prompts, which planAI Overviews on every paid plan; own prompt tracking not live yetAI Overviews on every plan; prompts from Starter
Sites and tracked keywords per plan3 projects, 300 keywords on Premium5 sites, 500 keywords on SEO
Client reporting and white labelWhite label from Professional, no per-client chargeWhite label at $20/month per report
Users and seat priceNone on PremiumOne user; extra users cost extra
All details, including automation and AI workflows
All compared details for Seobility and Semrush
Ease of setup for a non-specialistFree plan, then a 14-day trial with a cardFree plan, then a 7-day trial with a card
Real cost for your setup, both billing bases (full detail)Basic: free. Premium: €59.90/month billed monthly, or €47.92/month billed annually (€575.04/year). Professional: €99.90/month billed monthly. Agency: €209.90/month billed monthly.Free: $0/month billed monthly. SEO: $139.95/month billed monthly, or $117.33/month billed annually. Starter: $199/month billed monthly. Pro+: $299/month billed monthly. Advanced: $549/month billed monthly.
AI search visibility (full detail)Google AI Overview tracking is Included on every paid plan. Its own multi-engine prompt tracking is announced with per-plan limits published, but not yet purchasable, marked "Coming Soon" on the pricing page.AI Overview tracking is on every plan. Prompt tracking starts at Starter: 50 a day, rising to 200 on Advanced. Engines: Google Search, ChatGPT, Perplexity, Gemini & more.
Site audit25,000 pages per crawl on Premium, up to 100,000 on Agency. JS crawling: Included.100,000 pages a month on SEO, up to 1,000,000 on Advanced.
Backlink dataIncludedIncluded
Trial and refunds14-day trial, card required. Refund policy: unverified.7-day trial, card required. Money-back for 7 days on annual plans only.
Supportemail on Premium, email + phone on AgencyNot stated on the plan cards below Enterprise
Automation and AI workflows: MCPIncluded on every paid planIncluded on every plan
Automation and AI workflows: APIUnverifiedAdvanced only ($549/month billed monthly)

Who should pick Seobility, and who should pick Semrush?

Seobility logo

Seobility

Hands-on
  • Best for small business owners
  • Best for consultants managing a few sites

Seobility tracks Google AI Overviews on Premium and up, the same as Semrush and SE Ranking, but its own multi-engine AI prompt tracking is announced, not live yet. It suits a single site or a small client roster on a euro budget, not an agency that needs AI prompts sold today.

Best for: One site or a few clients on a euro budget.

Strengths

  • A real free Basic plan, no card needed.
  • Google AI Overview tracking from €59.90/month billed monthly.
  • A 14-day trial on paid plans.

Limits

  • AI prompt tracking is announced but still Coming Soon.
  • Premium stops at 3 projects, 300 keywords.
  • White label only from Professional, not Premium.

Skip it if you need live multi-engine AI prompt tracking now.

Seobility reviewSeobility pricingSeobility alternatives

Semrush logo

Semrush

Hands-on
  • Best for small agencies

Semrush tracks Google AI Overviews from the SEO plan up, but AI prompt tracking starts at Starter ($199/month billed monthly). It suits teams already reporting from Semrush and agencies that need white label reports through the Pro Report add-on.

Best for: Agencies that want white label reports through the Pro Report add-on.

Strengths

  • A limited free plan to look around first.
  • White label reports through the Pro Report add-on, $20/month per report.
  • MCP access on the SEO, Starter, Pro+ and Advanced plans.

Limits

  • No AI prompt tracking on the SEO plan.
  • The SEO and Starter plans each stop at 5 sites and 500 keywords.
  • Refunds only on annual plans, first 7 days.

Skip it if you want AI prompt tracking on the SEO plan, which has none.

Semrush reviewSemrush pricingSemrush alternatives

My pick: Seobility in 2 of 3 scenarios.

See Seobility plansSee Semrush plans

Neither Seobility nor Semrush? Try these

  • SE Ranking logo

    SE Ranking

    From $103.20/mo billed annually

    Pick it if you want live AI prompt tracking today at a lower price than Semrush, in dollars instead of euros.

    SE Ranking reviewSE Ranking alternatives

  • Mangools logo

    Mangools

    From $37.70/mo billed annually

    Pick it if keyword research is the job; its AI Search Watcher already ships live on every plan.

    Mangools reviewMangools alternatives

  • Otterly.AI logo

    Otterly.AI

    From $25/mo billed annually

    Pick it if you only want to know whether AI answers mention your brand, not run a rank tracker.

    Outside this category: A GEO tracker, not an SEO suite. Worth it only if AI visibility is the whole question.

    Otterly.AI reviewOtterly.AI alternatives

Switching between Seobility and Semrush

Neither tool offers free migration from the other, so plan to rebuild projects and keyword lists by hand. Seobility's 14-day trial and Semrush's free plan both let you set up the new account before you cancel the old one.

What would change my pick?

  • Seobility shipping its own AI prompt tracking would make this a closer call on price alone.
  • Semrush dropping its entry price below Seobility would flip the small-business pick.
  • A price change on either side. The picks recalculate on their own.

Seobility vs Semrush: questions people ask

Is Seobility cheaper than Semrush?

Yes, by list price. Seobility's Premium plan is €59.90/month billed monthly; Semrush's cheapest AI-search plan, SEO, is $139.95/month billed monthly. Both track Google AI Overviews at that price. Semrush costs more but adds a free plan to try first, which Seobility does not.

Which is better for a small business, Seobility or Semrush?

For a single site, Seobility Premium (€59.90/month billed monthly) does the job at a lower list price than Semrush SEO ($139.95/month billed monthly), and both check whether you show up in Google's AI Overviews. Pick Semrush if you want a free plan to test with no card first.

Does Seobility track AI search visibility the same way Semrush does?

Both check Google AI Overviews on their paid plans. Semrush also tracks ChatGPT and Gemini-style prompts starting on its cheapest plan; Seobility's own multi-engine prompt tracking is announced but not yet live ("Coming Soon" as of 29 Sep 2026).

Is Seobility a good alternative to Semrush?

Yes, if a full site audit and fixing your own pages matter more than deep competitor research. Semrush goes further on backlink and competitor data; Seobility is built around auditing and improving one site at a time.

Which is better for an agency managing several clients, Seobility or Semrush?

Semrush, and only Semrush, for this scenario. Seobility's Agency plan has no AI prompt tracking to sell you, so it fails a 10-client brief that needs it. Semrush Pro+ with one Pro Report per client and 2 extra seats covers it, at $608.17/month billed annually.

How I verified this

Every price and limit here comes from the vendors' own pages, last checked . Seobility: hands-on. Semrush: hands-on.

Sources and changelog

55 facts from 8 source pages, oldest checked 29 Sep 2026.

  • : Built to match the approved semrush-vs-se-ranking template and copy length.
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