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Moz vs Mangools: site audits or cheaper AI tracking?

Traditional SEO suites · Verified · By Joonas Rotko

Moz logo

Moz

Hands-on

From Starter, billed monthly

$49/mo
Mangools logo

Mangools

Hands-on

From Mangools Basic, billed annually

$37.70/mo

$61/mo billed monthly

Quick answer

Mangools is the cheaper fit in all three setups. Mangools Basic ($61/month billed monthly) covers one site with 500 AI prompts, while Moz needs Standard ($99/month billed monthly) before any prompt tracking starts. Moz is the better tool when a full site crawl and Google AI Overview flags on every tracked keyword matter more than price. Prices verified 1 Oct 2026.

Across the three setups below: Mangools in 3 of 3 scenarios.

Which one fits you?

  1. Small business owner, one website

    Mangools logo

    Mangools

    My pick

    $37.70/mo billed annually

    Mangools Basic covers one site, 200 tracked keywords and 500 AI prompts for $61/month billed monthly, or $37.70/month billed annually. Moz needs Standard for the same brief, at $99/month billed monthly or $79/month billed annually.

    Why this pick, and when to skip it

    Skip it if you want a crawl of the whole site and Google AI Overview flags on each tracked keyword. Moz Standard has both. If 50 keywords is enough, Moz Starter costs $49/month billed monthly and still tracks AI Overviews, but has no AI prompts.

    See Mangools plans

  2. Solo marketer or consultant, 3 client sites

    Mangools logo

    Mangools

    My pick

    $52.70/mo billed annually

    Mangools Premium fits three client sites at $81/month billed monthly, with white-label ranking reports and 700 tracked keywords. Moz Standard fits too, at $99/month billed monthly, but its 3 campaigns and 300 keywords leave no room for a fourth client.

    Why this pick, and when to skip it

    Skip it if your client work starts with technical audits. Moz Standard crawls 100,000 pages a week; Mangools has no full-site crawler.

    See Mangools plans

  3. Small agency, about 10 clients

    Mangools logo

    Mangools

    My pick

    $97.70/mo billed annually

    Mangools Agency fits a ten-client brief at $141/month billed monthly or $97.70/month billed annually, with white-label reports, 500 AI prompts and 6 seats included. Moz Medium clears the campaigns, keywords and prompts, and with one extra seat costs $179/month billed monthly plus $49/user per month. Moz doesn't sell white label by that name; its Branded Reports on Medium and Large swap the Moz logo for yours.

    Why this pick, and when to skip it

    Mangools wins on both counts: it costs less, and its white-label reports are stated outright, where Moz only offers Branded Reports.

    Skip it if a weekly crawl of every client site matters more than price. Moz Medium crawls 500,000 pages a week.

    See Mangools plans

Neither fits? See the alternatives, or take the 2-minute recommendation.

How are Moz and Mangools really different?

  • Cheapest plan with AI prompt tracking

    Moz
    Standard: $99/month billed monthly
    Mangools
    Basic: $61/month billed monthly

    Moz Starter ($49/mo, monthly only) is cheaper still, but it tracks no AI prompts and only 50 keywords.

  • AI search tracking

    Moz
    Google AI Overviews on each tracked keyword from Starter; 150 prompts across 4 models (GPT, Gemini, Google AI Mode, Perplexity) on Standard
    Mangools
    500 prompts across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Grok, Mistral, Llama, on every paid plan

    Mangools gives you far more prompts on more engines at a lower price. Moz flags AI Overview appearances per keyword, which Mangools' rank tracker doesn't advertise.

  • Site audit

    Moz
    100,000 pages crawled a week on Standard
    Mangools
    20 site analysis requests a day on Basic; not a full-site crawler

    If you need to find and fix problems across a whole site, Moz does that. Mangools is built for keyword research.

  • Client reports

    Moz
    Scheduled Reports on every plan; Branded Reports (your logo in place of Moz's) on Medium and Large only
    Mangools
    White-label ranking reports on every paid plan

    A consultant gets branded client reports from the cheapest Mangools plan. On Moz that takes Medium at $179/month billed monthly.

  • Trying first and refunds

    Moz
    A trial on Medium only, monthly billing, card required, no published day-count. Moz does not offer refunds of any kind.
    Mangools
    A free plan, and refunds within 48 hours of paying

    Mangools is the lower-risk way to try. With Moz, whatever you pay for stays paid.

What will Moz or Mangools cost for your setup?

The cheapest plan that covers each setup, add-ons included. Prices exclude VAT.

Small business owner, one website

1 site · 100 tracked keywords · AI search visibility: Google AI Overview tracking or AI prompt tracking (10 prompts) · 1 user

ToolMonthlyYearly, per month

Moz

$99
$79

Standard

Above 3 sites: Medium (+$64/mo, billed annually).

Mangools

My pick
$61
$37.70

Mangools Basic

Above 200 tracked keywords: Mangools Premium (+$15/mo, billed annually).

See Mangools plans
Usage, limits and billing

Moz

  • Uses 1 of 3 sites, 100 of 300 tracked keywords.
  • AI visibility covered by Google AI Overview tracking and AI prompt tracking (10 prompts).
  • On monthly billing: $1,188 a year.
  • On annual billing: $950 a year.
  • Above 300 tracked keywords: Medium, $64/mo more.

Mangools

  • Uses 1 of unlimited sites, 100 of 200 tracked keywords, 10 of 500 AI prompts.
  • AI visibility covered by AI prompt tracking (10 prompts).
  • On monthly billing: $732 a year.
  • On annual billing: $452.40 a year.
  • Above 500 AI prompts: nothing published fits.

Solo marketer or consultant, 3 client sites

3 sites · 300 tracked keywords · client reports · 1 user

ToolMonthlyYearly, per month

Moz

$99
$79

Standard

Above 3 sites: Medium (+$64/mo, billed annually).

Mangools

My pick
$81
$52.70

Mangools Premium

Above 700 tracked keywords: Mangools Agency (+$45/mo, billed annually).

See Mangools plans
Usage, limits and billing

Moz

  • Uses 3 of 3 sites, 300 of 300 tracked keywords.
  • On monthly billing: $1,188 a year.
  • On annual billing: $950 a year.
  • Above 300 tracked keywords: Medium, $64/mo more.

Mangools

  • Uses 3 of unlimited sites, 300 of 700 tracked keywords.
  • On monthly billing: $972 a year.
  • On annual billing: $632.40 a year.

Small agency, about 10 clients

10 sites · 1,000 tracked keywords · 100 AI prompts · 10 white-label reports · client reports · 3 users

ToolMonthlyYearly, per month

Moz

Fit unconfirmed
Fit unconfirmed

Medium is priced, but white-label reports limit isn't published

Mangools

My pick
$141
$97.70

Mangools Agency

Above 1,500 tracked keywords: nothing published fits.

See Mangools plans
Usage, limits and billing

Moz

The plan's price is published, but a limit this setup needs isn't, so the fit can't be confirmed.

Mangools

  • Uses 10 of unlimited sites, 1,000 of 1,500 tracked keywords, 100 of 500 AI prompts, 10 of unlimited white-label reports.
  • On monthly billing: $1,692 a year.
  • On annual billing: $1,172.40 a year.
  • Above 500 AI prompts: nothing published fits.
How I calculated this

For each tool I price every current plan plus the add-ons a setup needs, from the vendor's published prices only, and take the cheapest. Monthly and annual billing are priced separately. When a limit or price isn't published, the tool shows as not fitting instead of a guess.

  • Small business owner, one website: One site and about 100 keywords, enough for your core service and location terms. For AI search, either Google AI Overview tracking or 10 tracked AI prompts counts. One login.
  • Solo marketer or consultant, 3 client sites: Three client sites at about 100 keywords each, with client reports. One person does the work.
  • Small agency, about 10 clients: Ten clients at about 100 keywords and 10 AI prompts each, with a white-label report for every client. Google AI Overview tracking alone doesn't count here, since clients ask about ChatGPT too. Three people log in.Moz, monthly billing: Medium is priced, but white-label reports limit isn't published. White-label reports limit isn't published.Moz, annual billing: Medium is priced, but white-label reports limit isn't published. White-label reports limit isn't published.

Moz vs Mangools side by side

I compare SEO suites on: Real cost for your setup, both billing bases; AI search visibility: which engines, how many prompts, which plan; Sites and tracked keywords per plan; Client reporting and white label; Users and seat price; Ease of setup for a non-specialist.

Moz and Mangools compared on the main buying criteria
Real cost for your setup, both billing basesStandard: $99/mo monthly, $79/mo annuallyBasic: $61/mo monthly, $37.70/mo annually
AI search visibility: which engines, how many prompts, which planGoogle AI Overviews per keyword on every plan; 150 prompts across 4 models on Standard, 300 on Medium500 prompts across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Grok, Mistral, Llama, every paid plan
Sites and tracked keywords per plan3 campaigns, 300 keywords on StandardUnlimited domains, 200 keywords on Basic
Client reporting and white labelScheduled Reports on every plan; Branded Reports on Medium and Large, not called white labelWhite-label ranking reports on every paid plan, no add-on price published
Users and seat price1 user on Standard; extra seats $49/user per month1 user on Basic, 4 on Premium; no price published for more
All details, including automation and AI workflows
All compared details for Moz and Mangools
Ease of setup for a non-specialistA trial on Medium monthly, card required; a separate free Moz Community tierA free plan to start; no paid trial published
Plan prices (full detail)Starter: $49/month billed monthly, no annual option. Standard: $99/month billed monthly or $79/month billed annually. The first yearly bill for Standard is $950/year. Medium: $179/month billed monthly or $143/month billed annually. Large: $299/month billed monthly or $239/month billed annually.Basic: $61/month billed monthly or $37.70/month billed annually. Premium: $81/month billed monthly or $52.70/month billed annually. Agency: $141/month billed monthly or $97.70/month billed annually.
AI search visibility (full detail)AI Overviews by Keyword on every plan, Starter included. Prompt tracking across 4 models (GPT, Gemini, Google AI Mode, Perplexity) from Standard: 150 prompts on Standard, 300 on Medium, 600 on Large. Starter tracks no prompts.AI Search Watcher tracks 500 prompts across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Grok, Mistral, Llama, with the same allowance on Basic, Premium and Agency.
Keyword research and tracking volumeTracked keywords: 50 on Starter, 300 on Standard, 1,500 on Medium, 3,000 on Large. Extra keyword rankings sold as an add-on.100 keyword research and 100 SERP analysis requests a day on Basic. Tracked keywords rise from 200 to 1,500 on Agency. Rank checks are weekly on Basic and Premium, daily on Agency.
Site audit and crawl depth100,000 pages crawled a week on Standard, up to 1,250,000 on Large.20 site analysis requests a day on Basic, rising to 150 on Agency. This is not a full-site crawler.
Automation and AI workflows: MCP and APIMoz API is a separate product; the Moz Pro plan table lists no API access. AI content briefs: 2 on Standard, 10 on Medium.API access and MCP access on every paid plan. WordPress, Search Console and Analytics connections are not stated on the plans or FAQ pages.
Trial and refundsTrial on the Medium plan, monthly billing, card required, no published day-count. Moz does not offer refunds of any kind.No paid trial published; the free plan is the way in. The refund window is 48 hours after payment.

Who should pick Moz, and who should pick Mangools?

Moz logo

Moz

Hands-on

Moz tracks Google AI Overviews and up to 150 AI prompts across 4 models starting at $99/month billed monthly. Moz does not offer refunds. It suits a small team that wants AI visibility bundled in from Standard rather than paying extra to unlock it.

Best for: AI Overview and prompt tracking from the entry plan.

Strengths

  • AI Overviews by Keyword on every plan, and prompt tracking from Standard up.
  • 4 tracked AI models (GPT, Gemini, Google AI Mode, Perplexity) from Standard up.
  • A separate free Moz Community tier to start with.

Limits

  • Moz does not offer refunds of any kind.
  • Starter ($49/mo) has no prompt tracking and tracks 50 keywords on one campaign.
  • The 7-day free trial only applies to the Medium plan on monthly billing, so it can't be used to try the Standard plan.

Skip it if you need a stated refund window before committing.

Moz reviewMoz alternatives

Mangools logo

Mangools

Hands-on
  • Best for small business owners
  • Best for consultants managing a few sites
  • Best for small agencies

Mangools bundles a working AI Search Watcher, 500 prompts a month across ChatGPT and other engines, on every paid plan starting at $61/month billed monthly. It suits keyword research first, with AI tracking and white label reports already shipped rather than promised.

Best for: Keyword research with AI tracking bundled in.

Strengths

  • AI Search Watcher, 500 prompts, on every plan.
  • A genuine free plan, separate from Basic.
  • White label reports on every paid plan.

Limits

  • The AI prompt allowance is 500 on every paid plan, so Premium and Agency add no AI headroom.
  • Basic includes no extra seats.
  • Refunds only within 48 hours of paying.

Skip it if site auditing, not keyword research, is the main job.

Mangools reviewMangools alternatives

My pick: Mangools in 3 of 3 scenarios.

See Mangools plansSee Moz plans

Neither Moz nor Mangools? Try these

  • SE Ranking logo

    SE Ranking

    From $103.20/mo billed annually

    Pick it if you want a full site audit and AI prompt tracking on the same entry plan, with a no-card trial to test first.

    SE Ranking reviewSE Ranking alternatives

  • Semrush logo

    Semrush

    From $117.33/mo billed annually

    Pick it if crawl depth, backlink scale and reporting integrations matter more than price. It costs more than either of these two.

    Semrush reviewSemrush alternatives

  • Ahrefs logo

    Ahrefs

    From $29/mo billed monthly

    Pick it if backlink research is the main job and neither tool's link data goes deep enough for you.

    Ahrefs reviewAhrefs alternatives

Switching between Moz and Mangools

Neither vendor publishes a migration service, so you re-add sites, keyword lists and AI prompts yourself. Mangools has a free plan you can set up before cancelling Moz. Moz's trial covers only Medium on monthly billing and needs a card, and Moz does not refund, so cancel Mangools within its 48-hour refund window if you go the other way. Keep the old account until the new one has its own ranking history.

What would change my pick?

  • Mangools adding a full-site crawler, or Google AI Overview flags on tracked keywords, would remove the two reasons to pay more for Moz.
  • Moz putting prompt tracking on Starter, or raising Standard's prompt allowance, would narrow the AI tracking gap.
  • A price change on either side. The picks recalculate on their own.

Moz vs Mangools: questions people ask

Is Mangools cheaper than Moz?

Yes, once you need AI prompt tracking. Mangools Basic is $61/month billed monthly and Moz Standard is $99/month billed monthly. Mangools Basic works out to $37.70/month billed annually. Moz Standard works out to $79/month billed annually. Moz Starter is cheaper at $49/month billed monthly, but it tracks no AI prompts and only 50 keywords.

Which is better for a small business, Moz or Mangools?

Mangools, if keyword research and rank tracking for one site is the job. Basic fits at $61/month billed monthly, against Moz Standard at $99/month billed monthly. I'd pick Moz if you also want a weekly crawl of the whole site.

Which tracks AI search better, Moz or Mangools?

Mangools, on volume. It tracks 500 prompts across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Grok, Mistral, Llama on every paid plan. Moz Standard tracks 150 prompts across 4 models, and flags Google AI Overview appearances on each tracked keyword from Starter up.

Which is better for a small agency, Moz or Mangools?

Mangools. Agency is $141/month billed monthly with white-label reports and 6 seats. Moz Medium plus one extra seat costs $179/month billed monthly plus $49/user per month, and offers Branded Reports rather than white label.

Does Moz or Mangools have a free trial?

Moz has a trial on the Medium plan only, monthly billing, with a card, and publishes no day-count. Mangools publishes no paid trial but has a free plan. Moz also has a free Moz Community tier, which is not the Pro suite.

Can I get a refund from Moz or Mangools?

Mangools refunds within 48 hours of paying. Moz does not offer refunds of any kind.

How I verified this

Every price and limit here comes from the vendors' own pages, last checked . Moz: hands-on. Mangools: hands-on.

Sources and changelog

61 facts from 9 source pages, oldest checked 29 Sep 2026.

  • : New page. Mangools is the pick in all three setups; Moz is the alternative for full-site crawls and per-keyword AI Overview tracking.
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