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Moz vs Keysearch: full SEO suite or cheap keyword tool?

Traditional SEO suites · Verified · By Joonas Rotko

Moz logo

Moz

Hands-on

From Starter, billed monthly

$49/mo
Keysearch logo

Keysearch

Hands-on

From Starter, billed annually

$20/mo

$24/mo billed monthly

Quick answer

If AI search visibility is part of the job, I'd pick Moz. Standard ($99/month billed monthly) tracks 300 keywords across 3 campaigns, flags Google AI Overviews and tracks 150 AI prompts. Keysearch Pro ($48/month billed monthly) costs about half as much and tracks 200 keywords, but it doesn't publish any AI search tracking, a project count or client reports. Keysearch is the better buy only for keyword research and rank tracking on one small site on a tight budget. Prices verified 1 Oct 2026.

Across the three setups below: Moz in 3 of 3 scenarios.

Which one fits you?

  1. Small business owner, one website

    Moz logo

    Moz

    My pick

    $79/mo billed annually

    This brief is one site, about a hundred tracked keywords and AI search visibility. Moz Standard covers it for $99/month billed monthly, or $79/month billed annually, with Google AI Overview flags and 150 AI prompts on top of 300 tracked keywords. Keysearch Pro ($48/month billed monthly) tracks 200 keywords, which is enough, but it publishes no Google AI Overview or AI prompt tracking.

    Why this pick, and when to skip it

    Keysearch is the cheaper tool, but it doesn't publish the AI search tracking this brief asks for. Moz is the only one of the two that covers the whole brief, so it wins here.

    Skip it if you only want keyword research and a rank tracker for a site you already know, and AI search can wait. Keysearch Starter at $24/month billed monthly or Pro at $48/month billed monthly does that for much less.

    See Moz plans

  2. Solo marketer or consultant, 3 client sites

    Moz logo

    Moz

    My pick

    $79/mo billed annually

    Three client sites at about a hundred keywords each, with reports, fit Moz Standard at $99/month billed monthly: 3 campaigns and 300 tracked keywords, which is exactly the brief, with no room left for a fourth client. Keysearch Pro tracks 200 keywords, short of three hundred, and doesn't publish a project count.

    Why this pick, and when to skip it

    Moz wins by default: it's the only one of the two that covers the brief's tracked keywords and published project count. Keysearch is cheaper, but its keyword limit is below what three sites need.

    Skip it if your clients are small and you track fewer than 200 keywords across all of them. Then Keysearch Pro, which lists team collaboration and report generation, can do the job for much less.

    See Moz plans

  3. Small agency, about 10 clients

    Moz logo

    Moz

    My pick

    Ten clients with AI prompts and reports need Moz Medium at $179/month billed monthly plus one extra seat at $49/user per month: it allows 10 campaigns, 1,500 tracked keywords and 300 AI prompts, and includes 2 seats. Moz doesn't call it white label; its Branded Reports on Medium and Large swap the Moz logo for yours. Keysearch's top plan tracks 200 keywords, far below the thousand this brief needs, and it publishes no AI prompt tracking, white label or seat count.

    Why this pick, and when to skip it

    Moz wins by default: Keysearch has no plan that reaches this brief's keyword count, and Moz Medium covers every limit except a feature called white label.

    Skip it if you can cut the brief to a handful of small clients. Keysearch tops out far below this keyword count, so it only works if most of those clients are dropped.

    See Moz plans

Neither fits? See the alternatives, or take the 2-minute recommendation.

How are Moz and Keysearch really different?

  • Entry price

    Moz
    Starter $49/month billed monthly, then Standard at $99/month billed monthly
    Keysearch
    Starter $24/mo, Pro $48/month billed monthly

    Keysearch is the low-cost option and its two flat plans are easy to choose between. Moz costs more to start, and Starter tracks only 50 keywords with no AI prompts, so Standard is the plan most people end up on.

  • AI search tracking

    Moz
    Google AI Overviews per keyword from Starter; 150 prompts across 4 models (GPT, Gemini, Google AI Mode, Perplexity) from Standard
    Keysearch
    Not published. Its AI credits (15,000 a month on Pro) are for an AI content assistant, not AI search tracking

    If you want to see how you show up in AI answers, Moz publishes it and Keysearch doesn't.

  • Room to grow

    Moz
    Standard: 300 tracked keywords, 3 campaigns and 100,000 crawled pages a week
    Keysearch
    Pro: 200 tracked keywords and 5,000 audited pages a month; no project count published

    One small site fits either. Several sites, a bigger keyword list or a large site audit outgrow Keysearch quickly.

  • Reports and team access

    Moz
    Scheduled Reports on every plan; Branded Reports (your logo in place of Moz's) on Medium and Large; extra seats $49/user per month
    Keysearch
    Pro lists team collaboration and report generation; white label and a seat count aren't published

    For client work, Moz has a clear route to branded reports and a priced extra seat. Keysearch is the one to check with the vendor before you rely on it for clients.

  • Trying first and refunds

    Moz
    A trial on Medium only, monthly billing, card required, no published day-count. Moz does not offer refunds of any kind
    Keysearch
    A 7-day free trial and a 30-day refund window; monthly plans cancel any time

    Keysearch is the lower-risk way to try. With Moz, whatever you pay for stays paid.

What will Moz or Keysearch cost for your setup?

The cheapest plan that covers each setup, add-ons included. Prices exclude VAT.

Small business owner, one website

1 site · 100 tracked keywords · AI search visibility: Google AI Overview tracking or AI prompt tracking (10 prompts) · 1 user

ToolMonthlyYearly, per month

Moz

My pick
$99
$79

Standard

Above 3 sites: Medium (+$64/mo, billed annually).

Keysearch

Fit unconfirmed
Fit unconfirmed

Pro is priced, but sites limit isn't published

See Moz plans
Usage, limits and billing

Moz

  • Uses 1 of 3 sites, 100 of 300 tracked keywords.
  • AI visibility covered by Google AI Overview tracking and AI prompt tracking (10 prompts).
  • On monthly billing: $1,188 a year.
  • On annual billing: $950 a year.
  • Above 300 tracked keywords: Medium, $64/mo more.

Keysearch

The plan's price is published, but a limit this setup needs isn't, so the fit can't be confirmed.

Solo marketer or consultant, 3 client sites

3 sites · 300 tracked keywords · client reports · 1 user

ToolMonthlyYearly, per month

Moz

My pick
$99
$79

Standard

Above 3 sites: Medium (+$64/mo, billed annually).

Keysearch

No plan fits
No plan fits

No plan covers it: tracked keywords: 300 needed, plan allows 80, no add-on sells more

See Moz plans
Usage, limits and billing

Moz

  • Uses 3 of 3 sites, 300 of 300 tracked keywords.
  • On monthly billing: $1,188 a year.
  • On annual billing: $950 a year.
  • Above 300 tracked keywords: Medium, $64/mo more.

Keysearch

No published plan fits this setup.

Small agency, about 10 clients

10 sites · 1,000 tracked keywords · 100 AI prompts · 10 white-label reports · client reports · 3 users

ToolMonthlyYearly, per month

Moz

My pick
Fit unconfirmed
Fit unconfirmed

Medium is priced, but white-label reports limit isn't published

Keysearch

No plan fits
No plan fits

No plan covers it: tracked keywords: 1,000 needed, plan allows 80, no add-on sells more

See Moz plans
Usage, limits and billing

Moz

The plan's price is published, but a limit this setup needs isn't, so the fit can't be confirmed.

Keysearch

No published plan fits this setup.

How I calculated this

For each tool I price every current plan plus the add-ons a setup needs, from the vendor's published prices only, and take the cheapest. Monthly and annual billing are priced separately. When a limit or price isn't published, the tool shows as not fitting instead of a guess.

  • Small business owner, one website: One site and about 100 keywords, enough for your core service and location terms. For AI search, either Google AI Overview tracking or 10 tracked AI prompts counts. One login.Keysearch, monthly billing: Pro is priced, but sites limit isn't published. Sites limit isn't published. Google AI Overview tracking limit isn't published.Keysearch, annual billing: Pro is priced, but sites limit isn't published. Sites limit isn't published. Google AI Overview tracking limit isn't published.
  • Solo marketer or consultant, 3 client sites: Three client sites at about 100 keywords each, with client reports. One person does the work.Keysearch, monthly billing: No plan covers it: tracked keywords: 300 needed, plan allows 80, no add-on sells more. Tracked keywords: 300 needed, plan allows 80, no add-on sells more. Sites limit isn't published. Client reports limit isn't published.Keysearch, annual billing: No plan covers it: tracked keywords: 300 needed, plan allows 80, no add-on sells more. Tracked keywords: 300 needed, plan allows 80, no add-on sells more. Sites limit isn't published. Client reports limit isn't published.
  • Small agency, about 10 clients: Ten clients at about 100 keywords and 10 AI prompts each, with a white-label report for every client. Google AI Overview tracking alone doesn't count here, since clients ask about ChatGPT too. Three people log in.Moz, monthly billing: Medium is priced, but white-label reports limit isn't published. White-label reports limit isn't published.Moz, annual billing: Medium is priced, but white-label reports limit isn't published. White-label reports limit isn't published.Keysearch, monthly billing: No plan covers it: tracked keywords: 1,000 needed, plan allows 80, no add-on sells more. Tracked keywords: 1,000 needed, plan allows 80, no add-on sells more. Sites limit isn't published. AI prompts limit isn't published. White-label reports limit isn't published. Client reports limit isn't published. Users limit isn't published.Keysearch, annual billing: No plan covers it: tracked keywords: 1,000 needed, plan allows 80, no add-on sells more. Tracked keywords: 1,000 needed, plan allows 80, no add-on sells more. Sites limit isn't published. AI prompts limit isn't published. White-label reports limit isn't published. Client reports limit isn't published. Users limit isn't published.

Moz vs Keysearch side by side

I compare SEO suites on: Real cost for your setup, both billing bases; AI search visibility: which engines, how many prompts, which plan; Sites and tracked keywords per plan; Client reporting and white label; Users and seat price; Ease of setup for a non-specialist.

Moz and Keysearch compared on the main buying criteria
Real cost for your setup, both billing basesStandard: $99/mo monthly, $79/mo annuallyPro: $48/mo monthly, $40/mo annually
AI search visibility: which engines, how many prompts, which planGoogle AI Overviews per keyword on every plan; 150 prompts across 4 models on Standard, 300 on MediumNot published on either plan; AI credits are for the content assistant
Sites and tracked keywords per plan3 campaigns, 300 keywords on Standard200 keywords on Pro, 80 on Starter; no project count published
Client reporting and white labelScheduled Reports on every plan; Branded Reports on Medium and Large, not called white labelReport generation listed on Pro; white label not published
Users and seat price1 user on Standard, 2 on Medium; extra seats $49/user per monthTeam collaboration listed on Pro; seat count and extra seat price not published
All details, including automation and AI workflows
All compared details for Moz and Keysearch
Ease of setup for a non-specialistA trial on Medium monthly, card required; a separate free Moz Community tierTwo flat plans, no add-ons; a 7-day free trial
Real cost for your setup, both billing bases (full detail)Starter: $49/month billed monthly, monthly only. Standard: $99/month billed monthly or $79/month billed annually. Medium: $179/month billed monthly or $143/month billed annually. Large: $299/month billed monthly or $239/month billed annually.Starter: $24/month billed monthly or $20/month billed annually. Pro: $48/month billed monthly or $40/month billed annually.
AI search visibility (full detail)Google AI Overview flags on tracked keywords from Starter. Prompt tracking starts at Standard with 150 prompts, then 300 on Medium and 600 on Large, across 4 models. AI visibility dashboards: 3 on Standard, 12 on Large.Keysearch lists AI credits (5,000 on Starter, 15,000 on Pro) for its AI content assistant. It doesn't publish Google AI Overview tracking or AI prompt tracking.
Site audit and crawl depth5,000 pages crawled a week on Starter, 100,000 on Standard, up to 1,250,000 on Large2,000 audited pages a month on Starter, 5,000 on Pro
Keyword research and rank tracking volume50 tracked keywords on Starter, 300 on Standard, 1,500 on Medium, 3,000 on Large200 keyword searches a day on Starter, 500 on Pro; 80 and 200 tracked keywords. Rank check frequency isn't published.
Client reporting and white label (full detail)Scheduled Reports on every plan. Branded Reports, which replace the Moz logo with yours, come with Medium and Large. Moz doesn't describe them as white label.Pro lists team collaboration: share projects, assign tasks and generate reports. White label isn't published.
Trial, cancellation and automationA trial applies to Medium on monthly billing only, with a card and no published day-count. No refunds of any kind. API access isn't published on the Pro plans.7-day free trial. Monthly plans carry no long-term commitment, and the terms give a 30-day refund window. No API or MCP is published.

Who should pick Moz, and who should pick Keysearch?

Moz logo

Moz

Hands-on
  • Best for small business owners
  • Best for consultants managing a few sites
  • Best for small agencies

Moz tracks Google AI Overviews and up to 150 AI prompts across 4 models starting at $99/month billed monthly. Moz does not offer refunds. It suits a small team that wants AI visibility bundled in from Standard rather than paying extra to unlock it.

Best for: AI Overview and prompt tracking from the entry plan.

Strengths

  • AI Overviews by Keyword on every plan, and prompt tracking from Standard up.
  • 4 tracked AI models (GPT, Gemini, Google AI Mode, Perplexity) from Standard up.
  • A separate free Moz Community tier to start with.

Limits

  • Moz does not offer refunds of any kind.
  • Starter ($49/mo) has no prompt tracking and tracks 50 keywords on one campaign.
  • The 7-day free trial only applies to the Medium plan on monthly billing, so it can't be used to try the Standard plan.

Skip it if you need a stated refund window before committing.

Moz reviewMoz alternatives

Keysearch logo

Keysearch

Hands-on

Keysearch is a flat-priced keyword research and rank tracking tool, from $24/month billed monthly for Starter and $48/month billed monthly for Pro. It suits a small site that needs keyword data and a rank tracker at a low price. It does not publish AI prompt tracking, white label reports or a project count.

Best for: Keyword research and rank tracking on a small budget.

Strengths

  • Two plans only, with Pro at $48/month billed monthly.
  • Pro tracks 200 keywords and allows 500 keyword searches a day.
  • Annual billing takes the Starter price to $20/month billed annually.

Limits

  • Keysearch doesn't publish AI prompt tracking, so AI search visibility isn't covered.
  • Starter tracks 80 keywords.
  • Keysearch doesn't publish a seat count, extra seat price or white label option.

Skip it if you need AI search tracking, white label client reports or several client projects in one plan.

Keysearch reviewKeysearch pricingKeysearch alternatives

My pick: Moz in 3 of 3 scenarios.

See Moz plansSee Keysearch plans

Neither Moz nor Keysearch? Try these

  • Mangools logo

    Mangools

    From $37.70/mo billed annually

    Pick it if you want Keysearch-level pricing with AI prompt tracking and white-label ranking reports included, which Keysearch doesn't publish.

    Mangools reviewMangools alternatives

  • SE Ranking logo

    SE Ranking

    From $103.20/mo billed annually

    Pick it if you want AI search tracking and client reporting at a lower entry price than a full suite, without Keysearch's tight tracked keyword limits.

    SE Ranking reviewSE Ranking alternatives

  • Seobility logo

    Seobility

    From €47.92/mo billed annually

    Pick it if site audits are the main job: it's a lower-cost suite that also tracks Google AI Overviews.

    Seobility reviewSeobility alternatives

Switching between Moz and Keysearch

Neither vendor publishes a migration service, so plan to re-enter your tracked keywords and sites by hand. Keysearch has a free trial and monthly plans with no long-term commitment, so you can set it up beside Moz and compare. If you go the other way, remember Moz does not refund, so start on a monthly plan and keep the old account until the new one has its own ranking history.

What would change my pick?

  • Keysearch publishing Google AI Overview or AI prompt tracking would put it level with Moz Standard for a small business, at roughly half the price.
  • Keysearch publishing a project count, white-label reports and a seat count, plus a higher tracked keyword limit, would make it a real option for consultants.
  • Moz adding prompt tracking to Starter, or a stated refund window, would remove two reasons to look elsewhere.
  • A price change on either side. The picks recalculate on their own.

Moz vs Keysearch: questions people ask

Is Keysearch cheaper than Moz?

Yes. Keysearch Pro is $48/month billed monthly, Starter is $24/mo, and Moz Standard is $99/mo. The gap comes with less room: Keysearch Pro tracks 200 keywords, Moz Standard tracks 300.

Does Keysearch track AI search visibility like Moz?

Keysearch doesn't publish it. Its AI credits power an AI content assistant, not AI search tracking. Moz flags Google AI Overviews on tracked keywords from Starter and adds AI prompt tracking from Standard.

Which is better for a small business, Moz or Keysearch?

Moz if AI search visibility is part of the job, since Standard at $99/month billed monthly covers one site, your keywords and AI prompts. If you only need keyword research and rank tracking for around a hundred keywords, Keysearch Pro at $48/month billed monthly is the cheaper fit.

Can I track client sites with Keysearch?

Keysearch doesn't publish a project count or white-label reports. Pro lists team collaboration and report generation, with 200 tracked keywords. For three client sites at around a hundred keywords each, Moz Standard ($99/month billed monthly) fits.

Does Moz offer a refund or free trial?

Moz does not offer refunds of any kind. It runs a trial on the Medium plan with monthly billing, with a card, and publishes no day-count. Keysearch gives a 7-day trial and a 30-day refund window.

Is Keysearch a good alternative to Moz?

For keyword research and rank tracking on a small budget, yes. It isn't a like-for-like swap: Keysearch doesn't publish AI search tracking, white-label reports or a seat count, and Moz crawls far more pages.

Which is better for an agency, Moz or Keysearch?

Moz. A ten-client brief with AI prompts and reports needs Medium at $179/month billed monthly plus an extra seat at $49/user per month, and Keysearch's keyword limits don't reach that scale.

How I verified this

Every price and limit here comes from the vendors' own pages, last checked . Moz: hands-on. Keysearch: hands-on.

Sources and changelog

47 facts from 9 source pages, oldest checked 29 Sep 2026.

  • : New page. Moz is the pick in all three setups because it publishes AI search tracking and has the room for client work; Keysearch is the cheaper fit for keyword research and rank tracking alone.
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