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The Verdict
MailerLite wins for most users despite the higher entry price.
Its superior automation builder, landing page tools, and website builder justify the extra $2.50/month. Selzy only makes sense if budget is your primary concern.
Choose Selzy if
- +Tight budgets under $10/month
- +Basic newsletter campaigns
- +Simple drip sequences
- +AI-generated email content
Choose MailerLite if
- +Advanced automation workflows
- +Digital product sales
- +Landing page creation
- +Website building
- +Ecommerce integration
Ratings
What reviewers say
Selzy holds a 4.8/5 average rating across 148 reviews. MailerLite holds a 4.7/5 average across 3,400 reviews. Selzy has a slightly higher rating.
Selzy4.75/5
148 total
4.70/5
3,400 total
Market Presence
Ecosystem comparison
| Selzy | MailerLite | |
|---|---|---|
| User reviews | 148 | 3,400 |
| Founded | 2020 | 2010 |
| Team size | 50-100 | 100-250 |
| HQ | US | LT |
Pricing
Which one costs more?
Selzy undercuts MailerLite on entry pricing, but the value gap narrows quickly as you need more features.
| Plan / Tier | Selzy | MailerLite | Notes |
|---|---|---|---|
| Free Plan | Free | Free | MailerLite gives 12,000 emails vs basic limits on Selzy |
| Entry Paid | $7.50/mo | $10/mo | Both unlimited emails, MailerLite adds digital products |
| Standard/Popular | $10.50/mo | $20/mo | MailerLite adds unlimited users and smart sending |
Buddy's Take on Pricing
Selzy wins on pure price with a $7.50 entry point versus MailerLite's $10. However, MailerLite's free plan is more generous with 12,000 monthly emails, and the paid features justify the premium for most businesses.
Your Cost
What would you actually pay?
Select your contacts count. See the real price on both tools.
$7.50/mo
Lite plan at 500 contacts
$10/mo
Growing Business plan at 500 contacts
/mo cheaper on Selzy at 500 contacts
That's $30/yr saved
At Scale
How costs diverge as you grow
Features
Capability comparison
Both tools cover email basics, but MailerLite pulls ahead on automation sophistication and additional marketing tools.
| Capability | Selzy | MailerLite |
|---|---|---|
| Drag-and-drop email builder | ★ | ★ |
| Email automation | ○ | ★ |
| Landing pages | ○ | ★ |
| Website builder | ✗ | ✓ |
| AI writing assistant | ✓ | ✓ |
| A/B testing | ○ | ★ |
| Digital product sales | ✗ | ✓ |
| Segmentation criteria | ★ | ● |
| Chatbot builder | ✓ | ✗ |
| 24/7 support | ✓ | ◐ |
| Free plan generosity | ○ | ★ |
| Mobile optimization | ● | ★ |
The biggest gap appears in automation capabilities. MailerLite's visual automation builder handles complex customer journeys with multiple triggers and conditional logic. Selzy's automation feels more like basic drip campaigns with limited branching.
MailerLite also wins on versatility. Its landing page builder, website creator, and digital product sales turn it into a mini marketing suite. Selzy focuses purely on email with some bonus features like Telegram chatbots that most users won't need. For building a complete online presence, MailerLite is clearly superior.
AI & Integrations
Which fits your stack better?
API access, automation connectors, and AI readiness. The tools that connect to your stack save you the most time.
| Selzy | MailerLite | |
|---|---|---|
| MCP ServerConnect to AI assistants (Claude, Cursor) | ✗ | ✓ |
| REST APIBuild custom integrations | ✓ | ✓ |
| ZapierNo-code automation | ✓ | ✓ |
| Make (Integromat)Advanced workflow builder | ✗ | ✓ |
| Security | ||
| SSO | ✗ | ✗ |
| 2FA | ✗ | ✓ |
| Ecosystem | ||
| Support | live-chat, email | live-chat, email |
Who It's For
Who should choose which?
Choose Selzy if you...
- +Your budget is strictly under $10/month
- +You need basic email campaigns only
- +70+ segmentation criteria matter to you
- +You want Telegram chatbot integration
Choose MailerLite if you...
- +You need advanced automation workflows
- +Landing pages and websites are important
- +You plan to sell digital products
- +You want the best free plan available
- +Ecommerce integration is essential
Final recommendation
The bottom line
MailerLite is the better choice for most small businesses despite costing $2.50 more monthly. The automation builder alone justifies the premium, and features like landing pages and website building add serious value. The free plan is also more generous if you're starting out. Selzy only makes sense if you're on an extremely tight budget and need just basic email campaigns.
Even then, consider starting with MailerLite's free plan before paying for Selzy's limited features. The gap in automation capabilities and additional tools is too significant to ignore for most users.
FAQ
Frequently Asked Questions
No, MailerLite offers superior automation, landing pages, and additional features that justify the higher price for most users.
Selzy starts at $7.50/month versus MailerLite's $10/month entry price, but MailerLite's free plan is more generous.
Yes, both platforms support CSV contact imports, making migration straightforward for your subscriber lists.
Yes, Selzy offers 70+ segmentation criteria compared to MailerLite's standard options, which is one of Selzy's few advantages.
MailerLite has significantly better automation with multi-trigger workflows and conditional logic. Selzy's automation is more basic.
More on these tools
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. This comparison is based on structured data from 34 tools in the Email Marketing category.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences the comparison.
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