Joonas Rotko · Founder, That Marketing Buddy
I assess SEO and marketing software through 10+ years of agency work, current product research, buyer needs, competing tools and total cost.
How this review was prepared
This is a research-based review. I checked Selzy's current pricing page, product pages and support pages on plans and pricing, then assessed what those published limits mean for a buyer. I have not presented vendor claims as personal testing.
This page may include affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you).
The Verdict
Is Selzy right for you?
Selzy is a budget email marketing platform headquartered in Cyprus. Paid plans price by contact count and let you send unlimited emails, and it also sells SMS, chatbots and landing pages.
Free covers 100 contacts and 1,000 emails a month. Paid plans are Lite and Standard, priced by contacts, and a 30% first-year promo applies to annual billing. Reported prices at 500 contacts are $7.50 for Lite and $10.50 for Standard before the promo. Prepaid email credits are sold for pay-per-email sending.
It fits a small list that sends often and wants a low price. It fits poorly when you need advanced automation or an assistant integration, since I found no MCP server.
Who It's For
Who Selzy is for (and who it isn't)
✓ Best for
- +Small lists that send a lot. Paid plans allow unlimited emails, so cost depends on contacts, not sends.
- +Beginners who want fast support. Selzy advertises 24/7 chat, email and phone support with a 5-minute average response, a vendor claim.
- +Occasional senders. Prepaid credit packs from 5,000 emails let you pay per email instead of by contacts.
× Consider something else if
- −You want richer automation and a bigger integration catalogue. Selzy lists 25+ integrations and basic automation. Brevo covers more channels and has an official MCP server.Try Brevo →
- −You want a free plan with more room. Selzy's free plan stops at 100 contacts. MailerLite lists a larger free allowance.Try MailerLite →
- −You want a free plan of up to 2,500 subscribers. Sender lists 2,500 subscribers and 15,000 emails a month on its free plan, with an official MCP server.Try Sender →
What You Can Do
What can Selzy do?
Send campaigns to a small list
Use the drag-and-drop builder and AI email assistant for copy and visuals, and segment on 70+ criteria.
Automate and test
Build automation workflows, run A/B tests and personalise emails.
Add SMS, chatbots and landing pages
Selzy also sells SMS, chatbots and landing pages, with Telegram chatbots listed on Standard.
Send by credit instead of by contact
Prepaid packs cover 5,000 to 3,000,000 emails with bigger discounts at higher volumes.
AI, API & MCP
Does Selzy Have an MCP Server, API and AI Features?
Selzy offers a REST API but no MCP server that I could find.
AI agent workflow
A safe agent workflow
Use the API from your own scripts for list sync and reporting, and keep sends behind a manual review.
Approval boundary: Do not give an agent send access without a human check on list and content.
MCP
unverifiedNo MCP server found
Neither Selzy's pages nor search results show one.
Pricing
How much does Selzy cost?
Selzy is free to 100 contacts, and reported paid prices start at $7.50/month for 500 contacts.
| Plan | USD at 500 contacts, reported; 30% off for 12 months on annual billing |
|---|---|
| Free | Free, 100 contacts, 1,000 emails |
| Lite | $7.5/mo |
| StandardPopular | $10.5/mo |
| Enterprise | Custom |
Selzy prices Free, Lite and Standard by contact count, with unlimited emails on paid plans, and sells Enterprise for 500,000+ contacts. The pricing page I could read shows only 'from $0' because prices sit behind a contact slider, so the figures below are reported and need a human check. A 30% discount for 12 months applies to annual subscriptions.
What each plan includes
Lite: unlimited emails and all features, priced by contact list size. Standard: everything in Lite plus campaign recommendations, deliverability tips and contact verification. Standard also lists a Telegram chatbot and the Email Marketing 101 course.
Promo and reported prices
A third-party source lists $5.25 for Lite and $10.50 for Standard at 500 contacts, while earlier records show $7.50 and $10.50 as list prices with $5.25 and $7.35 after the promo. I could not confirm which is right.
Trial, credits and add-ons
A 14-day trial covers 2,000 contacts and 10,000 emails and asks for a card for verification. Prepaid credits, a dedicated IP at $20 plus $40 a month, and paid integrations at $1 to $8 a month are extras.
Alternatives
When I'd choose something else
Three different buying priorities, and what I'd pick instead for each one.
If you want a broader platform and MCP
Brevo
Brevo covers marketing and transactional email plus other channels, with an official MCP server.
Trade-off: It has more to configure and prices partly by volume.
Explore Brevo for this use case →If you want a larger free plan
MailerLite
MailerLite has a free plan and simple subscriber-based tiers.
Trade-off: Compare send limits against Selzy's unlimited emails on paid plans.
Explore MailerLite for this use case →If you want free automation for a small list
Sender
Sender is free to 2,500 subscribers and 15,000 emails, with an official draft-only MCP server.
Trade-off: Its paid prices climb with subscribers.
Explore Sender for this use case →Downsides
Limitations to consider before subscribing
Small free plan
Free stops at 100 contacts and 1,000 emails a month.
Prices hidden behind a slider
Contact-tier prices were not readable, so the figures are reported.
Trial asks for a card
The 14-day trial requires a card for verification.
No MCP server found
Assistants cannot connect through MCP, only through the REST API.
Basic automation
Selzy lists automation workflows, but larger platforms offer deeper journeys.
My Recommendation
Should You Choose Selzy?
Shortlist Selzy if you have a small list, send often and want a cheap contact-based plan with unlimited emails and quick support.
Choose Brevo for a broader platform, MailerLite for a bigger free plan, or Sender for free automation and MCP.
What to check during the trial
- –Enter your contact count on the pricing slider and record Lite and Standard prices.
- –Check whether the 30% promo applies to your billing period.
- –Confirm your integrations are on Selzy's list of 25+.
- –Test deliverability with your own domain during the trial.
FAQ
Frequently asked questions about Selzy
Free covers 100 contacts. Paid plans price by contacts with unlimited emails, and reported prices at 500 contacts are $7.50 for Lite and $10.50 for Standard before a 30% first-year promo.
Yes, up to 100 contacts and 1,000 emails a month. A 14-day trial gives 2,000 contacts and 10,000 emails.
I found none. Selzy documents a REST API.
Selzy is headquartered in Paphos, Cyprus.