That Marketing Buddy

Selzy vs Moosend: which is right for a small business email list?

Email marketing and CRM platforms · Verified · By Joonas Rotko

Selzy logo

Selzy

Desk research

From Lite, billed annually

$5.25/mo

$7.50/mo billed monthly

Moosend logo

Moosend

Desk research

From Pro, billed annually

$7/mo

$9/mo billed monthly

Quick answer

For a solo marketer or a small business, I'd pick Selzy. At 500 contacts Selzy Lite is $7.50/month billed monthly against Moosend Pro at $9/month billed monthly, and at 5,000 contacts the gap is wider: Selzy is $30/month billed monthly and Moosend Pro is $48/month billed monthly. Selzy also has a permanent free plan for 100 contacts, which Moosend doesn't offer. Two things hold me back from a clean sweep. Selzy's yearly discount is sold as a first-year offer and Selzy doesn't publish the renewal rate, and Selzy doesn't publish how many users an account includes. If three people need their own logins, Moosend is the safer buy: Pro includes 5 seats.

Across the three setups below: Selzy in 2 of 3 scenarios.

Which one fits you?

  1. Solo marketer or small business, a list just past the free tier

    Selzy logo

    Selzy

    My pick

    $5.25/mo billed annually

    At 500 contacts Selzy Lite is $7.50/month billed monthly, against Moosend Pro at $9/month billed monthly. On yearly billing Selzy Lite is $5.25/month billed annually for the first year, against Moosend Pro at $7/month billed annually. Both Selzy plans send unlimited emails at this size.

    Why this pick, and when to skip it

    Skip it if you're paying yearly and planning past the first year. Selzy sells its yearly discount as an offer for the first year and doesn't publish the renewal rate. If it renews at the full monthly list price of $7.50/month billed monthly, Moosend's yearly rate of $7/month billed annually would be cheaper from year two at this list size.

    See Selzy plans

  2. Growing list, sending regularly

    Selzy logo

    Selzy

    My pick

    $21/mo billed annually

    At 5,000 contacts Selzy Lite is $30/month billed monthly, against Moosend Pro at $48/month billed monthly. On yearly billing Selzy Lite is $21/month billed annually for the first year, against Moosend Pro at $38/month billed annually. Selzy stays cheaper here even at its full monthly list price.

    Why this pick, and when to skip it

    Skip it if you want Selzy's email quality checker (anti-spam, size and authentication checks). It is only on Standard, which costs more than Lite at this list size, so compare Standard's band on Selzy's pricing page against Moosend Pro before deciding.

    See Selzy plans

  3. Small team managing one list together

    Moosend logo

    Moosend

    My pick

    $13/mo billed annually

    Moosend Pro includes 5 team seats, so a 3-person team on a 1,000-contact list fits at $16/month billed monthly, or $13/month billed annually. Selzy doesn't publish how many users Free, Lite or Standard include, so there is no published Selzy price for a 3-person team.

    Why this pick, and when to skip it

    Moosend is the only one of the two that publishes a seat count that covers three people.

    Skip it if Selzy confirms that its Lite plan covers three users. On list size alone Selzy Lite is cheaper at 1,000 contacts, so a written yes from Selzy's support would flip this pick.

    See Moosend plans

Neither fits? See the alternatives, or take the 2-minute recommendation.

How are Selzy and Moosend really different?

  • Free plan or trial only

    Selzy
    A permanent free plan for 100 contacts and 1,000 emails a month, with a Selzy logo in the footer. Plus a 14-day trial.
    Moosend
    No free plan. A 30-day trial with no credit card, then Pro or pay-as-you-go email credits.

    A very small list can stay on Selzy for nothing. On Moosend every list pays once the trial ends.

  • Entry paid price at 500 contacts

    Selzy
    Lite: $7.50/month billed monthly, or $5.25/month billed annually for the first year.
    Moosend
    Pro: $9/month billed monthly, or $7/month billed annually.

    Selzy is cheaper on monthly billing at every list size I price. On yearly billing it is also cheaper in the first year, but Selzy doesn't publish what the yearly rate becomes after that.

  • Yearly discount terms

    Selzy
    30% off on the Yearly tab, sold as an offer for the first year. Selzy doesn't publish the renewal rate.
    Moosend
    20% off for yearly billing and 15% off for 6-month billing, shown as standing discounts.

    Moosend's yearly price is what you keep paying. Selzy's first-year price may not be.

  • Team seats

    Selzy
    Not published for any plan.
    Moosend
    5 seats on Pro; more through the Moosend+ add-on or Enterprise.

    A team that needs separate logins can plan around Moosend's number. With Selzy you have to ask first.

  • Trial terms

    Selzy
    14 days, with caps on emails sent and contacts reached during the trial. Selzy doesn't say whether a card is needed.
    Moosend
    30 days, no credit card required.

    Moosend gives you twice the test window with no card. Selzy's free plan softens that, since you can stay on it after the trial.

What will Selzy or Moosend cost for your setup?

The cheapest plan that covers each setup, add-ons included. Prices exclude VAT.

Solo marketer or small business, a list just past the free tier

500 subscribers · mailed 3 times a month (for tools priced by emails sent) · 1 user

ToolMonthlyYearly, per month

Selzy

My pick
$7.50
$5.25

Lite

Above 500,000 subscribers: Standard (+$1,359.75/mo, billed annually).

Moosend

$9
$7

Pro

Above 1,000,000 subscribers: nothing published fits.

See Selzy plans
Usage, limits and billing

Selzy

  • Uses 500 of 500,000 subscribers.
  • On monthly billing: $90 a year.
  • On annual billing: $63 a year.

Moosend

  • Uses 500 of 1,000,000 subscribers.
  • On monthly billing: $108 a year.
  • On annual billing: $84 a year.

Growing list, sending regularly

5,000 subscribers · mailed 3 times a month (for tools priced by emails sent) · 1 user

ToolMonthlyYearly, per month

Selzy

My pick
$30
$21

Lite

Above 500,000 subscribers: Standard (+$1,344/mo, billed annually).

Moosend

$48
$38

Pro

Above 1,000,000 subscribers: nothing published fits.

See Selzy plans
Usage, limits and billing

Selzy

  • Uses 5,000 of 500,000 subscribers.
  • On monthly billing: $360 a year.
  • On annual billing: $252 a year.

Moosend

  • Uses 5,000 of 1,000,000 subscribers.
  • On monthly billing: $576 a year.
  • On annual billing: $456 a year.

Small team managing one list together

1,000 subscribers · mailed 3 times a month (for tools priced by emails sent) · 3 users

ToolMonthlyYearly, per month

Selzy

Fit unconfirmed
Fit unconfirmed

Lite is priced, but users limit isn't published

Moosend

My pick
$16
$13

Pro

Above 1,000,000 subscribers: nothing published fits.

See Moosend plans
Usage, limits and billing

Selzy

The plan's price is published, but a limit this setup needs isn't, so the fit can't be confirmed.

Moosend

  • Uses 1,000 of 1,000,000 subscribers.
  • On monthly billing: $192 a year.
  • On annual billing: $156 a year.
How I calculated this

For each tool I price every current plan plus the add-ons a setup needs, from the vendor's published prices only, and take the cheapest. Monthly and annual billing are priced separately. When a limit or price isn't published, the tool shows as not fitting instead of a guess.

  • Solo marketer or small business, a list just past the free tier: A list of about 500 contacts, just past the free tiers most vendors offer. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
  • Growing list, sending regularly: A list of 5,000 contacts, sending regularly. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
  • Small team managing one list together: Three people logging in to the same 1,000-contact list. Seats, not list size, are the deciding limit. Tools priced by emails sent are costed at three mailings per subscriber a month.Selzy, monthly billing: Lite is priced, but users limit isn't published. Users limit isn't published.Selzy, annual billing: Lite is priced, but users limit isn't published. Users limit isn't published.

Selzy vs Moosend side by side

I compare email/CRM platforms on: Real cost per list size, both billing bases; Free-tier contact ceiling before you must pay anything; Team seats included, and the seat price past that; List segmentation depth; Automation workflow depth and any step/action limits; Deliverability and sending limits (emails per month, per day, or per rolling window); CRM and ecommerce integration depth; What happens past your plan's contact ceiling (overage pricing vs a forced upgrade).

Selzy and Moosend compared on the main buying criteria
Free planYes: 100 contacts, 1,000 emails a month, Selzy logo in the footer.None; a 30-day trial instead.
Entry paid price, both billing basesLite: $7.50/month billed monthly, or $5.25/month billed annually for the first year.Pro: $9/month billed monthly, or $7/month billed annually.
How you payLite and Standard are priced by the number of unique contacts emailed within a month; the number of emails is unlimited. Prepaid per-email packages are the other option.By contact count on Pro, up to 1,000,000 contacts on the published ladder.
Team seats includedNot published.5 on Pro.
AutomationIncluded on every plan, Free too. No workflow or step limit is stated.Included on Pro, no flow-count cap stated.
All details, including automation and AI workflows
All compared details for Selzy and Moosend
Past your plan's contact limitOn Lite and Standard, emailing contacts past the plan's contact limit is charged per extra email (location-dependent rate); campaigns are put on hold if the balance cannot cover it.You move up to the next contact band on Pro. Above 1,000,000 contacts, Moosend+ or Enterprise on a custom quote.
IntegrationsWordPress plugin and API-based connections are free; CRM, e-commerce and form integrations are a paid add-on billed every 30 days by transaction volume. Zapier has a Selzy app.82 integrations, including Zapier and Make, plus API access on paid plans.
Refund termsA 30-day money-back guarantee in the terms, with conditions: no refund on monthly plans for partial use, and pro-rata on yearly plans minus a one-month fee.Not published: Moosend's pricing page doesn't state a refund window.
Full price ladderFree (100 contacts). Lite: $7.50/month billed monthly, or $5.25/month billed annually for the first year, rising by contact band up to 500,000 contacts. Standard: $15/month billed monthly, or $10.50/month billed annually for the first year, rising up to 1,000,000 contacts. Enterprise: Custom.Pro: $9/month billed monthly, or $7/month billed annually, rising by contact band up to 1,000,000 contacts. Moosend+: Custom plan built by selecting Enterprise add-ons; pricing varies based on features chosen. Enterprise: Contact sales for custom quote.
Pay-per-email optionPrepaid email packages with an unlimited contact list, priced per email. Selzy shows the package price on a slider; smaller package sizes aren't listed as a table.Pay-as-you-go email credits after the trial, which don't expire.
Yearly billing promo30% off on the Yearly tab, sold as an offer for the first year. Selzy's pricing page doesn't state the renewal rate.Standing 20% yearly discount on every contact band.
Deliverability toolsEmail quality checker (anti-spam tips, size check, SPF, DKIM and DMARC check, subject line assistant) on Standard and Enterprise only. Dedicated IP add-on: $40/month billed monthly plus a one-time connection fee.Dedicated IP is an add-on; Moosend doesn't publish its price on the pricing page.
Segmentation and A/B testingNot on Free; included on Lite and Standard.Not broken out by tier on Moosend's pricing page.
Support24/7 support in six languages by email, live chat or phone, ticked on every plan including Free.Not broken out by tier for Pro; Enterprise adds an account manager and priority support.
Pricing currencyShown in USD or EUR depending on where you are, with the same numbers in both.USD on the pricing page.

Who should pick Selzy, and who should pick Moosend?

Selzy logo

Selzy

Desk research
  • Best for solo marketers and small businesses
  • Best for growing lists sending regularly

Selzy charges for contact list size and lets you send as many emails as you like, starting at $7.50/month billed monthly on Lite (or $5.25/month billed annually) at its entry contact band. The free plan covers 100 contacts and 1,000 emails a month, and every plan, including Free, comes with round-the-clock support. The yearly price is a 30% first-year offer, and Selzy doesn't state the renewal rate.

Best for: Small lists that mail often: unlimited sends on Lite and Standard, with round-the-clock support and automation on every plan, including the free one.

Strengths

  • A free plan with 100 contacts, 1,000 emails a month and automation included, plus a 14-day trial.
  • Lite and Standard send unlimited emails, so cost follows list size rather than send volume. Standard is $15/month billed monthly at the entry band, or $10.50/month billed annually.
  • Yearly billing takes 30% off, and Standard adds the email quality checker (anti-spam, size and authentication checks).

Limits

  • The free plan stops at 100 contacts and adds a Selzy logo to every email.
  • Lite and Standard price by unique contacts emailed in a month, and Lite counts contacts you delete until the billing period ends, so swapping out a list does not free up room.
  • No team-seat count is published, and CRM and e-commerce integrations are a separate paid add-on, with the WordPress plugin and API-based connections free.

Skip it if you need a larger free plan, a published team-seat count, or a flat price that stays put as the list grows, since Lite and Standard step up with every contact band.

Selzy reviewSelzy pricingSelzy alternatives

Moosend logo

Moosend

Desk research
  • Best for small teams sharing one account

Moosend starts at $9/month billed monthly at its entry contact tier with automation included, and the price scales through contact-count tiers, with a published ladder up to 1,000,000 contacts. Annual billing saves 20%, and there's a 30-day trial that requires no credit card. API access, Zapier and Make come standard, but there is no free plan, so you must commit to Pro after the trial ends.

Best for: Growing businesses with scaling email lists who want predictable contact-based pricing instead of flat-rate limits, with marketing automation, API access and 82 integrations on the Pro plan.

Strengths

  • Contact-count tiering is granular, with published prices up to 1,000,000 contacts: $9/month billed monthly at the entry tier, or $7/month billed annually for the same tier, so cost rises in small steps with list size rather than a few wide bands.
  • 30-day trial with no credit card required, covering core features including automation.
  • API access, Zapier, Make and workflow automation are all standard, plus 82 integrations across the platform.

Limits

  • No free plan; only a 30-day trial. The entry tier at $9/month billed monthly is still modest, but you can't stay free after the trial window closes.
  • Pro includes only 5 team seats; more seats are an add-on on Moosend+, and Enterprise includes more.
  • Moosend+ is a custom plan built from Enterprise add-ons, and Enterprise is a contact-sales quote, so cost comparison with competitors is harder if your list is already large or you need specific add-ons.

Skip it if you need a free forever tier, or want more than 5 team seats without paying for the Moosend+ add-on.

Moosend reviewMoosend pricingMoosend alternatives

My pick: Selzy in 2 of 3 scenarios.

See Selzy plansSee Moosend plans

Neither Selzy nor Moosend? Try these

  • MailerLite logo

    MailerLite

    From $10.80/mo billed annually

    Pick it if you want a well-documented builder with a permanent free plan and published seat counts on every tier.

    MailerLite reviewMailerLite alternatives

  • Brevo logo

    Brevo

    From $8.08/mo billed annually

    Pick it if you'd rather pay by emails sent than by list size, with SMS and transactional email in the same account.

    Brevo reviewBrevo alternatives

  • Sender logo

    Sender

    From $9/mo billed annually

    Pick it if a larger free plan matters more than anything else and you're keeping costs as low as they go.

    Sender reviewSender alternatives

Switching between Selzy and Moosend

Neither vendor documents a migration service for this switch, so expect to export your contacts as a file, re-import them, and rebuild templates and automations by hand. Selzy's free plan and 14-day trial let you rebuild a small setup there before paying. Moosend's 30-day trial needs no card, but it ends in a paid plan or email credits. One Selzy detail to know before you import: Lite counts every unique contact you email in a month, and contacts you delete still count until the billing period ends, so clean the list before the first send.

What would change my pick?

  • Selzy publishing its yearly renewal rate. If it renews at the full list price, Moosend's yearly plan becomes the cheaper long-term choice at 500 contacts.
  • Selzy publishing a user or seat count. If Lite covers three people, Selzy would win the team scenario too, since it is cheaper on list size.
  • A price change on either side. The scenario picks recalculate when a vendor changes a price.

Selzy vs Moosend: questions people ask

Which is cheaper, Selzy or Moosend?

Selzy, at both list sizes I price on monthly billing. At 500 contacts Selzy Lite is $7.50/month billed monthly against Moosend Pro at $9/month billed monthly. At 5,000 contacts Selzy Lite is $30/month billed monthly, against Moosend Pro at $48/month billed monthly.

Is Selzy free?

Yes, up to 100 contacts and 1,000 emails a month, with a Selzy logo in your emails. Moosend has no free plan, only a 30-day trial.

Does Selzy's yearly discount last?

Selzy sells it as 30% off for the first year and doesn't publish the renewal rate. Moosend's 20% yearly discount is a standing one. On monthly billing, where both prices are standing, Selzy is still the cheaper of the two at 500 and 5,000 contacts.

Does Selzy work for a team of three?

Maybe, but Selzy doesn't publish how many users its plans include, so ask Selzy's support before you commit a team to it. Moosend Pro includes 5 seats, at $16/month billed monthly for a 1,000-contact list, which is why Moosend wins the team scenario above.

Does Selzy charge by emails sent or by list size?

By list size on Lite and Standard, with unlimited emails. Selzy counts each unique contact you email within a month. If you send rarely to a large list, Selzy also sells prepaid per-email packages with no contact limit. Moosend Pro is priced by contact count too.

Which is easier to try before paying?

Selzy, because its free plan never runs out. Moosend has the longer trial, 30 days with no credit card, but then you pay. Selzy's trial is 14 days with caps on sends and contacts, and Selzy doesn't say whether it needs a card. After that you can stay on the free plan.

How I verified this

Every price and limit here comes from the vendors' own pages, last checked . Selzy: desk research. Moosend: desk research.

Sources and changelog

30 facts from 8 source pages, oldest checked 30 Sep 2026.

  • : New page. Selzy wins the 500-contact and 5,000-contact scenarios on price; Moosend wins the 3-person team scenario because Selzy doesn't publish a seat count.
Spot something out of date?Vendors and readers, send me the correct fact.

Software sites change almost every week, and I want every claim on this page to be factually correct. If you are a vendor or a reader, send me the correct fact and a link to the official page. I will check it and update the page. The opinions and rankings stay mine.

I only change a fact when the official page shows it.

Free. I use your details only to follow up. Privacy

Compare Selzy or Moosend with another tool

Selzy vs …

Moosend vs …

Suggested comparisons

WEEKLY NEWSLETTER

The SEO and AI visibility software worth your money, and the ones that are not

Every week: which SEO and AI visibility tools actually move the needle, what they really cost when the intro discount ends, and which ones to skip. Written for people running their own marketing, not for engineers. No fluff, no daily spam.

Join for free. One email a week, unsubscribe anytime. I use your email only for this. Privacy policy