AWeber alternatives that give you more for the same bill

What you gain and give up by leaving AWeber

AWeber is one of the oldest email tools around, and its plans still work the old way: a monthly fee by subscriber band, Lite starting at $15/month billed monthly with limited automations, and Plus at $30/month billed monthly or more for unlimited automations and seats. Newer tools give a small business more of that for less.

When to stay. If your team leans on Plus's unlimited seats, or AWeber's support has earned your trust, the difference in price may not be worth a migration. Stay too if you sell paid newsletters through AWeber and the fee difference is small at your volume.

The tools side by side

Each row is the plan that holds a small business list, with the users and automation it includes, so you can weigh each against what AWeber Lite gives you.

a small business list, one user: plan priced, monthly and annual cost, Users on this plan, Automation on this plan, Free start

Tool and plan	Cost per month	Users on this plan	Automation on this plan	Free start
SenderFree Forever	Free	1	Email automation included: unlimited workflows, triggers and automation steps (no SMS automation, no auto-resend to non-openers)	Free plan and a 14-day trial
MailerLiteComfort	$29.70annual $33 monthly	3	50	Free plan and a 14-day trial
BrevoFree	Free	1	Limited to 2,000 contacts	Free plan
KitFree	Free	1	No	Free plan and a 14-day trial
GetResponseStarter	$23.78annual $29 monthly	3	1 custom automation workflow	Free account and a 14-day trial
MoosendPro	$26annual $32 monthly	5	Yes	30-day trial

Six picks, in the order I'd consider them

Each one says who it is for, what it costs for a small business list, and what you give up.

1

Sender

Best value: this list fits the free plan

Desk research

Choose it if

Your AWeber bill is the problem, your list is in the low thousands, and a small Sender badge in the footer is acceptable.

Consider MailerLite instead if

You want no vendor branding and several users, and you're fine paying a small bill.

Why it fits a small business list

AWeber has no free plan at all. Sender's free plan covers 2,500 subscribers and 15,000 emails a month, with automation workflows and triggers that AWeber Lite limits. For an AWeber Lite customer with a small list, that is the whole monthly fee saved.

The plan I priced

Free Forever covers this list at no cost. Standard removes the branding and starts at $9/month billed monthly; yearly billing takes 30% off the first year only.

Closest alternative

Kit becomes the better choice when your list is past Sender's free limit and you don't need automations yet.

See Sender plans

A small business list: Free Forever

Free plan

$0

Above 2,500 subscribers: Standard (+$39/mo billed annually).

The trade-off

Free campaigns and forms carry Sender's branding, and the plan has 1 seat against AWeber Lite's 3. Past the free limit, Standard starts at $9/month billed monthly for the smallest band.

What my review says

Best for: An AWeber Lite customer with a small list who wants the same job done for nothing.

Skip it if vendor branding in your emails would cost you more than AWeber's fee.

Strengths

• A permanent free plan, which AWeber doesn't offer.
• Unlimited automation workflows on that free plan.

Limits

• Sender branding on free emails and forms.
• One seat on the free plan.

See Sender plansMy Sender reviewAffiliate link

AWeber alternatives that give you more for the same bill

2

MailerLite

Best paid step up from AWeber Lite

Desk research

Choose it if

You're happy to pay, but want Lite's money to buy more automation and landing pages.

Consider Moosend instead if

You want unlimited automations and more seats for a slightly lower bill.

Why it fits a small business list

For this list, MailerLite Comfort costs $33/month billed monthly, close to AWeber Lite, but includes 50 automations, 10 landing pages and ecommerce triggers. On AWeber, unlimited automations need Plus, which starts at $30/month billed monthly for the smallest band.

The plan I priced

Comfort for this list is $33/month billed monthly, or $29.70/month billed annually. MailerLite refunds within 30 days.

Closest alternative

GetResponse becomes the better choice when a lower bill matters more than having more than one workflow.

See MailerLite plans

A small business list: Comfort

Billed annually

$29.70/mo

Billed monthly

$33/mo

Above 200,000 subscribers: no bigger plan is published.

The trade-off

It isn't a big saving over Lite, only more for the money. The free plan holds 250 subscribers, and paid plans move up a band on their own as the list grows.

What my review says

Best for: An AWeber customer who'd pay the same bill for a lot more automation.

Skip it if you need unlimited seats, which AWeber Plus gives you.

Strengths

• 50 automations on Comfort, where AWeber Lite limits them.
• Landing pages and ecommerce triggers on the cheapest paid plan.

Limits

• About the same price as AWeber Lite, not much cheaper.
• 3 users on Comfort.

See MailerLite plansMy MailerLite reviewMailerLite pricingAffiliate link

AWeber alternatives that give you more for the same bill

3

Brevo

Best for a big list you mail occasionally

Hands-on

Choose it if

Your AWeber list has grown over the years but you only send to it a few times a month.

Consider Sender instead if

You want a free plan that can send a whole campaign in one day.

Why it fits a small business list

AWeber charges by subscriber band, so every contact you keep raises the bill. Brevo's free plan stores up to 100,000 contacts, and paid plans are sized by monthly sends, from $9/month billed monthly on Starter's smallest band. SMS campaigns come on every plan, which AWeber doesn't sell.

The plan I priced

Free stores this list, capped at 300 emails a day. Starter is $9/month billed monthly, or $8.08/month billed annually, for its smallest sending band.

Closest alternative

Moosend becomes the better choice when you send often enough that a flat contact price beats paying per email.

See Brevo plans

A small business list: Free

Free plan

$0

Above 100,000 subscribers: Starter (+$28.75/mo billed annually).

The trade-off

The free plan sends 300 emails a day and adds Brevo branding. Starter's automation is capped (Limited to 2,000 contacts) and has 1 user.

What my review says

Best for: An AWeber user with a large, quiet list who pays for contacts they rarely email.

Skip it if you email the whole list several times a week.

Strengths

• Up to 100,000 contacts stored on the free plan.
• SMS campaigns in the same account.

Limits

• A daily sending cap on the free plan.
• One user on Starter.

See Brevo plansMy Brevo reviewBrevo pricingAffiliate link

AWeber alternatives that give you more for the same bill

4

Kit

Best for creators selling to their list

Desk research

Choose it if

You write a newsletter, sell digital products or paid subscriptions, and chose AWeber partly for its monetization tools.

Consider Sender instead if

Automated sequences matter more than selling. Kit's free plan has no automations.

Why it fits a small business list

Kit is built for creators the way AWeber Lite's paid-subscription tools try to be. The free plan holds 10,000 subscribers, and Creator adds automations, digital products and paid subscriptions with a 0.6% fee, below AWeber Lite's 1.0%.

The plan I priced

This list fits the free plan. Creator starts at $39/month billed monthly, or $33/month billed annually, with a 14-day trial and no card.

Closest alternative

MailerLite becomes the better choice when you need automations on a smaller paid bill and don't sell products.

See Kit plans

A small business list: Free

Free plan

$0

Above 10,000 subscribers: Creator (+$141/mo billed annually).

The trade-off

Automations need Creator, from $39/month billed monthly for the smallest band, and Creator's price climbs with the list as fast as AWeber's does. Free emails carry Kit's branding.

What my review says

Best for: A creator on AWeber who sells to the list and wants lower fees and a free start.

Skip it if you run a local business, not a newsletter.

Strengths

• A free plan for 10,000 subscribers.
• A lower fee on products and subscriptions than AWeber Lite.

Limits

• No automations until Creator.
• Creator gets expensive as the list grows.

See Kit plansMy Kit reviewKit pricingAffiliate link

AWeber alternatives that give you more for the same bill

5

GetResponse

Lower bill with users included

Desk research

Choose it if

You want a straight price cut, run one main automation, and need a couple of colleagues logged in.

Consider MailerLite instead if

You need more than one workflow. GetResponse Starter allows a single one.

Why it fits a small business list

GetResponse Starter is $29/month billed monthly for this list, below AWeber Lite on the same band, with 3 users, the same as Lite. A 14-day trial needs no card.

The plan I priced

Starter for this list is $29/month billed monthly, or $23.78/month billed annually.

Closest alternative

Moosend becomes the better choice when you want the full workflow builder for a similar bill.

See GetResponse plans

A small business list: Starter

Billed annually

$23.78/mo

Billed monthly

$29/mo

Above 100,000 subscribers: no bigger plan is published.

The trade-off

Starter includes 1 custom automation workflow and no abandoned cart recovery. More workflows mean Marketer, from $59/month billed monthly, which costs more than AWeber Lite.

What my review says

Best for: An AWeber Lite customer who wants a lower bill and doesn't need more than one automation.

Skip it if you run several automations today.

Strengths

• Cheaper than AWeber Lite for this list.
• 3 users on Starter.

Limits

• One automation workflow on Starter.
• No cart recovery on Starter.

See GetResponse plansMy GetResponse reviewGetResponse pricingAffiliate link

AWeber alternatives that give you more for the same bill

6

Moosend

Full automation for less than AWeber Lite

Desk research

Choose it if

You want unlimited automations like AWeber Plus, but at a price below AWeber Lite.

Consider Sender instead if

You'd rather not pay at all. Moosend has no free plan.

Why it fits a small business list

Pro for this list is $32/month billed monthly, a little below AWeber Lite, with automation workflows, unlimited sends and 5 team members. On AWeber, that level of automation means Plus.

The plan I priced

Pro for this list is $32/month billed monthly, or $26/month billed annually. Yearly billing saves 20%.

Closest alternative

MailerLite becomes the better choice when you want landing pages included and a free plan to fall back on.

See Moosend plans

A small business list: Pro

Billed annually

$26/mo

Billed monthly

$32/mo

Above 1,000,000 subscribers: no bigger plan is published.

The trade-off

No free plan after the 30-day trial, no paid-subscription tools, and a smaller brand than AWeber.

What my review says

Best for: An AWeber user who wants Plus-level automation at a Lite-level price or below.

Skip it if you sell paid subscriptions through your email tool.

Strengths

• The full workflow builder on the only self-serve plan.
• 5 team members on Pro.

Limits

• No free plan.
• No paid newsletter tools.

See Moosend plansMy Moosend reviewMoosend pricingAffiliate link

AWeber alternatives that give you more for the same bill

What a small business list really costs

Bars show what each plan costs for this list on yearly billing. Brevo is left out because its free plan can't send one campaign to the whole list in a day.

Other options, and why they missed the list

I kept to tools that give an AWeber Lite customer more automation, a free plan or a lower bill for a small business list. Tools that only match AWeber on a pricier plan are in other options.

• 

  ActiveCampaign

  Far deeper automation than AWeber, but Starter costs more than AWeber Lite for this list and includes one user, so it doesn't fix a value complaint.

• 

  systeme.io

  Cheap for this list with funnels and courses included, but it is a funnel builder first and its free plan sits just below a small business list.

How I chose, and how I earn from this page

Questions people ask

Compare two of them head to head

• AWeber vs MailerLite
• AWeber vs Kit
• AWeber vs GetResponse