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The Verdict
Is Profound right for you?
Profound is the tool most people name first when the subject is AI search visibility, and the funding backs the reputation up: it raised to a reported $1B valuation in early 2026, with Fortune 500 logos like Ramp, US Bank, Indeed, MongoDB, and DocuSign.
It tracks how your brand shows up when someone asks ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot, or Grok, then hands you the prompts, citations, and bot-crawl data to do something about it. The catch is the price and the learning curve. This is built for enterprise AEO teams, not a solo marketer testing the water.
The category leader for AI search visibility, built for teams that treat AI search as a real channel. The multi-engine coverage is the widest in the category, the bot analytics are genuinely useful, and an official MCP server makes it one of the most agent-ready tools in marketing.
Just know the coverage ladder: the $99 plan only tracks ChatGPT, and watching the engines that matter starts at $399 a month.
Profound publishes its pricing. Starter is $99/month (ChatGPT only, 50 prompts), Growth is $399/month (3 engines, 100 prompts, plus 6 AEO articles), and full 10-engine coverage is custom Enterprise . Annual billing takes off two months. The catch: the $99 tier only watches ChatGPT, so real multi-engine GEO starts at $399.
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Who It's For
The right fit (and the wrong one)
✓Best for
- +Enterprise AEO teams AI search is on the roadmap as a measured channel and you have the headcount to act on the data, not just watch it scroll by.
- +Brands in competitive consideration sets You need to see how ChatGPT and Perplexity describe you next to rivals, across many engines, with historical tracking to prove movement.
- +AI-native and agent teams Profound ships an official MCP server plus TypeScript and Python SDKs, so you can pull visibility and citation data straight into Claude, Cursor, or your own agents.
- +Agencies serving large accounts Multi-domain coverage and exportable data fit enterprise client reporting at the higher tiers.
✗Skip this if
- −Budget teams needing multi-engine coverage The $99 Starter only tracks ChatGPT. The moment you want Perplexity or Google AI Overviews too, you are at $399 a month, which is a big jump for a small team.
- −Heavy content operations Growth includes 6 AEO articles a month, which is a start, but real content production at scale still lives in your own stack or a dedicated writing tool.
- −Brands wanting all engines without a sales call Coverage of all 10 engines (Gemini, Claude, Copilot, Grok and the rest) is Enterprise-custom only, so the full product still means a demo and a quote.
Consider instead
Athena HQ
Goodie AI
Otterly.aiFeatures
What can Profound do?
What you are really buying is the data layer. Profound queries the major AI engines at scale and stores the answers over time, so you can see not just where you stand today but whether last month's work moved the needle. Prompt Volumes shows what people actually ask, Answer Engine Insights shows how the models describe you, and the whole thing is sliced by competitor so you can read share of voice rather than a single vanity score.
Agent Analytics is the part I find most underrated. It tracks how AI crawlers (the bots behind ChatGPT, Gemini, Claude, and Perplexity) hit and interpret your site, which is the closest thing to a server-log view of the AI search era. For a brand trying to figure out why it is invisible in answers, that crawl data is often where the real problem shows up.
The lowest tier limits how many engines you can watch, so read the coverage carefully: the entry plan leans heavily on ChatGPT, and full cross-engine monitoring sits higher up the ladder.
AI Visibility Monitoring
Engines Covered
Agent & Bot Analytics
Developer & Agent Access
Optimization & Workflow
UX & Support
Is Profound easy to use?
Profound is powerful, and it asks for effort in return. Teams consistently describe a real learning curve and recommend a dedicated owner rather than a part-time experiment. This is not a tool you log into once a quarter.
Support skews enterprise. Higher tiers come with a dedicated strategist and Slack access, which matches the audience. If you are buying Lite expecting white-glove onboarding, set expectations accordingly.
Pricing
How much does Profound cost?
Profound starts at $99/mo (ChatGPT only).
Profound publishes its pricing, which is refreshing for a tool at this level. Three brand tiers: Starter at $99/month, Growth at $399/month, and custom Enterprise. Annual billing takes off two months, so Starter drops to $82.50/month and Growth to $332.50/month.
The number that actually matters is what each tier tracks. Starter ($99) watches ChatGPT only, with 50 prompts and 1,500 responses a month. Growth ($399) adds Perplexity and Google AI Overviews for three engines total, lifts you to 100 prompts and 9,000 responses, and includes 6 AEO-optimized articles a month. Full coverage of all 10 engines (Gemini, Claude, Copilot, Grok, Meta AI, DeepSeek, Google AI Mode and the rest) only arrives on custom Enterprise.
So the honest read on cost: $99 is a fair entry point if you just want to see your ChatGPT presence, but proper multi-engine GEO, which is the whole reason to buy a tool like this, starts at $399 a month and climbs from there. Agencies get a separate $99/month plan built around 10 pitch workspaces, with full client workspaces as a $399/month add-on.
| Plan | Monthly |
|---|---|
| Starter | $99/mo |
| GrowthPopular | $399/mo |
| Enterprise | — |
FAQ
Frequently asked questions
Profound's Growth plan is labelled "Try for free" on the pricing page, so a trial is available there, and agencies get pitch workspaces (10 a month, 7-day audits). There is no free forever plan.
Profound publishes three brand tiers: Starter $99/month (ChatGPT only, 50 prompts), Growth $399/month (ChatGPT, Perplexity and Google AI Overviews, 100 prompts, plus 6 AEO articles), and custom Enterprise for up to 10 engines. Annual billing saves two months. Agencies get a separate $99/month plan built around pitch and client workspaces.
On Enterprise, up to 10: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Microsoft Copilot, Grok, Meta AI, and DeepSeek. Starter tracks ChatGPT only, and Growth covers three (ChatGPT, Perplexity, Google AI Overviews).
Yes, and this is a real strength. Profound ships an official MCP server plus TypeScript and Python SDKs, so you can pull visibility and citation data directly into Claude, Cursor, or your own agents. It is one of the most agent-ready tools in the category.
Profound is the deepest, most established option, with the widest engine coverage and the strongest agent access. Otterly starts around $29/month and suits SMBs watching a few prompts, while Peec targets the mid-market where speed and usability matter more than exhaustive features.
The entry price misleads. The $99 Starter plan tracks ChatGPT only, and watching the engines that actually matter starts at $399/month, with prompts and responses metered on top.
This is an AI-native product, not a legacy tool with AI bolted on. An official MCP server and SDKs make it one of the most agent-ready tools in marketing.
Citation and prompt data export in standard formats, but your historical AI-visibility trend line and any AEO content stay most useful inside the platform.
Tracking your brand in AI search?
Profound is the enterprise standard for AI search visibility, with an official MCP server and SDKs for agent teams.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences ratings.