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The Verdict
Is Selzy right for you?
Selzy is an affordable email marketing platform with surprisingly strong AI tools, built by the international team that split from UniSender in 2022. With 1,000+ templates, a Telegram chatbot builder, and pricing that undercuts most competitors, it targets small businesses and freelancers who need solid email marketing without the enterprise price tag.
Capterra reviewers give it 4.8/5 for value for money, the highest score in that category I have seen at this price point. The catch: deliverability reviews are mixed, and the automation capabilities stay basic compared to platforms like ActiveCampaign or Moosend.
A budget-friendly email marketing tool with standout AI features and a generous template library. The pricing undercuts most competitors, and the Telegram chatbot builder is a unique addition. Deliverability concerns and basic automation hold it back from competing with mid-tier tools.
Selzy is the right pick if you want affordable email marketing with AI-powered content creation and do not need advanced automation. The free plan is too restrictive at 100 contacts, but paid plans starting at $5.25/month deliver strong value. Just monitor your deliverability closely.
Why I'm covering this
Selzy offers something rare in the budget email marketing space: genuine 24/7 support at affordable prices. While platforms like MailerLite win on features and Sender wins on free plan generosity, Selzy carves out a unique position by prioritizing support quality alongside simplicity.
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Who It's For
The right fit (and the wrong one)
✓Best for
- +Small Businesses on a Budget Selzy's pricing starts at $5.25/month with unlimited sends, making it one of the most affordable options for businesses that need basic email marketing without premium costs.
- +Freelancers Managing Multiple Clients The template library (1,000+), AI content generator, and reusable blocks speed up email creation for freelancers who handle multiple client campaigns.
- +Businesses Using Telegram The built-in Telegram chatbot builder on the Standard plan is a unique feature that no direct competitor offers at this price point.
- +Teams That Want AI-Assisted Email Creation The AI email generator, AI image generator, and AI assistant are available even on the free plan, providing content creation help without additional cost.
- +Small e-commerce stores sending weekly newsletters and promotional campaigns Simple setup, affordable pricing, and built-in templates make it easy to launch campaigns without technical expertise
- +Local service businesses collecting leads through website forms Pop-up forms and signup tools combined with straightforward automation for follow-up sequences
- +Solo entrepreneurs launching their first email list Free plan provides generous limits to get started, plus 24/7 support to guide beginners
- +Marketing agencies managing multiple small business clients Cost-effective pricing per account and managed campaign services for hands-off client management
✗Skip this if
- −Marketing Teams Needing Advanced Automation Selzy's automation is basic compared to ActiveCampaign, Moosend, or even MailerLite. No complex branching, limited behavioral triggers, and no advanced workflow logic.
- −Businesses Where Deliverability Is Mission-Critical Multiple reviewers report emails landing in spam folders. If every email reaching the inbox matters for your revenue, consider tools with stronger deliverability track records.
- −Companies Needing Deep Integrations Selzy's integration ecosystem is smaller than Mailchimp, ActiveCampaign, or HubSpot. No native Zapier integration limits automation with external tools.
- −Ecommerce Operations at Scale While Selzy integrates with Shopify and WooCommerce, it lacks the deep ecommerce features (predictive analytics, revenue attribution, product recommendations) that Klaviyo and Omnisend provide.
- −SaaS companies with complex behavioral triggers and multi-touch attribution Limited automation depth and no advanced analytics for tracking customer journeyTry ActiveCampaign →
- −E-commerce stores with 10,000+ products needing dynamic content personalization Basic segmentation and personalization features won't handle complex product catalogsTry Klaviyo →
- −Enterprise teams requiring advanced deliverability management and dedicated IPs While dedicated IPs are mentioned, lacks enterprise-grade deliverability tools and reportingTry Brevo →
Consider instead
ActiveCampaign
Klaviyo
MailerLiteFeatures
What can Selzy do?
The email builder is Selzy's strongest feature, offering both drag-and-drop simplicity and HTML code access. You can switch between visual editing and code mode on the same screen, which is helpful for customization. The AI writing assistant generates email copy and subject lines, though it's less advanced than some newer AI tools.
Contact management includes email verification, which is crucial for deliverability. The segmentation options cover basic demographics and engagement metrics, but don't go as deep as platforms like ActiveCampaign. The signup forms and pop-ups help with list building, though the customization options are somewhat limited.
Automation workflows exist but are fairly basic compared to competitors. You can set up welcome sequences, birthday emails, and simple triggers, but complex behavioral automation requires looking elsewhere. The A/B testing works for subject lines and send times, covering the most common testing scenarios.
The chatbot builder is an interesting addition that most email-focused platforms don't offer. While not as advanced as dedicated chatbot tools, it adds value for businesses wanting to expand beyond email into messenger marketing.
Email Marketing
Automation & Workflows
Contact Management
Analytics & Deliverability
UX & Support
Is Selzy easy to use?
Based on user reviews on G2 and Capterra, Selzy's interface is consistently praised for being intuitive and clean. Users frequently mention being able to create their first campaign within 15-20 minutes of signing up, which aligns with the company's marketing claims. The learning curve appears minimal for basic features, though some users note that finding advanced settings can require digging through menus.
The standout feature is customer support. Multiple reviews highlight getting responses within 5 minutes via chat, even on weekends. This level of support access on a free plan is unusual in the email marketing space, where many competitors restrict support to paid users. Phone support is also available, which is becoming rare for budget-friendly platforms.
Onboarding includes guided setup steps and template suggestions based on your industry. However, unlike platforms with dedicated onboarding specialists, you're mostly self-guided through the process. The help documentation is comprehensive, though some users mention wanting more video tutorials for complex features.
Pricing
How much does Selzy cost?
Selzy starts at $7.50. That's 50% below median for Email Marketing tools. A free plan is available.
Selzy Pricing Analysis
vs. 36 email marketing toolsBelow average for email marketing tools
Cheaper than 89% of email marketing tools on That Marketing Buddy's database. Selzy also offers a free plan.
Selzy starts at $7.50/month for the Lite plan with unlimited emails to 500 contacts, dropping to $5.25/month with annual billing. The Standard plan costs $10.50/month (or $7/month annually) for up to 2,500 contacts. This pricing structure focuses on contact limits rather than email volume, which benefits businesses that email frequently.
The free plan includes 100 contacts and 1,000 emails per month with no credit card required, which is more generous than many competitors. A 14-day trial provides 2,000 contacts and 10,000 emails for testing the platform properly. Prepaid credit packs are available for pay-per-email sending if you prefer that model.
Compared to alternatives, Selzy's pricing is competitive but not the cheapest. MailerLite offers more features at a similar price point, while Sender has a more generous free plan. However, Selzy's unlimited email approach and strong support justify the cost for businesses that send frequent campaigns.
Price at scale (contacts)
| Plan | 100 | 10K | 45K | 300K | 1000K |
|---|---|---|---|---|---|
| Free | $0 | — | — | — | — |
| Lite | $7.5 | $60 | $195 | $710 | $1100 |
| Standard | $15 | $90 | $269 | $1050 | $3000 |
External Ratings
What 148 reviewers say
Aggregated from 2 platforms
Selzy holds a 4.8/5 average rating across 148 reviews on Capterra, G2.
"The AI email generator saves me about 2 hours per campaign. I just describe what I want and it builds a solid first draft."
Capterra review"Value for money is excellent. At this price point with unlimited sends, nothing else comes close."
Capterra review"Some emails still land in spam despite following all authentication recommendations. Deliverability is inconsistent."
G2 reviewDownsides
What's wrong with it
Basic automation
Automation workflows cover welcome series and simple triggers but lack the conditional branching and behavioral sophistication of mid-tier competitors.
Deliverability concerns
Despite claiming 99.8% delivery rates, multiple G2 and Capterra reviewers report emails landing in spam folders, even with proper authentication configured.
Limited integrations
Fewer native integrations than major competitors. No confirmed native Zapier connection limits workflow automation with external tools.
Tiny free plan
The free plan caps at 100 contacts and 1,000 emails/month. Competitors like Sender (2,500 contacts) and Moosend (1,000 contacts) offer far more generous free tiers.
No SMS marketing
Unlike Brevo and Sender, Selzy does not include SMS messaging capabilities, limiting multi-channel marketing options.
No mobile app
Web-only access means you cannot manage campaigns or check analytics from a mobile device.
Buddy's Take
These limitations primarily affect advanced users and larger businesses. For small businesses focused on straightforward email marketing, Selzy's simplicity might actually be a benefit rather than a drawback.
FAQ
Frequently asked questions
No. Selzy split from UniSender in 2022 as a separate international company based in Cyprus. UniSender continues to operate independently in Russia. They share historical roots but are now completely separate entities with different teams and infrastructure.
Yes, but it is very limited: 100 contacts and 1,000 emails per month. You also get a 14-day trial with 2,000 contacts and 10,000 emails to test the full feature set. The free plan includes AI tools and the drag-and-drop editor.
Selzy integrates with Shopify and WooCommerce, but it lacks the deep ecommerce features (product recommendations, predictive analytics, revenue attribution) that dedicated ecommerce email tools like Klaviyo and Omnisend provide. For basic promotional emails it works. For advanced ecommerce automation, look elsewhere.
Mixed. Selzy claims 99.8% deliverability and supports SPF, DKIM, and DMARC authentication. However, multiple G2 and Capterra reviewers report emails landing in spam folders. The Standard plan includes an anti-spam checker and deliverability guidance to help improve inbox placement.
Yes, on the Lite plan and above. Selzy offers pre-built automation workflows for welcome series, abandoned carts, and drip campaigns. The automation is functional but basic compared to tools like ActiveCampaign or Moosend. No advanced conditional branching is available.
Selzy's pricing is refreshingly straightforward with reasonable jumps between tiers and no hidden costs.
Selzy is best for: Small e-commerce stores sending weekly newsletters and promotional campaigns; Local service businesses collecting leads through website forms; Solo entrepreneurs launching their first email list; Marketing agencies managing multiple small business clients.
Selzy includes AI writing assistance and mentions API integration but lacks comprehensive AI workflow features.
Standard migration capabilities with CSV/XLS import but limited information about export options and workflow portability.
Selzy starts from $7.50. A free plan is available. There is a 14-day free trial.
Sources & References (4)
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences ratings.