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Price Snapshot
How much does SpyFu cost?
SpyFu starts at $39/mo (billed annually).
Plans
SpyFu plans and pricing
3 paid plans · Prices shown for annual billing · Verified Apr 24, 2026
10k row exports, 1 site tracking, 5k keyword rankings, no historical data
Unlimited data, historical data, ChatGPT integration, RivalFlow for 1 site
5 users, unlimited tracking, RivalFlow for 10 sites, white-label reports
Recommendation
Which plan should you choose?
Gets you competitor insights without breaking the budget, though you'll miss historical data.
Historical data and unlimited exports justify the cost for client research and reporting.
Multi-user access and white-label reports support larger team workflows.
Access to competitor ad history and spend data that directly impacts campaign strategy.
RivalFlow integration helps optimize existing content based on competitor analysis.
Editorial
My take on SpyFu pricing
SpyFu's pricing reflects their unique position in competitive intelligence. $39/month is steep for basic features, especially when the Basic plan strips out historical data, which is SpyFu's main selling point. The real value starts at Pro + AI for $119/month, but that's a significant jump that puts it in enterprise territory.
The 25% annual discount helps, but you're still looking at $1,068/year for the Pro plan. That's justified if competitor research drives your strategy, but expensive if you're just doing occasional keyword checks. The 30-day money-back guarantee is essential here since there's no trial to test the data quality first.
Deals
Available discounts
Annual Billing
Save 25% when paying yearly across all plans
Verdict
Is SpyFu Worth the Price?
SpyFu's pricing makes sense if competitive intelligence is central to your marketing strategy. The 18+ years of historical data is unique and valuable for understanding market trends and competitor behavior over time. However, the $39 entry point feels like a teaser since you need Pro + AI at $119/month to access the features that make SpyFu special.
For agencies billing clients for competitive research, the cost is justifiable. For small businesses doing occasional competitor checks, it's expensive compared to alternatives like SEMrush or Ahrefs that include competitive features in broader toolsets.
FAQ
Frequently Asked Questions
No, SpyFu doesn't offer a free plan. All plans are paid, starting at $39/month for the Basic plan.
SpyFu doesn't offer a free trial, but they provide a 30-day money-back guarantee on all plans.
Annual billing saves 25% across all plans. The Basic plan drops from $39/month to $29/month when billed annually.
The Basic plan includes 10,000 row exports, tracking for 1 site, and 5,000 keyword rankings, but excludes historical data.
Basic and Pro + AI plans are single-user. The Team/Agency plan includes 5 user accounts with collaboration features.
RivalFlow is SpyFu's content optimization tool. Pro + AI includes it for 1 site, while Team/Agency covers 10 sites.
Yes, you can cancel anytime. SpyFu offers a 30-day money-back guarantee if you're not satisfied with the service.
See the pricing for yourself
Check the official pricing page for current rates.
View SpyFu PricingMore on SpyFu
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.