Moz Pricing: What You Get With Each SEO Plan in 2026

Starter at $49/month (annual billing) covers basic SEO needs for individuals managing a single client site or their own website. The plan includes keyword research, rank tracking, and site crawling at entry-level limits. Without a free trial or money-back guarantee, the commitment is higher than many competing SEO tools at this price point. Upgrade to Standard when you need backlink analysis capabilities or want to manage more than one site simultaneously.

Standard adds backlink analysis and supports up to 3 sites, expanding Moz's utility for agencies managing a small client roster. Backlink data is essential for competitive analysis and link building strategy, making this the first tier where Moz provides a complete SEO picture. For agencies with 2-3 active client projects, Standard's limits typically cover the workload. Move to Medium when you need additional user seats or manage more than 3 client sites.

Medium provides 2 user seats and branded reporting, which supports teams where multiple people need access and client-facing reports are part of the workflow. Branded reports add professionalism to client deliverables without manual reformatting of exported data. The expanded limits handle a mid-sized client portfolio comfortably. Consider the Large plan if your team or client count outgrows Medium's capacity.

Large offers the highest keyword tracking and page crawling limits with support for up to 25 sites, accommodating agencies with substantial client rosters. The expanded capacity handles high-volume SEO operations across many domains without hitting plan limits. For agencies running comprehensive SEO campaigns across 10+ client sites, this tier provides the necessary headroom. If your needs exceed even the Large plan's limits, contact Moz about custom enterprise arrangements.

Standard plan user limits are likely too restrictive for larger enterprise teams with multiple departments working on SEO simultaneously. Moz's standard tiers cap user seats, which creates workflow bottlenecks for bigger organizations where collaboration is essential. Contacting Moz's sales team lets you negotiate custom user seats, limits, and support levels matched to your organization. If your enterprise needs are relatively focused (few users, few sites), the Large plan may be sufficient without custom pricing.