Moz Pricing 2026: Plans, Costs & Best Value
Moz offers four paid plans starting at $49/month, with no free version or trial available. Pricing shown is for annual billing with a 20% discount off monthly rates.
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My Take on Moz Pro Pricing
Moz's pricing reflects its position as an established SEO platform, but the lack of a free trial is surprising in 2026. The 20% annual discount makes yearly billing the obvious choice if you're committed to the platform.
The user limits feel restrictive, especially on higher-tier plans. Getting only 3 users on a $299/month plan seems limiting for larger teams. The keyword tracking allowances are reasonable, though the page crawl limits might constrain larger sites.
Moz's strength lies in its comprehensive toolset and brand recognition, but newer competitors often offer more generous limits at similar price points. The pricing works if you value Moz's specific data and interface, but shop around before committing.
Moz Pro Plans & Pricing
Starter
- ✓User seats included: 1
- ✓Tracked sites: 1
- ✓Tracked keywords per month: 50
- ✓Pages crawled per month: 20000
- ✓Keyword Suggestions by Topic
- ✓AI Overviews by Keyword
Standard
- ✓User seats included: 1
- ✓Tracked sites: 3
- ✓Tracked keywords per month: 300
- ✓Pages crawled per month: 400000
- ✓Keyword Suggestions by Topic
- ✓AI Overviews by Keyword
Medium
- ✓User seats included: 2
- ✓Tracked sites: 10
- ✓Tracked keywords per month: 1500
- ✓Pages crawled per month: 2000000
- ✓Keyword Suggestions by Topic
- ✓AI Overviews by Keyword
Large
- ✓User seats included: 3
- ✓Tracked sites: 25
- ✓Tracked keywords per month: 3000
- ✓Pages crawled per month: 5000000
- ✓Keyword Suggestions by Topic
- ✓AI Overviews by Keyword
Available Discounts
Annual Discount
Save 20% when paying annually vs monthly
Which Plan Should You Choose?
Covers basic needs for one-person operations managing single client sites.
Adds backlink analysis and supports up to 3 sites for growing client bases.
Provides 2 user seats and branded reporting for client presentations.
Highest limits for keyword tracking and page crawling with 25 site support.
User limits on standard plans likely too restrictive for larger organizations.
Is Moz Worth the Price?
Moz offers solid SEO tools with a proven track record, but the pricing feels dated compared to modern alternatives. The lack of a free trial makes it harder to justify the investment, especially for new users. If you're already familiar with Moz's interface and data quality, the pricing is reasonable for what you get.
However, newer platforms often provide better value with more generous limits and modern features at similar price points.
Frequently Asked Questions
No, Moz doesn't currently offer a free trial or free plan. You'll need to commit to a paid plan to access their tools.
Yes, you can upgrade or downgrade your Moz plan at any time. Changes typically take effect on your next billing cycle.
Moz will notify you when approaching limits. You'll need to upgrade to a higher plan to increase your allowances.
No, Moz doesn't charge setup fees. You only pay the monthly or annual subscription cost.
Moz doesn't offer a money-back guarantee. Annual subscriptions are non-refundable, so consider starting with monthly billing.
User seats are fixed per plan. To add more users, you'll need to upgrade to a plan with higher user limits.
Yes, the annual pricing shown already includes the 20% discount compared to paying monthly.