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Price Snapshot
How much does Moz cost?
Moz starts at $49/mo for a paid plan. That's 17% below median for SEO Software tools. Annual billing saves 20% off.
Calculate before you commit
SEO Software pricing at your tracked keyword count
Use my pricing calculator to see how Moz compares with other SEO Software software at the tracked keyword count you actually need. Every tool here is priced at the same volume, which is the comparison a vendor’s own pricing page cannot make.
At 50 tracked keywords, Moz costs $99/mo, which is #8 of 13 in SEO Software. Semrush, the most-reviewed option here, costs $139/mo at the same volume.
AnswerThePublic$13.33/mo
Keysearch$24/mo
LowFruits$29.90/mo
SpyFu$39/mo
Ranklytics$49/mo
Wincher$49/mo
Morningscore$69/mo
Moz$99/mo
Ahrefs$129/mo
SE Ranking$129/mo
Semrush$139/mo
Advanced Web Ranking$139/mo
AccuRanker$224/mo
Priced in another currency, so listed separately rather than ranked:
Seobility€49.90/mo≈$54
Mangools€61/mo≈$66
Nightwatch€99/mo≈$107
The vendor’s own price is on the left. The dollar figure is my conversion at rates taken on 2026-08-06, shown only to give a sense of scale. These vendors do not set their dollar price by converting, so the approximation is not what you would be charged and is not used for ranking.
Some tools do not publish a price at exactly 50 tracked keywords. Those show the next tier up, which is what you would actually pay: AnswerThePublic at 100, Keysearch at 80, LowFruits at 3,000, SpyFu at 5,000, Ranklytics at 100, Wincher at 500.
Compare all SEO Software pricing by budget →
13 of 16 SEO Software tools publish a price at this volume. Every figure is the vendor’s own published rate for monthly billing, read from their pricing page and last checked 2026-08-06. Nothing is estimated between published tiers.
Plans
Moz plans and pricing
4 paid plans · Monthly rates shown, annual noted per plan · Verified May 25, 2026
Beyond the base plan
There's more to the pricing
Moz's base plan list above is the starting point. Most agencies stack on add-ons or use separate products from the same vendor.
Add-ons that stack on plans
Extra AI Visibility Dashboards
$20 eachStackable on Medium and Large only. Standard does not include AI Visibility tracking at all.
Extra Tracked Prompts
$50 per 100 promptsStackable on Medium (base 100/mo) and Large (base 200/mo). Covers GPT and Gemini brand-prompt tracking.
Extra User Seats
$49/mo per seatAvailable on every paid plan (Starter, Standard, Medium, Large). Configured in Account & Billing after signup, then assigned in Manage Users. Same per-seat price across all plan levels.
Listings AI (Moz Local)
$119/yr or $14/moAdd-on to Moz Local Lite or Preferred. Included free on Moz Local Elite. Saves ~$49/yr on annual billing.
Reviews AI (Moz Local)
$69/yr or $10/moAdd-on to Moz Local Preferred or Elite. Auto-replies, sentiment analysis. Saves ~$51/yr on annual billing.
Separate products from Moz
Moz Local
From $16/mo annual ($20 monthly)Local SEO listings, reviews, and Google Business Profile management
Four tiers: Lite $16/mo (yearly) for basic listings, Preferred $24/mo with review responding, Elite $33/mo with Listings AI bundled, Enterprise custom for 50+ locations. Listings AI and Reviews AI sold as separate add-ons on lower tiers.
View product →STAT
From $360/mo for 3,000 keywordsEnterprise SERP analytics and rank tracking
Demo-only, no self-serve signup. Pricing scales roughly $0.12 per keyword per month. Built for large in-house SEO teams and agencies needing daily granular SERP tracking. Independent from Moz Pro.
View product →Moz API
Free tier (50 rows/mo) or $20-$10,000/mo paidFirst-party API access to the Moz link index and metrics
17 endpoints including URL Metrics, Links, Brand Authority, Keyword Metrics, Search Intent. Row-volume billing with overages: Starter $20-$75, Growth $125-$500, Advanced $2,000 (4M rows), Enterprise $10,000 (40M rows). Free tier rate-limited to 1 request per 10 seconds.
View product →Moz Data
Custom (contact sales)Custom data pipelines for AI models and bespoke integrations
Bespoke data licensing for teams training AI models or building proprietary SEO products on top of the Moz index. Covers MozBar (free browser extension), Bulk rank reports, SERP APIs, and Data Integrations.
View product →What an agency stack actually costs
Real Moz stacks rarely stay on the headline plan. A 2-person agency on Moz Pro Medium ($143/mo annual) needs to buy a second user seat ($49/mo), AI Visibility on 2 client domains beyond the base 2 dashboards ($20 × 2 = $40/mo), and 200 more tracked prompts ($50 × 2 = $100/mo). Add Moz Local Preferred on 3 client locations ($24 × 3 = $72/mo) with Listings AI on two ($14 × 2 = $28) and the working stack hits $432/mo, about 3× the Medium plan price. The $49 Starter is the true floor, but it's gated to a single site and single user (extra seats are $49/mo each). For most agencies the practical entry is Standard at $79/mo annual, then Medium once keyword caps bite. Moz API is priced separately and bills per row, so adding programmatic access starts at $20/mo (Starter, 3K rows) and scales independently of the SEO suite quota.
Recommendation
Which plan should you choose?
Starter at $49/month (annual billing) covers basic SEO needs for individuals managing a single client site or their own website. The plan includes keyword research, rank tracking, and site crawling at entry-level limits. Without a free trial or money-back guarantee, the commitment is higher than many competing SEO tools at this price point. Upgrade to Standard when you need backlink analysis capabilities or want to manage more than one site simultaneously.
Standard adds backlink analysis and supports up to 3 sites, expanding Moz's utility for agencies managing a small client roster. Backlink data is essential for competitive analysis and link building strategy, making this the first tier where Moz provides a complete SEO picture. For agencies with 2-3 active client projects, Standard's limits typically cover the workload. Move to Medium when you need additional user seats or manage more than 3 client sites.
Medium provides 2 user seats and branded reporting, which supports teams where multiple people need access and client-facing reports are part of the workflow. Branded reports add professionalism to client deliverables without manual reformatting of exported data. The expanded limits handle a mid-sized client portfolio comfortably. Consider the Large plan if your team or client count outgrows Medium's capacity.
Large offers the highest keyword tracking and page crawling limits with support for up to 25 sites, accommodating agencies with substantial client rosters. The expanded capacity handles high-volume SEO operations across many domains without hitting plan limits. For agencies running comprehensive SEO campaigns across 10+ client sites, this tier provides the necessary headroom. If your needs exceed even the Large plan's limits, contact Moz about custom enterprise arrangements.
Standard plan user limits are likely too restrictive for larger enterprise teams with multiple departments working on SEO simultaneously. Moz's standard tiers cap user seats, which creates workflow bottlenecks for bigger organizations where collaboration is essential. Contacting Moz's sales team lets you negotiate custom user seats, limits, and support levels matched to your organization. If your enterprise needs are relatively focused (few users, few sites), the Large plan may be sufficient without custom pricing.
Feature Comparison
What's in each plan?
Side-by-side comparison of all Moz plan features.
| Feature | Recommended | |||
|---|---|---|---|---|
| Users included | 1 | 1 | 2 | 3 |
| Tracked sites | 1 | 3 | 10 | 25 |
| Annual discount | – | – | – | – |
| AI Visibility Dashboards | – | – | 2 | 4 |
| Tracked keywords per mo | – | 300 | 1,500 | 3,000 |
| Pages crawled per mo | – | 400K | 2M | 5M |
| AI Overviews by Keyword | – | ✓ | – | – |
| AI Content Briefs per mo | – | 2 | – | – |
| Tracked Prompts per month (GPT & Gemini) | – | – | 100 | 200 |
| AI Prompt Suggestions tracking | – | – | ✓ | – |
Showing 10 of 11 features.
Scaling Costs
How much as you grow?
Moz uses usage-based pricing. Here's how costs change as your usage grows.
On the All Plans plan, Moz ranges from $10/mo at 1 crawl_pages to $15/mo at 50,000 crawl_pages. That's a 1.5x increase.
| crawl_pages | All Plans | Standard | Medium | Large |
|---|---|---|---|---|
| 1 | $10 | $99 | – | – |
| 2 | – | – | $179 | – |
| 3 | – | $99 | – | $299 |
| 5 | $25 | – | – | – |
| 10 | – | – | $179 | – |
| 25 | – | – | – | $299 |
| 200 | $20 | – | – | – |
| 300 | – | $99 | – | – |
| 1,500 | – | – | $179 | – |
| 3,000 | – | – | – | $299 |
| 10,000 | $10 | – | – | – |
| 50,000 | $15 | – | – | – |
| 400,000 | – | $99 | – | – |
| 2,000,000 | – | – | $179 | – |
| 5,000,000 | – | – | – | $299 |
Buddy's Take
On the All Plans plan, going from 1 to 50,000 crawl_pages is a 1.5x price jump ($10 to $15/mo). Budget for this. Usage-based pricing always catches people off guard.
Editorial
My take on Moz pricing
Moz built its reputation on the Domain Authority metric, which remains one of the most widely referenced SEO benchmarks in the industry. The SEO learning resources and community around Moz are also among the best, making it particularly appealing for teams that are still developing their SEO expertise.
The challenge is that Moz's toolset has not evolved as quickly as competitors. For the same $99/month, tools like SE Ranking offer more features and fresher data. The lack of a free trial or money-back guarantee also creates unnecessary friction. At minimum, a 14-day trial would let potential customers verify the data quality before committing to a monthly subscription.
Moz fits teams already familiar with its interface and metrics who value stability over bleeding-edge features. For new users choosing their first SEO tool, newer platforms generally offer better value per dollar and more modern interfaces.
Deals
Available discounts
Annual Discount
Save 20% when paying annually vs monthly
Verdict
Is Moz Worth the Price?
Moz carries the weight of its industry reputation, but the pricing feels dated against modern alternatives. The Domain Authority metric and educational resources still hold value, but the tool itself needs a trial option to stay competitive. For established Moz users, the platform remains solid. For new subscribers, comparing against alternatives before committing is worth the time.
See my Moz alternatives guide for options at every price point.
FAQ
Frequently Asked Questions
No, Moz doesn't currently offer a free trial or free plan. You'll need to commit to a paid plan to access their tools.
Yes, you can upgrade or downgrade your Moz plan at any time. Changes typically take effect on your next billing cycle.
Moz will notify you when approaching limits. You'll need to upgrade to a higher plan to increase your allowances.
No, Moz doesn't charge setup fees. You only pay the monthly or annual subscription cost.
Moz doesn't offer a money-back guarantee. Annual subscriptions are non-refundable, so consider starting with monthly billing.
User seats are fixed per plan. To add more users, you'll need to upgrade to a plan with higher user limits.
Yes, the annual pricing shown already includes the 20% discount compared to paying monthly.
See the pricing for yourself
null days free. No credit card. See which plan fits before you pay.
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Top 10 Alternatives to Moz
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.