Zoho Campaigns vs Moosend: a free plan and lower prices, or stronger automation on every paid plan?
Email marketing and CRM platforms · Verified · By Joonas Rotko
Zoho Campaigns
Desk research
From Standard, billed annually
$3/mo
$4/mo billed monthly
Moosend
Desk research
From Pro, billed annually
$7/mo
$9/mo billed monthly
vs
Quick answer
Zoho Campaigns is the cheaper buy at every list size I price. Its free plan covers up to 2,000 contacts with 5 users, so a 500-contact list or a three-person team on 1,000 contacts pays nothing, while Moosend has no free plan and Pro starts at $9/month billed monthly. At 5,000 contacts Zoho Standard costs $31/month billed monthly, and Moosend Pro costs $48/month billed monthly. The trade-off is automation: Zoho's free plan has none and Standard has only basic workflows, while Moosend Pro includes full marketing automation. Prices verified 1 Oct 2026.
Across the three setups below: Zoho Campaigns in 3 of 3 scenarios.
Which one fits you?
Solo marketer or small business, a list just past the free tier
Zoho Campaigns
My pick
$0/mobilled annually
A 500-contact list fits inside Zoho's Forever Free plan, so it costs nothing on either billing basis. Moosend has no free plan, and Pro costs $9/month billed monthly, or $7/month billed annually. Zoho is cheaper on both billing bases.
Why this pick, and when to skip it
Skip it if you want automated welcome or follow-up sequences from day one. Zoho's free plan has no automated workflows and caps sending at 6,000 emails a month, while Moosend Pro includes automation after a 30-day trial with no card.
At 5,000 contacts Zoho Standard costs $31/month billed monthly, or $23.25/month billed annually. Moosend Pro costs $48/month billed monthly, or $38/month billed annually. Zoho is cheaper on both billing bases, and Standard sends unlimited emails.
Why this pick, and when to skip it
Skip it if your list needs more than basic drag-and-drop workflows. Zoho keeps the full trigger and condition set, contact scoring and webhooks on Professional, and at 5,000 contacts Professional costs more than Moosend Pro on both billing bases.
Three people on a 1,000-contact list fit inside Zoho's Forever Free plan, which includes 5 users, so it costs nothing on either billing basis. Moosend Pro costs $16/month billed monthly, or $13/month billed annually, with 5 seats. Zoho is cheaper on both billing bases.
Why this pick, and when to skip it
Skip it if the team sends more than a few campaigns a month or needs automation. The free plan's 6,000-email monthly cap runs out fast on a 1,000-contact list, and the next step, Standard, adds unlimited sending but only basic workflows.
How are Zoho Campaigns and Moosend really different?
Free plan
Zoho Campaigns
Forever Free: up to 2,000 contacts, 6,000 emails a month and 5 users, with no automated workflows.
Moosend
No free plan. A 30-day trial with no card, then Pro.
A small list can stay on Zoho for nothing. On Moosend every list pays once the trial ends.
Price as the list grows
Zoho Campaigns
Standard: $4/month billed monthly, or $3/month billed annually, at the 500-contact band, with unlimited emails.
Moosend
Pro: $9/month billed monthly, or $7/month billed annually, at the 500-contact band.
Zoho Standard is cheaper than Moosend Pro at 500, 1,000 and 5,000 contacts on both billing bases.
Automation on the cheapest paid plan
Zoho Campaigns
Standard includes basic drag-and-drop workflows. The full trigger and condition set, contact scoring, dynamic content and webhooks need Professional.
Moosend
Pro includes marketing automation, and Moosend doesn't state a workflow cap.
If automation is the reason you're buying, compare Moosend Pro with Zoho Professional, not Standard. At 5,000 contacts Zoho Professional costs more than Moosend Pro on both billing bases.
Seats
Zoho Campaigns
5 users on Free, 10 on Standard, 20 on Professional.
Moosend
5 seats on Pro. More seats need the Additional Team Members add-on, Moosend+ or Enterprise.
A small team fits on either, but Zoho leaves far more room before you pay for seats.
Integrations
Zoho Campaigns
Zoho CRM sync and the API on every plan, Zapier on Standard and Professional. Zoho doesn't list Make in its plan table.
Moosend
API, Zapier and Make are standard, with 82 integrations listed.
If your business already runs on Zoho CRM, Zoho Campaigns plugs straight in. If you build automations in Make, Moosend is the safer choice.
What will Zoho Campaigns or Moosend cost for your setup?
The cheapest plan that covers each setup, add-ons included. Prices exclude VAT.
Solo marketer or small business, a list just past the free tier
500 subscribers · mailed 3 times a month (for tools priced by emails sent) · 1 user
ToolMonthlyYearly, per month
Zoho Campaigns
My pick
$0
$0
Forever Free
Above 2,000 subscribers: Standard (+$12.75/mo, billed annually).
Moosend
$9
$7
Pro
Above 1,000,000 subscribers: nothing published fits.
For each tool I price every current plan plus the add-ons a setup needs, from the vendor's published prices only, and take the cheapest. Monthly and annual billing are priced separately. When a limit or price isn't published, the tool shows as not fitting instead of a guess.
Solo marketer or small business, a list just past the free tier: A list of about 500 contacts, just past the free tiers most vendors offer. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
Growing list, sending regularly: A list of 5,000 contacts, sending regularly. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
Small team managing one list together: Three people logging in to the same 1,000-contact list. Seats, not list size, are the deciding limit. Tools priced by emails sent are costed at three mailings per subscriber a month.
Zoho Campaigns vs Moosend side by side
I compare email/CRM platforms on: Real cost per list size, both billing bases; Free-tier contact ceiling before you must pay anything; Team seats included, and the seat price past that; List segmentation depth; Automation workflow depth and any step/action limits; Deliverability and sending limits (emails per month, per day, or per rolling window); CRM and ecommerce integration depth; What happens past your plan's contact ceiling (overage pricing vs a forced upgrade).
Zoho Campaigns and Moosend compared on the main buying criteria
Criterion
Zoho Campaigns
Moosend
Free plan
Yes, up to 2,000 contacts and 6,000 emails a month.
No free plan.
Free trial
14 days, no card required.
30 days, no card required.
Entry paid plan, monthly billing
Standard: $4/month billed monthly.
Pro: $9/month billed monthly.
Entry paid plan, annual billing
Standard: $3/month billed annually.
Pro: $7/month billed annually.
Seats on the entry paid plan
10 users.
5 seats.
All details, including automation and AI workflows
All compared details for Zoho Campaigns and Moosend
Criterion
Zoho Campaigns
Moosend
Automation on the entry paid plan
Basic drag-and-drop workflows. Full workflows on Professional.
Included, no workflow cap stated.
Annual billing discount
25% off every published band.
20% off, and 15% off for 6-month billing.
Published pricing ceiling
100,000 contacts on Standard, 500,000 on Professional.
1,000,000 contacts on Pro.
Plan ladder
Forever Free, Standard and Professional, all self-serve. Pay-as-you-go email credits are sold separately.
Pro is the only self-serve plan. Moosend+: Custom plan built by selecting Enterprise add-ons; pricing varies based on features chosen. Enterprise: Contact sales for custom quote.
Professional entry price
Professional: $6/month billed monthly, or $4.50/month billed annually, at the 500-contact band.
Not applicable. Moosend has one self-serve plan.
How pricing scales
Priced by contact count (not by emails sent): a contacts selector from 0-500 up to 500,000 contacts; Standard and Professional include unlimited emails; Free is capped at 2,000 contacts and 6,000 emails/month.
Priced by contact count, with a published table up to 1,000,000 contacts.
Professional features
Advanced segmentation, tags, contact scoring, dynamic content, send time optimization, timezone and batch scheduling, pop-up forms, RSS campaigns, abandoned cart and purchase follow-up workflows, frequency capping, workspaces, webhooks, custom user roles.
Not applicable. Pro includes automation, and Moosend+ lets you add Enterprise add-ons such as transactional email, a dedicated IP, extra team members and SSO.
Support
Email and phone support on every plan; in-product chat on Standard and Professional.
Moosend doesn't break support channels down by plan on its pricing page.
Dedicated IP
Add-on, available on a yearly basis (Standard and Professional).
Available as an add-on.
Refund window
Zoho doesn't state a refund window on its pricing page.
Moosend doesn't state a refund window on its pricing page.
Who should pick Zoho Campaigns, and who should pick Moosend?
Zoho Campaigns
Desk research
Best for solo marketers and small businesses
Best for growing lists sending regularly
Best for small teams sharing one account
Zoho Campaigns has a real free plan (2,000 contacts, 6,000 emails a month) and paid plans that start at $4/month billed monthly for the entry contact band, with unlimited emails on both paid tiers. Pricing runs on contact count only, so send volume never changes the bill. Annual billing takes 25% off, and the 14-day trial needs no credit card. It fits best if the rest of your stack is already Zoho.
Best for: Small businesses already on Zoho CRM or other Zoho apps who want a free plan to start and low per-contact pricing as the list grows, with the Zoho CRM sync and the developer API on every plan and Zapier on the paid ones.
Strengths
Free forever plan covers 2,000 contacts and 6,000 emails a month with 5 users, and the 14-day trial needs no credit card.
Paid plans are priced by contact count with unlimited emails: Standard starts at $4/month billed monthly or $3/month billed annually, and Professional starts at $6/month billed monthly or $4.50/month billed annually.
Zoho CRM sync, the developer API and the Zoho app integrations are on every plan, and Zapier is on Standard and Professional.
Limits
The free plan has no automated workflows and caps sending at 6,000 emails a month.
Standard includes only basic drag-and-drop workflows and 10 users; the full trigger and condition set, contact scoring, dynamic content and webhooks need Professional.
Standard stops at 100,000 contacts, so larger lists have to move to Professional.
Skip it if you need the full workflow builder below Professional, or you rely on Make, which the plan table does not list.
Moosend starts at $9/month billed monthly at its entry contact tier with automation included, and the price scales through contact-count tiers, with a published ladder up to 1,000,000 contacts. Annual billing saves 20%, and there's a 30-day trial that requires no credit card. API access, Zapier and Make come standard, but there is no free plan, so you must commit to Pro after the trial ends.
Best for: Growing businesses with scaling email lists who want predictable contact-based pricing instead of flat-rate limits, with marketing automation, API access and 82 integrations on the Pro plan.
Strengths
Contact-count tiering is granular, with published prices up to 1,000,000 contacts: $9/month billed monthly at the entry tier, or $7/month billed annually for the same tier, so cost rises in small steps with list size rather than a few wide bands.
30-day trial with no credit card required, covering core features including automation.
API access, Zapier, Make and workflow automation are all standard, plus 82 integrations across the platform.
Limits
No free plan; only a 30-day trial. The entry tier at $9/month billed monthly is still modest, but you can't stay free after the trial window closes.
Pro includes only 5 team seats; more seats are an add-on on Moosend+, and Enterprise includes more.
Moosend+ is a custom plan built from Enterprise add-ons, and Enterprise is a contact-sales quote, so cost comparison with competitors is harder if your list is already large or you need specific add-ons.
Skip it if you need a free forever tier, or want more than 5 team seats without paying for the Moosend+ add-on.
Plan on exporting your contacts and rebuilding automations and templates by hand in either direction. Testing first is free on both: Zoho's free plan and 14-day trial, or Moosend's 30-day trial, and neither trial asks for a card. If you use Zoho CRM, check that your CRM sync works with the new tool before you move.
What would change my pick?
Zoho moving the full workflow builder down to Standard would remove Moosend's biggest advantage.
Moosend adding a free plan would close the gap for small lists and small teams.
Zoho listing Make as a supported integration would matter for anyone who builds automations there.
A price change on either side. The scenario picks recalculate when a vendor changes a published price.
Zoho Campaigns vs Moosend: questions people ask
Which is cheaper, Zoho Campaigns or Moosend?
Zoho Campaigns. A list of up to 2,000 contacts can stay on its free plan, and Standard costs $4/month billed monthly at the 500-contact band against $9/month billed monthly for Moosend Pro. At 5,000 contacts Zoho Standard costs $23.25/month billed annually and Moosend Pro costs $38/month billed annually.
Does Zoho Campaigns or Moosend have a free plan?
Zoho Campaigns does. Forever Free covers 2,000 contacts, 6,000 emails a month and 5 users, without automated workflows. Moosend has no free plan, only a 30-day trial with no card.
How does automation compare on the cheapest paid plans?
Moosend Pro includes marketing automation and doesn't state a workflow cap. Zoho Standard has only basic drag-and-drop workflows, and the full trigger and condition set needs Professional. If automation is the main reason you're buying, Moosend Pro is the stronger entry plan.
Which is better for a small team?
Zoho Campaigns. Its free plan includes 5 users, so three people on a 1,000-contact list pay nothing. Moosend Pro costs $13/month billed annually for the same team and includes 5 seats.
Does Zoho Campaigns or Moosend work with Zapier and Make?
Moosend supports both. Zoho Campaigns supports Zapier on Standard and Professional but doesn't list Make in its plan table, so check with Zoho before you rely on it.
Should I pick Zoho Campaigns if I already use Zoho CRM?
Yes. The Zoho CRM sync is on every Zoho Campaigns plan, including the free one, and it's the cheaper tool at every list size I price.
How I verified this
Every price and limit here comes from the vendors' own pages, last checked . Zoho Campaigns: desk research. Moosend: desk research.
: New page. Zoho Campaigns is the pick in all three scenarios: its free plan covers the 500-contact and three-person team scenarios, and Standard is cheaper than Moosend Pro at 5,000 contacts on both billing bases. Moosend is the alternative for buyers who need full automation on the cheapest paid plan.
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Zoho Campaigns
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