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Price Snapshot
How much does Otterly.AI cost?
Otterly.AI starts at $29/mo for a paid plan. Annual and biennial billing bring the per-month price down further.
Plans
Otterly.AI plans and pricing
3 paid plans · Prices shown for annual billing · Verified Jun 9, 2026
15 prompts, 4 AI engines, 1,000 GEO URL audits/mo, multi-country (50+), unlimited team members (no API)
100 prompts, 5,000 audits/mo, API (2,000 req/mo), Looker Studio connector, onboarding
400 prompts, 10,000 audits/mo, API (5,000 req/mo)
Recommendation
Which plan should you choose?
15 prompts, four engines, 50-plus country tracking and 1,000 GEO audits is enough to monitor one brand on a budget (tracking-only, no API).
100 prompts, the API, the MCP server and the Looker Studio connector for teams running AI search as a real channel.
400 prompts, 10,000 audits and 5,000 API requests; agencies can add Agency Partner status for 500 prompts and client workspaces.
SSO, quarterly GEO health checks, custom payment options and dedicated onboarding, quoted on a call.
Editorial
My take on Otterly.AI pricing
Otterly does the thing I like: it publishes its prices. Three self-serve tiers, no "contact us" wall until Enterprise. Lite is $29, Standard is $189, Premium is $489 a month, and annual billing knocks off about 15%. A free trial gets you in without a card commitment, though there is no free forever plan.
What makes the $29 Lite plan a real plan and not a decoy is the feature set: 15 prompts, all four core engines, 1,000 GEO URL audits, multi-country tracking across 50-plus markets, an AI keyword research tool and unlimited team members. The trade is that API and MCP access do not arrive until Standard, so Lite is tracking-only. Know the ceilings before you commit.
Verdict
The cheapest real entry, if you watch the prompt caps
Otterly is the most affordable way into AI-visibility tracking that I would actually recommend, with a genuinely usable $29 Lite plan, 50-plus country coverage and unlimited team members on every tier. The ceilings are prompts and add-ons: 15 to 400 prompts, no API or MCP on Lite, and Gemini and Google AI Mode billed separately at $9 to $149 a month.
Price it on prompt volume and which engines you truly need. For budget and SMB teams it is the better-value start, and the moment you reach Standard you also get a live MCP server and API, which most rivals reserve for far pricier plans.
FAQ
Frequently Asked Questions
No free forever plan, but there is a free trial. The cheapest paid option is Lite at $29/month , with about 15% off on annual billing.
Lite at $29/month : 15 prompts, four AI engines, 50-plus country tracking and 1,000 GEO URL audits. Note it does not include API or MCP access, which start on the $189 Standard plan.
No. Google Gemini and Google AI Mode are paid add-ons on Otterly, running $9 to $149/month each depending on your plan. The four base engines (ChatGPT, Google AI Overviews, Perplexity, Copilot) are included.
Yes, on the paid tiers. The public REST API gives 2,000 requests/month on Standard and 5,000 on Premium , and the official MCP server (data.otterly.ai/mcp, OAuth 2.0) is available alongside it. The $29 Lite plan has neither.
Yes. Annual billing saves roughly 15% across all three self-serve tiers (Lite, Standard and Premium).
See the pricing for yourself
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.