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Price Snapshot
How much does Mailgun cost?
Mailgun starts at $15/mo for a paid plan, with a free plan for smaller teams. That's at category median for Email Marketing tools.
WHAT THIS CATEGORY COSTS AS YOU SCALE
Email Marketing pricing by list size
The middle of the market at each level, across every Email Marketing tool on this site that publishes a price there. Going from 500 contacts to 100,000 contacts multiplies the typical bill by 37.5×.
HubSpot(most reviewed, 40,490)Cheapest here:
Zoho Campaigns$4/mo
HubSpot$20Cheapest here:Zoho Campaigns$7/mo
Cheapest here:Zoho Campaigns$17/mo
HubSpot$220Cheapest here:
Ghost$18/mo
HubSpot$470Cheapest here:Ghost$18/mo
HubSpot$1,220Cheapest here:Ghost$18/mo
HubSpot$2,470Cheapest here:Ghost$18/mo
HubSpot$5,350Cheapest here:Ghost$18/mo
Each median is the middle price of the cheapest plan covering that level, across the 36 Email Marketing tools on this site. Tools that publish no price at a level are excluded from that row rather than estimated, which is why coverage varies. “Most reviewed” uses combined third-party review counts as a stand-in for popularity. These are list prices before overage, add-ons and seat charges.
Plans
Mailgun plans and pricing
3 paid plans · Monthly billing · Verified May 29, 2026
100 emails/day, 1 custom domain, basic analytics, API access
10,000 emails/month, 1 custom domain, no daily limits, 5 inbound routes
50,000 emails/month, 1,000 custom domains, template builder, 5 days log retention
100,000 emails/month, dedicated IPs, 5,000 validations included, live support
High volume pricing, tailored features, dedicated account management
100 emails per day, 1 custom domain, basic analytics, and full API access. No credit card required.
Recommendation
Which plan should you choose?
Perfect for testing applications and small side projects with the full API access.
10,000 emails monthly covers most small business transactional needs without daily limits.
50,000 emails and template builder support scaling user bases and automated emails.
Dedicated IPs and live support ensure deliverability for mission-critical emails.
Custom pricing and dedicated support for complex, high-volume email operations.
Editorial
My take on Mailgun pricing
Mailgun's pricing makes sense for developers and businesses that need reliable transactional email. The free tier is useful for testing and small projects, giving you 3,000 emails monthly without restrictions. The jump from free to $15/month feels steep, but you're getting 10,000 emails and removing daily limits.
The Foundation plan at $35/month offers the best value for growing businesses. You get 50,000 emails and support for 1,000 domains, which is massive overkill for most users but shows they're targeting multi-tenant applications. Scale at $90/month includes dedicated IPs and live support, essential for high-volume senders who can't afford deliverability issues.
Verdict
Is Mailgun Worth the Price?
Mailgun delivers solid value if you need reliable transactional email infrastructure. The API is well-documented, deliverability is consistently strong, and the MCP server integration makes it easy to automate with AI assistants.
However, it's overkill for simple newsletter sending where tools like Brevo or MailerLite offer better value. Choose Mailgun when uptime and deliverability matter more than marketing features.
FAQ
Frequently Asked Questions
Yes, Mailgun offers 100 emails per day for free with full API access and basic analytics. No credit card required to start.
Yes, you can change plans through your dashboard. Changes take effect on your next billing cycle.
Sending stops when you hit your monthly limit. You can purchase additional emails or upgrade to a higher plan.
Dedicated IPs are included starting with the Scale plan ($90/month). Lower plans use shared IP pools.
No setup fees on any plan. You only pay the monthly subscription based on your email volume.
While technically possible, Mailgun is designed for transactional emails. Consider ActiveCampaign or Kit for marketing campaigns.
Mailgun accepts major credit cards. Enterprise customers can arrange invoicing through the sales team.
See the pricing for yourself
30 days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.