This page may contain affiliate links.
Some links on this page are affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you). This never influences my ratings or recommendations.
Price Snapshot
How much does Landbot cost?
Landbot starts at €40/mo for a paid plan, with a free plan for smaller teams.
Plans
Landbot plans and pricing
4 paid plans · Monthly billing · Verified Jul 8, 2026
100 chats/mo, 1 seat, basic flow operations, limited integrations (Zapier, Slack, Sendgrid, Google Analytics), Team Inbox
500 web/Messenger chats/mo, 100 AI chats, 2 seats, Landbot AI agents, conditional logic, A/B tests, Mailchimp/Segment integrations
2,500 chats/mo, 300 AI chats, 3 seats, formulas, lead scoring, HubSpot/Airtable/Webhooks integrations, Live Chat Support
2,500 chats/mo, 500 AI chats, 3 seats, 10,000 WhatsApp messages/mo, WhatsApp Business number, opt-in tools, Stripe/Calendly integrations (annual contract required)
Custom chat volume, 1,000 AI chats, 5 seats, custom WhatsApp volume, Bot Management Services (3 hrs/mo), Dedicated Success Manager, Priority Support
The Sandbox plan gives you 100 chats/month, 1 seat, basic flow operations, Team Inbox, and integrations with Zapier, Slack, Sendgrid, and Google Analytics. No AI chats are included at this tier.
Recommendation
Which plan should you choose?
100 free chats a month is enough to prototype a flow and check the builder's logic before spending anything.
100 AI chats and 2 seats cover a single automation project without paying for Pro-level volume you won't use yet.
HubSpot and Airtable integrations plus lead scoring justify the jump to $100/month if your bot feeds a sales pipeline.
It's the only tier with a WhatsApp Business number and opt-in tools, despite the annual contract requirement.
Dedicated Success Manager and 3 hours/month of Bot Management Services are only available at this custom tier.
Editorial
My take on Landbot pricing
The jump from Sandbox to Starter is steep in relative terms: free to $40/month (or $32/month billed annually) with no free trial in between to test the AI agent features first. That's a real commitment ask for a small business that just wants to try an AI-powered flow before paying for it.
The WhatsApp split is the part that needs the most attention. Landbot doesn't bolt WhatsApp onto Starter or Pro; it's a separate $200/month plan tied to an annual contract, even though you're technically choosing 'monthly billing.' If you compare that to how ManyChat or Tidio structure their messaging channels, Landbot's approach adds friction for anyone who wants to test WhatsApp before locking in for a year.
The AI chat quotas (100 on Starter, up to 1,000 on Business) are separate from regular chat volume, and the research doesn't spell out exactly what counts as an 'AI chat' versus a standard flow interaction. That distinction matters if you're running AI agent flows heavily, so budget some buffer room rather than assuming the listed number covers everything.
Deals
Available discounts
Annual Billing Discount
Pay annually and save 20% versus the monthly rate on Starter, Pro, and WhatsApp Pro.
Verdict
Is Landbot Worth the Price?
If you only need web or Messenger bots, Landbot's Starter and Pro tiers price out similarly to other no-code builders, and the free Sandbox plan is enough to confirm the flow builder works for your use case before paying.
Teams evaluating this alongside Typebot alternatives will find Landbot's paid tiers more expensive at entry but with more built-in CRM integrations at Pro. The calculation changes if WhatsApp is a requirement.
The $200/month annual-contract-only WhatsApp Pro plan means you're committing to a year of spend before you've fully tested message deliverability or opt-in flows on that channel. For a business running WhatsApp at scale, that's a reasonable trade for a dedicated number and messaging quota.
For a business still deciding whether WhatsApp bots convert for them, it's a bigger bet than the monthly-billing label suggests.
FAQ
Frequently Asked Questions
Yes. The Sandbox plan is free and includes 100 chats/month, 1 seat, basic flow operations, Team Inbox, and integrations with Zapier, Slack, Sendgrid, and Google Analytics. It does not include AI chats.
No. According to Landbot's pricing notes, there's no free trial on Starter, Pro, WhatsApp Pro, or Business. You go from the free Sandbox plan straight to a paid commitment.
No money-back guarantee is documented for any Landbot plan.
WhatsApp Pro is $200/month (monthly billing) or $160/month billed annually, and it requires an annual contract regardless of billing choice. It includes 10,000 WhatsApp messages/month, a WhatsApp Business number, and opt-in tools, on top of 2,500 chats and 500 AI chats/month.
Each plan lists two separate quotas: total chats/month and AI chats/month (for example, Starter includes 500 chats and 100 AI chats). The exact rules for what counts as an AI chat versus a standard flow interaction vary by plan, so it's worth confirming directly with Landbot before committing to a tier.
Annual billing gives you a 20% discount on Starter, Pro, and WhatsApp Pro. WhatsApp Pro requires an annual contract no matter which billing cycle you pick, which is different from Starter and Pro where monthly billing has no lock-in.
Landbot's official pricing is shown in EUR and doesn't include tax. If you're budgeting in USD, expect the converted number to shift with exchange rates, and factor in VAT depending on your billing location. For a side-by-side on chatbot pricing structures, the Chatbase alternatives page breaks down how other tools handle currency and AI-usage billing.
See the pricing for yourself
Check the official pricing page for current rates.
View Landbot PricingMore on Landbot
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.