Joonas Rotko · Founder, That Marketing Buddy
I assess SEO and marketing software through 10+ years of agency work, current product research, buyer needs, competing tools and total cost.
How this review was prepared
This is a research-based review. I checked Omnia's current pricing page, product pages and MCP documentation and blog, then assessed what those published limits mean for a buyer. I have not presented vendor claims as personal testing.
This page may include affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you).
The Verdict
Is Omnia right for you?
Omnia is an AI visibility platform aimed at small marketing teams. It tracks how ChatGPT, Perplexity and Google's AI results mention your brand, then turns the data into recommended actions.
Growth is €79 a month (€63 billed annually) for 25 prompts and 150 credits, Pro is €279 for 100 prompts and 600 credits, and Enterprise starts at €499 for 200+ prompts and 1,500 credits. A 14-day trial needs no credit card. MCP and a REST API are available.
It fits a lean team that wants tracking with next steps. It fits poorly when you need hundreds of prompts on a small budget, since prompts are capped per plan.
Who It's For
Who Omnia is for (and who it isn't)
✓ Best for
- +Small teams that want tracking plus actions. Omnio, the built-in assistant, finds optimisation opportunities, drafts outreach emails and creates content, paid for with monthly credits that carry over without expiring.
- +Teams that want brand sentiment against competitors. Sentiment analysis is listed on all plans and compares how AI describes your price and support with competitors.
- +Teams that want assistants to read their visibility data. The MCP server connects Claude, ChatGPT and Cursor to data tools for share of voice, citations, sentiment, topics and prompts, and a REST API is documented.
× Consider something else if
- −You need many prompts on a small budget. Growth covers 25 prompts and Pro 100. Promptwatch lists 50 prompts on its $95 entry plan.Try Promptwatch →
- −You want the lowest starting price. Otterly lists a lower entry price for basic prompt monitoring.Try Otterly.AI →
- −You want a simple dashboard without an assistant. Peec AI keeps setup narrow, tracking brand visibility across prompts.Try Peec AI →
What You Can Do
What can Omnia do?
Monitor prompts across engines
Daily monitoring covers ChatGPT, Google AI Overviews, Perplexity and Google AI Mode, with Claude, Gemini and Copilot on request.
Benchmark competitors and share of voice
See share of voice and competitor benchmarks across languages and regions, with citation tracking.
Turn data into actions
Insights are generated with credits, at about 30 credits each per earlier records, and Omnio drafts outreach and content.
Query from an assistant
Connect Claude, ChatGPT or Cursor to the MCP server for interpretations grounded in your Omnia data.
Works With
Which website platforms does Omnia work with?
Tracks AI answers by prompt; it does not connect to your website.
Omnia lists no official CMS plugin or publishing integration.
Checked against Omnia's own docs and official app stores on 22 October 2026.
AI, API & MCP
Does Omnia Have an MCP Server, API and AI Features?
Omnia has an official MCP server that mirrors its public API, plus a built-in assistant.
AI agent workflow
A safe agent workflow
Ask an assistant which sources cite your competitors, which topics you miss and what to fix first, then review the plan.
Approval boundary: The documented tools read data. Keep any outreach or content publishing behind a human approval.
MCP
officialOfficial MCP server
Data tools mirror the public API, and discovery tools search the docs.
Omnia MCP docs →Pricing
How much does Omnia cost?
Omnia starts at €79/month, or €63/month billed annually, with a 14-day free trial.
| Plan | EUR; annual billing takes 20% off |
|---|---|
| Growth | €79/mo |
| ProPopular | €279/mo |
| Enterprise | €499/mo |
Omnia prices by monitored prompts and monthly credits. Annual billing takes 20% off, and every plan includes sentiment analysis, citation tracking in unlimited languages and regions, and access to Omnio. Monthly credits carry over without expiring.
What each plan adds
Pro adds Slack support, and earlier records add data export. Enterprise adds a dedicated account manager with a 24-hour SLA. Earlier records list prompt packs of 25 and extra credit packs as add-ons.
Engines
Daily monitoring covers ChatGPT, Google AI Overviews, Perplexity and Google AI Mode. Claude, Gemini and Microsoft Copilot are available on request.
Trial
A 14-day free trial needs no credit card.
Alternatives
When I'd choose something else
Three different buying priorities, and what I'd pick instead for each one.
If you want more prompts and crawler logs
Promptwatch
Promptwatch starts at $95 a month with a free tier, crawler logs and content tools.
Trade-off: Compare its content agents with Omnio before choosing on price.
Explore Promptwatch for this use case →If you want the cheapest monitoring
Otterly.AI
Otterly lists a lower entry price and an official MCP server.
Trade-off: Compare its action and content features with Omnia's.
Explore Otterly.AI for this use case →If you want a simple brand dashboard
Peec AI
Peec AI tracks brand visibility across prompts with a narrow setup.
Trade-off: It focuses on monitoring rather than guided actions.
Explore Peec AI for this use case →Keep going
- Compare Omnia against the field: Best AI Visibility and GEO Tools for One Brand
Downsides
Limitations to consider before subscribing
Prompts are capped
Growth covers 25 prompts, Pro 100 and Enterprise 200+, so larger programmes need Enterprise.
Insights run on credits
Recommendations and Omnio actions spend monthly credits, so heavy use can exhaust a plan.
Some engines are on request
Claude, Gemini and Copilot are not on by default.
MCP details unconfirmed
I did not confirm the MCP server URL, authentication or plan gate.
No free plan
Only a 14-day trial is offered.
My Recommendation
Should You Choose Omnia?
Shortlist Omnia if you are a small team that wants AI visibility tracking with guided actions and MCP access.
Choose Promptwatch for prompts and crawler logs, Otterly.AI for the lowest price, or Peec AI for a simple dashboard.
What to check during the trial
- –Start the 14-day trial and add your real prompts.
- –Check which engines are on by default and which need a request.
- –See how many credits a typical insight uses.
- –Connect the MCP server and test a read question.
FAQ
Frequently asked questions about Omnia
Growth is €79 a month (€63 billed annually), Pro €279 (€223 annually) and Enterprise from €499 (€399 annually). Annual billing takes 20% off.
Yes. A 14-day free trial needs no credit card.
Yes. It is official, works with Claude, ChatGPT and Cursor, and exposes data and documentation tools.
ChatGPT, Google AI Overviews, Perplexity and Google AI Mode by default, with Claude, Gemini and Copilot on request.
Sources & References (4)
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