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The Verdict
Is Omnia right for you?
Omnia tracks where your brand shows up across ChatGPT, Perplexity, Gemini and Google AI Overviews, then turns that data into a weekly action list. The pitch is simple: you approve, Omnia does the digging.
Omnia is an AI search visibility platform that monitors your brand's presence in ChatGPT, Perplexity, Google AI Overviews and other engines, then generates a prioritized action plan instead of just a dashboard. It's built for small marketing teams and agencies who want direction, not just data.
Whether it's worth the price depends heavily on how many prompts you need to track and whether the jump to the Pro tier fits your budget.
The action-plan layer is the real differentiator here, but the price gap between Growth and Pro (€79 to €279) is steep enough that you need to know exactly which features you actually need before signing up.
Why I'm covering this
Omnia bundles MCP and API access into its cheapest paid plan, a rarity in AI-visibility tracking, and adds a weekly action-plan layer most competitors leave to a dashboard.
Who It's For
The right fit (and the wrong one)
✓Best for
- +In-house marketers at scaleups Teams who want weekly, prioritized actions instead of a raw citation dashboard, and who monitor a moderate number of branded and category prompts.
- +Agencies reporting on AI visibility Agencies managing multiple client brands across markets can use the multi-brand tracking and citation benchmarking to build client-facing reports.
- +SEO and content leads chasing AEO gaps Teams who want citation data turned into content briefs and outlines rather than just a share-of-voice number.
✗Skip this if
- −Solo bloggers or single-site owners Tracking 25 prompts daily across multiple engines is more infrastructure than a one-person operation typically needs; a cheaper entry-level tracker covers the basics.
- −Teams needing sentiment analysis on a tight budget Sentiment analysis is gated to the Pro plan at €279/mo, so budget-conscious teams that specifically need this feature will hit the price jump immediately.
- −Enterprises needing guaranteed support SLAs from day one The 24-hour SLA and dedicated account manager only appear on the €499/mo Enterprise plan, so smaller commitments come without that guarantee.
Features
What can Omnia do?
The action plan is the feature Omnia leads with, and it's a fair reason to pick this over a plain tracker. Instead of handing you a share-of-voice chart and leaving you to figure out what to do about it, Omnia digs into citation data to explain why a competitor gets cited and you don't, then packages that into a short list of weekly actions.
Citation monitoring and sentiment analysis are the other half of the story. Sentiment analysis, which checks whether AI answers describe your pricing as 'fair' or your support as 'slow' relative to competitors, is gated to the Pro plan (€279/mo) and above, so Growth-tier users only get the visibility and citation side, not the narrative-tracking side.
On the technical side, Omnia includes REST API access and MCP server access starting at the entry-level Growth plan, according to its pricing page. That's notable: several competitors in this category gate API or MCP access to higher tiers. If you're building automation on top of AI-visibility data, our breakdown of API vs MCP vs CLI explains why having both from day one matters for how you'll actually use the data.
The documented API surface (brands, prompts, topics, insights, views, and performance exports for citations, sentiment, share of voice and visibility) suggests a fairly built-out backend, though some older endpoints are already marked deprecated in the docs in favor of newer 'Views' endpoints. That's normal for a growing API, but it's worth knowing the surface is still evolving if you're building something that depends on stability.
AI Visibility Tracking
Citations & Sentiment
Insights & Action
Developer & Integration
UX & Support
Is Omnia easy to use?
Customer quotes published on Omnia's own site describe the interface as easy to use and the insights as actionable rather than just informative; several reviewers specifically call out the recommendations section as a standout. Since these are vendor-published testimonials rather than independently verified reviews on G2 or Capterra, they should be read as a signal, not a substitute for third-party validation.
Treat them as a signal, not a substitute for independent third-party reviews.
Support structure is tiered: Slack-based customer support is only listed starting on the Pro plan, and a dedicated account manager with a 24-hour SLA is reserved for Enterprise. That means Growth-plan users, likely the smallest teams with the least in-house GEO expertise, get the least direct support access, which is a bit backwards if the target audience really is teams new to AI visibility.
Pricing
How much does Omnia cost?
Omnia starts at €79/mo.
Omnia has three published plans: Growth at €79/month (or €63/month billed annually), Pro at €279/month (or €223/month billed annually), and Enterprise starting at €499/month (or €399/month billed annually). Growth covers 25 monitored prompts, daily tracking across four AI engines by default, citation monitoring, and both API and MCP access. Pro adds sentiment analysis, data export, Slack support, and jumps to 100 monitored prompts for €279/month.
That jump from Growth to Pro is more than 3.5x the price for roughly 4x the prompt volume plus sentiment analysis and export, which is a fair trade if you specifically need sentiment tracking, but a rough one if you only wanted more prompt headroom. Enterprise, from €499/month, adds 200+ monitored prompts, 1,500 insight credits, and a dedicated account manager with a 24-hour SLA.
Compared to entry points elsewhere in this category (see our LLM Pulse pricing at €49/mo or Superlines pricing at €89/mo), Omnia's €79/mo Growth tier sits in the middle of the pack, with the added benefit of API and MCP access included from that first paid tier rather than reserved for a higher plan.
| Plan | Monthly |
|---|---|
| Growth | €79/mo |
| Pro (Recommended) | €279/mo |
| Enterprise | €499/mo |
External Ratings
What reviewers say about Omnia
"What stands out the most is how actionable the insights are: not just data, but clear opportunities to improve our presence and capture more AI-driven traffic."
Omnia website testimonial, Pedro Sala, Growth Manager at INDYA"Omnia gives us visibility into a channel we had zero clarity on before: AI-driven answers, and how we compare to competitors."
Omnia website testimonial, Daniela Turcanu, Head of Marketing at Walls.io"Omnia is the perfect tool for analyzing brand visibility in LLMs. Easy to use, intuitive, and very revealing in terms of insights and competitors."
Omnia website testimonial, Mireia Guallar, Marketing Manager at Dermofarm"Omnia enables us not only to measure Share of Voice and compare against competitors, but it also features a recommendations section that is absolutely brilliant."
Omnia website testimonial, Ricardo González, Head of Growth at Product Hackers"Omnia didn't just show us data, it gave us direction. We know exactly where we can win and what to prioritize."
Omnia website testimonial, Ruben, Marketing Lead at OkTicketDownsides
What's wrong with it
No independent third-party ratings found
We couldn't locate G2, Capterra or other independent review-platform ratings for Omnia in available research, so the customer quotes on this page come from vendor-published testimonials, not third-party verified reviews.
Steep price jump from Growth to Pro
Growth is €79/mo and Pro is €279/mo, a jump of roughly 3.5x, and sentiment analysis plus data export are both gated to Pro, so teams needing just one of those features pay for the full tier upgrade.
Secondary AI engines require a request
Claude, Microsoft Copilot and Gemini are only enabled 'on request' rather than by default, even on paid plans, so full seven-engine coverage isn't automatic out of the box.
Credit-based insight generation could run out
The Growth plan includes 150 credits for generating insights; teams running frequent analysis cycles may burn through that allotment before the billing period resets.
Tiered support access
Slack support only appears starting on the Pro plan, and the 24-hour SLA with a dedicated account manager is reserved for Enterprise, leaving Growth-tier customers, often the newest to AI visibility, with the least direct support.
API surface still evolving
Omnia's own docs mark several older endpoints (topics, trends) as deprecated in favor of newer 'Views' endpoints, which is a sign of active development but also something builders should account for when planning long-term integrations.
Buddy's Take
None of these are dealbreakers if the action-plan feature and included API/MCP access are exactly what you're after. But if your budget caps out around €100/month or you specifically need sentiment tracking on a Growth-tier budget, the pricing structure works against you, and it's worth checking the Omnia alternatives list before committing.
FAQ
Frequently asked questions
Omnia tracks ChatGPT, Google AI Overviews, Google AI Mode and Perplexity by default on every plan, with Claude, Microsoft Copilot and Gemini available on request, according to Omnia's pricing page.
Every 24 hours. Omnia runs prompts daily so changes in AI-generated answers can be caught quickly rather than waiting for a monthly report cycle.
Yes, both are included starting on the Growth plan (€79/mo), according to Omnia's pricing page and developer documentation, which covers endpoints for brands, prompts, citations, sentiment, share of voice and visibility data.
Growth starts at €79/month (€63/month billed annually), Pro is €279/month (€223/month billed annually), and Enterprise starts from €499/month (€399/month billed annually).
Yes, Omnia offers a 14-day free trial with no credit card required, according to its website.
According to Omnia's own FAQ, SEO optimizes for clicks from search results, while AEO (answer engine optimization) optimizes for mentions and recommendations inside AI answers, often without the user ever clicking through.
Yes, unlimited countries and languages are included even on the Growth plan, per Omnia's pricing page.
Enterprise includes everything in Pro plus monitoring for 200+ prompts, 1,500 insight-generation credits, and a dedicated account manager with a 24-hour SLA, starting at €499/month.
Pricing is public and legible, which is more than a lot of GEO tools manage. Two things keep it off a higher score. The jump from €79 to €279 is steep: you hit it the moment you need more than 25 prompts, and 25 is not many for a real brand. And Insights run on credits, so the sticker price is a floor, not the whole story. The 14-day no-card trial does let you test before committing.
Omnia is built to be operated by an agent, not just watched in a dashboard. The official OAuth MCP server is on every plan, which is rare in GEO where API access is usually an enterprise upsell, and the discovery tools that let an agent search Omnia's own API docs are a thoughtful touch. It sits at 8 rather than higher only because it is young, so the tooling is ahead of the track record.
Getting data out is workable but not friction-free. The REST API is on every plan, so you can script an export even on Growth, but the one-click data export UI is a Pro feature at €279. Billing is monthly if you want it, which keeps lock-in low. The catch is the usual young-tool one: no proven migration tooling beyond the API.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences ratings.