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Price Snapshot
How much does Tidio cost?
Tidio starts at $29.04/mo for a paid plan, with a free plan for smaller teams. That's 45% above median for Marketing Automation tools. Annual and biennial billing bring the per-month price down further.
Tidio vs 6 competitors by starting price
At $29.04/mo, Tidio is mid-range by starting price among Marketing Automation tools. The category median is $20/mo. 4 of 6 compared competitors start at a lower price. 4 offer a free plan.
Plans
Tidio plans and pricing
4 paid plans · Prices shown for annual billing · Verified Jun 30, 2026
Tidio offers a free plan with limited features. Good for testing the platform before committing.
Beyond the base plan
There's more to the pricing
Tidio's base plan list above is the starting point. Most agencies stack on add-ons or use separate products from the same vendor.
What an agency stack actually costs
Here is how it actually scales. Free is $0 for 50 billable conversations, up to 10 seats, the widget, REST API and 50 lifetime Lyro conversations. Starter is $24.17/month (billed annually, two months free) for 100 billable conversations plus 50 one-off Lyro conversations. Growth starts at $49.17/month for up to 2,000 billable conversations and adds advanced analytics, auto-assignment and macros. Plus jumps to $749/month for custom volume, departments, multiproject, custom branding, webhooks and a dedicated success manager. Premium is custom, starting at 3,000+ Lyro conversations with a managed service and a guaranteed 50% resolution rate.
Two add-ons sit on top of the base tier. The Lyro AI Agent starts at $32.50/month (from 50 monthly conversations, scaling to 1,000), and Flows starts at $24.17/month (from 2,000 visitors reached). So the real number is base tier (set by conversation volume) plus Lyro (set by AI volume) plus Flows if you use the visual automation builder. Price it on your conversation count and how hard you will run Lyro, not the entry price.
One structural thing to flag: webhooks are gated to the $749 Plus tier. The REST API is on every plan, including Free, so reads and writes are cheap, but real-time outbound events (pushing data to your own systems the moment something happens) are a high-tier feature. If event-driven integration matters to you, the floor is steep.
Recommendation
Which plan should you choose?
50 billable conversations, the widget, REST API and a one-time pool of 50 Lyro conversations is enough to try both before paying.
Up to 2,000 billable conversations plus analytics, auto-assignment and macros at $49.17/month covers most support teams.
Webhooks, departments, multiproject and a success manager unlock here, but the $749/month floor is steep.
Premium starts at 3,000+ Lyro conversations with a guaranteed 50% resolution rate; lighter users add Lyro from $32.50/month.
Feature Comparison
What's in each plan?
Side-by-side comparison of all Tidio plan features.
| Feature | Starter | GrowthRecommended | Flows | Free | Lyro AI Agent |
|---|---|---|---|---|---|
| 100 billable conversations/month | ✓ | – | – | – | – |
| 10 seats | ✓ | ✓ | – | – | – |
| 50 Lyro AI Agent conversations/month | ✓ | – | – | – | – |
| 100 Flows visitors reached/month | ✓ | – | – | – | – |
| Live chat & ticketing | ✓ | ✓ | – | – | – |
| Live visitors list | ✓ | ✓ | – | – | – |
| Operating hours | ✓ | ✓ | – | – | – |
| Basic analytics | ✓ | – | – | – | – |
| Live chat channels | ✓ | ✓ | – | – | – |
| 7-day free trial | ✓ | ✓ | – | – | – |
Showing 10 of 32 features.
vs Competitors
How does the price compare?
Tidio vs other Marketing Automation by starting price.
Editorial
My take on Tidio pricing
Tidio's pricing is honest and public, which already puts it ahead of half this category, but you have to read it on two axes, not one. Billable conversations set your base tier (Free at 50, Starter at 100, Growth up to 2,000), and Lyro AI conversations are metered separately on top. The free plan is a genuine sandbox: 50 conversations, up to 10 seats, the JavaScript widget, REST API access and a one-time pool of 50 Lyro conversations.
The part people underprice is Lyro. The cheap plans include only a one-time 50-conversation pool, and after that the AI add-on starts at $32.50/month and scales with volume. If the AI agent is the reason you want Tidio, budget for the add-on (or the Premium tier, which starts at 3,000+ Lyro conversations with a guaranteed 50% resolution rate), not just the base plan.
Verdict
Public and fair to start, but price it on two meters plus the Lyro add-on
Tidio is one of the more honest pricers in customer service software: a real free plan, public tiers and annual billing that gives two months free. Just read it on two axes. Billable conversations set your base tier (Free, Starter $24.17/mo, Growth from $49.17/mo, Plus from $749/mo, Premium custom), and Lyro AI conversations are metered separately, with the add-on from $32.50/month.
The cheap plans include only a one-time 50-conversation Lyro pool, and webhooks are locked to the $749 Plus tier. Price it on your conversation volume and how much you will lean on the AI, not the headline number.
FAQ
Frequently Asked Questions
Yes. The Free plan is $0 and includes 50 billable conversations, up to 10 seats, the JavaScript widget, REST API access and a one-time pool of 50 Lyro AI conversations. Paid plans start at Starter $24.17/month (billed annually, two months free).
Public tiers in USD: Free , Starter $24.17/mo , Growth from $49.17/mo (up to 2,000 conversations), Plus from $749/mo and a custom Premium plan. Annual billing gives two months free. Cost runs on two meters: billable conversations and Lyro AI conversations.
Lyro is metered separately from your base plan. The add-on starts at $32.50/month (from 50 monthly conversations, scaling to 1,000). The cheap plans include only a one-time pool of 50 Lyro conversations, and the Premium tier starts at 3,000+ Lyro conversations with a guaranteed 50% resolution rate.
There is a 7-day free trial with no credit card required , after which the account auto-downgrades to the Free plan unless you upgrade. Tidio does not publish a money-back guarantee, so the trial is the way to test before paying.
Webhooks are gated to the $749 Plus tier . The REST API is on every plan, including Free , so reads and writes are broadly available, but real-time outbound events (pushing data to your own systems) are a higher-tier feature.
See the pricing for yourself
7 days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.