SEO suite pricing
Serpstat pricing: Team is the API and MCP breakpoint
Serpstat’s published self-serve ladder is billed annually and grows from individual research into team and agency workloads. The important threshold is Team, where API and official MCP access begin.
Joonas Rotko
Pricing checked 29 September 2026
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Pricing at a glance
| Plan | Monthly price | Annual / billing note | Best for |
|---|---|---|---|
| Individual | $50/mo | Annual-billed price | The entry self-serve plan for individual SEO work. |
| Team(best fit) | $100/mo | Annual-billed price | The first published plan with API and MCP access. |
| Team x2 | $169/mo | Annual-billed price | A larger team allocation before Agency. |
| Agency | $410/mo | Annual-billed price | For a higher-volume client or multi-project operation. |
Prices and billing terms above reflect the stated check date. Confirm the checkout total, tax and renewal terms before buying.
Buddy's take
Serpstat is a suite purchase, but its tier choice should begin with the operating limits that affect the team: daily research, position checks, audit pages, exports and API credits, rather than the headline price alone.
Which plan fits your workload?
| If you need | Choose | Why |
|---|---|---|
| Individual research and conventional suite features | Individual | It is the entry annual-billed plan when API and MCP access are not part of the required workflow. |
| API or official MCP access | Team | Team is the first published tier where those integrations begin. |
| A broader team allocation | Team x2 | It is the next self-serve step before Agency, but confirm the exact current usage matrix first. |
| High-volume client work | Agency | Agency is the largest published plan, yet the effective fit still depends on research, tracking, audit and export limits. |
Individual
- ✓Keyword and competitor research
- ✓Rank tracking and audit tools
- ✓Annual billing shown
- ✓Confirm daily search and export limits
- ✓No published API or MCP at this tier
Team
- ✓Team-scale research and tracking
- ✓API access
- ✓Official MCP access
- ✓Confirm included API credits
- ✓Annual billing shown
Team x2
- ✓Higher published team allowance
- ✓API and MCP access
- ✓More project and tracking capacity
- ✓Confirm exact usage matrix
- ✓Annual billing shown
Agency
- ✓Largest published self-serve tier
- ✓API and MCP access
- ✓Higher research and audit capacity
- ✓Confirm account-user allocation
- ✓Annual billing shown
Billing, extra costs and terms
The published subscription price is not necessarily the total cost. Check the terms that affect your actual workload, expansion and cancellation before you migrate.
The official plans page showed Individual at $50, Team at $100, Team x2 at $169 and Agency at $410 on an annual-billed basis. Capture monthly billing in checkout before treating those as cancellable monthly prices.
API and MCP start at Team. Confirm API-credit allowance and rate limits in writing if a client workflow will depend on them.
Serpstat advertises a seven-day trial. A third-party report mentions a small verification charge, but this was not confirmed on the public vendor page; check the payment screen before beginning a trial.
The official MCP is described with a different tool total in vendor materials and GitHub. The existence of the official server matters for plan choice; the exact tool count should not decide a contract.
The page presents a multi-metric usage matrix. Price the work you actually do, including rank checks, audits, exports and API calls, before selecting an annual commitment.
What else could fit your budget?
Compare the job and cost model, not only the entry price
Semrush
€134/mo · SEO plan
A larger suite whose current plans combine conventional SEO with AI-visibility monitoring.
SE Ranking
$129/mo · Core
An agency-oriented option for shared rank tracking, audits and client reporting.
Seobility
€59.90/mo · Premium
A lower-cost SEO suite for recurring site audits and rank tracking.
Full product context
Need the product trade-offs too?
The pricing page focuses on plan selection and cost. The review covers product fit, limitations, alternatives, AI capabilities and the buying risks that a plan table leaves out.
Read: Serpstat reviewFrequently asked questions
The official plans page captured on 28 September 2026 showed annual-billed prices of $50 per month for Individual, $100 for Team, $169 for Team x2 and $410 for Agency.
The published plan information puts both API and official MCP access on Team and above.
Serpstat advertises a seven-day trial. Confirm card, verification and conversion terms directly in the current checkout.
No. Research, position checks, audit pages, exports and API credits are separate workload limits. Compare those to your operating volume before paying annually.