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Price Snapshot
How much does Serpstat cost?
Serpstat starts at $50/mo for a paid plan. That's 2% above median for SEO Software tools. Annual and biennial billing bring the per-month price down further.
Serpstat vs 6 competitors by starting price
At $50/mo, Serpstat is mid-range by starting price among SEO Software tools. The category median is $49/mo. 6 of 6 compared competitors start at a lower price. 3 offer a free plan.
Plans
Serpstat plans and pricing
4 paid plans · Prices shown for annual billing · Verified Jul 7, 2026
5 projects, 100 daily searches, 10,000 keyword position checks, 30,000 pages to audit, 50,000 export rows. No API. Saves $228/year vs monthly. 7-day free trial.
Unlimited projects, 500 daily searches, up to 99,999 keyword checks, 150,000 pages to audit, 250,000 export rows. Unlocks API (200,000 credits/mo) + official MCP server. Saves $348/year. 7-day free trial.
Same feature set as Team (API + MCP), double the daily limits: 1,000 searches/day, 100,000 keyword checks, 300,000 pages to audit, 500,000 export rows, 400,000 API credits/mo. Saves $484/year. 7-day free trial.
5,000 daily searches, 500,000 keyword checks, 1.5M pages to audit/mo, 2.5M export rows/mo, 2,000,000 API credits/mo, 10 requests/sec, 30 users, white-label reports, phone support. Saves $1,068/year.
Recommendation
Which plan should you choose?
5 projects, 100 daily searches, and 10,000 keyword checks cover a single actively-managed site or a small freelance roster. No API needed if you are working solo inside the dashboard.
The first (and cheapest) tier where the v4 REST API and the official open-source MCP server both unlock, letting your own scripts or Claude/Gemini pull keyword, rank, and backlink data directly.
30 user seats, white-label reports, and phone support are built for shops running many client sites, not a single-operator setup.
vs Competitors
How does the price compare?
Serpstat vs other SEO Software by starting price.
Editorial
My take on Serpstat pricing
Serpstat prices on usage volume (daily searches, keyword checks, export rows), which is a fair way to price an SEO tool, since that is what actually correlates with how much value you are extracting. For a single site, Individual at $50/mo covers real work: 100 searches a day and 10,000 keyword checks is plenty for most solo operators.
The tier I would actually point people to is Team at $100/mo, and not primarily for the higher usage caps. It is the first plan where the API and the official MCP server switch on, which matters a lot on a site built around AI-stack fit. If querying Serpstat data from your own scripts or from Claude/Gemini is part of why you are buying, the $50/mo Individual plan will not get you there at all, budget for $100/mo minimum.
Team x2 at $169/mo is a pure usage upgrade (double the daily searches and export rows at the same feature set as Team), so only move up once you are hitting Team's ceilings. Agency at $410/mo is built for larger shops: 30 user seats, white-label reporting, and phone support, priced accordingly. The one thing to watch across every tier is that the displayed price is the annual-billing rate; confirm the month-to-month number before committing if you are not ready to pay yearly.
Verdict
Is Serpstat Worth the Price?
Yes, especially if Semrush or Ahrefs pricing has been the thing stopping you from getting proper SEO tooling. At $50/mo Individual you get real rank tracking, keyword research, and site audit backed by an 8.62B-keyword database.
The jump most teams should actually weigh is Team at $100/mo, not because the daily limits triple, but because it is the first tier that unlocks the API and the official open-source MCP server, so your own tools or agents can pull the data directly. Team x2 exists purely to double the usage ceiling at the same feature set; skip it until you are actually hitting Team's limits.
Agency at $410/mo is priced for shops running many client accounts (30 seats, white-label reports), not solo users.
FAQ
Frequently Asked Questions
Serpstat costs $50/mo (Individual), $100/mo (Team), $169/mo (Team x2), or $410/mo (Agency), with those figures reflecting annual billing . There is a 7-day free trial on the self-serve tiers, but no permanent free plan.
No permanent free plan. Individual, Team, and Team x2 include a 7-day free trial , so you can test rank tracking, keyword research, and (on Team and up) the API and MCP server before paying.
For a single site, Individual ($50/mo) covers the core toolset. Team ($100/mo) is the plan to pick if you want the API or the official MCP server, since Individual includes neither. Agency ($410/mo) is for shops running many client accounts.
No separate metered price. API (and MCP) access is bundled into the SaaS subscription starting at the $100/mo Team plan (200,000 credits/month), scaling to 400,000 on Team x2 and 2,000,000 on Agency.
See the pricing for yourself
7 days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.