Joonas Rotko · Founder, That Marketing Buddy
I assess SEO and marketing software through 10+ years of agency work, current product research, buyer needs, competing tools and total cost.
How this review was prepared
This is a research-based review. I checked Serpstat's current pricing page, product pages and MCP documentation and GitHub repository, then assessed what those published limits mean for a buyer. I have not presented vendor claims as personal testing.
This page may include affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you).
The Verdict
Is Serpstat right for you?
Serpstat is an all-in-one SEO platform covering keyword research, competitor analysis, rank tracking, site audits, backlinks and clustering, priced below the biggest suites.
Four plans bill annually at $50 (Individual), $100 (Team), $169 (Team x2) and $410 (Agency) a month. API access and the official MCP server start on Team. The 7-day trial gives full access.
It fits a freelancer or small agency that wants breadth and API access cheaply. It fits poorly when you need the largest link index, since bigger suites lead there.
Who It's For
Who Serpstat is for (and who it isn't)
✓ Best for
- +Freelancers who want breadth at a low price. Individual is $50 a month billed annually for 5 projects, 100 daily searches and 10,000 keyword position checks, with all core tools.
- +Small agencies that want API access without a large bill. Team at $100 a month unlocks the API and MCP, with unlimited projects, 500 daily searches and 200,000 API credits a month per earlier records.
- +Teams that want SEO data inside Claude or ChatGPT. The official MCP server has 63 tools per Serpstat's page (65 on GitHub), in an OAuth-based HTTP version and a local STDIO version.
× Consider something else if
- −You want the largest, best-known SEO index. Serpstat claims a large database, but the biggest suites are the usual choice for deep link data.Try Semrush →
- −You want a friendlier interface for occasional use. Serpstat packs many tools with daily search limits. A simpler tool may suit occasional research.Try Mangools →
- −You want AI visibility tracking in the same platform. SE Ranking bundles rank tracking, audits and AI visibility tracking, with an official MCP server.Try SE Ranking →
What You Can Do
What can Serpstat do?
Research keywords and competitors
Explore keywords in 230 countries with difficulty and volume, then review competitor traffic, backlinks and PPC.
Track rankings and audit sites
Rank Tracker covers mobile and desktop, and Site Audit schedules technical checks. Audit pages count against plan limits.
Cluster keywords
Keyword Clustering groups terms by thematic similarity for content planning.
Query SEO data from an assistant
Connect Claude, ChatGPT, Gemini CLI or Cursor to the MCP server and ask for keyword, backlink and audit data.
AI, API & MCP
Does Serpstat Have an MCP Server, API and AI Features?
Serpstat has an official MCP server built on its API, and both start on the Team plan.
AI agent workflow
A safe agent workflow
Ask an assistant for keyword ideas, competitor gaps and backlink summaries, and check your credit balance as you go.
Approval boundary: Site audits cost 1 credit per page (10 with JavaScript rendering) and project changes are possible, so cap audit sizes and review write actions.
MCP
officialOfficial MCP server, Team plan and up
HTTP version with OAuth for Claude and ChatGPT, and a local STDIO version for Cursor, Claude Desktop and Gemini CLI.
Serpstat MCP →API
officialPublic API on Team and up
Documented at api-docs.serpstat.com with credit-based usage.
Serpstat API docs →Pricing
How much does Serpstat cost?
Serpstat starts at $50/month billed annually, with a 7-day free trial.
| Plan | USD, annual billing |
|---|---|
| Individual | $50/mo |
| TeamPopular | $100/mo |
| Team x2 | $169/mo |
| Agency | $410/mo |
Serpstat lists four plans, shown at their annual-billing price. Annual billing saves up to 27% against monthly, and monthly billing is also offered. The pricing page copy I read did not show the monthly-billing prices, so those are not stated here. Paid plans share the same core tools and differ mainly in usage limits.
What each plan gates
Individual: 5 projects, 100 daily searches, 10,000 position checks, no API. Team: unlimited projects, 500 daily searches, API and MCP. Team x2: 1,000 daily searches and 100,000 position checks. Agency: 5,000 daily searches, 500,000 position checks, white-label reports and phone support.
Trial
A 7-day trial with full access is offered. Serpstat's page says no payment details are needed, while third-party reviews report a $1 verification charge, so check at signup.
Payment
Serpstat accepts cards, PayPal and bank transfer, and plans can be changed by contacting support.
Alternatives
When I'd choose something else
Three different buying priorities, and what I'd pick instead for each one.
If you want the market-leading suite
Semrush
Semrush has the broadest toolset and an official MCP server.
Trade-off: Its plans start well above Serpstat's.
Explore Semrush for this use case →If you want a simpler, friendlier tool
Mangools
Mangools bundles keyword, SERP and rank tools in a clean interface.
Trade-off: Compare its API and MCP options against Serpstat's Team plan.
Explore Mangools for this use case →If you want tracking plus AI visibility
SE Ranking
SE Ranking combines research, tracking, audits and AI visibility with an official MCP server.
Trade-off: Its entry price is higher.
Explore SE Ranking for this use case →Downsides
Limitations to consider before subscribing
API and MCP need Team
Individual has no API, so the MCP server starts at $100 a month.
Daily and monthly usage limits
Searches, position checks, audit pages and exports are capped per plan.
Monthly prices were not readable
The figures are annual-billing prices, so month-to-month cost needs a check.
Credits drive MCP cost
Audits cost 1 credit per page and 10 with JavaScript rendering.
MCP tool counts differ
Serpstat's page says 63 tools and GitHub says 65.
My Recommendation
Should You Choose Serpstat?
Shortlist Serpstat if you want a broad SEO toolset and API plus MCP access under about $100 a month.
Choose Semrush for the biggest suite, Mangools for simplicity, or SE Ranking for tracking with AI visibility.
What to check during the trial
- –Start the trial and check whether it asks for payment details.
- –Test keyword and audit data for your market and country.
- –Confirm daily search limits against your workload.
- –Connect the MCP server on a Team trial and note credit usage.
FAQ
Frequently asked questions about Serpstat
Individual is $50 a month, Team $100, Team x2 $169 and Agency $410, all billed annually. Annual billing saves up to 27% against monthly.
Yes. A 7-day trial gives full access. Serpstat says no card is needed, though third parties report a $1 verification charge.
Yes. It is official and MIT-licensed, works with Claude and ChatGPT over OAuth or locally, and needs a Team plan or higher.
The API starts on the Team plan. Individual has no API access.