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Semrush vs Rankability: SEO suite or AI-search platform for agencies?

Joonas Rotko
Joonas Rotko

SEO & GEO professional · Traditional SEO suites · Verified

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Semrush logo

Semrush

Hands-on

From SEO, billed annually

$117.33/mo

$139.95/mo billed monthly

Semrush homepage
Rankability logo

Rankability

Desk research

From Starter, billed annually

$80.83/mo

$97/mo billed monthly

Rankability homepage

Quick answer

Rankability is built for agencies: unlimited client workspaces and team members on every plan, AI search tracking across 11 platforms, agency-branded reports and a content writer, starting at $97/month billed monthly. Semrush is the broader SEO suite: keywords, audits and backlinks, with prompt tracking from Starter ($199/month billed monthly). Semrush is still my pick in all three setups below, because Rankability tracks only 50 to 250 Google keywords across all clients and so can't cover the keyword counts these briefs need. If your agency's work is mostly AI queries and content, with rankings handled elsewhere, Rankability is the one built for it. For a single business site, Semrush is the better fit. Prices verified 8 Oct 2026.

Across the three setups below: Semrush in 3 of 3 scenarios.

Which one fits you?

  1. Small business owner, one website

    Semrush logo

    Semrush

    My pick

    $117.33/mo billed annually

    Semrush SEO covers one site with 500 tracked keywords and Google AI Overview tracking for $139.95/month billed monthly. Rankability Starter allows 50 Google keywords, short of the 100 this brief needs, so the cheapest Rankability plan that fits is Agency at $297/month billed monthly.

    Why this pick, and when to skip it

    Skip it if you only want to watch what ChatGPT and Claude say about your brand. Rankability Starter tracks 100 AI queries for $97/month billed monthly, and Semrush's SEO plan doesn't track custom AI prompts.

    See Semrush plans

  2. Solo marketer or consultant, 3 client sites

    Semrush logo

    Semrush

    My pick

    $117.33/mo billed annually

    Semrush SEO runs the work for $139.95/month billed monthly: 5 sites, 500 keywords and 3 reports. Rankability has unlimited client workspaces on every plan, but its Google keyword allowance tops out at 250 on Agency Pro. Three client sites need about three hundred keywords between them, so it doesn't fit this brief as a rank tracker.

    Why this pick, and when to skip it

    Skip it if your client work is mostly AI-answer reporting. Agency gives you 300 AI queries and unlimited client workspaces for $297/month billed monthly, so you pay for AI tracking and content rather than for crawl and backlink tools.

    See Semrush plans

  3. Small agency, about 10 clients

    Semrush logo

    Semrush

    My pick

    $608.17/mo billed annually

    Semrush needs Pro+ ($299/month billed monthly), a Pro Report add-on for each client's white-label report and two extra seats, which comes to $659/month billed monthly. Every piece of that is on the pricing page. Rankability has unlimited workspaces, unlimited users and branded reports on every plan, but its Google keyword allowance tops out at 250, well short of the 1,000 keywords this brief needs, so I can't cost it against Semrush for this setup.

    Why this pick, and when to skip it

    Semrush is the only tool here that covers the brief's keyword count. If rankings aren't the job and AI queries and content are, Rankability Agency Pro is the cheaper way to run it.

    Skip it if AI prompt tracking is most of what your clients buy. Agency Pro is $497/month billed monthly with 500 AI queries, unlimited client workspaces and unlimited logins, against $659/month billed monthly for the Semrush setup above, though the two cover different work.

    See Semrush plans

Neither fits? See the alternatives, or take the tool finder.

How are Semrush and Rankability really different?

  • What each tool is built for

    Rankability is built for agency delivery: AI search tracking, content and client reporting for a roster. If your agency also needs rankings, audits and backlinks in one login, Semrush covers it. For a single business site, Semrush is the closer fit.

    Semrush

    A full SEO suite: keyword tracking, site audits, backlink data and reporting, with AI search tracking from Starter

    Rankability

    An AI-search platform for agencies: AI queries, client workspaces and 11 AI platforms, with a content writer, audits and Google Search tracking in the same plan

  • How you find out the price

    Both print their prices, so you can budget either in minutes. Rankability's annual price equals ten monthly payments.

    Semrush

    Printed on the pricing page: SEO $139.95/month billed monthly or $117.33/month billed annually, Starter $199/month billed monthly or $165.17/month billed annually

    Rankability

    Printed on the pricing page: Starter $97/mo, Agency $297/mo and Agency Pro $497/month billed monthly. Annual billing totals $970/year for the Starter plan, $2,970/year for the Agency plan and $4,970/year for the Agency Pro plan

  • AI search limits at the entry plan

    Rankability's smallest plan tracks more AI queries than Semrush's smallest prompt plan (50 on Starter), for $97/mo against $199/month billed monthly. Semrush's SEO plan has no custom prompts at all.

    Semrush

    Google AI Overview tracking on SEO; custom prompt tracking starts at Starter with 50 prompts across Google Search, ChatGPT, Perplexity, Gemini & more

    Rankability

    Starter tracks 100 AI queries across 11 platforms, with unlimited client workspaces

  • Where the top limits sit

    For AI tracking across many client brands, Rankability's top plan covers more queries than any Semrush plan in the price table. For classic rank tracking, Semrush's 5,000 keywords on Advanced is far above Rankability's 250.

    Semrush

    Advanced: 200 prompts and 40 projects, with Share of Voice reporting

    Rankability

    Agency Pro: 500 AI queries, 250 Google keywords and unlimited client workspaces

  • Users and client reports

    Rankability's seat pricing is simpler for a team, and branding is included. Semrush charges per client report for white label.

    Semrush

    1 user included, extra users $45/user per month; white label through the Pro Report add-on at $20/month per client report

    Rankability

    Unlimited users on every plan, agency-branded client reports and a client portal

What will Semrush or Rankability cost for your setup?

The cheapest plan that covers each setup, add-ons included. Prices exclude VAT.

Small business owner, one website

1 site · 100 tracked keywords · AI search visibility: Google AI Overview tracking or AI prompt tracking (10 prompts) · 1 user

ToolMonthlyYearly, per month

Semrush

My pick
$139.95
$117.33

SEO

Above 5 sites: Pro+ (+$130.84/mo, billed annually).

Rankability

$297
$247.50

Agency

Above 150 tracked keywords: Agency Pro (+$166.67/mo, billed annually).

See Semrush plans
Usage, limits and billing

Semrush

  • Uses 1 of 5 sites, 100 of 500 tracked keywords.
  • AI visibility covered by Google AI Overview tracking.
  • On monthly billing: $1,679.40 a year.
  • On annual billing: $1,407.96 a year.
  • Above 500 tracked keywords: Pro+, $130.84/mo more.

Rankability

  • Uses 1 of unlimited sites, 100 of 150 tracked keywords.
  • AI visibility covered by Google AI Overview tracking and AI prompt tracking (10 prompts).
  • On monthly billing: $3,564 a year.
  • On annual billing: $2,970 a year.

Solo marketer or consultant, 3 client sites

3 sites · 300 tracked keywords · client reports · 1 user

ToolMonthlyYearly, per month

Semrush

My pick
$139.95
$117.33

SEO

Above 5 sites: Pro+ (+$130.84/mo, billed annually).

Rankability

No plan fits

No plan covers it: tracked keywords: 300 needed, plan allows 50, no add-on sells more

See Semrush plans
Usage, limits and billing

Semrush

  • Uses 3 of 5 sites, 300 of 500 tracked keywords.
  • On monthly billing: $1,679.40 a year.
  • On annual billing: $1,407.96 a year.
  • Above 500 tracked keywords: Pro+, $130.84/mo more.

Rankability

No published plan fits this setup.

Small agency, about 10 clients

10 sites · 1,000 tracked keywords · 100 AI prompts · 10 white-label reports · client reports · 3 users

ToolMonthlyYearly, per month

Semrush

My pick
$659
$608.17

Pro+ with 10 x Pro Report and 2 extra users

Above 15 sites: nothing published fits.

Rankability

No plan fits

No plan covers it: tracked keywords: 1,000 needed, plan allows 50, no add-on sells more

See Semrush plans
Usage, limits and billing

Semrush

  • Uses 10 of 15 sites, 1,000 of 1,500 tracked keywords, 100 of 100 AI prompts, 10 of 10 white-label reports.
  • On monthly billing: $7,908 a year.
  • On annual billing: $7,298.04 a year.
  • Above 1,500 tracked keywords: nothing published fits.
  • Above 100 AI prompts: Pro+ with AI Visibility Toolkit (Base) and 10 x Pro Report, $99/mo more.

Rankability

No published plan fits this setup.

How I calculated this

For each tool I price every current plan plus the add-ons a setup needs, from the vendor's published prices only, and take the cheapest. Monthly and annual billing are priced separately. When a limit or price isn't published, the tool shows as not fitting instead of a guess.

  • Small business owner, one website: One site and about 100 keywords, enough for your core service and location terms. For AI search, either Google AI Overview tracking or 10 tracked AI prompts counts. One login.
  • Solo marketer or consultant, 3 client sites: Three client sites at about 100 keywords each, with client reports. One person does the work.Rankability, monthly billing: No plan covers it: tracked keywords: 300 needed, plan allows 50, no add-on sells more. Tracked keywords: 300 needed, plan allows 50, no add-on sells more.Rankability, annual billing: No plan covers it: tracked keywords: 300 needed, plan allows 50, no add-on sells more. Tracked keywords: 300 needed, plan allows 50, no add-on sells more.
  • Small agency, about 10 clients: Ten clients at about 100 keywords and 10 AI prompts each, with a white-label report for every client. Google AI Overview tracking alone doesn't count here, since clients ask about ChatGPT too. Three people log in.Rankability, monthly billing: No plan covers it: tracked keywords: 1,000 needed, plan allows 50, no add-on sells more. Tracked keywords: 1,000 needed, plan allows 50, no add-on sells more.Rankability, annual billing: No plan covers it: tracked keywords: 1,000 needed, plan allows 50, no add-on sells more. Tracked keywords: 1,000 needed, plan allows 50, no add-on sells more.

Semrush vs Rankability side by side

I compare SEO suites on: Real cost for your setup, both billing bases; AI search visibility: which engines, how many prompts, which plan; Sites and tracked keywords per plan; Client reporting and white label; Users and seat price; Ease of setup for a non-specialist.

Semrush and Rankability compared on the main buying criteria
Real cost for your setup, both billing basesSEO: $139.95/mo monthly, $117.33/mo annuallyStarter $97/mo, Agency $297/mo, Agency Pro $497/mo monthly; $80.83/mo to $414.17/mo annually
AI search visibility: which engines, how many prompts, which planGoogle AI Overviews on SEO; from Starter, 50 prompts across Google Search, ChatGPT, Perplexity, Gemini & more100 AI queries on Starter, 300 on Agency, 500 on Agency Pro, all across 11 AI platforms
Sites and tracked keywords per plan5 sites and 500 keywords on SEOUnlimited client workspaces on every plan; 50, 150 or 250 Google keywords, shared across clients
Client reporting and white label3 base reports; white label through the Pro Report add-on at $20/month per client reportAgency-branded client reports and a client portal on every plan
Users and seat price1 user included; extra users $45/user per monthUnlimited users on every plan, no seat price
All details, including automation and AI workflows
All compared details for Semrush and Rankability
Ease of setup for a non-specialistA limited free plan, then a 7-day trial with a cardSelf-serve signup on the standard plans; the pricing page lists no free trial. Built around agency workflows, so a single-site owner gets more than they need
API, MCP and content writingMCP access on every plan; API access only from AdvancedAPI and MCP access on every plan, plus a content writer that publishes to WordPress. Monthly content projects: 20 on Starter, 80 on Agency, 160 on Agency Pro
Real cost for your setup, both billing bases (full detail)SEO: $139.95/month billed monthly or $117.33/month billed annually. Starter: $199/month billed monthly or $165.17/month billed annually. Pro+: $299/month billed monthly or $248.17/month billed annually. Advanced: Custom or Custom.Starter $97/mo or $80.83/month billed annually, Agency $297/mo or $247.50/month billed annually, Agency Pro $497/mo or $414.17/month billed annually. Annual billing totals $970/year for the Starter plan, $2,970/year for the Agency plan and $4,970/year for the Agency Pro plan, the equivalent of ten monthly payments. Enterprise packages are scoped on a sales call, and customers on older plans keep their legacy price.
AI search visibility (full detail)Google AI Overview citation tracking comes with Position Tracking on every plan. Custom prompt tracking is separate: none on SEO, 50 on Starter, 100 on Pro+, 200 on Advanced, across Google Search, ChatGPT, Perplexity, Gemini & more. A standalone AI Visibility Toolkit is sold per domain at $99/month billed monthly.Every plan tracks the same 11 platforms: ChatGPT, Google AI Mode, Google AI Overviews, Claude, Perplexity, Gemini, Grok, Microsoft Copilot, Brave AI, DeepSeek, Meta AI. Plans differ by the number of AI queries. One saved query across its platforms uses one tracking slot.
Keyword tracking and site audits500 tracked keywords on SEO up to 5,000 on Advanced, tracked daily, with up to 1,000,000 pages crawled a month on Advanced50, 150 or 250 Google keywords, updated weekly to the top 30 results and shared across clients. Local Pack scans run 10, 30 or 50 a month, and technical site audits 2, 10 or 25 a month.
Client reporting and white label (full detail)3 base reports on every plan; white label and branding need the Pro Report add-on at $20/month per client reportAgency-branded client reports, client keyword approvals and a client portal on every plan. A tracking report can carry a password, and you choose which sections and AI platforms show.
Users and seats (full detail)1 user on every plan; extra users are $45/user per month on SEO and Starter, $80/user per month on Pro+, $100/user per month on AdvancedUnlimited users on every plan
Trial, refunds and automation7-day trial with a card, and a limited free plan. Money back for 7 days, on annual first purchases only. MCP access on every plan; API access only on Advanced.The pricing page lists no free trial or money-back period. Monthly plans cancel in Billing with access to the end of the paid period, and annual plans can turn renewal off. API and MCP access come with every plan and use the same allowances as the app.

Who should pick Semrush, and who should pick Rankability?

Semrush logo

Semrush

Hands-on
  • Best for small business owners
  • Best for consultants managing a few sites
  • Best for small agencies

Semrush tracks Google AI Overviews from the SEO plan up, but AI prompt tracking starts at Starter ($199/month billed monthly). It suits teams already reporting from Semrush and agencies that need white label reports through the Pro Report add-on.

Best for: Agencies that want white label reports through the Pro Report add-on.

Strengths

  • A limited free plan to look around first.
  • White label reports through the Pro Report add-on, $20/month per report.
  • MCP access on the SEO, Starter, Pro+ and Advanced plans.

Limits

  • No AI prompt tracking on the SEO plan.
  • The SEO and Starter plans each stop at 5 sites and 500 keywords.
  • Refunds only on annual plans, first 7 days.

Skip it if you want AI prompt tracking on the SEO plan, which has none.

Semrush reviewSemrush pricingSemrush alternatives

Rankability logo

Rankability

Desk research

Rankability is an AI-search visibility and SEO platform built for agencies, with a content writer included. Every plan has unlimited client workspaces and users, and tracks the same 11 AI platforms; the three plans differ by tracked AI queries (100, 300 or 500), Google keywords, content projects and audits. Prices are published and plans are self-serve.

Best for: An agency or consultant tracking several client brands across AI platforms, who wants unlimited client workspaces and logins, branded client reports and a content writer in one platform.

Strengths

  • Unlimited client workspaces and team members on every plan, so adding a client or a teammate never changes the bill.
  • Tracks 100 to 500 AI queries daily across 11 platforms, including ChatGPT, Google AI Overviews, AI Mode, Perplexity, Claude, Gemini, Grok and Copilot.
  • Agency-branded client reports, client keyword approvals and a client portal, with the sections and AI platforms you choose to show.

Limits

  • Google keyword tracking is small next to a classic SEO suite: 50, 150 or 250 keywords, shared across all clients.
  • Content, local scan and audit allowances are shared across clients and reset each billing month with no routine rollover.
  • The pricing page lists no free trial or money-back period.

Skip it if rank tracking is the main job: Google keyword tracking is capped at 250 keywords on the top plan; or you want a trial before paying, since the pricing page lists none.

Rankability reviewRankability alternatives

My pick: Semrush in 3 of 3 scenarios.

See Semrush plansSee Rankability plans

Neither Semrush nor Rankability? Try these

  • SE Ranking logo

    SE Ranking

    From $103.20/mo billed annually

    Pick it if you want keyword tracking, AI prompt tracking and white-label reports in one suite with printed prices, and Semrush's add-on stack feels heavy.

    SE Ranking reviewSE Ranking alternatives

  • Peec AI logo

    Peec AI

    From $80/mo billed annually

    Pick it if AI visibility tracking is the whole job and you want a tracker that is only that, rather than a suite or an agency platform with a writer attached.

    Outside this category: It tracks AI search only, with no classic SEO suite, so it sits closer to Rankability's tracking side than to Semrush.

    Peec AI reviewPeec AI alternatives

  • Mangools logo

    Mangools

    From $37.70/mo billed annually

    Pick it if you want a cheaper suite with AI prompt tracking and client reports bundled in, and don't need Semrush's crawl and backlink depth.

    Mangools reviewMangools alternatives

Switching between Semrush and Rankability

Neither tool migrates projects from the other, so you rebuild your keyword lists and prompt sets by hand. Semrush has a limited free plan and a 7-day trial, so you can set it up before cancelling anything. Rankability signs up self-serve, so you can run both tools side by side for one reporting cycle before you move client workspaces.

What would change my pick?

  • Rankability raising its Google keyword allowance. It tops out at 250 on Agency Pro, which is why the consultant and agency setups can't be priced.
  • Semrush adding custom prompt tracking to its SEO plan would close its biggest AI search gap.
  • A price change on either side. The Semrush and Rankability picks recalculate on their own.

Semrush vs Rankability: questions people ask

How much does Rankability cost?

Rankability is $97/mo for Starter, $297/mo for Agency and $497/month billed monthly for Agency Pro. Annual billing totals $970/year for the Starter plan, $2,970/year for the Agency plan and $4,970/year for the Agency Pro plan, which is ten monthly payments. Semrush prints both too: SEO is $139.95/month billed monthly or $117.33/month billed annually.

Is Rankability or Semrush better for a small business?

Semrush, on the numbers. SEO covers one site, 500 keywords and Google AI Overview tracking for $139.95/month billed monthly. Rankability Starter allows 50 Google keywords, so a site that tracks a hundred needs Agency at $297/month billed monthly. It is built around agency workflows, so a single-site owner is likelier to pay for client features they won't use.

How do Rankability and Semrush compare on AI search tracking?

Rankability tracks more AI queries at each step: 100 on Starter, 300 on Agency and 500 on Agency Pro, all across 11 AI platforms. Semrush has none on SEO, 50 on Starter, 100 on Pro+ and 200 on Advanced, across Google Search, ChatGPT, Perplexity, Gemini & more. Semrush's advantage is that the prompts sit next to rank tracking and audits.

Which is better for a small agency tracking AI search for clients?

Semrush if you need keyword rankings, audits and white-label reports: Pro+, Pro Report add-ons and two extra seats come to $659/month billed monthly. Rankability Agency Pro is $497/month billed monthly with 500 AI queries, unlimited client workspaces and unlimited users, so choose it if AI tracking and content are most of the work and 250 Google keywords are enough.

Does Rankability include a content writer?

Yes, on every plan. A content project is one new page or one refresh, with two AI revisions each, and the monthly allowance is 20 on Starter, 80 on Agency and 160 on Agency Pro. It scores a draft on topic coverage and keyword placement, publishes to WordPress and exports to Google Docs.

Do I need a sales call to buy Rankability?

No. The standard plans use self-serve signup. Only enterprise packages with extra capacity are scoped on a sales call.

Can Semrush track ChatGPT and Perplexity?

Yes, from Starter ($199/month billed monthly), which tracks 50 prompts across Google Search, ChatGPT, Perplexity, Gemini & more. The cheaper SEO plan only tracks Google AI Overviews.
Joonas Rotko

Joonas Rotko

SEO & GEO professional, founder of That Marketing Buddy

I'm a Finnish SEO and GEO professional with 11+ years in digital marketing, including years as a co-owner of a digital marketing agency. On That Marketing Buddy I test and compare SEO and AI-visibility software for entrepreneurs, marketing professionals and agencies.

About meHow I reviewLinkedIn

How I verified this

Every price and limit here comes from the vendors' own pages, last checked . Semrush: hands-on. Rankability: desk research.

Sources and changelog

68 facts from 9 source pages, oldest checked 8 Oct 2026.

  • : Rankability now publishes its prices and has new plans (Starter, Agency, Agency Pro). Updated its prices, AI query and keyword limits, reworked the three setups, and framed Rankability as the agency platform. Semrush is still the pick in all three.
  • : New page. Semrush is the pick in all three setups; Rankability doesn't publish prices, so its AI search limits are compared in words.
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