That Marketing Buddy

Marketing Blog

Practical marketing tips, software news, and actionable insights on the topics that matter for your business.

28Articles
9Categories
7In-Depth Guides

Email Marketing(10 articles)

Newsletter Platforms vs Email Marketing Software: What's the Difference?
Email Marketing

Newsletter Platforms vs Email Marketing Software: What's the Difference?

Newsletter platforms like beehiiv and Substack are built for publishing and monetizing content. Email marketing tools like MailerLite and ActiveCampaign are built for marketing automation. Here is how to tell them apart and pick the right one.

March 23, 202610 min read
Double Opt-In vs Single Opt-In: Which One Should You Use?
Email Marketing

Double Opt-In vs Single Opt-In: Which One Should You Use?

Double opt-in gives you a cleaner list with better engagement, but you lose 20-30% of subscribers who never confirm. Single opt-in grows faster but risks spam complaints. Here is how to decide.

March 22, 20268 min read
Builderall Free Plan: What You Get, What You Don't
All-In-OneEmail Marketing

Builderall Free Plan: What You Get, What You Don't

I signed up for Builderall's free plan and tested every feature: website builder, email marketing, landing pages, and more. Here is what you actually get and where it falls short.

March 18, 202610 min read
Email Deliverability: Why Your Emails Land in Spam (and How to Fix It)
Email Marketing

Email Deliverability: Why Your Emails Land in Spam (and How to Fix It)

About 17% of all emails never reach the inbox. Here's what kills your deliverability, what Gmail, Yahoo, and Microsoft now require from bulk senders, and how to fix it.

March 16, 20269 min read
Connect Your Landing Page to Email Marketing: Complete Integration Guide
Email MarketingLanding PagesMarketing Automation

Connect Your Landing Page to Email Marketing: Complete Integration Guide

Four ways to connect your landing page to an email marketing platform, from native integrations to webhooks. Includes step-by-step setup and common mistakes to avoid.

March 13, 20268 min read
50+ Email Marketing Statistics for 2026 (With Original Sources)
Email Marketing

50+ Email Marketing Statistics for 2026 (With Original Sources)

The most important email marketing statistics for 2026, sourced from Omnisend, Litmus, Mailchimp, GetResponse, and Statista. ROI, open rates, automation, mobile, AI, and more.

March 12, 202612 min read
How to Choose the Right Email Marketing Software for Your Business
Email MarketingMarketing Strategy

How to Choose the Right Email Marketing Software for Your Business

Choosing the right email marketing software can feel overwhelming with dozens of options available. This guide breaks down the decision into clear steps based on your goals, budget, and business type.

March 10, 20268 min read
How to Write Email Subject Lines That Actually Get Opened
Email Marketing

How to Write Email Subject Lines That Actually Get Opened

Most emails die in the inbox because the subject line fails. Learn the formulas, psychology, and real examples behind subject lines that consistently drive high open rates.

March 6, 202612 min read
How to Automate Your Email Campaigns with Pre-Built Templates
Marketing AutomationEmail Marketing

How to Automate Your Email Campaigns with Pre-Built Templates

Stop building email automations from scratch. Learn how to use pre-built automation recipes to set up welcome sequences, abandoned cart flows, lead nurturing, and more in minutes instead of hours.

February 17, 202610 min read
How to Build an Email List from Scratch in 2026: Complete Guide
Email MarketingMarketing StrategyMarketing Automation

How to Build an Email List from Scratch in 2026: Complete Guide

Learn how to build an email list from zero subscribers to a thriving audience. Step-by-step strategies for lead magnets, opt-in forms, welcome sequences, and choosing the right email platform.

February 16, 202612 min read