That Marketing Buddy

Buying guide

Best AI content optimization tools

By Joonas Rotko, ex-agency co-owner, 10+ years spending real marketing budgets

Prices verified · How I choose, and how I earn from this page

If you write a few articles a month and want each one scored and briefed before it goes live, I'd start with Surfer. Its Discovery plan covers that workload for $49/month billed annually. NeuronWriter costs less, Frase includes AI search tracking, and Jasper and Writesonic are writing tools first. I checked every price on 2 Oct 2026.

Every price on this page is for

  • 4 articles a month
  • 1 user

Who this is for. Small business owners and solo marketers who write their own articles, or edit AI drafts, and want them checked before publishing. A tool here reports what your draft is missing compared with pages that already rank. You decide what to add, and you publish it yourself.

Looking for something else?

Different job, different guide.

My picks for different needs

Find the line that sounds like you. Each pick links to the full reasoning below.

  1. I want every draft scored and briefed before I publish

    Scores and briefs each draft against what ranks, with a Content Score model it documents.

    Why this one
    Surfer logo

    Surfer

    My default

    $49/moannual

    See Surfer plansAffiliate link
  2. I want AI search tracking from the entry plan

    Tracking is included on every plan, and the trial needs no card.

    Why this one
    Frase logo

    Frase

    $39/moannual

    See Frase plansAffiliate link
  3. I want the lowest price for checking each draft

    The cheapest entry plan here, with a trial that needs no card and a refund window.

    Why this one
    NeuronWriter logo

    NeuronWriter

    $19/moannual

  4. I want on-brand drafts and don't want to count articles

    A writing tool with brand voice controls and no published article cap.

    Why this one
    Jasper AI logo

    Jasper AI

    $59/moannual

  5. I want AI-written articles plus AI search tracking in one plan

    Writing and tracking are bundled, but scoring a draft is an Enterprise feature.

    Why this one
    Writesonic logo

    Writesonic

    $79/moannual

The tools side by side

Each price is for the plan I priced, on monthly and annual billing separately. Surfer, Frase and Writesonic state an article allowance that covers four articles a month. NeuronWriter and Jasper state none, so their rows are entry plans, explained under the table.

NeuronWriter: I priced Bronze. NeuronWriter states 25 content writer analyses with no period, so it can't be matched to an article count.

Jasper AI: I priced Pro. Jasper prices per seat and publishes no article cap, so there is no allowance to match.

four articles a month: plan priced, monthly and annual cost, Articles a month, WordPress, AI search tracking, Free start
Tool and planCost per monthArticles a monthWordPressAI search trackingFree start
SurferDiscovery

$49annual

$59 monthly

10NoNot on this plan7-day trial
FraseStarter

$39annual

$49 monthly

10Yes50 AI prompts7-day trial
NeuronWriterBronze

$19annual

$23 monthly

Not publishedNo5 AI prompts7-day trial
Jasper AIPro

$59annual

$69 monthly

Not publishedNot publishedNot published7-day trial
WritesonicStarter

$79annual

$99 monthly

15Yes50 AI promptsTrial not published

Five picks, in the order I'd consider them

Each one says who it is for, what it costs for four articles a month, and what you give up.

Surfer logo

Surfer

Scoring-first editor

Desk research

Choose it if

You want each article scored and briefed before you publish, and you'll accept a plan with no AI search tracking.

Consider Frase instead if

You want AI search tracking from the cheapest plan. Frase Starter includes it for $49/month billed monthly.

Why it fits four articles a month

Discovery covers 10 documents a month for one user, where a document is one article created or optimized. That is room for a few articles with space left for rewrites. Surfer also documents how its Content Score is built: language analysis and a comparison with competing pages, across a long list of web and AI signals.

The plan I priced

I priced Discovery: $59/month billed monthly, or $49/month billed annually. On annual billing the allowance is 120 documents a year as one pool, not a monthly count.

Closest alternative

Frase becomes the better choice when you want AI search tracking, WordPress and Google Docs included from the entry plan.
Surfer homepageSee Surfer plans
Surfer homepage, captured

Four articles a month: Discovery

Billed annually

$49/mo

Billed monthly

$59/mo

Above 10 articles a month: Standard (+$50/mo billed annually).

The trade-off

Discovery has no AI search tracking and no WordPress or Google Docs connection. Those start at Standard, $119/month billed monthly. The 7-day trial needs a card and converts to a paid plan.
What my review says

Best for: Solo publishers and small sites who want every draft scored and briefed against what ranks, and can add AI tracking later if they need it.

Skip it if you want AI search tracking, WordPress or Google Docs on the cheapest plan; Frase includes them from its entry plan.

Strengths

  • Documents how its Content Score is built, so you can see what a score is based on.
  • Standard adds WordPress, Google Docs and ChatGPT tracking for $119/month billed monthly, without switching tools.
  • Discovery's 10 documents a month cover a few articles plus rewrites.

Limits

  • Discovery has no AI search tracking and no WordPress or Google Docs connection.
  • The 7-day trial needs a card and converts to a paid plan.
  • One-click internal linking starts at Pro, $219/month billed monthly.
Best AI content optimization tools
Frase logo

Frase

Research plus AI search

Desk research

Choose it if

You want briefs and AI search tracking together, and a trial that needs no card.

Consider Surfer instead if

Scoring depth matters most. Surfer documents the signals behind its Content Score, while Frase's pricing page names SEO and GEO scores without describing how they are calculated.

Why it fits four articles a month

Starter covers 10 articles a month for 1 site, and tracks up to 50 AI prompts on ChatGPT and Google AI. The WordPress and Google Docs integrations are listed without a plan upgrade, so getting drafts in and out costs nothing extra.

The plan I priced

I priced Starter: $49/month billed monthly, or $39/month billed annually. Professional only matters if you add a second site or write more than 10 articles a month.

Closest alternative

NeuronWriter becomes the better choice when you want a lower price and don't need AI search tracking on the plan.
Frase homepageSee Frase plans
Frase homepage, captured

Four articles a month: Starter

Billed annually

$39/mo

Billed monthly

$49/mo

Above 10 articles a month: Professional (+$64/mo billed annually).

The trade-off

Frase's pricing page states no refund window, so the 7-day trial is how you test it before paying. Internal linking suggestions start at Professional.
What my review says

Best for: Solo publishers and small sites who want briefs and AI search tracking on one entry plan, with a trial that needs no card.

Skip it if you want a scoring model you can inspect; Frase's pricing page names SEO and GEO scores without describing how they are built.

Strengths

  • AI search tracking on every plan, with up to 50 prompts on Starter.
  • WordPress and Google Docs on every plan, so getting a draft out needs no upgrade.
  • A 7-day trial that needs no card.

Limits

  • Starter covers 1 site and 10 articles a month; more needs Professional.
  • Internal linking suggestions start at Professional.
  • The pricing page states no refund window.
Best AI content optimization tools
NeuronWriter logo

NeuronWriter

Best value

Desk research

Choose it if

You want a cheap per-draft check and you're happy to paste your text in and out of the editor.

Consider Surfer instead if

You want WordPress and Google Docs connected, or deeper scoring. NeuronWriter's WordPress, Search Console and API only arrive on Gold.

Why it fits four articles a month

Bronze includes 25 content writer analyses and 2 projects for the lowest monthly price on this list. The 7-day trial needs no card and runs on Gold plan terms, so you can test the WordPress connection too. The first plan bought has a 30-day refund window.

The plan I priced

I priced Bronze: $23/month billed monthly, or $19/month billed annually. It is not a workload price, because an analysis is not a stated number of articles and its period is not stated. Use the trial to see how many analyses your own articles use.

Closest alternative

Frase becomes the better choice when you want AI search tracking included, with a stated monthly article allowance.
NeuronWriter homepageSee NeuronWriter plans
NeuronWriter homepage, captured

Four articles a month: Bronze

Billed annually

$19/mo

Billed monthly

$23/mo

The trade-off

The pricing page gives no period for the analysis count, so it doesn't translate into a number of articles a month. Bronze and Silver have no WordPress connection, and more AI monitoring questions and models are an add-on, from $9/month billed monthly.
What my review says

Best for: Owners publishing a few articles a month who want a cheap per-draft check.

Skip it if you need WordPress publishing or API access on the cheapest plans; both start higher up the ladder.

Strengths

  • The lowest entry price here, $19/mo on annual billing.
  • A 7-day trial with no card, run on Gold plan terms.
  • A 30-day refund window on the first plan bought.

Limits

  • WordPress, Search Console and the API only arrive on Gold, so Bronze and Silver publish by copy and paste.
  • Analyses have no stated period, so the count can't be turned into articles a month.
  • Bronze monitors 5 AI questions; more questions and models are an add-on from $9/month billed monthly.
Best AI content optimization tools
Jasper AI logo

Jasper AI

Writing with brand voice controls

Desk research

Choose it if

Your problem is getting on-brand drafts out faster, and a content score is a nice extra rather than the point.

Consider Surfer instead if

You want the draft scored and briefed against ranking pages. Jasper is built to write, not to score.

Why it fits four articles a month

Pro includes 2 brand voices, 5 knowledge assets and 3 audiences, so drafts can sound like your business. The pricing page publishes no article cap for Pro, so you don't count documents.

The plan I priced

I priced Pro: $69/month billed monthly per seat, or $59/month billed annually per seat. There is no article cap to match to this workload, so this is the entry price, not a workload price.

Closest alternative

Writesonic becomes the better choice when you want a stated monthly article allowance plus AI search tracking, and can pay more for it.
Jasper homepageSee Jasper AI plans
Jasper AI homepage, captured

Four articles a month: Pro

Billed annually

$59/mo

Billed monthly

$69/mo

The trade-off

It is priced per seat, with one seat on Pro. A second user means a custom Business plan. Jasper's pricing page lists writing and brand controls, not a content score.
What my review says

Best for: A solo marketer who wants on-brand drafts without counting articles.

Skip it if you want a draft scored against ranking pages; Jasper's pricing page lists writing and brand controls, not a content score.

Strengths

  • 2 brand voices, 5 knowledge assets and 3 audiences on Pro, so drafts can sound like your business.
  • The pricing page states no article cap for Pro.
  • A 7-day trial on Pro, and monthly billing can be cancelled any time.

Limits

  • Pro is one seat; a second user means a custom Business quote.
  • No content score is listed, so checking a draft against ranking pages needs a separate editor.
  • Annual billing is paid up front and commits you for a year.
See Jasper AI plansMy Jasper AI reviewNo affiliate link: plain link
Best AI content optimization tools
Writesonic logo

Writesonic

AI writing plus AI visibility tracking

Desk research

Choose it if

You want articles drafted for you and AI search tracking together, and scoring a draft is secondary.

Consider Surfer instead if

You want a score on your draft. Writesonic's Content Optimization row is listed for Enterprise only, so Surfer is the stronger pick for that.

Why it fits four articles a month

Starter covers 15 articles a month and 50 AI prompts across ChatGPT, Gemini and Google AI Overviews, with WordPress and Search Console included.

The plan I priced

I priced Starter: $99/month billed monthly, or $79/month billed annually. It buys AI-written articles and prompt tracking.

Closest alternative

Jasper AI becomes the better choice when you want a writing tool at a lower entry price and don't need AI search tracking.
Writesonic homepageSee Writesonic plans
Writesonic homepage, captured

Four articles a month: Starter

Billed annually

$79/mo

Billed monthly

$99/mo

Above 15 articles a month: Basic (+$120/mo billed annually).

The trade-off

It is the most expensive entry plan on this list. What the price buys is drafting and tracking, so an article you wrote yourself still needs an editor from the first three picks.
What my review says

Best for: Owners who want a few AI-written articles a month plus AI search tracking in one plan.

Skip it if you only want an editor that scores drafts; Content Optimization is listed for Enterprise only.

Strengths

  • 15 articles a month and 50 AI prompts on Starter, in one plan.
  • WordPress and Search Console on every paid plan.
  • No card for the trial, and a 7-day refund on paid plans.

Limits

  • Starter cannot add users, and Basic and Growth charge $50/user per month for each extra user.
  • Only Growth can buy more articles, at $100/month billed monthly for a pack.
  • The pricing page says 'Start free trial' without stating a length.
See Writesonic plansMy Writesonic reviewNo affiliate link: plain link
Best AI content optimization tools

What four articles a month really costs

Surfer, Frase and Writesonic are priced on a plan whose stated allowance covers four articles a month, so their bars are comparable. NeuronWriter and Jasper are entry plans with no article allowance to match, so they get no bar. The bar is the annual-billing price per month.

NeuronWriter: priced on Bronze. NeuronWriter states 25 content writer analyses with no period, so it can't be matched to an article count.

Jasper AI: priced on Pro. Jasper prices per seat and publishes no article cap, so there is no allowance to match.

Dollar prices, per month (billed annually where sold)

Pay monthly or yearly?

What yearly billing saves on the same plan.

  • Surfer$59 monthly, $49 yearly: 17% less
  • Frase$49 monthly, $39 yearly: 20% less
  • NeuronWriter$23 monthly, $19 yearly: 17% less
  • Jasper AI$69 monthly, $59 yearly: 14% less
  • Writesonic$99 monthly, $79 yearly: 20% less

When you'll outgrow the plan

The first limit you hit, and the next plan up.

  • Surfer: above 10 articles a month, Standard (+$50/mo)
  • Frase: above 10 articles a month, Professional (+$64/mo)
  • Writesonic: above 15 articles a month, Basic (+$120/mo)
How I calculated this

Workload: 4 articles a month, 1 user.

Surfer, Frase and Writesonic publish an article allowance, so the cheapest plan that covers four articles a month is priced. NeuronWriter counts content writer analyses and gives no period for them, and Jasper publishes no article cap, so I price the entry plan of each and say so on its card.

    Other options, and why they missed the list

    This list stays short because each tool had to score, brief or draft content, state its plan limits and suit one small site. Surfer, Frase and NeuronWriter are editors that check a draft. Jasper and Writesonic are writing tools, so I label them that way. Tools that research and publish for you sit in the autopilot guide.

    • ChatSEO logo

      ChatSEO

      A chat-based co-pilot priced in euros and in credits where one credit is one message. Its pricing page states no article count and no content score, so it doesn't fit a list of editors. It also sits in my autopilot guide.

    • Clearscope logo

      Clearscope

      Content grading aimed at larger content teams. I haven't priced it from the vendor's own page, so it stays out of the ranking.

    • SE Ranking logo

      SE Ranking

      A full SEO platform with a content editor included. It is in my SEO software guide, not here, because it is a platform rather than a dedicated content tool.

    • Rankability logo

      Rankability

      A content optimizer I haven't priced from the vendor's own page, so it stays out of the ranking.

    • Outranking logo

      Outranking

      A content optimizer with a writing workflow. I haven't priced it from the vendor's own page, so it stays out of the ranking.

    • Scalenut logo

      Scalenut

      A writing and optimization suite. I haven't priced it from the vendor's own page, so it stays out of the ranking.

    • Koala logo

      Koala

      An AI article writer. It writes articles rather than scoring yours, so it belongs with the autopilots.

    How I chose, and how I earn from this page

    Joonas Rotko

    Who is behind this guide

    Joonas Rotko

    I co-ran a marketing agency in Finland and spent more than ten years buying SEO and marketing software with real client budgets. I write these guides for the person who has to pay for the tool and use it.

    More about me and how I review

    Affiliate disclosure

    Links to Surfer and Frase on this page are affiliate links: if you buy through one, I may earn a commission and you pay the same price. I have no affiliate link for NeuronWriter, Jasper or Writesonic. NeuronWriter is here because it is the cheapest way to get a draft checked, and Jasper and Writesonic because readers ask about them for drafting. Frase sits above NeuronWriter because it states an article allowance and includes AI search tracking on every plan. A commission never changes a price or what I write about a tool.

    How this guide was prepared

    What I did

    • Each price and limit was read from the vendor's own pricing page, and the Sources list shows the link and the date I checked it. The costs on this page are worked out from those pages, not typed from memory.
    • For this guide I priced a few articles a month for one user. Where a vendor counts documents or articles, I picked the cheapest plan that covers that allowance. Where it doesn't count articles, the card shows the entry plan and says so.
    • All five picks are desk research: what I say rests on each vendor's published plans and documentation.

    What to keep in mind

    • Plans, allowances and trial terms change without warning, so the check date beside each source matters more than the order of the list.
    • NeuronWriter's pricing page states analyses with no period, so the count can't be turned into articles a month.
    • Jasper states no article cap and prices per seat, so its card shows an entry price rather than a workload price.
    • Writesonic lists Content Optimization for Enterprise only, so its Starter price buys writing and tracking, not scoring.
    Sources and verification dates

    Prices and limits checked on 7 vendor pages. Oldest check: 29 Sep 2026.

    • : First Best V2 version: the ranked list is rebuilt from verified plan facts for a few articles a month, with costs worked out for monthly and annual billing.

    Questions people ask

    Do I need both an AI writer and a content optimizer?

    No. An optimizer like Surfer, Frase or NeuronWriter scores and briefs a draft you wrote, or one an AI wrote. A writer like Jasper or Writesonic produces the draft. If you write your own articles, an optimizer is enough. If you want AI drafts, check them with an optimizer before you publish.

    Do content scores actually improve rankings?

    A content score is a vendor's own model of what pages that already rank have in common: terms, headings and structure. It is not a Google metric, and chasing a high score does not guarantee a ranking. It helps you cover what searchers expect, while links, site authority and how well the page answers the question still decide most of the outcome.

    What is the cheapest way to start?

    NeuronWriter Bronze is the lowest entry price, $23/month billed monthly or $19/month billed annually, with a 7-day trial that needs no card. For a stated four-articles-a-month workload, Surfer Discovery is $49/month billed annually and Frase Starter is $39/month billed annually.

    Can I try these tools before paying?

    Frase has a 7-day trial and NeuronWriter a 7-day trial, and neither needs a card. NeuronWriter's runs on Gold plan terms. Surfer's 7-day trial needs a card and converts to a paid plan. Jasper has a 7-day trial on Pro. Writesonic offers a trial without a card and a 7-day refund on paid plans.

    Which of these track AI search?

    Frase includes AI search tracking on every plan, up to 50 prompts on Starter. Writesonic Starter tracks 50 prompts. Surfer starts AI tracking at Standard, $119/month billed monthly. NeuronWriter Bronze monitors 5 questions, and more questions and models are an add-on from $9/month billed monthly.

    Do I need SEO experience to use these tools?

    You need to know your target keyword and be able to judge a suggestion. These tools list terms and headings that pages ranking for that keyword already use. They cannot tell you which of those fit your article, so deciding what to add, and ignoring a bad suggestion, stays with you.

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