Joonas Rotko · Founder, That Marketing Buddy
I assess marketing software through 10+ years of agency work, current product research, buyer needs, competing tools and total cost.
How this review was prepared
This is a research-based review built from two independent live checks of Profound's own pricing page plus its developer documentation, flagging a genuine pricing-tier discrepancy rather than resolving it from an unreliable single fetch.
This page may include affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you).
The Verdict
Is Profound right for you?
Profound is the enterprise generalist in AI-visibility tracking: the broadest engine list, the best-documented agent stack (official MCP plus TypeScript and Python SDKs), and enterprise-scale funding behind it.
The live pricing page currently shows only a free 7-day Trial and a custom Enterprise tier, not the $99 Starter or $399 Growth self-serve tiers several third-party trackers still cite as current. This could be a genuine pricing restructure toward a sales-led motion, or a rendering issue; either way, don't budget around a specific self-serve number without confirming it directly on tryprofound.com/pricing yourself.
It fits an enterprise brand team that needs the widest engine coverage and can go through Enterprise sales, or wants to test the 7-day Trial first.
Who It's For
Who Profound is for (and who it isn't)
✓ Best for
- +Enterprise brand teams proving AI visibility to leadership. Citation-level, competitor-relative tracking across up to 9 engines gives a defensible, board-ready visibility report.
- +Developers building on the widest documented agent stack in the category. An official MCP server plus TypeScript and Python SDKs support building custom workflows directly on Profound's data.
- +Teams that want to test before a sales conversation. The 7-day Trial (free, no card mentioned, ChatGPT, Gemini and Google AI Overviews, 50 prompts/day) lets a team see the product before entering an Enterprise sales process.
× Consider something else if
- −You want affordable multi-model tracking with MCP access. LLM Pulse offers a lower-cost, self-serve route into broad AI-visibility monitoring and an MCP workflow without Profound's enterprise buying process.Try LLM Pulse →
- −You want to test GEO data through an API and MCP before committing. PromptWatch gives a smaller team a self-serve GEO product with API and MCP access instead of pushing it into an enterprise sales process.Try PromptWatch →
- −You run a larger agency and need white-label client delivery. Searchable is built around multi-client GEO reporting and white-label delivery, a closer match for an agency than Profound's enterprise brand workflow.Try Searchable →
What You Can Do
What can Profound do?
Track citation-level, competitor-relative AI visibility
Monitor how your brand is cited across AI engines relative to named competitors, producing a board-ready visibility report rather than a raw mentions count.
Pull data into an AI assistant via the official MCP server
Connect Claude or Cursor to Profound's official MCP server (mcp.tryprofound.com/mcp, OAuth2) to query visibility and citation data conversationally.
Build custom workflows on the TypeScript or Python SDK
A development team can build custom internal tooling directly against Profound's documented SDKs rather than working only through the dashboard.
AI Capabilities
AI, API and assistant workflows
An official MCP server is a genuine, documented differentiator
Live at mcp.tryprofound.com/mcp with OAuth2 auth, confirmed via docs.tryprofound.com, a real agent-facing capability most competitors in this category don't match.
TypeScript and Python SDKs are documented
Beyond the MCP server, first-party SDKs in both languages support building custom integrations directly on Profound's data.
Up to 9 AI engines are tracked on Enterprise
ChatGPT, Perplexity, Gemini, Claude, DeepSeek, Copilot, Google AI Mode, Google AI Overviews and Exa Search are confirmed on the live Enterprise feature card; full coverage is Enterprise-only regardless of whether self-serve tiers exist.
Pricing
How much does Profound cost?
The published entry plan starts at Free trial. For this review's professional buyer, the practical starting point is Custom (Enterprise) before users and add-ons. A free plan is available.
| Plan | Monthly |
|---|---|
| TrialPopular | Free, 7 days |
| Enterprise | Custom |
The live pricing page currently shows two tiers: a free 7-day Trial (ChatGPT, Gemini and Google AI Overviews, 50 prompts a day, 1 language/region, unlimited domains, no API/SSO/exports) and a custom Enterprise tier (custom prompts, up to 9 engines, CSV/JSON export, API, SSO/SOC2). Third-party trackers still describe a $99 Starter and $399 Growth self-serve tier as current, with one source specifically claiming annual-only billing. This is either a genuine pricing restructure or a live-page rendering gap. Confirm directly on tryprofound.com/pricing, with a screenshot, before assuming either the Starter/Growth structure or a sales-only model applies to your account.
Don't budget around a specific self-serve number without confirming it live
Two independent checks of the pricing page showed no Starter or Growth cards at all; verify directly before assuming a $99 or $399 price still applies.
Full 9-engine coverage is Enterprise-only regardless of the self-serve question
Even if a self-serve tier exists, the widest engine list is confirmed as an Enterprise-tier feature.
Alternatives
When I'd choose something else
Three different buying priorities, and what I'd pick instead for each one.
Affordable multi-model tracking with MCP access
LLM Pulse
For a smaller team that wants broad AI-visibility monitoring and MCP access through a transparent, self-serve plan.
Trade-off: LLM Pulse has a lighter enterprise analytics and service layer than Profound.
Explore LLM Pulse for this use case →A self-serve GEO API and MCP workflow
PromptWatch
For a team that wants to evaluate GEO tracking programmatically before entering an enterprise sales cycle.
Trade-off: PromptWatch is a narrower monitoring product than Profound's enterprise research and agent stack.
Explore PromptWatch for this use case →White-label GEO reporting for a larger agency
Searchable
For an agency that needs multiple client workspaces, white-label reporting and a delivery workflow built around client accounts.
Trade-off: Searchable is agency-oriented and does not replace Profound's broader enterprise intelligence stack.
Explore Searchable for this use case →Keep going
- Compare Profound against the field: 27 Best GEO Tools in 2026 (Generative Engine Optimization and AI Visibility Tracking Compared)
- Compare Profound against the field: 13 Best GEO Tools for Agencies in 2026 (Multi-Client Tracking and White-Label Reporting)
- Put it to work: The State of AI-Agent Readiness in Marketing Software (2026)
Downsides
Limitations to consider before subscribing
Self-serve pricing is currently opaque
Two independent checks of the live pricing page showed no self-serve Starter or Growth tier, only Trial and Enterprise; this pricing-page ambiguity is itself worth documenting as a limitation.
The Trial is time-boxed to 7 days
With no visible month-to-month self-serve step on the current live page, the real on-ramp may now be trial-to-sales-call, not trial-to-a-published-price.
Full engine coverage requires Enterprise
The widest 9-engine list is confirmed Enterprise-only regardless of whether a cheaper self-serve tier still exists.
No confirmed Zapier or Make integration
Both are unset with no evidence found either way; don't assume either connector exists without checking Profound's integrations page directly.
My Recommendation
Confirm the current pricing tier before committing to a budget
Shortlist Profound when your team needs the widest AI-engine coverage and the best-documented agent stack, and can go through Enterprise sales or start with the 7-day Trial.
Choose LLM Pulse for affordable broad monitoring, PromptWatch for a self-serve API and MCP workflow, or Searchable for white-label agency delivery.
What to check during the trial
- –Load tryprofound.com/pricing directly yourself and screenshot the current tier structure before assuming any number from a third-party tracker
- –Run the 7-day Trial against your actual brand and competitor set before entering an Enterprise sales conversation
- –Test the official MCP server with Claude or Cursor to confirm the agent-facing workflow fits your team's tools
- –Ask Enterprise sales directly about Zapier or Make integration status if that's a requirement for your workflow
FAQ
Frequently asked questions about Profound
This is currently unclear. The live pricing page shows only a free 7-day Trial and a custom Enterprise tier, though some third-party trackers still cite $99 Starter and $399 Growth tiers as current. Confirm directly before budgeting around either.
Yes, confirmed live at mcp.tryprofound.com/mcp with OAuth2 authentication, a genuine differentiator alongside its documented TypeScript and Python SDKs.
Up to 9 on the Enterprise tier (ChatGPT, Perplexity, Gemini, Claude, DeepSeek, Copilot, Google AI Mode, Google AI Overviews and Exa Search), confirmed on the live pricing page's Enterprise feature card.
7 days, free, covering ChatGPT, Gemini and Google AI Overviews, 50 prompts a day, unlimited domains, but no API, SSO or export access.