SimilarWeb Pricing
SimilarWeb pricing is split across 6 separate products (Web Intelligence, AI Search Intelligence, App Intelligence, Shopper Intelligence, Sales Intelligence, Stock Intelligence). The Web Intelligence product most relevant to SEO starts at $125/month (billed annually) for competitive intelligence only.
To get keyword research, rank tracking, site audit, and AEO features, you need the $335/month plan. There is no free plan, but free trials are available.
For the full feature breakdown, see my SimilarWeb review, or explore SimilarWeb alternatives if the pricing is too steep. You can also compare it against other options in my best SEO software roundup.
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SimilarWeb Pricing Analysis
vs. 14 SEO toolsAbove average for SEO tools
More expensive than 69% of SEO tools on That Marketing Buddy's database.
SimilarWeb Plans & Pricing
Competitive Intelligence
- ✓Users: 1
- ✓Historical data: 3 months
- ✓Traffic & Engagement
- ✓Customer Demographics
- ✓Marketing Channels Overview
- ✓Competitor Alerts
Competitive Intel & SEO & AEO
- ✓Users: 1
- ✓Historical data: 3 months
- ✓Traffic & Engagement
- ✓Customer Demographics
- ✓Marketing Channels Overview
- ✓Competitor Alerts
Competitive Intel, SEO & AEO & Ads
- ✓Users: 1
- ✓Historical data: 6 months
- ✓Everything in SEO & AEO plan
- ✓Ads Intelligence
- ✓PPC competitor analysis
- ✓Display ad tracking
Which Plan Should You Choose?
Traffic analysis, audience demographics, and competitive benchmarking at $125/month. No SEO features needed if you just want traffic data.
The only plan with keyword research, rank tracking, site audit, and backlink analytics. At $335/month, it is expensive but covers both traffic intelligence and SEO.
Adds advertising intelligence for PPC research. Coming soon at $540/month.
Is SimilarWeb Worth the Price?
SimilarWeb pricing makes sense if competitive traffic intelligence is central to your work, but the product structure adds complexity. The $125/month Competitive Intelligence plan only covers traffic analysis, not SEO.
To get keyword research, rank tracking, and backlink analytics, you need the $335/month plan, which is more than double what Semrush ($139.95/mo) or Ahrefs ($129/mo) charge for broader SEO toolsets. SimilarWeb wins on traffic intelligence depth, but if SEO is your primary need, traditional SEO platforms deliver more value per dollar.
Frequently Asked Questions
SimilarWeb costs $149/month on monthly billing, or $125/month when billed annually ($1,500/year). The Professional plan is $399/month ($333/month annually). Team and Enterprise plans require contacting sales, starting around $16,000/year and $50,000/year respectively.
Yes. The free tier gives you basic traffic data for any website, limited to 5 results per metric and 1 month of historical data. The free Chrome extension shows traffic rank, visits, and traffic sources while browsing. No sign-up required for basic lookups.
Yes. SimilarWeb offers a 7-day free trial with limited access to Web Intelligence features. You're capped at 15 actions per day, and a credit card is required. It auto-renews if not canceled before the trial ends.
No. SimilarWeb's Starter plan ($125/month annual) is comparable to Semrush Pro ($139.95/month), but SimilarWeb's most useful features require the Professional plan at $333/month. Semrush includes site auditing, backlink analysis, and a 27.3B keyword database at its base price, making it broader value for the money.