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Price Snapshot
How much does SimilarWeb cost?
SimilarWeb starts at $199/mo (billed annually).
Plans
SimilarWeb plans and pricing
3 paid plans · Prices shown for annual billing · Verified May 28, 2026
Web Intelligence entry tier. 1 user, 3 months of historical data. Best for researchers and analysts who need traffic and audience data only.
Most popular Web Intelligence tier. Adds SEO Intelligence (Organic Search Overview, Keyword Research, SERP analysis) and AEO Intelligence (AI Brand Visibility, AI Citations) on top of Competitive Intelligence. 1 user, 3 months historical.
Top Entrepreneurs tier. Adds Ads Intelligence (paid-search analysis, ad creative library) and doubles historical-data window to 6 months. Best for performance marketers who run paid alongside SEO.
Beyond the base plan
There's more to the pricing
SimilarWeb's base plan list above is the starting point. Most agencies stack on add-ons or use separate products from the same vendor.
Separate products from SimilarWeb
Web Intelligence
$125/mo annual (Entrepreneurs)Competitor traffic, audience demographics, marketing channels
The product TMB covers on this page. Three Entrepreneurs tiers: Competitive Intelligence ($125 annual / $199 monthly), + SEO + AEO ($333 / $399), + Ads ($542 / $649). Business and Enterprise tiers are sales-quoted.
View product →AI Search Intelligence
$99/mo annual (Entrepreneurs)AEO tracking, AI brand visibility, citation analysis
Standalone AEO product (also bundled into Web Intel mid-tier). Three Entrepreneurs tiers: AEO Intelligence ($99 / $129), + SEO + Competitive ($333 / $399), + Ads ($542 / $649). Tracks ChatGPT, Gemini, Perplexity, Claude, Grok, DeepSeek brand visibility.
View product →App Intelligence
Talk to salesiOS + Android app rankings, downloads, store ratings, usage
No public Entrepreneurs pricing. Sales-quoted. Covers iOS and Android insights (unified or split), downloads and ranking, store ratings, sessions and retention, audience interests, top charts. Add-ons: Review & Sentiment Analysis, In-App Purchase Revenue Analytics, App Technographics (SDK).
View product →Retail Intelligence
$15,000/year (Starter)Amazon, Walmart, and marketplace category and product analytics
Marketplace-focused product for ecommerce and category managers. Starter $15K/yr (5 users, 15 months history, 1K ASINs). Business $25K/yr (5 users, 25 months, 10K ASINs). Enterprise custom (10 users, 37 months, batch API, cross-shopping behavior).
View product →Sales Intelligence
$99/mo annual (Individual)B2B prospecting, contact data, AI outreach, sales signals
B2B sales product. Individual $99 annual ($129 monthly), 1 user, 3 months traffic data, 1,000 data credits. Business and Enterprise are sales-quoted with custom data credits and more users. Includes AI prospecting agent, meeting briefs, outreach messages, lead scoring, sales chrome extension.
View product →Stock Intelligence
Talk to salesWeb heatmaps and traffic signals for 3,000+ public tickers
For hedge funds and quant funds. No public pricing. Maps 3,000+ tickers to domains and apps, 5 years history, world-wide metrics. Add-ons: Premium Stocks (200+ stocks with expert research), Stock Feeds (granular engagement data for 70+ stocks).
View product →Data-as-a-Service API + MCP
Sales-quoted add-on / paid add-onREST + Batch APIs, MCP server for agent integrations
Programmatic access via REST and Batch APIs, and a published MCP server at developers.similarweb.com/docs/similarweb-mcp. Typically an Enterprise feature or paid add-on rather than bundled into Entrepreneurs tiers.
View product →Recommendation
Which plan should you choose?
Traffic analysis, audience demographics, and competitive benchmarking at $125/month. No SEO features needed if you just want traffic data.
The Web Intelligence tier that unlocks SEO Intelligence (Organic Search, Keyword Research, SERP analysis) and AEO Intelligence (AI Brand Visibility, AI Citations). At $333/month annual ($399/month month-to-month), it covers both traffic intelligence and SEO in one tool.
Adds Ads Intelligence (paid-search analysis, ad creative library) on top of the SEO + AEO tier, and doubles historical-data window to 6 months. $542/month annual ($649/month month-to-month).
Verdict
Is SimilarWeb Worth the Price?
SimilarWeb pricing makes sense if competitive traffic intelligence is central to your work, but the product structure adds complexity. Competitive Intelligence at $125/month annual ($199 month-to-month) covers traffic analysis only, not SEO.
The SEO + AEO tier at $333/month annual ($399 month-to-month) is more than double what Semrush ($139.95/mo) or Ahrefs ($129/mo) charge for broader SEO toolsets. SimilarWeb wins on traffic intelligence depth and audience demographics. If SEO is your primary need, traditional SEO platforms deliver more value per dollar.
FAQ
Frequently Asked Questions
SimilarWeb Web Intelligence costs $199/month on month-to-month billing or $125/month when billed annually ($1,500/year) for the Competitive Intelligence tier. The SEO + AEO tier is $399/month month-to-month or $333/month annual. The full Ads tier is $649/month month-to-month or $542/month annual. Business and Enterprise tiers across every SimilarWeb product require contacting sales.
Yes. The free tier gives you basic traffic data for any website, limited to 5 results per metric and 1 month of historical data. The free Chrome extension shows traffic rank, visits, and traffic sources while browsing. No sign-up required for basic lookups.
Yes. SimilarWeb offers a 7-day free trial with limited access to Web Intelligence features. You're capped at 15 actions per day, and a credit card is required. It auto-renews if not canceled before the trial ends.
Not really. SimilarWeb's Competitive Intelligence tier ($125/month annual) is comparable to Semrush Pro ($139.95/month), but you need SimilarWeb's $333/month tier to get keyword research and AEO features. Semrush includes site auditing, backlink analysis, and a 27.3B keyword database at its base price, which is broader value for SEO-first work. SimilarWeb wins when traffic intelligence and audience data are the priority.
See the pricing for yourself
7 days free. No credit card. See which plan fits before you pay.
Start Free Trial on SimilarWebMore on SimilarWeb
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.