Competitive intelligence pricing
Similarweb pricing: $125 to $542 monthly, then custom business intelligence
Similarweb has three published self-service Web Intelligence plans for individuals and small teams. The middle tier adds SEO and AEO intelligence, while the top tier adds ad intelligence. Business packages remain custom, which is a separate purchase path.
Joonas Rotko
Pricing checked 29 September 2026
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Pricing at a glance
| Plan | Monthly price | Annual / billing note | Best for |
|---|---|---|---|
| Competitive Intelligence | $199/mo | $125/mo billed annually | For researchers and analysts who need web-market data. |
| Competitive Intel, SEO & AEO(best fit) | $399/mo | $333/mo billed annually | For marketers and SEO managers who need search and AI visibility data. |
| Competitive Intel, SEO, AEO & Ads | $649/mo | $542/mo billed annually | For performance marketers who also need advertising intelligence. |
| Business packages | Custom pricing | — | For custom data, more scale and enterprise support. |
Prices and billing terms above reflect the stated check date. Confirm the checkout total, tax and renewal terms before buying.
Buddy's take
The middle plan is the meaningful starting point for an SEO team because it is where the SEO and AEO products appear. The $125 plan is useful competitive intelligence, but it is not a substitute for the SEO stack.
Which plan fits your workload?
| If you need | Choose | Why |
|---|---|---|
| Traffic, market and competitor research without a search stack | Competitive Intelligence | The $125 annual-billing plan covers the core web-intelligence workflow but omits SEO and AEO products. |
| SEO, rank tracking and AI-answer visibility for one analyst | Competitive Intel, SEO & AEO | At $333 billed annually or $399 monthly, this is the first public tier with SEO Intelligence, Site Audit, backlinks and 150 tracked AEO prompts. |
| Advertising intelligence alongside SEO and AEO | Competitive Intel, SEO, AEO & Ads | The $542 annual-billing tier adds creative, campaign, search and display advertising insight. |
| More users, API data, feeds or enterprise terms | Business package | Similarweb sells those requirements through a custom package or a standalone API conversation. |
Competitive Intelligence
- ✓One user
- ✓Three months of historical data
- ✓Competitive intelligence
- ✓Traffic, engagement and demographics
- ✓Competitor alerts
Competitive Intel, SEO & AEO
- ✓One user
- ✓Six months of historical data
- ✓SEO intelligence and rank tracking
- ✓Site audit and backlinks
- ✓150 tracked AEO prompts
- ✓AI visibility, sentiment and citations
Competitive Intel, SEO, AEO & Ads
- ✓One user
- ✓Six months of historical data
- ✓Everything in SEO and AEO
- ✓Ad intelligence
- ✓Creative, campaign and spend insights
Business packages
- ✓Custom product mix
- ✓Data feeds and API options
- ✓MCP and AI workflow options
- ✓Dedicated enterprise support
Billing, extra costs and terms
The published subscription price is not necessarily the total cost. Check the terms that affect your actual workload, expansion and cancellation before you migrate.
Similarweb's entrepreneur view checked on 29 September 2026 showed Competitive Intelligence at $125 billed annually or $199 monthly, SEO and AEO at $333 annually or $399 monthly, and the Ads bundle at $542 annually or $649 monthly.
Every public self-service plan card listed one user. Verify seat expansion and its cost before choosing an annual plan for a team.
The SEO and AEO plan includes six months of history and 150 tracked AEO prompts. Confirm country coverage, prompt usage and any expansion cost for the questions you actually monitor.
API access, data feeds, MCP workflows and dedicated enterprise support sit on a custom business path. The public self-service price does not include an assumed API allowance.
Similarweb says self-service subscribers can cancel from subscription settings, while business cancellation follows the contract. Check your billing and renewal route before purchasing.
What else could fit your budget?
Compare the job and cost model, not only the entry price
Semrush
€134/mo · SEO plan
A lower-priced SEO suite when research, tracking and content workflows matter more than traffic-intelligence depth.
DataForSEO
Usage-based API credits
An API-first route when a data team wants to buy specific endpoints instead of an analyst workspace.
SE Ranking
€109/mo · Core
A rank-tracking-led suite for teams that also need audits, research and reporting.
Full product context
Need the product trade-offs too?
The pricing page focuses on plan selection and cost. The review covers product fit, limitations, alternatives, AI capabilities and the buying risks that a plan table leaves out.
Read: Similarweb reviewFrequently asked questions
Similarweb's self-service Web Intelligence plans were $199 monthly or $125 billed annually for Competitive Intelligence, $399 or $333 for SEO and AEO, and $649 or $542 for SEO, AEO and Ads when checked on 29 September 2026.
The Competitive Intel, SEO and AEO plan includes SEO Intelligence, rank tracking, Site Audit, backlinks, AI Brand Visibility, sentiment and citation analysis, plus 150 tracked AEO prompts.
Yes, but it is custom. Business packages cover tailored product scope, API or data-feed options, AI workflows and enterprise support.
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