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Price Snapshot
How much does Search Atlas cost?
Search Atlas starts at $99/mo for a paid plan. Annual and biennial billing bring the per-month price down further.
Plans
Search Atlas plans and pricing
4 paid plans · Prices shown for annual billing · Verified Jun 23, 2026
1 OTTO SEO project, 120 target keywords, 1 seat, 40 content pages. 20% off annual (~$79/mo). 7-day trial.
2 OTTO projects, 300 keywords, 3 seats, 100 content pages, LLM Visibility, full Smart Ads. Most popular. 20% off annual (~$159/mo).
4 OTTO projects, 600 keywords, 5 seats, 200 content pages, white-label, all LLM models. Best value. 20% off annual (~$319/mo).
10 OTTO projects, 1,500 keywords, 10 seats, 500 content pages, priority support. 20% off annual.
Recommendation
Which plan should you choose?
One OTTO project, 120 keywords and 40 content pages cover a single actively-optimized site. No reason to pay more until you add sites or want LLM Visibility.
The first tier with LLM Visibility tracking and full Smart Ads, plus 2 OTTO projects and 3 seats. The natural pick for a team that wants the AI-search and PPC pieces, not just rank tracking.
Pro adds white-label and all LLM models for reselling; Agency scales to 10 OTTO projects, 10 seats and 500 content pages for shops managing many client sites.
Editorial
My take on Search Atlas pricing
Search Atlas prices on capacity, not features, which is the right call for a platform this broad. What you are really buying at each tier is how many sites OTTO can run (projects), how many keywords you track, how many seats, and how much content you publish. For a single site, Starter at $99 is plenty: one OTTO project, 120 keywords, 40 content pages.
The jump most teams weigh is Growth at $199, and it is the one I would point most people to, because it is the first tier with LLM Visibility tracking and full Smart Ads, the AI-search and PPC pieces that make this more than a rank tracker. Pro at $399 is the agency-reseller tier (white-label, all LLM models), and Agency at $999 is for shops running ten or more client sites.
The honest gotcha is the missing free plan. The 7-day trial with free onboarding is a fair way to evaluate, but there is no ongoing free tier the way some SEO tools offer one. And the real value here, the MCP server that lets your own agents run the platform, needs a token pulled from a browser login to connect, so budget a little technical setup time if the agent integration is why you are buying.
Verdict
Is Search Atlas Worth the Price?
Yes, if you want SEO implemented and drivable by agents. At $99/mo Starter you get OTTO auto-implementing on-page fixes plus the full toolset, and from Growth up you add LLM Visibility and the AI-search angle. The official MCP server (the whole platform exposed to your own agents) is the real differentiator versus cheaper single-purpose tools.
Just go in knowing there is no free plan, only a 7-day trial, and that the heaviest limits are OTTO projects and content pages, so price it on how many sites you run.
FAQ
Frequently Asked Questions
Search Atlas costs $99/mo (Starter), $199/mo (Growth), $399/mo (Pro) or $999/mo (Agency), with 20% off annual billing . There is a 7-day free trial with free onboarding, but no permanent free plan.
No permanent free plan. Every tier includes a 7-day free trial with free 1:1 onboarding, so you can evaluate OTTO and the full platform before paying.
For a single site, Starter ($99/mo) is enough. Growth ($199/mo) is the popular pick because it adds LLM Visibility tracking and full Smart Ads. Pro ($399/mo) adds white-label for agencies, and Agency ($999/mo) is for shops running 10+ client sites.
The limits that bite first are OTTO projects (one per site) and content pages , not keyword counts. Price your plan on how many sites you run and how much content you publish.
See the pricing for yourself
7 days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.