Kajabi Pricing: Is This Premium Platform Worth the Investment?

Basic at $179/month supports up to 3 products, which is enough to launch and sell your first courses while testing the platform. The plan includes the website builder, email marketing, and payment processing, so you do not need additional tools to get started. At $179/month, Kajabi is the most expensive course platform in its category, so use the 14-day trial to confirm the all-in-one approach saves you more than using separate tools. Upgrade to Growth when you need more than 3 products or want the affiliate program.

Growth unlocks the affiliate program and advanced automations, both of which help scale a coaching business without proportionally increasing your workload. The affiliate program lets others promote your courses for a commission, creating a marketing channel that works without constant effort. With a higher product limit (15 products), you can build a broader course catalog as your audience grows. Move to Pro if you need multiple websites or your product catalog exceeds 15 items.

Pro supports multiple websites and up to 100 products, accommodating established education businesses with diverse course catalogs. For businesses running separate brands or sub-brands, the multi-site capability keeps everything under one account. The 100-product cap is generous enough for most education businesses. Make sure you are actually using the expanded capacity, as Growth is a better value if you operate under one brand with fewer than 15 products.

Growth's 15-product limit covers most training company catalogs while keeping costs lower than the Pro tier. The automation features help deliver structured training paths and follow-up sequences without manual effort. For training companies that need a professional platform for delivering courses, managing students, and processing payments, Growth provides the right balance of features and cost. The affiliate program can help with enrollment growth if you have industry partners willing to promote your training.

Growth includes the analytics and automation features needed to manage ongoing membership experiences effectively. For membership sites, automated onboarding sequences, content drip schedules, and engagement tracking are essential for reducing churn. The 15-product limit supports a membership plus supplementary courses or resources. If your membership grows to require more than 15 distinct product offerings, Pro expands that limit to 100.