This page may contain affiliate links.
Some links on this page are affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you). This never influences my ratings or recommendations.
Verdict
I rate this 4/10 because it's not actually an affiliate program. The 25% partner commission sounds decent until you realize it only applies to agencies managing multiple client accounts. Compare that to Moosend's 30-40% lifetime recurring or Kit's 50% first-year commissions that any blogger can earn through simple referral links.
If you're creating email marketing content, promoting Mailchimp is leaving money on the table. The brand recognition might drive clicks, but zero commission means zero revenue.
Overview
How commissions work
Assessment
Worth promoting?
Why Join
- ✓25% commission rate for qualified partners
- ✓No minimum payout threshold
- ✓Strong brand recognition drives traffic
- ✓Quarterly payments via reliable methods
Watch Out For
- ✕Not an affiliate program - requires managing 2+ client accounts
- ✕No referral links or tracking for content creators
- ✕Only quarterly payments vs monthly from competitors
- ✕Zero earning potential for bloggers and reviewers
Getting started
How to join
To promote Mailchimp as an affiliate, you first need to sign up for a FlexOffers account. Once your FlexOffers application is approved, search for the Mailchimp offer within the platform and apply to join it specifically. FlexOffers approval typically takes 1-5 business days, and the Mailchimp offer may have additional approval requirements.
Keep in mind that Mailchimp no longer runs a direct affiliate program. The FlexOffers route is the primary way to earn commissions on Mailchimp referrals. If you are specifically looking to monetize email marketing content, consider programs from competitors like ActiveCampaign, GetResponse, or Moosend, which offer direct partnerships with better commission structures and dedicated affiliate support.
Join Mailchimp affiliate program →Tips
How to maximize your earnings
Mailchimp's brand recognition works in your favor since most people have already heard of it. Focus your content on helping people get the most from Mailchimp rather than explaining what it is, with setup guides, template customization, and automation tutorials.
The hybrid commission ($4 per free signup, $40 per paid) rewards both broad promotion and targeted content. Create a mix of awareness-level content for free signups and comparison or migration guides for paid conversions.
Target very small businesses and solopreneurs who are sending their first email campaigns. Mailchimp's free plan and familiar brand make it the default choice for beginners, so "getting started" content performs well across blogs, YouTube, and social media.
Be transparent about Mailchimp's limitations at scale. Audiences trust recommendations more when you acknowledge that larger businesses may eventually outgrow the platform, and this transparency builds credibility for all your affiliate recommendations.
FAQ
Frequently Asked Questions
$0 unless you're an agency managing multiple client accounts. Content creators have no earning mechanism since there are no referral links.
Moosend pays 30-40% lifetime recurring to anyone with a blog. Mailchimp pays 25% only to agencies managing 2+ paid accounts.
Doesn't matter - there's no way to monetize Mailchimp content. Focus on promoting actual affiliate programs instead.
Quarterly payments for partners only. Moosend and GetResponse pay monthly with proper affiliate tracking.
No. You must actively manage at least 2 paid Mailchimp client accounts. Pure content creators are excluded.
No referral links exist. Commissions only track revenue from accounts you directly manage as a partner.
No minimum threshold, but since bloggers can't earn anything, this doesn't help content creators.
Skip Mailchimp for Real Affiliate Programs
Check out Moosend (30-40% recurring) or Kit (50% first year) that actually pay content creators with proper tracking.
More on Mailchimp
Joonas Rotko
Author & founder of That Marketing Buddy
I track affiliate programs across 34+ marketing tools. Commission rates, cookie windows, and payout terms verified against official program pages.
This page contains affiliate links. I earn a commission if you sign up through my link at no extra cost to you.