Yoast SEO Pricing: Free vs $129/yr Premium (2026)

Name: Yoast SEO
Brand: Yoast SEO
Availability: InStock
Rating: 8.2 (1 reviews)

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Price Snapshot

How much does Yoast SEO cost?

Yoast SEO starts at $118.80/mo (billed annually).

Plans

Yoast SEO plans and pricing

1 paid plan · Prices shown for annual billing · Verified Apr 20, 2026

Yoast SEO PremiumRecommended

$118.8/mo

Optimize for up to 5 keywordsManage your redirectsGet internal linking suggestionsGet AI suggestions for titles and descriptions+6 more

Free plan available

The free Yoast SEO plugin is fully functional for basic on-page optimization. It includes SEO analysis for one focus keyword per page, readability scoring, XML sitemaps, basic schema markup, meta title/description editing, and social media previews. No account or credit card required. Install directly from WordPress.org.

Recommendation

Is Yoast SEO right for you?

Personal bloggers & small sites

The free plugin covers everything a small WordPress site needs: SEO analysis, readability scoring, XML sitemaps, and basic schema. No reason to pay unless you need redirects or multi-keyword targeting.

Content-heavy sites & publishers

Multi-keyword optimization for 5 keywords per page, internal linking suggestions, and the redirect manager save significant time on sites publishing 10+ posts per month.

Local businesses

The bundled Local SEO plugin alone justifies the cost. It adds business schema, opening hours, maps, and multi-location support without a separate purchase.

Agencies managing client sites

Per-site pricing adds up fast. Use the free version for basic client sites, or evaluate Rank Math's agency pricing at $499/year for 500 sites.

Editorial

My take on Yoast SEO pricing

Joonas RotkoAuthor & founder of That Marketing Buddy

Yoast SEO's pricing is refreshingly straightforward in a market full of confusing tiers. You get two options: free or Premium. That's it.

The free version is genuinely useful, not a crippled demo. Most small blogs and personal sites can run on it indefinitely. This is rare in the WordPress plugin space.

Premium at $129/year per site is fair if you need redirect management (you will if you ever rename URLs), multi-keyword optimization, or the bundled Local/Video/News plugins. The three bundled plugins alone would cost more separately.

The catch is per-site pricing. One site? Reasonable. Five client sites? That's $645/year. Agencies should seriously consider Rank Math, which offers comparable Premium features at $79/year for unlimited personal sites or $199/year for 100 client sites.

Hidden Costs

What the pricing page doesn't tell you

Price excludes VAT

The advertised price of $118.80/year is listed as 'ex VAT'. VAT taxes are added during checkout and will increase the total cost you pay.

Automatic annual renewal billing

The Agreement automatically renews for successive 1-year periods unless terminated. You will be automatically charged for each renewal term on the date your previous term expires.

One license per website only

Each Yoast SEO Premium subscription can only be used on 1 website or domain. You must purchase separate subscriptions for multiple websites.

All fees are non-refundable after 30 days

Refunds only apply to initial purchases within 30 days. No refunds are available for renewals, upgrades, or any charges after the 30-day period from initial purchase.

AI Services usage may be limited or require additional fees

Yoast reserves the right to restrict access to AI Services and your subscription may include limited uses. If you exceed allotted usage, you may need to purchase additional uses, and certain new AI Services may require additional fees.

Google Docs add-on requires separate seat purchases for teams

Only one free Google Docs add-on seat is included with Yoast SEO Premium. Additional seats for team members must be purchased separately.

Legacy Lifetime Subscription holders excluded from new features

Customers with legacy Lifetime Subscriptions are not eligible for upgrades, promotions, or access to new paid features. They must purchase new features separately or subscribe to a new plan.

Verdict

Is Yoast SEO Worth the Price?

Yoast SEO is worth paying for if you manage a single content-focused WordPress site and need redirect management, multi-keyword optimization, or the bundled Local/Video/News plugins. The free version is excellent for smaller sites. The main pricing weakness is per-site licensing. Agencies and multi-site operators should compare Rank Math or SEOPress before committing.

FAQ

Frequently Asked Questions

Yoast SEO has a free WordPress plugin and a Premium version at €118.80/year (~$129 USD) per site. There is no monthly billing option, it is annual only. Bulk discounts are available for purchasing multiple site licenses.

For small blogs and personal sites, yes. The free version includes SEO analysis, readability scoring, XML sitemaps, schema markup, and meta editing. You'll only need Premium if you manage redirects, optimize for multiple keywords per page, or need the Local/Video/News SEO add-ons.

Yes, Yoast offers a 30-day money-back guarantee on Premium subscriptions. If you're not satisfied, you can request a full refund within 30 days of purchase.

Rank Math's free version includes more features (unlimited keywords, schema generator, 404 monitor). Rank Math Pro costs $79/year for unlimited personal sites vs Yoast's $129/year per site. For agencies, Rank Math's Business plan at $199/year covers 100 client sites.

Yes, each Yoast SEO Premium subscription covers one WordPress site. For multiple sites, you need separate subscriptions. Bulk discounts are available when purchasing 5+ licenses at once.

You lose access to Premium features (redirect manager, internal linking, multi-keyword optimization, AI meta generation) and 24/7 support. Your SEO settings, meta descriptions, and schema remain intact. Nothing breaks, you just lose the premium functionality.

See the pricing for yourself

Check the official pricing page for current rates.

View Yoast SEO Pricing