Yoast SEO Pricing
Yoast SEO pricing is simple: a free WordPress plugin or Premium at $129/year (€118.80) per site. The free version covers SEO analysis, readability scoring, XML sitemaps, and basic schema markup. Premium adds redirect management, multi-keyword optimization, internal linking suggestions, and three bundled plugins (Local, Video, News SEO).
For the full breakdown of what you get, see our Yoast SEO review, or explore Yoast SEO alternatives if the per-site pricing feels steep. You can also browse our best SEO software roundup.
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Yoast SEO Pricing Analysis
vs. 13 SEO toolsBelow average for SEO tools
Cheaper than 100% of SEO tools on That Marketing Buddy's database. Yoast SEO also offers a free plan.
My Take on Yoast SEO Pricing
Yoast SEO's pricing is refreshingly straightforward in a market full of confusing tiers. You get two options: free or Premium. That's it.
The free version is genuinely useful, not a crippled demo. Most small blogs and personal sites can run on it indefinitely. This is rare in the WordPress plugin space.
Premium at $129/year per site is fair if you need redirect management (you will if you ever rename URLs), multi-keyword optimization, or the bundled Local/Video/News plugins. The three bundled plugins alone would cost more separately.
The catch is per-site pricing. One site? Reasonable. Five client sites? That's $645/year. Agencies should seriously consider Rank Math, which offers comparable Premium features at $79/year for unlimited personal sites or $199/year for 100 client sites.
Yoast SEO Plans & Pricing
Free
- ✓SEO analysis
- ✓Readability analysis
- ✓XML sitemaps
- ✓Schema markup
- ✓Title & meta description editor
- ✓Social media previews
Premium
- ✓Everything in Free
- ✓Optimize for up to 5 keywords
- ✓Redirect manager
- ✓Internal linking suggestions
- ✓AI-powered meta titles & descriptions
- ✓Local SEO plugin included
Free Plan Details
The free Yoast SEO plugin is fully functional for basic on-page optimization. It includes SEO analysis for one focus keyword per page, readability scoring, XML sitemaps, basic schema markup, meta title/description editing, and social media previews. No account or credit card required. Install directly from WordPress.org.
Which Plan Should You Choose?
The free plugin covers everything a small WordPress site needs: SEO analysis, readability scoring, XML sitemaps, and basic schema. No reason to pay unless you need redirects or multi-keyword targeting.
Multi-keyword optimization for 5 keywords per page, internal linking suggestions, and the redirect manager save significant time on sites publishing 10+ posts per month.
The bundled Local SEO plugin alone justifies the cost. It adds business schema, opening hours, maps, and multi-location support without a separate purchase.
Per-site pricing adds up fast. Use the free version for basic client sites, or evaluate Rank Math's agency pricing at $499/year for 500 sites.
Is Yoast SEO Worth the Price?
Yoast SEO is worth paying for if you manage a single content-focused WordPress site and need redirect management, multi-keyword optimization, or the bundled Local/Video/News plugins. The free version is excellent for smaller sites. The main pricing weakness is per-site licensing. Agencies and multi-site operators should compare Rank Math or SEOPress before committing.
Try Yoast SEO →Frequently Asked Questions
Yoast SEO has a free WordPress plugin and a Premium version at €118.80/year (~$129 USD) per site. There is no monthly billing option, it is annual only. Bulk discounts are available for purchasing multiple site licenses.
For small blogs and personal sites, yes. The free version includes SEO analysis, readability scoring, XML sitemaps, schema markup, and meta editing. You'll only need Premium if you manage redirects, optimize for multiple keywords per page, or need the Local/Video/News SEO add-ons.
Yes, Yoast offers a 30-day money-back guarantee on Premium subscriptions. If you're not satisfied, you can request a full refund within 30 days of purchase.
Rank Math's free version includes more features (unlimited keywords, schema generator, 404 monitor). Rank Math Pro costs $79/year for unlimited personal sites vs Yoast's $129/year per site. For agencies, Rank Math's Business plan at $199/year covers 100 client sites.
Yes, each Yoast SEO Premium subscription covers one WordPress site. For multiple sites, you need separate subscriptions. Bulk discounts are available when purchasing 5+ licenses at once.
You lose access to Premium features (redirect manager, internal linking, multi-keyword optimization, AI meta generation) and 24/7 support. Your SEO settings, meta descriptions, and schema remain intact. Nothing breaks, you just lose the premium functionality.