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Price Snapshot
How much does SocialPilot cost?
SocialPilot starts at $20/mo for a paid plan. That's 26% below median for Social Media Management tools. Annual billing brings the per-month price down further.
Plans
SocialPilot plans and pricing
4 paid plans · Monthly rates shown, annual noted per plan · Verified Aug 10, 2026
5 social accounts, 1 user, 500 AI credits, Content Library, Tags, Analytics
10 accounts, 3 users, 1,000 AI credits, Bulk Schedule, Social Media Inbox, Team Collaboration
20 accounts, 6 users, 5,000 AI credits, Advanced Analytics, Client Approval, White Label Reports
40 accounts, unlimited users, unlimited AI credits, Advanced Security, Advanced White Label, Dedicated Account Manager
Custom accounts, unlimited users/clients, SSO, API Access, Migration & Onboarding
Recommendation
Which plan should you choose?
5 accounts and 1 user covers a single-operator setup, and $20/mo (or $17/mo annually) is on the lower end for agency-grade scheduling.
The Social Media Inbox and Team Collaboration features at $40/mo justify the jump once more than one person touches client accounts.
Client Approval workflows and White Label Reports at $100/mo are built specifically for agencies that need a client sign-off step before posts go live.
Unlimited users removes the per-seat math entirely, which matters if your team size fluctuates with client load.
SSO and API Access aren't available on any published tier, so this is the only route if your IT or dev team has those requirements.
Editorial
My take on SocialPilot pricing
The account-tier pricing model is the first thing to understand here. Most scheduling tools charge per social profile or per user, and SocialPilot does both, just structured differently: you get a bundle of accounts and users baked into each tier, then pay $4/month per extra social account and $5/month per extra user (on Standard and Premium) if you outgrow the bundle.
That structure rewards agencies that land right on a tier's limits and punishes those who need just one or two more accounts than the plan allows. If you're running 6 accounts on Essentials, for example, you're paying for a whole tier upgrade to Standard, or $4/month extra per account over the 5-account cap, depending on how SocialPilot handles overages on that specific plan.
The annual toggle trick is worth flagging too. The pricing page loads on yearly rates by default, so the $17/mo Essentials number is the first thing you see, but the real month-to-month price is $20/mo. That's a 15% jump if you're not ready to commit annually, which isn't hidden exactly, but it's easy to miss if you don't scroll past the toggle.
There's no free plan and no money-back guarantee, just a 14-day free trial with no credit card required. For an agency tool competing against options like Hootsuite or Buffer, that trial length is standard, but the lack of a refund window means you're betting on the trial catching every issue before you commit to a paid month.
Deals
Available discounts
Annual Billing Discount
Save 15% on every plan when you pay yearly instead of month-to-month.
Verdict
Is SocialPilot Worth the Price?
SocialPilot's account-tier pricing makes sense for agencies whose account count matches a tier cleanly. An agency managing exactly 10 client profiles with 2-3 team members lands well on Standard at $40/mo (or $34/mo annually), and the per-account overage fee of $4/month is reasonable if you only need a couple extra.
Where the math gets less favorable is at the edges: someone with 6 accounts on a solo Essentials plan, or 21 accounts needing Premium, ends up paying for headroom they don't fully use, or overage fees that stack up. There's also no free plan to test the interface without a time limit, so the 14-day trial is your only no-cost look before deciding.
Compared to Publer or Later, which structure pricing differently around post counts or profile bundles, SocialPilot's model rewards agencies that can predict their account needs in advance and penalizes those still scaling unpredictably.
FAQ
Frequently Asked Questions
No. SocialPilot offers a 14-day free trial with no credit card required, but there's no permanent free tier. Once the trial ends, you need to pick a paid plan starting at $20/mo (monthly billing) or $17/mo billed annually.
Neither exactly, and both. Each tier bundles a set number of social accounts and users (for example, Essentials includes 5 accounts and 1 user). Going over either limit adds extra cost: $4/month per additional social account on any plan, and $5/month per additional user on Standard and Premium.
The pricing page defaults to the 'Yearly (Save 15%)' toggle, so the headline prices ($17, $34, $85, $170) are annual rates shown per month. If you switch to monthly billing, the actual prices are $20, $40, $100, and $200 respectively.
No. There's no refund policy listed. The only way to evaluate SocialPilot risk-free is the 14-day free trial before you enter payment details.
Extra social accounts cost $4/month each, and this applies across every plan tier from Essentials through Ultimate. It's a flat add-on rate regardless of which plan you're on.
Enterprise includes custom account volume, unlimited users and clients, SSO, API Access, and migration/onboarding support. Pricing isn't published, so you'll need to contact SocialPilot's sales team directly.
Client Approval and White Label Reports are only available starting on the Premium plan at $100/mo (monthly) or $85/mo billed annually. Essentials and Standard don't include client-facing approval steps.
See the pricing for yourself
14 days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.