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Price Snapshot
How much does Profound cost?
Profound starts at $99/mo for a paid plan. Annual and biennial billing bring the per-month price down further.
Profound vs 0 competitors by starting price
At $99/mo, Profound is mid-range by starting price among AI Search Visibility tools. The category median is —.
Plans
Profound plans and pricing
2 paid plans · Prices shown for annual billing · Verified Jun 5, 2026
ChatGPT only, 50 prompts, 1,500 responses/mo
3 engines, 100 prompts, 9,000 responses/mo, 6 AEO articles
Recommendation
Which plan should you choose?
Enough to see and understand your ChatGPT presence with 50 prompts, if a single engine is all you need.
Three engines, 100 prompts, 9,000 responses and 6 AEO articles. The real entry point for multi-engine GEO.
All 10 engines, multiple brands tracked, SSO/SAML and SOC 2. Needed for full-coverage competitive work.
10 pitch workspaces for prospect audits, full client workspaces as $399/mo add-ons, consolidated billing.
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vs Competitors
How does the price compare?
Profound vs other AI Search Visibility by starting price.
Editorial
My take on Profound pricing
Profound's pricing is more transparent than most tools at this level, which I respect. But read the tiers as a coverage ladder, not a feature ladder. The $99 Starter is real, but it only tracks ChatGPT. The minute you want to see how Perplexity or Google's AI Overviews describe you, you are on Growth at $399 a month.
So for most brands serious about AI search, Growth ($399) is the actual entry point, and the all-engine view you want for competitive work lives on custom Enterprise. Budget accordingly: this is a $399-and-up tool with a $99 doorway.
Verdict
Transparent pricing, but it is a $399-and-up tool
Profound earns points for publishing its prices, which is rare at this level. Just do not let the $99 Starter set your budget: it only tracks ChatGPT. Real multi-engine GEO starts at $399 a month on Growth, and full coverage of all 10 engines means a custom Enterprise quote. If you only need one engine, a lighter monitor like Otterly will cost you a fraction.
If AI search is a board-level metric, the price is fair for what is the deepest dataset in the category.
FAQ
Frequently Asked Questions
No free forever plan. The Growth tier is labelled "Try for free" on the pricing page, so a trial is available there, and agencies get 10 pitch workspaces a month for prospect audits.
Starter at $99/month ($82.50 on annual billing), which tracks ChatGPT only with 50 prompts and 1,500 responses a month.
All 10 engines (ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok and more) sit on custom Enterprise pricing, quoted on a sales call. The mid Growth tier covers three engines for $399/month .
Yes, annual billing gives two months free: Starter drops to $82.50/month and Growth to $332.50/month .
Yes. Agency Growth is $99/month plus add-ons (10 pitch workspaces, full client workspaces at $399/month each, five trial workspaces for $199/month), with Agency Enterprise custom.
See the pricing for yourself
null days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.