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Price Snapshot
How much does ManyChat cost?
ManyChat starts at $15/mo for a paid plan, with a free plan for smaller teams. Annual and biennial billing bring the per-month price down further.
Plans
ManyChat plans and pricing
4 paid plans · Prices shown for annual billing · Verified Jun 21, 2026
Up to 25 active contacts, Instagram and Messenger only, basic flows.
From around 250 contacts, 2 channels.
From around 500 contacts scaling up (around $199/mo at higher thresholds), 3 channels incl WhatsApp/SMS, A/B testing, Shopify.
Up to around 7,500 contacts, unlimited channels, priority support.
Around 25,000 contacts or custom. AI add-on around $29/mo separate; overage $0.018 to $0.10 per contact.
ManyChat offers a free plan with limited features. Good for testing the platform before committing.
Recommendation
Which plan should you choose?
Around 25 contacts on Instagram and Messenger is enough to try comment-to-DM and keyword flows before paying.
Adds WhatsApp or SMS as a third channel plus A/B testing and Shopify, and scales with your contact count.
Up to ~7,500 contacts, unlimited channels and priority support for higher-volume social lead capture.
ManyChat AI is a separate add-on (reported ~$29/month), so add it on top of whichever contact tier you need.
Editorial
My take on ManyChat pricing
ManyChat's pricing is cheap to start and scales with your list, which is the right model for a social lead-capture tool but makes the real cost depend on how fast you grow contacts. The free plan (around 25 active contacts, Instagram and Messenger only) is a genuine sandbox, and the paid tiers climb from there as your audience grows.
The detail marketers miss: ManyChat AI is a separate add-on (reported around $29/month), not bundled into the base plans. So the headline tier price is for the flow and automation builder; the actual AI replies cost extra on top. Budget for both if the AI is the reason you want it.
Verdict
Cheap to start, but contact-based scaling and a separate AI add-on drive the real cost
ManyChat is one of the most affordable ways into social lead capture, and the free plan is a real sandbox. Just price it on two things the headline tier hides: your active-contact count (the bill scales as your list grows, with overage fees) and the AI add-on (reported around $29/month on top, since AI is not bundled).
Confirm the live numbers before committing, because ManyChat's pricing page is not publicly scrapable and changed in 2026.
FAQ
Frequently Asked Questions
Yes. The free plan covers roughly 25 active contacts on Instagram and Messenger with basic flows, which is enough to test comment-to-DM and keyword automation. Paid tiers scale from there with your contact count.
Reported tiers (USD, contact-based): Free (~25 contacts), Essential ~$15/mo (~250 contacts), Pro from ~$15/mo at 500 contacts scaling with volume, and Business ~$69/mo (~7,500 contacts), plus a higher Elite or custom tier. ManyChat's pricing page blocks automated checks, so confirm the live numbers.
No. ManyChat AI is a separate paid add-on (reported around $29/month), not bundled into the base plans. The tier price covers the flow and automation builder; the AI replies cost extra on top.
Pricing is contact-based , so it auto-scales as your number of active contacts grows, and there are overage fees (reported $0.018 to $0.10 per contact over your limit). WhatsApp and SMS also carry separate per-message fees from Meta and carriers.
See the pricing for yourself
Check the official pricing page for current rates.
View ManyChat PricingMore on ManyChat
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.