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Price Snapshot
How much does AthenaHQ cost?
AthenaHQ starts at $295/mo for a paid plan, with a free plan for smaller teams. Annual and biennial billing bring the per-month price down further.
Plans
AthenaHQ plans and pricing
1 paid plan · Prices shown for annual billing · Verified Jul 14, 2026
300 credits, 5 tracked models (ChatGPT, Perplexity, AI Overviews, Gemini, Claude), unlimited members, prompt/response analysis, competitor insights, Athena AI agent
3,600 credits, 9 tracked models including AI Mode, Copilot and Grok, API access, integrations, CSV export, content optimization agent, self-learning content improvement
Custom credits, Knowledge Base, Oracle discrepancy detection, Athena Citation Engine (ACE), SSO, audit logs, multi-region/language, persona targeting, BI tool support, white-glove setup
Essential is free with 300 credits, tracking across 5 AI models (ChatGPT, Perplexity, AI Overviews, Gemini, Claude), unlimited team members, prompt and response analysis, competitor insights, and access to the Athena AI agent. There's no mention of a credit card requirement or time limit in the available data.
Recommendation
Which plan should you choose?
300 credits and 5 tracked models covers ChatGPT, Perplexity, Gemini, Claude, and AI Overviews, which is enough to see whether your brand even appears in AI answers before spending money.
The content optimization agent and self-learning content improvement only exist on Starter, which is the whole point if your goal is fixing content, not just tracking scores.
API access starts here. Check the Athena HQ API page for endpoint details before assuming it covers your integration needs.
SSO, audit logs, and multi-region/language support are Enterprise-only, and Oracle discrepancy detection plus the Citation Engine (ACE) suggest this tier is built for scale, not solo use.
At $295/month with no trial, it's worth scanning AthenaHQ alternatives or the broader 26 Best AI Visibility Tools list before committing to Starter.
Editorial
My take on AthenaHQ pricing
The free Essential plan is more generous than most AI visibility tools bother to offer. Five tracked models, unlimited seats, and competitor insights for $0 is enough to get a real sense of where your brand shows up in ChatGPT or Perplexity answers before you spend anything.
The problem is what happens next. There's no $49 or $99 stepping stone. You go from free straight to $295/month, and that price only unlocks once you need API access, more tracked models, or the content optimization agent. If your team just wants monitoring, Essential might genuinely be enough. If you need the agent to act on findings, you're paying full Starter price with no trial period to confirm it's worth it first.
That's the real tradeoff here: a strong free tier bookending a premium-only paid tier, with nothing built for teams stuck in the middle. Compare this against Peec AI or Otterly.AI before committing, since AI visibility tracking pricing varies a lot across this category and Athena's jump is one of the steeper ones I've seen documented.
Deals
Available discounts
Annual Billing
No discounted annual rate is listed in the available pricing data. Starter's published price is monthly only, so treat any annual claim elsewhere with skepticism until AthenaHQ confirms one.
Verdict
Is AthenaHQ Worth the Price?
If you're a solo consultant or small business owner who just wants to check whether ChatGPT or Perplexity mention your brand, Essential covers that at no cost.
If you're running an in-house SEO team that needs to feed AI visibility data into existing reporting via API and actually fix content gaps the tool finds, Starter's $295/month buys real functionality: 9 tracked models, integrations, and an agent that acts rather than just reports. Where it gets harder to justify is the middle ground.
A freelancer or small agency that wants slightly more than 300 credits but doesn't need API access or the optimization agent has nowhere to land except the full $295 tier. There's also no free trial on Starter, so you're committing to a month of billing to find out if the content optimization agent's output is actually useful for your content workflow.
That's a real gap compared to tools that offer even a short trial window.
FAQ
Frequently Asked Questions
Yes. Essential is free and includes 300 credits, tracking across 5 AI models (ChatGPT, Perplexity, AI Overviews, Gemini, Claude), unlimited team members, prompt and response analysis, competitor insights, and access to the Athena AI agent.
Starter is $295/month (monthly billing). It includes 3,600 credits, tracking across 9 models including AI Mode, Copilot, and Grok, API access, integrations, CSV export, and the content optimization agent.
No. Based on the available data, AthenaHQ does not offer a free trial on any paid plan. The free Essential tier is the only way to test the product without paying.
No money-back guarantee is listed in AthenaHQ's pricing data. If you're unsure about committing to $295/month, start with Essential first to see if the tracking quality meets your expectations.
Enterprise pricing is custom and not published. It includes features like Knowledge Base integration, Oracle discrepancy detection, the Athena Citation Engine (ACE), SSO, audit logs, and white-glove setup, so pricing depends on your credit volume and requirements. Contact AthenaHQ directly for a quote.
Essential tracks 5 AI models with 300 credits and no API access. Starter tracks 9 models (adding AI Mode, Copilot, and Grok) with 3,600 credits, plus API access, integrations, CSV export, and the content optimization agent that Essential doesn't include.
Pricing varies across the AI visibility tracking category. It's worth comparing AthenaHQ against Peec AI, Profound, and PromptWatch, or browsing the full AthenaHQ alternatives list, since the $295 jump from free is steeper than some competitors in this space.
See the pricing for yourself
Check the official pricing page for current rates.
View AthenaHQ PricingMore on AthenaHQ
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.