Access, auth, and limits
Authorization is browser OAuth. Loops supports clients that authenticate with Client ID Metadata Documents, and preregistered clients such as Claude connect directly. There is no API key to paste into a config file for the MCP path, though the REST API still uses a Loops API key if you build against it instead.
The surface covers contacts, mailing lists, transactional email, events and the rest of the Loops API. Transactional email and campaigns are both write paths that reach real inboxes, so whether Loops splits read and write consent the way Customer.io does matters more here than the tool count. Loops does not publish that split, or per-plan gating and rate limits for the server, so confirm those in your own account before you let an agent send on your domain.
How to connect Loops MCP to Claude Desktop
Add this block to ~/Library/Application Support/Claude/claude_desktop_config.json (macOS) or %APPDATA%\Claude\claude_desktop_config.json (Windows), then restart Claude Desktop. Cursor and Codex use a similar schema.
{
"mcpServers": {
"loops": {
"command": "npx",
"args": ["mcp-remote", "<YOUR_MCP_URL>"]
}
}
}
// HTTP-transport MCP. Get your <YOUR_MCP_URL> from the vendor dashboard.
// Server source: https://mcp.loops.so
// Claude Code (one-liner): claude mcp add loops <YOUR_MCP_URL> --transport httpSome MCP servers require an API key. Check the source page for setup: mcp.loops.so.
Does Loops MCP cost extra?
Loops ships an official MCP server that uses your existing subscription credentials.
- No separate MCP licence to buy. You pay for your Loops plan, the MCP server queries that account.
- Whether it's gated to a specific tier wasn't extracted automatically — verify the access requirements on the MCP page or pricing docs.
Loops also publishes a REST API
Loops publishes an API, but per-tier gating wasn't extracted automatically.
What you can do with Loops from an AI agent
Three shapes of agent workflow. Pick the row that matches how you actually use Claude / Cursor / Codex day to day.
Skip the dashboard, ask Claude
- "What campaigns underperformed this week?" answered in seconds
- Quick one-off questions without leaving the editor
- Pipe Loops data into your personal notes / docs without writing a script
Run client analysis at agent speed
- Hand the MCP server to your team — every consultant can ask Claude about any client's Loops account
- Multi-account workflows without context-switching the Loops UI
- Reports you'd normally spend hours on, done before standup
Production agent workflows
- Embed in your internal Codex / Cursor agents that triage Loops data daily
- Combine with other MCP servers in a multi-step agent chain
- Constrain agents to read-only roles to keep production Loops safe
Limits and gotchas
- Official MCP server — published by Loops themselves, so it should track product changes.
- Fallback: the REST API works for any flow the MCP server doesn't cover.
- OpenAPI spec is published — easy to validate which endpoints the MCP server actually exposes vs the full API surface.
- Rate limits: MCP calls count against your underlying Loops API quota. Burst usage from a curious agent can drain a daily allowance fast.
Agent-readiness verdict
Shipped, official and hosted. A remote streamable HTTP server with browser OAuth and a registry entry is the strongest form this can take, and it lands Loops among the few email platforms an agent can drive without custom glue. The gap now is documentation rather than capability: no published tool list, consent split, plan gating or rate limits.
Strong agent-fit for SaaS workflows. Loops runs an official first-party remote MCP server at mcp.loops.so (streamable HTTP, browser OAuth, listed in the official MCP registry as io.github.loops-so/loops), alongside a documented public API with an OpenAPI spec, webhooks and official SDKs for JavaScript/TypeScript, Go, PHP and Ruby plus a Nuxt module. The remaining limitation is disclosure rather than capability: Loops does not publish the server's tool list, read/write consent split, plan gating or rate limits.
Scored by Joonas (TMB).
Loops MCP & API FAQ
Is the Loops MCP server official?+
Can I use the Loops MCP with Cursor or Codex?+
Does Loops have a public API?+
Does Loops publish an OpenAPI / Swagger spec?+
Sources
- Loops official site: https://loops.so
- MCP server page: https://mcp.loops.so
- API docs: https://loops.so/docs/api-reference/intro
Data verified by Joonas on the dates shown. MCP server status auto-rechecked weekly.
10+ years in digital marketing. I review marketing software for AI-stack fit: real pricing, MCP and API support, and how cleanly each tool drops into an AI agent workflow, cross-checked against verified data and real user feedback.

